Wednesday, February 27, 2007 R. Todd Stephens, Ph.D. Implications with Enterprise 2.0 What Happens When…

What Happens When.. Copyright © 2006 AT&T. All rights Reserved. Page Your Designers are Scattered Around the World and Work for Free? Slim Devices is a Silicon Valley startup with hot products for audiophiles. It's also a next-generation open organization where customers imagine and design the products.

What Happens When… Copyright © 2006 AT&T. All rights Reserved. Page All Information and Knowledge is Free, Freely Available, Anytime, to Anyone, and from Anywhere? Wikipedia Google Corporate Blog

What Happens When.. Copyright © 2006 AT&T. All rights Reserved. Page The Best Designers Don’t Work for You are Anyone Else? The Nokia Concept Lounge took place in summer 2005. The lounge invited designers in the Benelux to share ideas and design the next new cool phone. Not surprisingly, in a GLOBAL BRAIN world, entries came from all over, with the winner being a Turkish designer, Tamer Nakisci. His wrist-band style phone (the 'Nokia 888') must have had phone manufacturers from China to Finland drooling.

What Happens When… Copyright © 2006 AT&T. All rights Reserved. Page All Physical Things Have Presence and Communication Abilities? Products - RFID Auto - GPS People - Mobile

What Happens When… Copyright © 2006 AT&T. All rights Reserved. Page All Organizational Barriers and Friction have been Removed via Technology? 8 Minute Quotes Competitor Pricing 20 Minute Claims The Business of Speed

What Happens When.. Copyright © 2006 AT&T. All rights Reserved. Page Forrest was Right After All? “ Don’t Own Nothing, Rent your shoes if you have to” Web Services Rule the Net!

What Happens When… The Consumption of a Product or Service Actually Increases the Value? Over 1 Billion User Reviews Over 1 Million User Reviews per Day 3.5 Million Paying Customers Patented Technology But… $1,000,000.00 Copyright © 2006 AT&T. All rights Reserved. Page

What Happens When.. Copyright © 2006 AT&T. All rights Reserved. Page Technology Transforms the Entire Business Eco-System? Digital Camera Video Recorder Phone Camera PC Camera PDA Camera Online Sources Shared Images Digital Medium Need Prints? Print Service Pickup at Target Scrap Booking

What Happens When… Work can be done Anywhere by Anyone at Anytime? Can Outsourcing the McDonalds Drive Thru Actually be Cheaper than a Minimum Wage Employee? When your Business is Speed, it can be! Copyright © 2006 AT&T. All rights Reserved. Page

What Happens When… Advanced Technology and Features are No Longer Enough to Deliver Sustainable Value? Copyright © 2006 AT&T. All rights Reserved. Page Vs. IPOD + ITunes + ITunes Music Store Less Expensive More Features

What Happens When.. Copyright © 2006 AT&T. All rights Reserved. Page Disparate Applications Dynamically Combine to Deliver New and Unique Value? Google Maps Wii Seeker Kayak

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Thank You for your Time R. Todd Stephens ( are todd Ste’ven z ) (action verb) 1. Husband, father 2 2. Resident of Atlanta, GA 3. Technical Director of Collaboration and Online Services within AT&T Thank You http://www.rtodd.com [email_address]