Value Creation in Enterprise 2.0

Tuesday, February 26, 2007 R. Todd Stephens, Ph.D. Value Creation in the Enterprise 2.0

What Happens When… All Information and Knowledge is Free, Freely Available, Anytime, to Anyone, and from Anywhere?

What Happens When… All Physical Things Have Presence and Communication Abilities? Products - RFID Auto - GPS People - Mobile

What Happens When… All Organizational Barriers and Friction have been Removed via Technology? 8 Minute Quotes Competitor Pricing 20 Minute Claims The Business of Speed

What Happens When… The Consumption of a Product or Service Actually Increases the Value? Over 1 Billion User Reviews Over 1 Million User Reviews per Day 3.5 Million Paying Customers Patented Technology But… $1,000,000.00

What Happens When… Work can be done Anywhere by Anyone at Anytime? Can Outsourcing the McDonalds Drive Thru Actually be Cheaper than a Minimum Wage Employee? When your Business is Speed, it can be!

What Happens When… Advanced Technology and Features are No Longer Enough to Deliver Sustainable Value? Vs. IPOD + ITunes + ITunes Music Store Less Expensive More Features

What is Means is Radical.. Re-Invention Enterprise 2.0 Employee 2.0 Leadership 2.0 Technologist 2.0 Shareholder 2.0 IT 2.0 Management 2.0 Library 2.0 Metadata 2.0 Employment 2.0 Blogs Wiki RSS Ranking Rating Social Tagging User Contributed Content Mashups Ajax

Re-Invention, Try Transformation Enterprise 0.0 Cost Center Command and Control Hierarchal Low Integration Costs High Production Costs High Degree of Control Low Variability Centralized IT Enterprise 1.0 Business Value Dynamic Agile Distributed IT Web Technologies Lower Production Costs Higher Integration Costs Out Sourcing Globalization Single Valuation Enterprise 2.0 Business Model Collaborative User Contributed Out Source Everything Open Source Complete Integration Tool Integration Connected Transparent

Want to See it? Enterprise 0.0 Enterprise 1.0 Enterprise 2.0 104 Floors Major City Center: Chicago Employees: 355,000 Revenue: 19 Million (2005) 1 Floor Bentonville, AR Employees: 1.8 Million Revenue: 285 Million (2005) Sears Wal-Mart You

What are the… Business Implications Transparency Collaborative Social Networking Agile Self-Service Rich User Experiences The Long Tail Trust

Goldcorp Goldcorp published their most proprietary data—the specs about mines, geological data, things that are fiercely held secrets at any mining company . $500,000.00 Investment Returns $2,500,000,000

Nokia The Nokia Concept Lounge took place in summer 2005. The lounge invited designers in the Benelux to share ideas and design the next new cool phone. Not surprisingly, in a GLOBAL BRAIN world, entries came from all over, with the winner being a Turkish designer, Tamer Nakisci. His wrist-band style phone (the 'Nokia 888') must have had phone manufacturers from China to Finland drooling.

Where is the Enterprise 2.0

Corporate Blogs : Sun, Microsoft, IBM, Boeing, McDonalds, HP, Ford, GE, Sprint, Dell, Well Fargo

Corporate Wiki : Disney, Nokia, Kodak, Intel, Ebay, Emory, Motorola, Novell

Second Life as a Business Strategy: Sun, Toyota, Reuters, Adidas, Cnet, Starwood Hotels

Cost Reduction (10k to .54, $350 – $1.58)

Speed and Availability of Communications (AT&T)

Dynamic Business Models (Cemix Online Auction)

Experience Based Business Model (Harley Davidson, Progressive, Starbucks, Starwood Hotels)

FedEx: The Computer Repair Facility?

What are the… Organization Implications Open Source Ajax - Javascript Globalization Agile Development 24x7 SharePoint 2007 IBM Workplace SOA

Delivering Enterprise 2.0 Value Inside the Enterprise Outside the Enterprise Customers, Shareholders, Suppliers, Partners, Vendors Employees, Management, Executives, Partners

Natural Disaster Agility Hurricane Katrina Hit on August 29, 2005 at 6:10AM Noon – Reports of Missing Employees Afternoon – Damage Reports and Levies Begin to Break Monday – Collaborative Application for Locating Missing Employees and Providing Information Wednesday – Collaborative Application for Collecting, Presenting, Matching, and Feedback on Those Employees with Needs and those that can provide.

Internal Collaboration Framework Discussions Wiki Lists Intranet Web Sites Collaborative Components RSS Mobile Devices Weblog Libraries Survey Tools Wiki Editor Online Presence Online Meetings Instant Messaging Integrated Search Portals Team / My Site Image Document Content Self-Service Knowledge Sharing Process Support Data Access / BI

What are the… Personal Implications Talent Management Blogging Wisdom of Crowds Peer Production Trademarks Free Agent Nation Personal Branding The World is Flat

Personal Implications

In 2007, The number 1 language of the Internet will be…

In 2050, the number 1 economy will be… Wait, an update: 2030 by a 2006 World Bank Article

80% of Wal-Mart’s Suppliers are…

Every 24 Minutes a Factory Opens in…

65,000 vs. 6,000,000 Students USA vs…

The combined GDP of China and India will exceed the seven current wealthiest nations

China is run by Engineers and Technologists while the United States is run by Lawyers

United States Education Ranks 18th of 24 and Georgia Ranks 48 th of 50; Up from 50 th in 2004.

Implications to You Inc. The diminishing demand for the technology professional (Labor) has an inverse relation to the Increasing Demand for IT Talent! Talent Competes on a Global Scale While Labor Competes on a Local Scale… Think About It

What Can You Do?

Get Involved and Engaged (Blogs, Wikis, Online, etc.)

Utilize Collaborative Solutions within the Organization

Utilize Web, Audio, Video, and Other Technologies

Go Mobile; Visit a Starbucks and Get Connected

Immerse Yourself in Web 2.0 Publications

Monitor Trends: Globalization, Standardization, Automation

Try Some of the New Web 2.0 Applications (Second Life)

Add to the Body of Knowledge; Your Unique Experience

Final Word… “ If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army

Questions or Comments?

Thank You for your Time R. Todd Stephens ( are todd Ste’ven z ) (action verb) 1. Husband, father 2 2. Resident of Atlanta, GA 3. Technical Director of Metadata Services Group within AT&T Thank You http://www.rtodd.com [email_address]