Traditional command and control communications, business models, and value creation frameworks are being replaced inside and outside the corporation. End users are no longer just consumers of information and customers are no longer consumers of products and services. Rather, they have become the product, the service, and the source of value. What are the implications to the business, technology, and individual in a world where the lines of the organization extends to the other side of the world? Federation, Agility, Ubiquitous Computing, SOA, Seamless end-to-end interoperability, heightened business intelligence and monitoring are no longer visions of the future but street signs of the present. This session will describe why this is happening as well as the implications to us as consumers, employees, and technologists.