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TX DSHS infographics webinar April 2014
 

TX DSHS infographics webinar April 2014

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Custom webinar presentation for National Library Week in April 2014 for the Texas Department of State Health Services. http://www.texashealthlibrary.com/ ...

Custom webinar presentation for National Library Week in April 2014 for the Texas Department of State Health Services. http://www.texashealthlibrary.com/

Cool Infographics covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers.

Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Internal Confidential Infographics
- Data Visualization Design Tips
- Software applications and website design tools
- Weather Visualizations for the public audience

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TX DSHS infographics webinar April 2014 TX DSHS infographics webinar April 2014 Presentation Transcript

  • April 15, 2014 #coolinfo Cool Infographics
  • Randy Krum President, InfoNewt @rtkrum
  • Coolinfographics.com/ TXDSHS
  • Intro to Infographics
  • 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007 Up from 40 in 1986
  • TB Petabyte 1PB = 1,024 TB
  • 20 PB/Day 50 PB
  • Facebook Data Warehouse 250 PB
  • 1990 1999 2008 2017 25,000 50,000 75,000 100,000 125,000 Global Internet Traffic Growth (Petabytes/Month) Over 100,000 Petabytes/Month in 2016 CiscoVisual Networking Index, 2013 2014
  • Image by Will Lion, 2008
  • bingiton.com
  • 80% of the brain is dedicated to visual processing University of Rochester, 2004
  • The human brain is a pattern recognition machine
  • NASA needs humans... planetfour.org ...to analyze Mars
  • Picture Superiority Effect European Journal of Cognitive Psychology 18(6), 2006 10% 65% Text or Audio Only Text + Picture Memory retention after 3 days
  • Advertising Understands
  • 14
  • What is an infographic?
  • DataVisualizations
  • Info Art cristian-vasile.fineartamerica.com
  • Infographics Tell Stories
  • 3-Part Story Format Introduction/Foundation Call-To-Action/Conclusion Ah-Ha! The Main Event
  • Introduction Conclusion Ah-Ha! The Main Event www.rothira.com/tower-of-beer
  • Visualizing data compares multiple values and puts the information into CONTEXT
  • There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Big fonts are NOT data visualizations!
  • 2012 2,405,518,376 Global Internet Users You can’t visualize a number by itself
  • There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Approximately 7,157,504,906 total people on Earth US Census Bureau (USCB) April 2014
  • There are approximately 2,405,518,376 global Internet users InternetWorldStats.com June 30, 2012 Approximately 317,808,917 total people in the U.S. US Census Bureau (USCB) April 2014
  • The 5-Second Rule Quick <5sec Long >5min
  • Key Message What is the ONE thing you want your audience to remember? “Google makes money from advertising!”
  • Data Dense bit.ly/Z2dQxx
  • Tall Format
  • Static Clickable/Pop-Up Video Interactive Zooming Animated Infographic Levels of Complexity
  • Static Infographic bit.ly/1kryeac
  • Zooming Interface HistoryShots.com
  • Zooming Interface HistoryShots.com
  • Pop-Up Information
  • Clickable
  • Animated
  • Videos youtu.be/VcSX4ytEfcE youtu.be/3qRtDnsnSwk projects.flowingdata.com/target/ youtu.be/kY3AgpmQ6ZU
  • Interactive Click for more information inmaps.linkedinlabs.com
  • Interactive Click for more information tweettopicexplorer.neoformix.com/
  • Animated & Interactive gapminder.org
  • 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Search term = “Infographic”
  • Intro to Infographics Marketing Infographics
  • Popular, Interesting, Related Topics
  • Share Data About Yourself
  • Infographic PR
  • Share Internal Data
  • Online Lifespan How long will your infographic content remain relevant?
  • Royal Wedding = One Week
  • BP Oil Spill = One Month
  • Timeplots.com= OneYear
  • = One Month...EveryYear frightcatalog.com/halloween-history
  • = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
  • SEO Infographics and
  • Web spiders can’t see your infographic Text Meta-Data Alt Text
  • The Goal: Quality, High Ranking Links Mashable
  • Facebook,Twitter & Pinterest DON’T COUNT
  • Relevance Popular Content Unrelated to site
  • 1. Landing Page 2. Self-Promotion 3. Outreach 4. Tracking Infographic Release Strategy
  • 1. Landing Page < > Sharing Buttons Descriptive Text Infographic Embed Code
  • 2. Self Promotion Half-Life of a link post is ~3 hours
  • 3. Outreach Key Influencers News Media Personal Networks Infographic Sites
  • 4.Tracking Social Shares Backlinks Posts Without Links Web Stats
  • Intro to Infographics Marketing Infographics Internal Infographics
  • Financial Data
  • Sales Data
  • Social Media Strategy
  • Complex Connections
  • Quantitative Data
  • Qualitative Data
  • Annual Reports
  • Corporate Sustainability Report
  • Paste Into Presentations $558 Billion Paid Content Moving Online $20B Music $53B Magazine $58B Home Video $68B Newspapers $135B Books $224B TV Subscriptions
  • Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips
  • #1 Be Accurate 1X 9X 1X 3X Area = 0.79in2 Diameter = 1in Area = 0.785in2 Diameter = 1in Area = 7.07in2 Diameter = 3in Area = 2.355in2 Diameter = 1.73in WRONG CORRECT
  • #2 Be Focused
  • #3 Be Transparent
  • #4 BeVisual
  • #5 Be Different www.visual-literacy.org/periodic_table/periodic_table.html
  • #6 Be Attractive theconversationprism.com
  • #7 BeVaried
  • #8 Clear Footnotes Include original URL http://company.com/infographic © creative commons copyright OR
  • Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips Infographic Tools
  • Don’t Use the Templates! 0" 5" 10" 15" 20" 25" 30" 35" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Title& Series"1" Series"2"
  • Clean up your charts 32# 32# 28# 12# 15# 12# 12# 12# 21# 28# Jan# Feb# Mar# Apr# May# 2002 Store Openings
  • Design With Objects
  • Excel Conditional Formatting
  • Excel Conditional Formatting
  • Vector Graphics OmniGraffleAdobe Illustrator Visio PowerPoint Inkscape
  • Image Editing Adobe Photoshop Pixelmator AcornGIMP
  • The Noun Project thenounproject.com
  • Wordle.net
  • chartle.net
  • gliffy.com
  • Coolinfographics.com/Tools
  • Intro to Infographics Marketing Infographics Internal InfographicsDesign Tips Infographic Tools More Information
  • bit.ly/coolinfogroup
  • coolinfographics.com/book
  • Contact infonewt.com randy@infonewt.com coolinfographics.com @rtkrum
  • ?