Cool
Infographics
February 13, 2014
#coolinfo
Randy Krum
randy@infonewt.com
Coolinfographics.com/
links-feb14
Intro to Infographics
Up from 40 in 1986

174 Newspapers/Day
Dr. Martin Hilbert, USC, 2007
Petabyte
TB
20 PB/Day

50 PB
Facebook
Data Warehouse
250 PB
125,000

Over 100,000
Petabytes/Month
in 2016

100,000

75,000

Global Internet Traffic Growth
(Petabytes/Month)

50,000

2...
Image by Will Lion, 2008
bingiton.com
80% of the brain is dedicated to
visual processing
University of Rochester, 2004
The human brain is a
pattern recognition machine
NASA needs humans...
...to analyze Mars

planetfour.org
Picture Superiority Effect
Memory retention after 3 days

10%

65%

Text or Audio Only

Text + Picture
European Journal of...
Advertising Understands
14
“Of all methods for analyzing
and communicating statistical
information, well-designed
data graphics are usually the
simpl...
What is an infographic?
Data Visualizations
Info Art

cristian-vasile.fineartamerica.com
Infographics
Tell
Stories
3-Part Story Format
Introduction/Foundation

Ah-Ha!
The Main Event

Call-To-Action/Conclusion
www.rothira.com/tower-of-beer

Introduction

Ah-Ha!
The Main Event

Conclusion
Visualizing data compares
multiple values and puts
the information into
CONTEXT
There are approximately

2,267,233,742
global Internet users
InternetWorldStats.com
Dec 31, 2011

Big fonts are NOT data v...
There are approximately

2,267,233,742
global Internet users
InternetWorldStats.com
Dec 31, 2011

Approximately

7,009,000...
There are approximately

2,267,233,742
global Internet users
InternetWorldStats.com
Dec 31, 2011

Approximately

311,591,9...
The
5-Second
Rule
Quick <5sec

Long >5min
Key
Message
What is the ONE
thing you want your
audience to
remember?
“Google makes money
from advertising!”
Data Dense

bit.ly/Z2dQxx
Tall
Format
Search term =
“Infographic”

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014
Intro to Infographics

Marketing Infographics
Popular,
Interesting,
Related
Topics
Share
Data
About
Yourself
Infographic
PR
Share
Internal
Data
Online Lifespan
How long will your
infographic content
remain relevant?
Royal Wedding
= One Week
BP Oil Spill
= One Month
= One Year

Timeplots.com
= One Month...Every Year

frightcatalog.com/halloween-history
= Many years

winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
Infographics and

SEO
Web spiders
can’t see your
infographic

Text
Meta-Data
Alt Text
The Goal:
Quality, High Ranking Links

Mashable
Facebook, Twitter & Pinterest
DON’T COUNT
Relevance
Popular Content
Unrelated to site
Infographic Release Strategy
1.
2.
3.
4.

Landing Page
Self-Promotion
Outreach
Tracking
1. Landing Page
Sharing Buttons
Descriptive Text
Infographic
Embed Code

<

>
2. Self Promotion
Half-Life of a link
post is ~3 hours
3. Outreach

Key
Influencers

News
Media

Personal
Networks

Infographic
Sites
4. Tracking

Backlinks

Web Stats
Social
Shares

Posts
Without Links
Intro to Infographics

Marketing Infographics

Internal Infographics
Financial
Data
Sales
Data
Social Media Strategy
Complex Connections
Quantitative Data
Qualitative
Data
Annual
Reports
Corporate
Sustainability
Report
Intro to Infographics

Marketing Infographics

Design Tips

Internal Infographics
WRONG

1X
Area = 0.79in2
Diameter = 1in

CORRECT

1X

9X

Area = 7.07in2
Diameter = 3in

3X

Area = 2.355in2
Diameter = 1....
#2
Be
Focused
#3 Be Transparent
#4 Be Different
www.visual-literacy.org/periodic_table/periodic_table.html
amzn.to/MjBdPq
theconversationprism.com

#5 Be Attractive
#6 Be Varied
copyright

©

OR

creative
commons

Include original URL

http://company.com/infographic

#7 Clear Footnotes
Intro to Infographics

Infographic Tools

Design Tips

Marketing Infographics

Internal Infographics
Title&
35"
30"
25"
20"

Series"1"

15"

Series"2"

10"
5"
0"
1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02"

Don’t Use the Templa...
2002 Store Openings
32#

32#
28#

28#

21#
15#
12#

Jan#

12#

Feb#

12#

Mar#

12#

Apr#

May#

Clean up your charts
Design With Objects
Excel Conditional Formatting
Excel Conditional Formatting
Vector Graphics

Adobe Illustrator

Visio

OmniGraffle

PowerPoint

Inkscape
Image Editing

Adobe Photoshop

Pixelmator

GIMP

Acorn
The Noun Project

thenounproject.com
Wordle.net
chartle.net
gliffy.com
Infogr.am Secures $1.8M To Scale Its
Simple Real-Time Info-Graphics Platform

Infogr.am
inmaps.linkedinlabs.com
Infographic Resumes
Use infographics
and visual design
to market
yourself.
Tips
• Additional summary
• Highlight your strengths
• Printable
• Warning: Visual Accuracy
pinterest.com/rtkrum/infographic-visual-resumes/
Option 1
Complete
Summary
Cover
Page
Option 2
Integrated
Visuals
Online Resume Builders
Coolinfographics.com/Tools
coolinfographics.com/book
bit.ly/coolinfogroup
Follow
coolinfographics.com
linkedin.com/in/rtkrum
twitter.com/rtkrum
facebook.com/rtkrum
gplus.to/rtkrum
Flipboard:Tech &...
?
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014
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SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014

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Custom presentation for the Feb 2014 meeting of the South Florida Interactive Marketing Association (SFIMA). http://www.sfima.com/EventDetailPast.aspx?id=872

Cool Infographics covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers. Even individuals are now using infographics to create unique and outstanding resumes.

Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Infographics Release Strategy
- Internal Confidential Infographics
- Data Visualization Design Tips
- Software applications and website design tools
- Infographics Resumes

Published in: Marketing

SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014

  1. 1. Cool Infographics February 13, 2014 #coolinfo
  2. 2. Randy Krum randy@infonewt.com
  3. 3. Coolinfographics.com/ links-feb14
  4. 4. Intro to Infographics
  5. 5. Up from 40 in 1986 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007
  6. 6. Petabyte TB
  7. 7. 20 PB/Day 50 PB
  8. 8. Facebook Data Warehouse 250 PB
  9. 9. 125,000 Over 100,000 Petabytes/Month in 2016 100,000 75,000 Global Internet Traffic Growth (Petabytes/Month) 50,000 25,000 1990 1999 2008 2014 2017 Cisco Visual Networking Index, 2013
  10. 10. Image by Will Lion, 2008
  11. 11. bingiton.com
  12. 12. 80% of the brain is dedicated to visual processing University of Rochester, 2004
  13. 13. The human brain is a pattern recognition machine
  14. 14. NASA needs humans... ...to analyze Mars planetfour.org
  15. 15. Picture Superiority Effect Memory retention after 3 days 10% 65% Text or Audio Only Text + Picture European Journal of Cognitive Psychology 18(6), 2006
  16. 16. Advertising Understands
  17. 17. 14
  18. 18. “Of all methods for analyzing and communicating statistical information, well-designed data graphics are usually the simplest and at the same time the most powerful.” Edward Tufte, 2001
  19. 19. What is an infographic?
  20. 20. Data Visualizations
  21. 21. Info Art cristian-vasile.fineartamerica.com
  22. 22. Infographics Tell Stories
  23. 23. 3-Part Story Format Introduction/Foundation Ah-Ha! The Main Event Call-To-Action/Conclusion
  24. 24. www.rothira.com/tower-of-beer Introduction Ah-Ha! The Main Event Conclusion
  25. 25. Visualizing data compares multiple values and puts the information into CONTEXT
  26. 26. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Big fonts are NOT data visualizations!
  27. 27. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Approximately 7,009,000,000 total people on Earth US Census Bureau (USCB) March 2012
  28. 28. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Approximately 311,591,917 total people in the U.S. US Census Bureau (USCB) July 2012
  29. 29. The 5-Second Rule Quick <5sec Long >5min
  30. 30. Key Message What is the ONE thing you want your audience to remember? “Google makes money from advertising!”
  31. 31. Data Dense bit.ly/Z2dQxx
  32. 32. Tall Format
  33. 33. Search term = “Infographic” 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
  34. 34. Intro to Infographics Marketing Infographics
  35. 35. Popular, Interesting, Related Topics
  36. 36. Share Data About Yourself
  37. 37. Infographic PR
  38. 38. Share Internal Data
  39. 39. Online Lifespan How long will your infographic content remain relevant?
  40. 40. Royal Wedding = One Week
  41. 41. BP Oil Spill = One Month
  42. 42. = One Year Timeplots.com
  43. 43. = One Month...Every Year frightcatalog.com/halloween-history
  44. 44. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
  45. 45. Infographics and SEO
  46. 46. Web spiders can’t see your infographic Text Meta-Data Alt Text
  47. 47. The Goal: Quality, High Ranking Links Mashable
  48. 48. Facebook, Twitter & Pinterest DON’T COUNT
  49. 49. Relevance Popular Content Unrelated to site
  50. 50. Infographic Release Strategy 1. 2. 3. 4. Landing Page Self-Promotion Outreach Tracking
  51. 51. 1. Landing Page Sharing Buttons Descriptive Text Infographic Embed Code < >
  52. 52. 2. Self Promotion Half-Life of a link post is ~3 hours
  53. 53. 3. Outreach Key Influencers News Media Personal Networks Infographic Sites
  54. 54. 4. Tracking Backlinks Web Stats Social Shares Posts Without Links
  55. 55. Intro to Infographics Marketing Infographics Internal Infographics
  56. 56. Financial Data
  57. 57. Sales Data
  58. 58. Social Media Strategy
  59. 59. Complex Connections
  60. 60. Quantitative Data
  61. 61. Qualitative Data
  62. 62. Annual Reports
  63. 63. Corporate Sustainability Report
  64. 64. Intro to Infographics Marketing Infographics Design Tips Internal Infographics
  65. 65. WRONG 1X Area = 0.79in2 Diameter = 1in CORRECT 1X 9X Area = 7.07in2 Diameter = 3in 3X Area = 2.355in2 Diameter = 1.73in Area = 0.785in2 Diameter = 1in #1 Be Accurate
  66. 66. #2 Be Focused
  67. 67. #3 Be Transparent
  68. 68. #4 Be Different www.visual-literacy.org/periodic_table/periodic_table.html
  69. 69. amzn.to/MjBdPq
  70. 70. theconversationprism.com #5 Be Attractive
  71. 71. #6 Be Varied
  72. 72. copyright © OR creative commons Include original URL http://company.com/infographic #7 Clear Footnotes
  73. 73. Intro to Infographics Infographic Tools Design Tips Marketing Infographics Internal Infographics
  74. 74. Title& 35" 30" 25" 20" Series"1" 15" Series"2" 10" 5" 0" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Don’t Use the Templates!
  75. 75. 2002 Store Openings 32# 32# 28# 28# 21# 15# 12# Jan# 12# Feb# 12# Mar# 12# Apr# May# Clean up your charts
  76. 76. Design With Objects
  77. 77. Excel Conditional Formatting
  78. 78. Excel Conditional Formatting
  79. 79. Vector Graphics Adobe Illustrator Visio OmniGraffle PowerPoint Inkscape
  80. 80. Image Editing Adobe Photoshop Pixelmator GIMP Acorn
  81. 81. The Noun Project thenounproject.com
  82. 82. Wordle.net
  83. 83. chartle.net
  84. 84. gliffy.com
  85. 85. Infogr.am Secures $1.8M To Scale Its Simple Real-Time Info-Graphics Platform Infogr.am
  86. 86. inmaps.linkedinlabs.com
  87. 87. Infographic Resumes Use infographics and visual design to market yourself.
  88. 88. Tips • Additional summary • Highlight your strengths • Printable • Warning: Visual Accuracy
  89. 89. pinterest.com/rtkrum/infographic-visual-resumes/
  90. 90. Option 1 Complete Summary Cover Page
  91. 91. Option 2 Integrated Visuals
  92. 92. Online Resume Builders
  93. 93. Coolinfographics.com/Tools
  94. 94. coolinfographics.com/book
  95. 95. bit.ly/coolinfogroup
  96. 96. Follow coolinfographics.com linkedin.com/in/rtkrum twitter.com/rtkrum facebook.com/rtkrum gplus.to/rtkrum Flipboard:Tech & Science
  97. 97. ?

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