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SFIMA (South Florida Interactive Marketing Association) Cool Infographics Feb 2014

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Custom presentation for the Feb 2014 meeting of the South Florida Interactive Marketing Association (SFIMA). http://www.sfima.com/EventDetailPast.aspx?id=872 …

Custom presentation for the Feb 2014 meeting of the South Florida Interactive Marketing Association (SFIMA). http://www.sfima.com/EventDetailPast.aspx?id=872

Cool Infographics covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers. Even individuals are now using infographics to create unique and outstanding resumes.

Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Infographics Release Strategy
- Internal Confidential Infographics
- Data Visualization Design Tips
- Software applications and website design tools
- Infographics Resumes

More in: Marketing
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Transcript

  • 1. Cool Infographics February 13, 2014 #coolinfo
  • 2. Randy Krum randy@infonewt.com
  • 3. Coolinfographics.com/ links-feb14
  • 4. Intro to Infographics
  • 5. Up from 40 in 1986 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007
  • 6. Petabyte TB
  • 7. 20 PB/Day 50 PB
  • 8. Facebook Data Warehouse 250 PB
  • 9. 125,000 Over 100,000 Petabytes/Month in 2016 100,000 75,000 Global Internet Traffic Growth (Petabytes/Month) 50,000 25,000 1990 1999 2008 2014 2017 Cisco Visual Networking Index, 2013
  • 10. Image by Will Lion, 2008
  • 11. bingiton.com
  • 12. 80% of the brain is dedicated to visual processing University of Rochester, 2004
  • 13. The human brain is a pattern recognition machine
  • 14. NASA needs humans... ...to analyze Mars planetfour.org
  • 15. Picture Superiority Effect Memory retention after 3 days 10% 65% Text or Audio Only Text + Picture European Journal of Cognitive Psychology 18(6), 2006
  • 16. Advertising Understands
  • 17. 14
  • 18. “Of all methods for analyzing and communicating statistical information, well-designed data graphics are usually the simplest and at the same time the most powerful.” Edward Tufte, 2001
  • 19. What is an infographic?
  • 20. Data Visualizations
  • 21. Info Art cristian-vasile.fineartamerica.com
  • 22. Infographics Tell Stories
  • 23. 3-Part Story Format Introduction/Foundation Ah-Ha! The Main Event Call-To-Action/Conclusion
  • 24. www.rothira.com/tower-of-beer Introduction Ah-Ha! The Main Event Conclusion
  • 25. Visualizing data compares multiple values and puts the information into CONTEXT
  • 26. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Big fonts are NOT data visualizations!
  • 27. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Approximately 7,009,000,000 total people on Earth US Census Bureau (USCB) March 2012
  • 28. There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Approximately 311,591,917 total people in the U.S. US Census Bureau (USCB) July 2012
  • 29. The 5-Second Rule Quick <5sec Long >5min
  • 30. Key Message What is the ONE thing you want your audience to remember? “Google makes money from advertising!”
  • 31. Data Dense bit.ly/Z2dQxx
  • 32. Tall Format
  • 33. Search term = “Infographic” 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
  • 34. Intro to Infographics Marketing Infographics
  • 35. Popular, Interesting, Related Topics
  • 36. Share Data About Yourself
  • 37. Infographic PR
  • 38. Share Internal Data
  • 39. Online Lifespan How long will your infographic content remain relevant?
  • 40. Royal Wedding = One Week
  • 41. BP Oil Spill = One Month
  • 42. = One Year Timeplots.com
  • 43. = One Month...Every Year frightcatalog.com/halloween-history
  • 44. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
  • 45. Infographics and SEO
  • 46. Web spiders can’t see your infographic Text Meta-Data Alt Text
  • 47. The Goal: Quality, High Ranking Links Mashable
  • 48. Facebook, Twitter & Pinterest DON’T COUNT
  • 49. Relevance Popular Content Unrelated to site
  • 50. Infographic Release Strategy 1. 2. 3. 4. Landing Page Self-Promotion Outreach Tracking
  • 51. 1. Landing Page Sharing Buttons Descriptive Text Infographic Embed Code < >
  • 52. 2. Self Promotion Half-Life of a link post is ~3 hours
  • 53. 3. Outreach Key Influencers News Media Personal Networks Infographic Sites
  • 54. 4. Tracking Backlinks Web Stats Social Shares Posts Without Links
  • 55. Intro to Infographics Marketing Infographics Internal Infographics
  • 56. Financial Data
  • 57. Sales Data
  • 58. Social Media Strategy
  • 59. Complex Connections
  • 60. Quantitative Data
  • 61. Qualitative Data
  • 62. Annual Reports
  • 63. Corporate Sustainability Report
  • 64. Intro to Infographics Marketing Infographics Design Tips Internal Infographics
  • 65. WRONG 1X Area = 0.79in2 Diameter = 1in CORRECT 1X 9X Area = 7.07in2 Diameter = 3in 3X Area = 2.355in2 Diameter = 1.73in Area = 0.785in2 Diameter = 1in #1 Be Accurate
  • 66. #2 Be Focused
  • 67. #3 Be Transparent
  • 68. #4 Be Different www.visual-literacy.org/periodic_table/periodic_table.html
  • 69. amzn.to/MjBdPq
  • 70. theconversationprism.com #5 Be Attractive
  • 71. #6 Be Varied
  • 72. copyright © OR creative commons Include original URL http://company.com/infographic #7 Clear Footnotes
  • 73. Intro to Infographics Infographic Tools Design Tips Marketing Infographics Internal Infographics
  • 74. Title& 35" 30" 25" 20" Series"1" 15" Series"2" 10" 5" 0" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Don’t Use the Templates!
  • 75. 2002 Store Openings 32# 32# 28# 28# 21# 15# 12# Jan# 12# Feb# 12# Mar# 12# Apr# May# Clean up your charts
  • 76. Design With Objects
  • 77. Excel Conditional Formatting
  • 78. Excel Conditional Formatting
  • 79. Vector Graphics Adobe Illustrator Visio OmniGraffle PowerPoint Inkscape
  • 80. Image Editing Adobe Photoshop Pixelmator GIMP Acorn
  • 81. The Noun Project thenounproject.com
  • 82. Wordle.net
  • 83. chartle.net
  • 84. gliffy.com
  • 85. Infogr.am Secures $1.8M To Scale Its Simple Real-Time Info-Graphics Platform Infogr.am
  • 86. inmaps.linkedinlabs.com
  • 87. Infographic Resumes Use infographics and visual design to market yourself.
  • 88. Tips • Additional summary • Highlight your strengths • Printable • Warning: Visual Accuracy
  • 89. pinterest.com/rtkrum/infographic-visual-resumes/
  • 90. Option 1 Complete Summary Cover Page
  • 91. Option 2 Integrated Visuals
  • 92. Online Resume Builders
  • 93. Coolinfographics.com/Tools
  • 94. coolinfographics.com/book
  • 95. bit.ly/coolinfogroup
  • 96. Follow coolinfographics.com linkedin.com/in/rtkrum twitter.com/rtkrum facebook.com/rtkrum gplus.to/rtkrum Flipboard:Tech & Science
  • 97. ?