NYU Infographics Class Webinar May 2014

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Custom webinar presentation for the Infographics class at NYU in May 2014. …

Custom webinar presentation for the Infographics class at NYU in May 2014.

Covering the most effective uses of data visualization and infographics for delivering a message. Online infographics are used for marketing purposes and are the most visible and recognized category of infographics. However, businesses are also using infographics to visualize budgets, marketing strategies, business plans, sales presentations, Board Meeting presentations, annual reports, consumer research statistics and as visual explanations of their products and services to customers.

Major topics included:
- The Science of Infographics
- Online Marketing Infographics
- Internal Confidential Infographics
- Infographic Resumes
- Data Visualization Design Tips
- Software applications and website design tools

More in: Design , Technology
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Transcript

  • 1. #coolinfo @rtkrum Cool Infographics May 22, 2014
  • 2. Randy Krum! President, InfoNewt
  • 3. Coolinfographics.com/NYU All links available at
  • 4. 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007 Up from 40 in 1986
  • 5. GB Gigabyte
  • 6. TB GB Terabyte 1 TB = 1,024 GB
  • 7. TB Petabyte G 1 PB = 1,024 TB
  • 8. 20 PB/Day 50 PB
  • 9. Facebook! Data Warehouse! 250 PB
  • 10. 1990 1999 2008 2017 Global Internet Traffic Growth! (Petabytes/Month) Over 100,000! Petabytes/Month! in 2016 CiscoVisual Networking Index, 2013 2014
  • 11. Image by Will Lion, 2008
  • 12. bingiton.com
  • 13. University of Rochester, 2004 80% of the brain is dedicated to visual processing
  • 14. The human brain is a pattern recognition machine
  • 15. NASA needs humans... planetfour.org ...to analyze Mars
  • 16. Picture Superiority Effect European Journal of Cognitive Psychology 18(6), 2006 10% 65% Text or Audio Only Text + Picture Memory retention after 3 days
  • 17. Advertising Understands
  • 18. 14
  • 19. What is an infographic?
  • 20. DataVisualizations
  • 21. Info Art cristian-vasile.fineartamerica.com
  • 22. Infographics Tell Stories
  • 23. 3-Part Story Format Introduction/Foundation Call-To-Action/Conclusion Ah-Ha!!! The Main Event
  • 24. Introduction Conclusion Ah-Ha!!! The Main Event www.rothira.com/tower-of-beer
  • 25. Visualizing data compares multiple values and puts the information into CONTEXT
  • 26. There are approximately 2,405,518,376 global Internet users ! InternetWorldStats.com June 30, 2012 Big fonts are NOT data visualizations!
  • 27. Global Internet Users 2012 2,405,518,376 You can’t visualize a! number by itself
  • 28. There are approximately 2,405,518,376 global Internet users ! InternetWorldStats.com June 30, 2012 Approximately 7,157,504,906 total people on Earth ! US Census Bureau (USCB) April 2014
  • 29. There are approximately 2,405,518,376 global Internet users ! InternetWorldStats.com June 30, 2012 Approximately 317,808,917 total people in the U.S. ! US Census Bureau (USCB) April 2014
  • 30. The 5-Second Rule Quick <5sec Long >5min
  • 31. Key Message What is the ONE thing you want your audience to remember? “Google makes money! from advertising!”
  • 32. Data Dense bit.ly/Z2dQxx
  • 33. Tall! Format
  • 34. Static Clickable/Pop-Up Video Interactive Zooming Animated Infographic! Levels of! Complexity
  • 35. Static Infographic bit.ly/1kryeac
  • 36. Zooming Interface HistoryShots.com
  • 37. Zooming Interface HistoryShots.com
  • 38. Pop-Up Information
  • 39. Clickable
  • 40. Animated
  • 41. Videos youtu.be/VcSX4ytEfcE youtu.be/3qRtDnsnSwk projects.flowingdata.com/target/ youtu.be/kY3AgpmQ6ZU
  • 42. Interactive Click for more! information tweettopicexplorer.neoformix.com/
  • 43. Animated & Interactive gapminder.org
  • 44. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Search term = “Infographic”
  • 45. Popular,! Interesting,! Related! Topics
  • 46. Share! Data! About! Yourself
  • 47. Infographic! PR
  • 48. Share! Internal! Data
  • 49. Online Lifespan How long will your infographic content remain relevant?
  • 50. Royal Wedding! = One Week
  • 51. BP Oil Spill! = One Month
  • 52. deathandtaxesposter.com Jess Bachman, 2012 = OneYear
  • 53. = One Month...EveryYear www.frightcatalog.com/halloween-history/
  • 54. = Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
  • 55. SEO Infographics and
  • 56. Web spiders! can’t see your! infographic Text Meta-Data Alt Text
  • 57. The Goal: Quality, High Ranking Links Mashable
  • 58. Facebook,Twitter & Pinterest DON’T COUNT
  • 59. Relevance Popular Content! Unrelated to site
  • 60. Financial Data
  • 61. Sales Data
  • 62. Social Media Strategy
  • 63. Complex Connections
  • 64. Quantitative Data
  • 65. Qualitative Data
  • 66. Annual Reports
  • 67. Corporate Sustainability Report
  • 68. #1 Be Accurate 1X 9X 1X 3X Area = 0.79in2 Diameter = 1in Area = 0.785in2 Diameter = 1in Area = 7.07in2 Diameter = 3in Area = 2.355in2 Diameter = 1.73in WRONG CORRECT
  • 69. #2 Be Focused
  • 70. #3 Be Transparent
  • 71. #4 Eliminate Chart Legends
  • 72. #4 Eliminate Chart Legends !"!!!! !10,000!! !20,000!! !30,000!! !40,000!! !50,000!! !60,000!! !70,000!! !80,000!! !90,000!! !100,000!! U.S.!Residents! Thousands) Gen!Z! Gen!Y! Gen!X! Baby!Boomers! Silent!Gen!
  • 73. #4 Eliminate Chart Legends !"!!!! !10,000!! !20,000!! !30,000!! !40,000!! !50,000!! !60,000!! !70,000!! !80,000!! !90,000!! !100,000!! Thousands) Gen!Z! U.S.)Residents) Gen!Y! Gen!X! Baby! Boomers! Silent! Genera@on!
  • 74. #5 Be Different www.visual-literacy.org/periodic_table/periodic_table.html
  • 75. #6 Be Attractive theconversationprism.com
  • 76. #7 BeVaried Rose Diagram Doughnut Charts Icon Grid 100% Bars
  • 77. #8 Clear Footnotes Include URL to the original infographic! ! http://company.com/infographic © creative commons copyright OR
  • 78. Don’t Use the Templates! 0" 5" 10" 15" 20" 25" 30" 35" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Title& Series"1" Series"2"
  • 79. Clean up your charts 32# 32# 28# 12# 15# 12# 12# 12# 21# 28# Jan# Feb# Mar# Apr# May# 2002 Store Openings
  • 80. Design With Objects
  • 81. Excel Conditional Formatting
  • 82. Vector Graphics OmniGraffleAdobe Illustrator Visio PowerPoint Inkscape
  • 83. Image Editing Adobe Photoshop Pixelmator AcornGIMP
  • 84. The Noun Project thenounproject.com
  • 85. Wordle.net
  • 86. chartle.net
  • 87. gliffy.com
  • 88. paletton.com
  • 89. inmaps.linkedinlabs.com
  • 90. Infographic Resumes Use infographics and visual design to market yourself.
  • 91. • Additional summary! • Highlight your strengths! • Printable! • Warning: Visual Accuracy Tips
  • 92. pinterest.com/rtkrum/infographic-visual-resumes/
  • 93. Option 1! ! Complete! Summary! Cover! Page
  • 94. Option 2! ! Integrated! Visuals
  • 95. Online Resume Builders
  • 96. Coolinfographics.com/Tools
  • 97. bit.ly/coolinfogroup
  • 98. coolinfographics.com/book
  • 99. Contact infonewt.com randy@infonewt.com @rtkrum coolinfographics.com
  • 100. ?