The DWC Group 6.21.11 webinar

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  • Reiterate how long the exercise will be
  • Still with whole group. There’s going to be three discussion rounds. What is the problem that keeps the achievement gap in place? What are the most important solutions we need to pursue? What are the capacities that have to be built to have the solutions be effective? DO WE GIVE THEM THE INITIAL DESIGN? #2 & 4 Give them time to read on their own. Break into small groups
  • The DWC Group 6.21.11 webinar

    1. 1. Webinar Agenda <ul><li>Introductions and Agenda </li></ul><ul><li>Questions for Culturally Competent Civic Engagement </li></ul><ul><li>Applying the Questions to an amalgam situation; Small Group Discussion </li></ul><ul><li>Report out and comparison </li></ul><ul><li>General Q and A </li></ul><ul><li>Initial Debrief </li></ul>
    2. 2. The DWC Group Background <ul><li>The DWC Group </li></ul><ul><li>Principals David W. Campt, PhD & Robyn T. Emerson </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    3. 3. Participant Introduction <ul><li>Name </li></ul><ul><li>Occupation </li></ul><ul><li>One question about culturally competent civic engagement </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    4. 4. Webinar Housekeeping <ul><li>Sharing the microphone </li></ul><ul><li>Submitting written questions </li></ul><ul><li>Helpful ground rules </li></ul><ul><li>Polling </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    5. 5. Polling question: How long have you been doing civic engagement work? <ul><li>Two years or less </li></ul><ul><li>3-7 years </li></ul><ul><li>8 or more years </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    6. 6. Polling Question: About how many meetings of 20+ people are you typically involved with in an average year? <ul><li>4 or less – once every quarter or less </li></ul><ul><li>5 - 12 between once a quarter and once a month </li></ul><ul><li>More than 12 – more than once per month </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    7. 7. Framework for this discussion <ul><li>We will frame most of the discussion with the assumption that civic engagement often involves the organizing of and recruiting for public meetings. </li></ul><ul><li>We will assume that culturally competence issues are particularly important when the meeting organizers and the community are members of different social groups. </li></ul><ul><li>Many of the comments are useful with respect to stakeholder engagement – the meeting may not be public. </li></ul><ul><li>Target Community, Conveners and Organizers </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    8. 8. Common Terms <ul><ul><li>Conveners – individual(s) or institution(s) who have the resources and willingness to sponsor/fund the civic engagement effort </li></ul></ul><ul><ul><li>Organizers - person or organizations responsible for making the effort a success by bringing the target population in the room and having them give feedback on the salient issues that is useful to the meeting conveners. </li></ul></ul><ul><ul><li>Target Community - communities – usually “non white and middle class – who are a preliminary part of the intended audience for the civic engagement effort </li></ul></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    9. 9. Four Phases of Civic Engagement Projects <ul><li>Initial Investigation and Preliminary Design </li></ul><ul><li>Positioning and Messaging the Meeting </li></ul><ul><li>Effective Outreach </li></ul><ul><li>Process Design, Facilitation, and Meeting Management </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    10. 10. Points to remember <ul><li>Be humble….or at least act humble </li></ul><ul><li>Use elicitive processes when you can </li></ul><ul><li>Although it is not about you, be aware that perceptions of you/your team may matter a lot. </li></ul><ul><li>Avoid stereotypes, but don’t be afraid of cultural generalizations. Culturally competent practice is largely about adjusting your practice in light of accurate generalizations. </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    11. 11. Authenticating your practice <ul><li>For this phase of my engagement practice, what cultural differences/generalizations might I need to be more aware of? </li></ul><ul><li>How confident am I that I see the generalizations accurately? </li></ul><ul><li>What tools/resources do I have to test whether or not my generalizations are accurate for my target populations in my location? </li></ul><ul><li>What are the likely sources of resistance (including internally) to adjusting my engagement practice based on these generalizations? </li></ul><ul><li>Remember: Ask these questions at every phase of your engagement practice. </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    12. 12. Four Phases of Civic Engagement Projects <ul><li>Initial Investigation and Preliminary Design </li></ul><ul><li>Positioning and Messaging the Meeting </li></ul><ul><li>Effective Outreach </li></ul><ul><li>Process Design, Facilitation, and Meeting Management </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    13. 13. Phase 1: Initial Investigation and Preliminary Design <ul><li>Generalization: </li></ul><ul><ul><li>Clarify the limits of the discussion, while pushing for openness to difficult results </li></ul></ul><ul><ul><li>As your process becomes clear to you, make sure you understand perceptions of the issues by different elements of the community </li></ul></ul><ul><ul><ul><li>Engage community based “Super-facilitators” to co-create/ review your design </li></ul></ul></ul><ul><ul><ul><li>Consider conducting simulations of small group processes </li></ul></ul></ul><ul><ul><li>Make some strategic inquiries about how you and your process are likely to be perceived </li></ul></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    14. 14. Phase 2: Positioning and Messaging the meeting <ul><li>Generalization #1: Targeted communities are sometimes better motivated to participate by messages aimed at mainstream communities. </li></ul><ul><ul><li>Tip #1: Messages for multiple communities have to be compatible, but don’t have to be identical. </li></ul></ul><ul><li>Generalization #2: Targeted communities often consume different media than mainstream communities. </li></ul><ul><ul><li>Tip #2: Consider appearances on in-person or electronic non-mainstream venues </li></ul></ul><ul><li>Generalization #3: Targeted communities may have reactions to a venue that reflect specific local histories. </li></ul><ul><ul><li>Tip #3: Think about the way that different populations might regard your venue options </li></ul></ul><ul><li>Generalization #4: Targeted communities sometimes have lifestyles that require accommodation if you want them to fully engage. </li></ul><ul><ul><li>Tip #4: consider special auxiliary services (e.g. translation, child care, transportation) that might significantly affect your target audience. </li></ul></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    15. 15. Phase 3: Effective Outreach <ul><li>Generalization #1: The demographics of your outreach team – and their personal style – may affect how targeted communities view your meeting. </li></ul><ul><ul><li>Tip #1: Consider how the demographics of your outreach staff and their comfort in connecting with targeted communities. </li></ul></ul><ul><li>Generalization #2: Targeted communities are often less responsive than are time efficient and not personal; this is especially true for relatively long meetings. </li></ul><ul><ul><li>Tip #2: Consider how the hierarchy of outreach applies for your meeting and the intended populations. </li></ul></ul><ul><li>Generalization #3: there are people who have very high levels of community contacts in targeted communities who are are part of official institutions. </li></ul><ul><ul><li>Tip #3: If you engage community-based outreach workers, it is important to establish mechanisms for management and accountability that are non-intrusive but that also keep people accountable. </li></ul></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    16. 16. Hierarchy of Outreach Asks <ul><ul><li>Face to face conversations with trusted person </li></ul></ul><ul><ul><li>Telephone conversation with trusted person </li></ul></ul><ul><ul><li>Personal presentations at meetings, functions and other events </li></ul></ul><ul><ul><li>Face to face or telephone conversation with a stranger </li></ul></ul><ul><ul><li>Telephone message </li></ul></ul><ul><ul><li>Mass Texts, Robocalls, PSAs </li></ul></ul><ul><ul><li>Email, Facebook, Twitter </li></ul></ul><ul><ul><li>Flyers </li></ul></ul><ul><ul><li>Webpages, other Internet Postings </li></ul></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    17. 17. Phase 4: Process Design, Facilitation and Meeting Management <ul><li>Generalization #1: Targeted communities often have less trust in mainstream authority figures than mainstream populations. </li></ul><ul><ul><li>Tip #1a: it is often valuable to use validators from targeted communities to set the tone for an event and to build credibility. This may require some preliminary relationship building and design sharing on the part of the meeting organizer. </li></ul></ul><ul><ul><li>Tip #1b: Strategic deployment of co-facilitators, emcees, and short presentations can foster a sense of inclusion. </li></ul></ul><ul><li>Generalization #2: People in targeted communities often respond positively to shared moments that acknowledge specific cultural histories and/or perspectives. </li></ul><ul><ul><li>Tip #2: Consider the inclusion of programmatic elements that overtly or covertly express a cultural orientation. </li></ul></ul><ul><li>Generalization #3: People from targeted communities often have very different understandings of problems and preferred solutions than other groups. </li></ul><ul><ul><li>Tip #3: If there are “big issues” that may be on the minds of substantial portions the target population, explore different options for addressing them directly, one acknowledging them and putting them aside.. </li></ul></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    18. 18. Phase 4 Continued <ul><li>4. Generalization #4: Targeted populations are often very forgiving of people who admit they don’t have a complete understanding of the targeted group’s perspective but desire to understand it. </li></ul><ul><ul><li>Tip #4: At small to medium meetings, articulating your vulnerability can help lesson skepticism and win allies. </li></ul></ul><ul><li>5. Generalization #5: Targeted populations, like other groups, tend to respond very positively to facilitation approaches that emphasize everyone having their voices heard. </li></ul><ul><ul><li>Tip #5: Group polling – pre-event electronic surveys and audience polling technology at event day - can be extraordinarily helpful in establishing an inclusive tone or eliciting tough perspectives. </li></ul></ul><ul><li>6. Generalization #6: People who may object to your meeting or parts of it will not expect you to embrace them as participants. </li></ul><ul><ul><li>Tip #6:Have a strategy for people trying to disrupt your process – rehearse your verbal jujitsu responses to attacks within and outside the meeting. </li></ul></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    19. 19. How this exercise will work <ul><li>Review scenario in the whole group </li></ul><ul><li>Separate into small groups </li></ul><ul><ul><li>While in groups discuss applications of questions and tips to phases 2, 3, and 4 </li></ul></ul><ul><li>Return to whole group, compare approaches </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    20. 20. Civic Engagement Scenario The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    21. 21. When you conduct your Phase 1 preliminary investigation, you discover: <ul><li>Top foundation executives hope the meeting can re-engage the white city and suburban community to re-prioritize the city’s public schools as a place for financial investment and where they might send their own children. </li></ul><ul><li>There is a substantial feeling among black and Latino activists that prejudice by teachers and administrators affects tracking, suspension patterns, how students are counseled, and other dynamics that affect achievement. </li></ul><ul><li>The foundation is disinclined to focus its initiatives on prejudice reduction, though it might dedicate some resources toward this if there was substantial pressure to do so. </li></ul><ul><li>Some activities in the black community are increasingly adapting a “structural racism” frame that places race and cultural dynamics as a central issue for many social problems. </li></ul><ul><li>Although there is a history of black and Latino activist collaboration, the changing demographics are causing some fractures, with some Latino activist perceiving black political leaders as somewhat unwilling to share power in accord. </li></ul><ul><li>There is substantial skepticism in the Latino community about whether the meeting will include sufficient numbers of Latinos. Major portions of the Latino communities are undocumented immigrants who are mono-lingual, and wary of attending meetings where there might be a significant police presence. </li></ul><ul><li>  </li></ul><ul><li>In the black community, there is skepticism about whether public meetings are intended to skirt the “real issues” and provide a cover for what the powers that be have already decided they want to do. </li></ul><ul><li>  </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    22. 22. Phase 2 Set Up <ul><li>When the meeting is announced by the foundation, some pseudo-prominent bloggers express some skepticism about the process, though they think the achievement gap is important. They point to the fact that the foundation has never had a broad set of connections with either the black or Latino communities. </li></ul><ul><li>By complete accident, you run into the foundation’s one Latino board member at the mall and fall into a conversation about the project. During the conversation, the board member asks you to accompany him or a colleague to a service of his rather large Latino church, where you can have the opportunity to make a joint presentation with him to prompt to the upcoming meeting. One of the more prominent skeptical bloggers is a deacon in the church. This blogger also has a public access television show he co-hosts with a black progressive blogger. From what you can discern, the show has some popularity among the far left Latino and black communities. </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    23. 23. Phase 2 Questions <ul><li>How would you position the meeting for outreach to the Latino, white, and black populations? Are there any ways that you might alter the messages about the project in these different communities? </li></ul><ul><li>Do you accept the Latino board member’s offer to make an appearance at his church? If so, who do you send? What message do you want communicated? Would you attempt to address the inclusion issue, or avoid it? Would it be wise to address the blogger’s concerns? If so, publicly, or privately? </li></ul><ul><li>How do you think through the pros and cons of appearing on blogger’s public access show? </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    24. 24. Phase 3: Effective Outreach <ul><li>Your foundation client is known among black and Latino communities as being mostly good-hearted, but relatively non-inclusive of residents from these communities. When doing community engagement in the past, the foundation has relied on a communications and event management firm that is well respected and has a track record for creating successful gala events and widely publicized volunteer days for charitable causes. Most of these events have been sparsely attended by the minority community, even when the underlying issue concerned poor parts of society. </li></ul><ul><li>The Latino board member calls you and tells you that she has a cousin who is very well connected in the Latino community, and who has a background as a community organizer. The board member asks you to consider hiring her cousin to do minority outreach, instead of the communications firm that the foundation ED has suggested. </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    25. 25. Phase 3 Questions <ul><li>How do you think through the pros and cons of using the communications firms versus the community organizer? If you were to interview each of them, what are the questions you would ask? What would you be listening for in the answers? What would be the key elements of the scope of work so your meeting participants reflects the quantity and diversity you want? </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    26. 26. Phase 4: Design, Facilitation, and Meeting Management <ul><li>The family foundation has crafted an agreement with a mostly-beloved long-time local news anchor (Mr. Williams) to serve as one of the lead facilitators of the meeting. The foundation has decided that using Mr. Williams’ presence lends credibility to it and will help with outreach and promotion. The foundation assumes that you or one member of your team will serve as co-lead facilitator, but leaves this decision to you. As the event approaches, some of the more “militant” activists have started a campaign about the achievement gap based on the symbol of a white elephant sitting on top of a school building. The core message of the campaign is: “let’s talk about race, the elephant in the room killing our schools.” About two weeks before the meeting, the foundation receives a package of 13 of these buttons from an ad hoc group of black and Latino activists, with the request that the buttons delivered to your foundation president and each board member for wearing at the meeting. You hear a rumor that the activists will be passing out these buttons to people as they walk onto the grounds of the event. </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    27. 27. Phase 4 Questions <ul><li>How would you position Mr. Williams the event? Are there any design elements that might be useful to ensure that people from all populations feel included? How would you position the issue of race and/or racism in the meeting? </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    28. 28. Return to Whole Group <ul><li>Report out </li></ul><ul><li>What lessons learned are there now from the similar and different ways the groups answered the questions? </li></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    29. 29. General Questions and Answers The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com
    30. 30. Thank you <ul><li>Survey </li></ul><ul><li>Follow us at </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>www.thedwcgroup.com </li></ul></ul><ul><li>Upcoming Events </li></ul><ul><ul><li>Getting Diverse Butts in Seats and Keeping Them, July 7 </li></ul></ul><ul><ul><li>What You Don’t Know, Your Community Knows, August 9 </li></ul></ul>The DWC Group Diversity Wisdom Collaboration www.thedwcgroup.com

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