Social Media: New Marketing Technologies for Accounting Firms Rick Telberg Bay Street Group LLC June 2009 for MACPAs MDBIZEXPO www.cpatrendlines.com

Yellow Pages?

SMB Moves to the Web

The Affluent Move to Social Media

How Twitter Will Change Business Hyper-Local Marketing Making Old-World Advertising Work Making Blogs Count

Hyper-Local Marketing

Making Old-World Advertising Work

Making Blogs Count

Social Networking Usage Total social networking sites: 139.8 million visitors in April, a 12% increase from March MySpace: 71 million visitors Facebook: 67 million Twitter: 17 million (83% increase)

Total social networking sites: 139.8 million visitors in April, a 12% increase from March

MySpace: 71 million visitors

Facebook: 67 million

Twitter: 17 million (83% increase)

Median Age LinkedIn median age: 40.5 Twitter: 31 MySpace: 27 Facebook: 26

LinkedIn median age: 40.5

Twitter: 31

MySpace: 27

Facebook: 26

LinkedIn

Facebook

Plaxo

MySpace.com

Twitter

Brian Falony Atlanta

CPA Trendlines Research CPAs Online Bay Street Group LLC for the AICPA 678 valid responses April – June 2009 Online questionnaire Incentive: Topline results

Bay Street Group LLC for the AICPA

678 valid responses

April – June 2009

Online questionnaire

Incentive: Topline results

CPA Trendlines Research CPAs Online Sector 59% Public Accounting 23% Business and Industry

Sector

59% Public Accounting

23% Business and Industry

CPA Trendlines Research CPAs Online Firm Size 37% Under 10 Persons 36% 11 – 100 Persons 27% Over 100

Firm Size

37% Under 10 Persons

36% 11 – 100 Persons

27% Over 100

CPA Trendlines Research CPAs Online Title 30% CEO/Manging Partner 24% Partner/C-Level 23% Senior

Title

30% CEO/Manging Partner

24% Partner/C-Level

23% Senior

CPA Trendlines Research CPAs Online Shop online 77% Attend webinars 61% Watch video on the Internet 53% Listen to podcasts 28%

CPA Trendlines Research CPAs Online Email on a cellphone (ie: BlackBerry or iPhone) 50% Instant message (on PC’s) 31% Text message (Cell phone SMS) 38%

CPA Trendlines Research CPAs Online Message boards or Listervs 24% Visit blogs 36% Comment on blogs 14% Write on my own (or my company's) blog 11%

CPA Trendlines Research CPAs Online LinkedIn 54% Facebook 48% Twitter 21% Plaxo 12% MySpace 6%

CPAs’ “favorite?”

CPA Trendlines Research CPAs Online - Linkedin 55% of the CPAs on Linkedin work at Public Accounting Firms 49% B&I 65% 51-100 Employees 67% Junior Staff/Support

55% of the CPAs on Linkedin work at Public Accounting Firms

49% B&I

65% 51-100 Employees

67% Junior Staff/Support

CPA Trendlines Research CPAs Online - Facebook 53% of CPAs on Facebook work at Not-for-Profit Organizations 40% work in Public Accounting 64% 51-100 Employees 67% Junior Staff 55% CEO/MP

53% of CPAs on Facebook work at Not-for-Profit Organizations

40% work in Public Accounting

64% 51-100 Employees

67% Junior Staff

55% CEO/MP

CPA Trendlines Research CPAs Online - Twitter 41% of the CPAs on Twitter work in Not-for-Profits 25% 500-plus Employees 30% Mid-Level Staff

41% of the CPAs on Twitter work in Not-for-Profits

25% 500-plus Employees

30% Mid-Level Staff

Intuit Community

Sage Software

James Carroll CPA, Owings Mills, Md.

James Carroll CPA, Owings Mills, Md.

Jeff Elliott, Shane Eloe Numbersinsights.com @OmahaCPA

Stambaugh Ness, York, Pa. E-newsletters Podcasts, Listings on FaceBook, MySpace and LinkedIn, A firmwide intranet with blogs by the president and CFO, Firm-made videos for staff training, Dual LCD displays in the lobby featuring the firm’s messaging, and Webinars to connect with far-away clients.

E-newsletters

Podcasts,

Listings on FaceBook, MySpace and LinkedIn,

A firmwide intranet with blogs by the president and CFO,

Firm-made videos for staff training,

Dual LCD displays in the lobby featuring the firm’s messaging, and

Webinars to connect with far-away clients.

Porter Keadle Moore, Atlanta

Dental CPAs / Naden Lean

Andrew Rose, Timonium, Md.

Neil Fauerbach, Madison, Wisc.

Neil Fauerbach, Madison, Wisc.

Neil Fauerbach, Madison, Wisc.

Somerset CPAs, Indianapolis

Chad Bordeaux, Lake Wylie, S.C.

Chad Bordeaux, Lake Wylie, S.C.

Joey Brannon, Bradenton, Fla.

Scot Justice Nashville, “VirtualCFO”

Scot Justice Nashville, “VirtualCFO”

Bonadio CPAs, Buffalo, N.Y.

Alan Vitberg, Buffalo, N.Y.

Thank You! Rick Telberg Bay Street Group LLC [email_address] (914) 674-4531 http:// cpatrendlines.com http:// www.twitter.com/cpa _ trendlines

Rick Telberg

Bay Street Group LLC

[email_address]

(914) 674-4531

http:// cpatrendlines.com

http:// www.twitter.com/cpa _ trendlines