Self-Published eBooks Gaining Popularity and Credibility
Self-Published Print Books• Print self-publishing has been fairly popular. • Xlibris, Create Space, iUniverse.• Self-published print books are expensive. • This is true for the author, retailer, and consumer. • Brick and mortar stores usually unwilling to sacrifice retail space on self- published books. • High costs prevented print self-publishing from gaining widespread popularity among readers.• Lose money and sell poorly. • Books that do sell well may only break even or gain popularity on a local level. • Self-published print books are usually just as expensive as a book written by an established author.
Print Books Business Model1. Print on demand • Books are sold from a web site directly to consumers. • Little to upfront cost to authors, but books are still costly for consumers.2. Limited Run • A specified number of books are printed for the author. • Can cost the author multiple thousands of dollars. • Books are costly for consumers.
Self-Published eBooks• eBooks can be created for little or no cost. • Usually can be created for free using free software.• Can be sold on most popular ebook web sites with no upfront cost to the author. • Amazon Kindle Store, Barnes & Noble Nook Store, Apple iBookstore,• Extremely inexpensive. • Many times self-published ebooks sell for $0.99 - $9.99. • Low cost makes readers more likely to choose a self-published book over one written by an established author.
eBook Business Model• Profits typically split 70/30. • Author typically keeps 70% of sale price. • Retailer typically keeps 30% of sale price. • Barnes & Noble, Amazon, and Apple use some variation of this arrangement.• Highly Profitable for Authors • Authors can make more money from a self published ebook than by going through a traditional publisher.
Self-Publishing Explosion• 29,000 self-published books in 2004• 2,700,000 self-published books in 2010. • 2010 was the first year that the total number of self-published books was greater than the total number of traditionally published books.• Some self-published titles have been so popular that publishing companies have bought the rights to sell the books in print. • Fifty Shades of Grey • J.A. Konrath
Advantages of Self-Published eBooks• Very Little to No Risk • No initial cost for author. • No lost inventory space for retailers who carry self-published. • Inexpensive or free for consumers.• Higher Profit Margins for Authors • In the Garden of Beasts • J.K Rowling• Viral eBooks • Fifty Shades of Grey series • Started as a self published ebook. • Mill River Recluse • $0.99 ebook spent 16 weeks on USA Today best-seller list. • Amanda Hocking • Self-published paranormal romance author who has sold one million ebooks and earned two million dollars from sales.
Disadvantages of Self-Published eBooks• No marketing. • One of the major costs associated with traditional publishing is advertising.• Increased competition. • Millions of potential competing ebooks on the market.