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© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Cross channel & Integrated
Brand Experience
DIGINETICA
Brand Communication change:
from channel to eco system
TV
Mobile app
Community
Community
Mobile site
Web Site
Sales
Search
You Tube
Postal
Banners
Packaging
POP
Retail
Mobile app
E-mail
SalesFacebook
Twitter
DIGINETICA
Customer Journey: from liner to fragmented
Awareness Research Purchase Fulfillment Loyalty
DIGINETICA
It is good to have an end to
journey toward; but it is the
journey that matters, in the end.
DIGINETICA
Customer Journey Map Example
DIGINETICA
Create Brand Experience RoadMap
DIGINETICA
Brand strategy at the era of customer
CRM Customer Strategy
Revenue/Visit Long-term Value
Targeting Conversation
Point-in-time
Relevance
Omni Channel
Personalization
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Relevance in Store Use Cases
DIGINETICA
New Omnichannel Data Sources
Purchases
Clickstream
3rd-Party
Data
Prospect 3rd-
Party Data Ad
Impressions
Ad BidsVideo
Social
Data
Search
DataUnstructured
Data
DIGINETICA
It All Comes Back to the Customer
Purchases
Clickstream
3rd-Party
Data
Prospect 3rd-
Party Data Ad
Impressions
Ad BidsVideo
Social
Data
Search
DataUnstructured
Data
DIGINETICA
Relevance in Store
Mobile revitalizes the power of personalization
Online
Technology
(Data, Optimization, Targeting)
In-Store
(Emotion, Sensory)
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory
Location
Brands
CRM
Sales
Associate
Loyalty
Customer Map
Understanding Digital Touch Points
DIGINETICA
Leveraging Digital in Store
Three Examples of “Relevance in Store”
1
Store Entrance
2
Dressing Room
3
Electronic Receipts
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory
Location
Brands
CRM
Sales
Associate
Loyalty
Greet your customer digitally, exactly the
way a top associate would: relevant
notifications and offers.
Relevance in Store
Store Entrance
Profile
Purchases
Location
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory
Location
Brands
CRM
Sales
Associate
Loyalty
Greet your customer digitally, exactly the
way a top associate would: relevant
notifications and offers.
Store Entrance
Profile
Purchases
Predictive
Relevance in Store
Location
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory
Location
Brands
CRM
Sales
Associate
Loyalty
Bring alternate sizes or relevant
products when a customer
requests them
Dressing Room
DRESSING ROOM KIOSK
Inventory
Relevance in Store
Location
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory
Location
Brands
CRM
Sales
Associate
Loyalty
Empower Store Associates
Dressing Room
PredictiveProfile
Inventory
SALES ASSOCIATE TABLET
Sales
Associate
DRESSING ROOM KIOSK
Relevance in Store
Location
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory
Location
Brands
CRM
Sales
Associate
Loyalty
Reactivation = Loyalty
Make the call-to-action immediate!
Relevance in Store
Receipts and Store Exit
Profile
Purchases
Loyalty
Location
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
The Path to Omnichannel
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory
Location
Brands
CRM
Sales
Associate
Loyalty
DIGINETICA
Profile Predictive
Returns
Clicks
Purchases
Social
Inventory
Location
Brands
CRM
Sales
Associate
Loyalty
Profile Predictive
DIGINETICA
SOA
SQL
Profile Predictive
DIGINETICA
Single
Platform
SOA
Cloud-based SOA Platform
100% of Personalization Capabilities
Optimization Client
Services
Reporting
DIGINETICA
SAN FRANCISCO, CA
READING, UK
LILLE, FRANCE
3 Ways to Get Started
1. Visit Omnichannel Labs
2. Sales Associate app
3. iBeacon + SDK integration
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Relevance in Store: Case Study #1
•  New iPad Mini registry scanners deliver
advanced merchandising, guiding the
registrant to relevant items to add to their
registry
•  Live in 100+ pilot stores, in process of roll-out
to 1700 stores
•  Implementation completed in <10 weeks	
  
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Relevance in Store: Case Study #2
•  Partnering with Micros Retail
Assistant for POS integration
•  Sales associate finds a product
by scan or search
•  Recommendations appear on
item page, providing associate
opportunity to offer alternative
products or cross-sell
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Thank You!
DIGINETICA
200 24
$10B
41 25
1B9+
3PB
6,200
90%
100% 13,250
51
7th
$13M
DIGINETICA
Trusted by world-class brands
DIGINETICA

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Performance Marketing Moscow 2014. David Ogidi, RichRelevance