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Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
Drupal Commerce, Web Content 2010
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Drupal Commerce, Web Content 2010

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This is the Drupal Commerce session from the Web Content 2010 conference

This is the Drupal Commerce session from the Web Content 2010 conference

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  • 1. Drupal CommerceBy: Ryan Szrama
    June 7th, 2010
    1
  • 2. E-commerce best practices
    Drupal Commerce
    2
  • 3. Customer rating & feedback
    3
  • 4. Compound products
    4
    Source : dell.com
  • 5. Related products
    5
    Source : eu.levi.com
  • 6. Checkout integrated upselling
    6
  • 7. No shopping cart / quick checkout
    7
  • 8. Mobile storefront
    8
    Mobile Website
    Mobile Application
  • 9. Presence on product aggregators
    9
  • 10. Selling on social networks
    10
  • 11. Faceted search
    11
  • 12. Features fall into 4 main categories
    12
    Commerce
    Merchandizing / Catalog
    • Combined products
    • 13. Set of related products : outfits
    • 14. Selling on social networks
    • 15. Mobile presence
    • 16. Faceted search
    • 17. Staging & preview
    • 18. Upselling integrated in checkout process
    • 19. No shopping cart / 1 click
    Audience
    Community / Client
    • Client ratings & Feedbacks
    • 20. Whish lists
    • 21. Facebook Connect : i can see what my friends say about the product
    • 22. SEO friendly site
    • 23. Presence on traffic hubs
    • 24. Mobile presence
    • 25. Scalability
  • E-commerce best practices
    Drupal Commerce
    13
  • 26. What we’ve figured out…
    E-commerce is a all about Content, Product and User Management (merchandizing, community, audience) …
    … with a powerful e-commerce solution on top (fulfillment, payment, shipping, etc.)
    14
    Drupal
    Drupal
    Commerce
  • 27. Drupal + Drupal Commerce
    Drupal
    Drupal Commerce
    • Drupal 7 successor to Ubercart, which currently powering over 18,000 e-commerce sites
    • 28. Acts as a “Commerce core”, tightly integrated with Drupal’s core and the major contributed modules
    • 29. Benefits from Drupal 7’s entity / fields architecture
    • 30. Widely adopted Content Management Framework
    • 31. 600k+ websites
    • 32. 4,000 contributors
    • 33. 6,000 contributed modules
    • 34. Large community of developers
    “Drupal 7 will give birth to a new way of developing contributed modules.”
    -Dries Buytaert
    15
  • 35. Drupal e-commerce solutions
    16
    Commerce
    Merchandizing / Catalog
    Audience
    Community / Client
  • 36. Merchandising in Drupal (1/2)
    17
    Flexible layoutA product is not represented by a single page, it may be displayed anywhere: product page, recommendation blocks, collections, e-mails, etc.
    Social network integrationModules already provide seamless integration with social networks. Integrate your store with your Facebook fan page without any code.
    Faceted searchDrupal Commerce is targeting the well established Apache Solr faceted search engine. Holy grail: New Egg out-of-the-box.
    MobileDrupal’s framework allows for xHTML mobile specific templates and themes. Many mobile websites are already powered by Drupal.
  • 37. Merchandising in Drupal (2/2)
    18
    StagingCommon publishing and editing actions maybe previewed then deployedwith no developer involved. Export site configurations as reusable Features.
    PromotionsDrupal Commerce ships with flexiblepricing rules, allowing for varying pricing policies and displays: discounts, bundles, sales tax, etc.
    Cross-sell / upsellDrupal Commerce supports manual upsell solutions and automated “more like this” features using Apache Solr or custom algorithms.
    ThemingDrupal sites’ look & feel are managed by themes. Companies like Top Notch Themes provide affordable e-commerce themes that are easily customized.
  • 38. Community engagement with Drupal
    19
    Social featuresDrupal is the best platform for community engagement. Without any code, you can enable ratings, wish lists, comments /review, FAQs, web forms, etc.
    Facebook ConnectFacebook Connect module already runs many Facebook Connected websites, and Facebook Social Plugin integration appeared almost immediately.
    UsersDrupal ships with advanced user management for sign up, password retrieval, profile customization, and user roles / permissions.
    Newsletters / RSSDrupal makes it easy to stage and send newsletters to your subscribers (“Simplenews” module or third party integration). Baked in RSS support.
    CRMIntegrate with popular CRM tools like Salesforce, CiviCRM, SugarCRM.
  • 39. Commerce features
    20
    FlexibilityDrupal Commerce benefits fromDrupal’sflexibility. We support any checkout routine, from single click purchasing, to any number of steps in checkout. Build your site to meet your business needs.
    Talks to package delivery companiesReal-time shipping quotes sourced from mostshipping services (FedEX, UPS, USPS, etc.).
    Accepts many forms of paymentDiverse payment methods supported: credit cards, checks, direct debit, wire transfer. All major card payments are supported.
    Integrates with your bank systemDeveloper community has already contributed dozens of modules to integrate with many banking systems worldwide.
  • 40. Commerce features
    21
    FulfillmentCustomizable automated order workflow in Drupal Commerce accommodates your existing fulfillment process / integrate with external services.
    SecurityUp to 40 developers belong to the Drupal Security team, ensuring that Drupal vulnerabilities are dealt with according to industry best practices.
  • 41. Drupal Commerce Features for “Free”
    22
    Merchandising
    Audience
    Cross sell and upsell. “More like this” recommendations
    SEO friendly.
    Flexible layouts. Display products anywhere.
    Performance. Drupal scalability
    Powerful theming. Drupal powered.
    Commerce
    Directly sell from your fan page
    Community
    Flexibility. From one click purchase to n-stage checkout.
    Advanced social framework.
    Faceted search. Optimal integration with Apache Solr
    Easy integration with social networks.
    Security. Benefits from 40+ developers Drupal Security team.
    Mobile themes.
    Advanced user management.
    Easy staging and preview.
    Powerful newsletter module.
    Integration with popular CRM solutions.
    Flexible pricing rules.
  • 42. Our vision for e-commerce on Drupal
    Make Drupal the #1 open source e-commerce platform in the world.
    Large e-commerce sites are more conduit than container, so data will be easy to move into and out of the Commerce systems.
    Foster adoption through targeted distributions of Drupal Commerce, including our own distribution targeting enterprise e-commerce.
    Merchants and developers supported with services like Checkout Monitoring, training, and development partnerships.
    23
  • 43. Keeping up with Drupal Commerce
    Community site: http://www.drupalcommerce.org
    Issue tracker: http://drupal.org/project/commerce
    Demo site: http://bit.ly/dc-demo
    Google Summer of Code: affiliate and usability projects
    DrupalCamp Colorado 2010, June 26-27:http://drupalcampcolorado.org
    DrupalCon Copenhagen 2010, August 23-27:http://cph2010.drupal.org/
    24

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