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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Maximizing Digital/Social Value in Agency New Business
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Va...
background
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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
background
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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
background
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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
background
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
background
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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
background
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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
agency social media usage in 2012
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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New B...
agency social media usage in 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Bus...
Maximizing Digital/Social Value in Agency New Business
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Va...
Maximizing Digital/Social Value in Agency New Business
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Va...
agency social media usage in 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Bus...
agency social media usage in 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Bus...
agency social media usage in 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Bus...
platforms researched
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
30 of 37
lacked the
G+ button
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Ag...
platforms used:

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
Most
followers
(5WPR)
with 348
Next
closest
(Godfrey)
116
lee@rswus.com @rswus #agencynewbusinessMaximizin...
is Google+ a good option?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
is Google+ a good option?
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
is Google+ a good option?
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Cu...
platforms used
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
19 out of 100 agencies
in our sample used it
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Soc...
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
15 of the 19...
platforms used:
Most
followers: M.
Booth & Assoc.
with 146
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Socia...
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
is an effective option for new business?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agenc...
is an effective option for new business?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agenc...
is an effective option for new business?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agenc...
is an effective option for new business?
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency ...
is an effective option for new business?




lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in...
what about
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
what about
• 4A’s– 6
• eMarketing Association Network– 5
• Advertising Age– 5
• Advertising Professional– 8
• Advertising ...
platform usage recap




lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
the big 2
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platform usage: averages
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platform usage: highs & lows
Oneupweb
posted 67 times
10 agencies
didn’t post at all
lee@rswus.com @rswus #agencynewbusine...
platform usage: highs & lows
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platform usage: likes
SHIFT
Communications had
3013 likes in May
• HunterPR, La Comunidad,
Oneupweb next in line
lee@rswus...
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how agencies use



lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how agencies use





lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how agencies use



lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how agencies use
Conclusions: Facebook









lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency N...
platforms used
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
86 out of 100
agencies in
our sample
use it.
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Soc...
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platforms used:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
platform usage: averages
Average per
month of May:
37.8 tweets
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/S...
platform usage: highs & lows
Oneupweb
tweeted 192
times
11 agencies
didn’t tweet
at all
lee@rswus.com @rswus #agencynewbus...
platform usage: followers
PJA
Advertising
had 9693
followers in
May
lee@rswus.com @rswus #agencynewbusinessMaximizing Digi...
platform usage: followers
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
5W...
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
How agencies use
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
How agencies use
How agencies use

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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Busine...
How RSW/US uses

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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
How agencies use
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business






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How agencies u...
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

 
 
 
 
 
 
...
Conclusions:
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business


lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
Conclusions:

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Conclusions: where they are


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lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Bus...
II. how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter

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



lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New B...
how RSW/US uses Twitter





lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Bu...
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
So, ...
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business


how RSW/US uses Twitter
You hear a lot, what you
should and shouldn’t do.
Agencies tend to make it
way too hard.
Three sim...
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
how RSW/US uses Twitter
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Busi...
A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Busi...
A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Busi...
A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Busi...
A few thoughts from Inbound 2012
“As our world goes more Jetsons, the marketers who act
more Flintstones will succeed, peo...
A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Busi...
A few thoughts from Inbound 2012
lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Busi...
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Maximizing Digital/Social Value in Agency New Business Webinar

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In this 9-13-12 webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses what social media platforms other agencies are using most, how often they’re using them and what techniques they’re using to increase their social media presence.

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Transcript of "Maximizing Digital/Social Value in Agency New Business Webinar"

  1. 1. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  2. 2. Maximizing Digital/Social Value in Agency New Business lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  3. 3. background  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  4. 4. background  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  5. 5. background  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  6. 6. background lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  7. 7. background  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  8. 8. background    lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  9. 9. agency social media usage in 2012  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  10. 10. agency social media usage in 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business   
  11. 11. Maximizing Digital/Social Value in Agency New Business lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  12. 12. Maximizing Digital/Social Value in Agency New Business lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  13. 13. agency social media usage in 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  14. 14. agency social media usage in 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  15. 15. agency social media usage in 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  16. 16. platforms researched lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  17. 17. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  18. 18. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  19. 19. platforms used: 30 of 37 lacked the G+ button lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  20. 20. platforms used:  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  21. 21. platforms used: Most followers (5WPR) with 348 Next closest (Godfrey) 116 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  22. 22. is Google+ a good option?  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  23. 23. is Google+ a good option? lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  24. 24. is Google+ a good option? lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business Currently, for your new business purposes- Google+ hasn’t really caught on on
  25. 25. platforms used lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  26. 26. platforms used: 19 out of 100 agencies in our sample used it lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  27. 27. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business 15 of the 19 lacked the Pinterest button
  28. 28. platforms used: Most followers: M. Booth & Assoc. with 146 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  29. 29. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  30. 30. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  31. 31. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  32. 32. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  33. 33. is an effective option for new business?  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business 
  34. 34. is an effective option for new business?  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business 
  35. 35. is an effective option for new business?  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business 
  36. 36. is an effective option for new business? lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business Evidon blog
  37. 37. is an effective option for new business?     lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  38. 38. what about lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  39. 39. what about • 4A’s– 6 • eMarketing Association Network– 5 • Advertising Age– 5 • Advertising Professional– 8 • Advertising Professionals—6 • CMO Network– 6 • Social Media Marketing– 7 • TED: Ideas worth Spreading– 6 • PR Wise– 5 • Marketing executives group– 6 No groups with more than 10 of the principals lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  40. 40. platform usage recap     lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  41. 41. the big 2 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  42. 42. platforms used lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  43. 43. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  44. 44. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  45. 45. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  46. 46. platform usage: averages lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  47. 47. platform usage: highs & lows Oneupweb posted 67 times 10 agencies didn’t post at all lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  48. 48. platform usage: highs & lows lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  49. 49. platform usage: likes SHIFT Communications had 3013 likes in May • HunterPR, La Comunidad, Oneupweb next in line lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  50. 50. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business how agencies use
  51. 51.    lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business how agencies use
  52. 52.      lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business how agencies use
  53. 53.    lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business how agencies use
  54. 54. Conclusions: Facebook          lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  55. 55. platforms used lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  56. 56. platforms used: 86 out of 100 agencies in our sample use it. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  57. 57. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  58. 58. platforms used: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  59. 59. platform usage: averages Average per month of May: 37.8 tweets lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  60. 60. platform usage: highs & lows Oneupweb tweeted 192 times 11 agencies didn’t tweet at all lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  61. 61. platform usage: followers PJA Advertising had 9693 followers in May lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  62. 62. platform usage: followers lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business 5WPR Profero Fathom
  63. 63. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business How agencies use
  64. 64. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business How agencies use
  65. 65. How agencies use        lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  66. 66. How RSW/US uses       lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  67. 67.  lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business How agencies use
  68. 68. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business        How agencies use
  69. 69. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business                How agencies use
  70. 70. Conclusions: lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business  
  71. 71. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business Conclusions:   
  72. 72. Conclusions: where they are    lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  73. 73. II. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  74. 74. how RSW/US uses Twitter       lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  75. 75. how RSW/US uses Twitter      lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  76. 76. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business So, how are RSW/US NBD’s making it work?
  77. 77. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business  
  78. 78. how RSW/US uses Twitter You hear a lot, what you should and shouldn’t do. Agencies tend to make it way too hard. Three simple examples- ways to help you break through. lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  79. 79. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  80. 80. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  81. 81. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  82. 82. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  83. 83. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  84. 84. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  85. 85. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  86. 86. how RSW/US uses Twitter lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  87. 87. A few thoughts from Inbound 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  88. 88. A few thoughts from Inbound 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  89. 89. A few thoughts from Inbound 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  90. 90. A few thoughts from Inbound 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business "If Content is King, than Context is God.” “If you’re not where your customers’ attention is you’re going to lose big”
  91. 91. A few thoughts from Inbound 2012 “As our world goes more Jetsons, the marketers who act more Flintstones will succeed, people want effort “ lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
  92. 92. A few thoughts from Inbound 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business Social is just a tool, but you must execute. Execution is HARD. Ppl, avoid bulls**t tactics. Avoid automation. Authenticity is KEY” “Tactics are GREAT, but you need to put in effort and commit to execution if you want to build a strong brand.”
  93. 93. A few thoughts from Inbound 2012 lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business
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