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The original agency new business questions in this ebook came from a group of agencies who took part in a luncheon at the 2013 BOLO digital conference in Scottsdale, AZ.
Agencies were asked to provide one prominent agency new business challenge or question, and initial discussions around each began at the luncheon.
Time went quickly, and we weren’t able to get to nearly as many questions as we wanted to, so as a means of follow up, this ebook presents 7 key questions asked by those attending agencies, initial insight around each from RSW/US and links to further thought leadership around each.
Thanks to BOLO and to all the agencies who participated.