Use Facebook to Promote Your Business

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  • As promised I have recorded highlights of this presentation in case some of you who attended the workshop needed a bit of a refresher or were late and missed parts of it. I will not be able to fully discuss everything in detail but I hope this helps.I have deleted a few slides that I felt were not that important since my recording time is limited.
  • The last important step here is for you to visit the RSU Innovation Center website. From here you can learn more about our services, sign up on our contact list so you can get notified of all our small business workshops and access our facebook page so you can become a fan (just click on the blue F box) Don’t forget, becoming a fan and posting something on our wall was a stipulation for attending the workshop. Not really but I hope to see you there!if you need any help with your page Call me at 918-343-7533 .
  • Use Facebook to Promote Your Business

    1. 1. Use Facebook to Promote Your Business
    2. 2. Key Features Page Group Profile Followers Fans Members Friends Personalized Yes Yes Yes URL’s Discussion No Yes No Forum Wall Yes Yes Yes Extra App. Yes No No Built in Messaging to Yes Yes Yes all members Visitor Yes No No Statistics Event Yes Yes Yes Invitation Ad Promotion Yes Yes No Viewable by non FB users Yes No No Featured on others Profile Under Favorite In groups section Pages (rotated) (clustered w/other groups) Privacy Options No Yes Yes
    3. 3. • Facebook Ad’s  Video • Facebook Marketplace  Website • Events  Frequent Updates • Groups • Applications • Photos Promote Your Business
    4. 4. • Facebook Ad’s  Video • Facebook Marketplace  Website • Events  Frequent Updates • Groups • Applications • Photos Promote Your Business
    5. 5. Pros  Very Viral  Humanizes the business  Allows customers to interact with you and each other Cons  Hard to measure usefulness  You cant control what fans post on your wall  Professional and personal life can get mixed Pros & Cons
    6. 6. Friends Colleagues Clients Photo’s & Video Contact Info. Basic Info. Contact Info. Status Updates Education/Work History Wall Links Friends List http://www.allfacebook.com/2009/02/facebook-privacy/ Separate Contacts
    7. 7. http://www.facebook.com/pages/create.php Build a Business Page
    8. 8. Groups Pages
    9. 9. www.rsu.edu/innovation RSU Innovation Center

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