View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
What We’re Going to Cover 0 Website Development    0 E-Commerce Website Platforms    0 Web Analytics    0 Search Engine Op...
Today’s Objectives0 Learn how to turn your small local business into a  world-wide enterprise with Shopify.0 Get your webs...
Skyscrapers Aren’t            Built Overnight0 You will get what you put into your online presence development  for you bu...
Homework Review         Top Websites                Top Facebook Business Pages0 Red Dress Boutique                0 https...
Step 3: Building a Strategy for your                 Website Revisited0 Now that we know what the market looks like it is ...
Available Platforms0 Wix (Drag and Drop)   0 App market is available0 SquareSpace (Drag and Drop)   0 Example: Ontario PC0...
E-Commerce Website Platform0 Shopify is an e-commerce website platform that  makes designing a website and selling product...
Options for Building Your Shopify Website          Option 1                             Option 20 Hire a developer to desi...
Step 4:Build Your SEO Strategy 0 Leverage the situational analysis conducted for the web   development strategy to analyze...
Option 1: Hire a SEO Juice Man0 Much like scenario when hiring a web developer, must have a strategy in  place before meet...
Example of SEO Juice ManView this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
Option 2: Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your  website development platform.0 R...
SEO Tactics That Will             Earn You Google Cred0 Have a domain name with specific keywords in the actual domain nam...
SEO Industry Secrets0 You can submit your website and subsequent webpages to be indexed by Google and Bing by registering ...
Step 5: Analyze Your Website’s Performance   0 To continue your company’s empirical rise in the online market and     to c...
Option 1: Hire Help0 When tracking your website, social media, and marketing effort’s  performances it can become labor in...
Option 2: Be a GUERRILLA                        Do It Yourself0 Register for cost efficient and FREE tools that will help ...
Step 6: Become Socially (Social     Media) Responsible0 The important reasons why to leverage social media:   0 Build your...
Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a  Facebook business page.0 Have ...
Facebook Business Page             Advanced Tactics0 Make sure to post a specific link on each and every photo or video yo...
How to Schedule Your Social Media Posts 0 It is always a battle when trying to figure out the  optimal time to spend on so...
Learn More About Social   Media Platforms Online0 Learn more at the Online Resource Center about the following social medi...
Homework for After Day 20 Schedule a meeting with the RSU Innovation Center to discuss your specific online presence devel...
Got Questions?Contact:Anthony W. TuckerPhone: 918-343-7509Email: atucker@rsu.eduTwitter: Tweet questions to @Brand_Tuck wi...
Upcoming SlideShare
Loading in …5
×

How to Create an Online Presence for Your Business-Part 2

1,551 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,551
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Start out the presentation by having group login to Twitter and Tweet about the event. Follow other attendees. @Brand_Tuck @RogersStateU @rsulibrary @RSUinnovation #BuildingMyOnlinePresence … Spend less than 5 minutes on this exercise. Get juices flowing in room and get people engaged with each other.Discuss the Online Presence Workshop Online Resource Center website. How to operate and what you can expect in the coming days. Ask if anyone is willing to attend a third day of the workshop to hit social media more in-depth.
  • Point of Discussion: Go around to each participant and discuss what they liked most about their favorite website and/or favorite social media page.http://theaterbartlesville.com/index.php?p=mainEvent ApplicationOrder Tickets OnlineRegister with all local event listingsHow are you getting investors, actors, volunteers, etc.Email MarketingSeating Chart ImageRent?
  • App markets available for WordPress and Wix. E-commerce easy to setup on Wix and Weebly. SEO is manual on all platforms except for WordPress can leverage apps for guidance in SEO.What platform does your business currently leverage? What benefits do you see from the platform? If you don’t know what are your thoughts on the platforms available? Benefits and disadvantages…
  • Mention official affiliates of Shopify, developer market, and video series that will be launched to help you design your Shopify site.
  • Ask participants to sign in to their Google accounts. If they don’t have a Google account then we will spend the time to setup a Google account with participants.Objective is to have participants become familiar with Google AdWords Tool.
  • Must have a strategy in place to focus on geographic area depending on where you sell your product, local, regional, nationally, or internationally. Also speak on the topic of SEO for local searches for franchises and local entities. Example: Tiny Cakes and Truffles Owasso/Claremore locations & Atwoods.
  • Discuss what comes with the monthly package. Next slide will focus on organic versus non-organic search engine marketing. Outbound links and inbound links. Link building strategies.
  • Really hit home with participants about the importance of getting the right traffic to your website and getting the traffic to the desired take action page. For instance if you have a quote form online for your product and that is the method the user can take without picking up the phone to request a quote then you want to make sure it is easy for the user to get to that page.Show how to leverage
  • Show how using key terms for titles on videos and images pertaining to your company’s target market based on Google AdWords Tools research will benefit rankings.
  • How to Create an Online Presence for Your Business-Part 2

    1. 1. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    2. 2. What We’re Going to Cover 0 Website Development 0 E-Commerce Website Platforms 0 Web Analytics 0 Search Engine Optimization 0 Pay-Per-Click Search Engine & Social Media Promotion 0 Social Media Development 0 Google 0 Leveraging for small business 0 Google industry secrets 0 Building Your Brand’s Identity 0 Presented by Branding Specialist, Brandon IrbyView this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    3. 3. Today’s Objectives0 Learn how to turn your small local business into a world-wide enterprise with Shopify.0 Get your website found online through leveraging: 0 Organic Search Engine Optimization 0 Hiring Someone or Doing it Yourself 0 Non-Organic Search Engine Optimization 0 Pay-Per-Click Paid Placement (Time & Space) 0 Google Ad Network 0 Unplanned Purchases0 Learn how to analyze your website’s performance.0 Learn how to turn social media into a revenue stream for your business. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    4. 4. Skyscrapers Aren’t Built Overnight0 You will get what you put into your online presence development for you business.0 If you have questions please don’t be afraid to ask today, tomorrow, next week, or whenever. The Innovation Center is a resource for you.0 Frustration is bound to come when developing your online presence but you must persevere to build the competitive advantage it can bring your business or community organization.0 Leverage the new Online Resource Center for industry insight, self-help videos, directory of who to hire, and register for future workshops that focus on specific online presence development functions that you would like to learn more on. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    5. 5. Homework Review Top Websites Top Facebook Business Pages0 Red Dress Boutique 0 https://www.facebook.com/Impressionsnwa 0 Great use of custom 0 Custom HTML Applications application. 0 Browse Store 0 Restock Notify 0 Great use of categories for 0 Instagram types of clothes and by 0 Sign up for Shopping Cart price range. 0 How to Order 0 Easy to operate. 0 Major Return on Investment on Facebook by leveraging displaying/selling product 0 Does need major search direct on Facebook with, Run/Ship & engine optimization work. Run/Hold comments to photos on Facebook timeline. 0 Needs to encourage social 0 Major website work needed to compliment sharing of every product social media stature. listed. 0 Must champion shipping and have 0 Example: ShareThis solid/consistent refund process in place. application View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    6. 6. Step 3: Building a Strategy for your Website Revisited0 Now that we know what the market looks like it is time to build a strategy for your brand.0 Are you going to hire someone or do it yourself?0 Have SMART goals for your website development and social media strategies. 0 Increase traffic from northeastern Oklahoma by 200% in first three months of new site. 0 Increase engagement on Facebook by 500 fans in the first three weeks of the optimized Facebook page. 0 Be on the first page for local results for specific industry in first six months. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    7. 7. Available Platforms0 Wix (Drag and Drop) 0 App market is available0 SquareSpace (Drag and Drop) 0 Example: Ontario PC0 Weebly (Drag and Drop) 0 Example: Build Bartlesville0 WordPress 0 Example: bugRIGHT 0 Plug-in market is available View this Presentation on SlideShare.com/rsuInnovationCenter
    8. 8. E-Commerce Website Platform0 Shopify is an e-commerce website platform that makes designing a website and selling products easy for small businesses.0 Shopify represents an engaging user friendly website that offers search engine optimization tools to earn your site Google street cred.0 Take your local business to a world-wide market with new revenue streams.0 Key features of Shopify: 0 http://www.shopify.com/website/templates View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    9. 9. Options for Building Your Shopify Website Option 1 Option 20 Hire a developer to design 0 Do it yourself! Take on the world-wide market with a a custom template and strategy on your own! setup the site. 0 Use a stock template from 0 Includes setting up for Shopify’s template market place. 0 Register your website with search engine Google/Bing. optimization. 0 Optimizing each product page and content page with keywords 0 Setting you as the business and SEO tactics. owner up as the admin to 0 Upload images, content, and keep upload track of orders. images, pages, videos, and 0 Link with social media to create traffic and additional revenue more from mobile phone streams. or tablet. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    10. 10. Step 4:Build Your SEO Strategy 0 Leverage the situational analysis conducted for the web development strategy to analyze the following: 0 Keywords competitors are using 0 SEO tactics that competitors are using 0 Strong Tagging 0 Bolded text mean, STRONG TAGGED. 0 Google/Bing focuses on those key terms. 0 Micro-Tagging 0 Way of the future that will tell search engines exactly what the page represents. Example: Murphy’s Steakhouse in Bartlesville, Okla. would have Micro-Tags for local restaurant with location featuring Bartlesville, Okla. or near Tulsa, Okla. 0 Leverage Google AdWords Keyword Tool to analyze keywords per industry 0 Organic vs. Non-Organic Search Engine Marketing. 0 Understand the importance of SEO dominance on all content. 0 Google/Bing can’t read or properly index Flash/Java or images without a proper ALT Tag and file name. 0 Continue to modifying strategy to continue to increase traffic and conversion rates. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    11. 11. Option 1: Hire a SEO Juice Man0 Much like scenario when hiring a web developer, must have a strategy in place before meeting with potential SEO Juice Men.0 Have list of competitors readily available, geographic target market, and targeted audience.0 Be ready to pay monthly fee and expect to receive updates including: 0 Monthly Google Analytics Report 0 Google AdWords Reports0 Tell them you want a SEO strategy for planned and unplanned purchases. 0 Planned 0 Someone Googles the keywords, Arena Tools for Tractor, your business should be on the first page if you sell arena tools. 0 Unplanned 0 Someone who has known history of looking at arena tools for tractors on the internet or social media sees ad on a website relating to arena tools for tractors. 0 Think impulse buying at a grocery store with end caps and products at the check out.View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    12. 12. Example of SEO Juice ManView this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    13. 13. Option 2: Do it Yourself0 Leverage SEO assistance apps or plug-ins if available for your website development platform.0 Register with Google Analytics to analyze traffic. 0 Are visitors bouncing (exiting) from you site to soon? 0 Are visitors getting to the desired take action page on your website? 0 Just because you have traffic does not mean you have the right traffic! 0 Conversion rates and ROI!0 Have a strategy for both: 0 Organic SEO 0 How do you make your site seem more credible and relevant to search engines? 0 Build back links and continually add new content that is engaging and contains keywords. 0 Non-Organic SEO 0 In the beginning of launching a website or new SEO strategy it is highly recommended to leverage non-organic paid placement to earn more traffic and higher rankings. 0 Google AdWords 0 Facebook Ads 0 Display Ad placement on targeted websites 0 ESPN 0 High Plains Journal View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    14. 14. SEO Tactics That Will Earn You Google Cred0 Have a domain name with specific keywords in the actual domain name. 0 Example: TulsaMetalRoofing.com 0 You can make this domain name your main domain name and then have multiple other domain names that point back to your website.0 If you post videos to YouTube/Vimeo ensure that you use key terms in the title of the video and keyword section.0 Have internal links on each page of your website.0 Update your content regularly.0 Save every image that is placed on your website with keywords. 0 Example: WeddingCakeBakersTulsa.jpeg View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    15. 15. SEO Industry Secrets0 You can submit your website and subsequent webpages to be indexed by Google and Bing by registering for webmaster tools on both search engines. 0 You must verify your website with both Google and Bing by placing code on your website.0 Strong Tag the products you offer and the markets you compete in on the homepage of your website. 0 Example: bugRIGHT0 Get social and leverage social media!0 Submit articles to targeted media contacts for publishing both in print and online. Increases traffic to website and builds credibility in the eyes of consumers and search engines. 0 PR Web View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    16. 16. Step 5: Analyze Your Website’s Performance 0 To continue your company’s empirical rise in the online market and to continue to increase conversion rates you must be consistently measuring your website, social media, and marketing effort’s performances. 0 Remember that you must set SMART goals to have specific metrics to measure success by for your business’ online performance. 0 Find benchmarks in your industry that you would like to see your business get to. 0 Nesting Necessities 0 Enter world-wide market by building the brand through e-commerce and social media. 0 You must leverage cost efficient resources to really grasp your online performance. 0 CrazyEGG 0 Raven Tools View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    17. 17. Option 1: Hire Help0 When tracking your website, social media, and marketing effort’s performances it can become labor intensive. This is why if it is more profitable for you to be undertaking other tasks for your business rather than analyzing your performance, hire help!0 If you are to hire someone make sure to know exactly what they will be providing you with each month. 0 Are you getting access to a custom online resource center (RavenTools) with Google Analytics, social media mentions, etc. 0 If there is work that is needed to be done to improve your website, social media, or marketing efforts will this individual provide suggestions and execute these suggestions once approved or are these suggestions placed on your shoulders alone? View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    18. 18. Option 2: Be a GUERRILLA Do It Yourself0 Register for cost efficient and FREE tools that will help you make adjustments to your website, social media, and promotional strategy. 0 Google Analytics 0 CrazyEGG 0 Raven Tools 0 HootSuite 0 Facebook Business Page Manager Analytics0 THINK RETURN ON INVESTMENT0 Make updates to website, social media, and promotional strategy based on tangible analytics. Don’t fall for advertising sales reps tricks again. You own your own fate.0 Remember that your online marketing strategy and value messaging is consistent with your offline marketing. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    19. 19. Step 6: Become Socially (Social Media) Responsible0 The important reasons why to leverage social media: 0 Build your brand: 0 Continue to build your relationship with current customers. 0 Enable new customers to find you. 0 If your brand is not finding ways to connect with the Millennial age cohort then it will die. These are the individuals that will leveraging social media platforms. 0 Push traffic to specific webpages for your company or retailers of your product. 0 Create another channel to generate revenue. At the end of the ROI and conversion rates are just as important on social media. 0 Earn search engine optimization juice for your website. Gives your company not only another touch point with your consumer but earns you credibility in the eye of the beholder, aka Google/Bing. 0 Enables a customer centric method for customers to tell other potential customers about your product and services through “Sharing”. 0 Try to encourage the sharing of company content. 0 Official hashtags through Twitter, promotions through Facebook, etc. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    20. 20. Facebook Business Pages Basics0 Know the difference between a Facebook personal page and a Facebook business page.0 Have a strategic plan for getting traffic to your Facebook business page. 0 Organic Traffic 0 Posting Facebook business page link or icon with accompanying link on all marketing material online and offline. 0 Hosting promotions for customers that run through Facebook. 0 “Liking” targeted businesses, retailers, or community organizations in your target market. 0 Example: bugRIGHT 0 Non-Organic Traffic Through Internal Targeting 0 Pay Per Click advertising on the Facebook network.0 After 30 “Likes” on your Facebook business page go and claim your Facebook business page’s username. 0 Example: Facebook.com/RSUInnovationCenter View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    21. 21. Facebook Business Page Advanced Tactics0 Make sure to post a specific link on each and every photo or video you upload to your page.0 Tag every picture and video you upload to your page.0 Leverage free applications on Facebook that increase engagement with fans/followers on your Facebook page or direct the them to a specific external site. 0 Re-Direct 0 PDF-Tab-Viewer 0 YouTube 0 Instagram0 Have custom applications built for your Facebook business page that can increase engagement and possibly allow the fan/follower to make a purchasing decision on the Facebook page.0 Have an optimized image in each image place holder for you brand. 0 Facebook Timeline Cover 0 Facebook Profile Image0 Leverage Facebook advertising platforms outside of the display network that achieve specific internal or external objectives 0 Facebook Offers 0 Promote Your Posts View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    22. 22. How to Schedule Your Social Media Posts 0 It is always a battle when trying to figure out the optimal time to spend on social media efforts for your business. Now business owners can become savvy social media marketers with all-in-one dashboards. 0 HootSuite 0 HootSuite allows you to strategically schedule your Tweets, Facebook Posts, LinkedIn Posts, and Google + Page Posts from one dashboard. 0 Best of all, Hootsuite is free for small businesses with less than 5 social media accounts. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    23. 23. Learn More About Social Media Platforms Online0 Learn more at the Online Resource Center about the following social media platforms and their importance and role in creating a solid online presence for your business. 0 Twitter 0 Google + 0 LinkedIn 0 Video Platforms 0 YouTube 0 Vimeo View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    24. 24. Homework for After Day 20 Schedule a meeting with the RSU Innovation Center to discuss your specific online presence development needs. 0 This can be done by visiting RSUinnovation.com and filling out the “Request for Services” form.0 Email Anthony W. Tucker at atucker@rsu.edu with any questions. View this Presentation on http://www.OnlinePresenceDevelopment.Weebly.Com
    25. 25. Got Questions?Contact:Anthony W. TuckerPhone: 918-343-7509Email: atucker@rsu.eduTwitter: Tweet questions to @Brand_Tuck with#BuildMyOnlinePresenceReview Today’s Presentation and Other Resources atthe new Online Resource Center for Online PresenceDevelopment:http://www.OnlinePresenceDevelopment.Weebly.Com

    ×