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Slide Deck for IAAP-Brantford (Quintus Chapter) of how Silicon Halton uses Social Networking

Slide Deck for IAAP-Brantford (Quintus Chapter) of how Silicon Halton uses Social Networking

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  • Dispel what social media isn’t.
  • There are lots of social network sites. Twitter is just one of them. I'm very practical about technologies, and kind of creeped out about social networking. first and foremost I see Twitter as another tool. 
  • New positions opening up at company’s : Community Manager
  • What social media outlets are being used by biz
  • 120M as of Nov 2011
  • Nov 2011 numbers
  • The differences…. Twitter: don’t have to “friend” someone to connect. Don’t have to request connection to connect Linkedin is good for people you know, twitter is good for people you want to know.  People will follow you based on what you know, and your contribution to the greater knowledge pool.
  • Dispel what social media isn’t.
  • We started with Linkedin and Twitter
  • We started with Linkedin and Twitter. Note how we tweeted Feb 8 event.
  • Build with Joomla
  • Dispel what social media isn’t.
  • We create a conversation for each event Arrows actually go both ways. The event is no longer a standalone event, with a 2-3 hour shelf life. It is one, albeit large, component of the discussion.
  • Tons of free tools
  • Dispel what social media isn’t.
  • Incorporate SM into daily work routine. Random tips
  • Twitter feeds on homepage
  • Ensure your Twitter id is listed in your LinkedIn page. Ideally, your username or handle is the same on all
  • What is your network?

Social media for quintus (brantford) Social media for quintus (brantford) Presentation Transcript

  • Social Media as used @ Silicon Halton (your mileage may vary) @StompR Aka Rick Stomphorst
  • Agenda My Agenda Social Media Overview, Why & Relevancy How Silicon Halton leverages Social Networks in community building Tools + Demo Next Steps Complaints
  • Agenda My Agenda Social Media Overview, Why & Relevancy How Silicon Halton leverages Social Networks in community building Tools + Demo Next Steps Complaints
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    • social media / social networks
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    • Sept 27/11
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  • 5M Linkedin Users in Canada 8M Professionals in Canada (est)
    • Facebook & Google+ is for communities of interest & friends
    • LinkedIn is for professionals you know, business & communities of interest
    • Twitter is for people & businesses you want to know
  • Agenda My Agenda Social Media Overview, Why & Relevancy How Silicon Halton leverages Social Networks in community building Tools + Demo Next Steps Complaints
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    • Go to where your members are or will be
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  • Agenda My Agenda Social Media Overview, Why & Relevancy How Silicon Halton leverages Social Media in community building Tools + Demo Next Steps Complaints
  • Discuss Registration Description
  • Shameless self promotion
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  • Demos
    • Slideshare
    • Flickr
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  • Agenda My Agenda Social Media Overview, Why & Relevancy How Silicon Halton leverages Social Networks in community building Tools + Demo Next Steps Complaints
    • What’s the objective or purpose?
      • Increase awareness?
      • Improve brand perception?
      • Improve customer service?
      • Improve external collaboration?
      • Improve customer relations?
      • Plan new initiatives?
      • Investigate community?
    • How will you build a community?
    • What are you going to say?
    • Who’s going to manage it?
    • How will you measure success?
    What are you trying to accomplish?
  • Idea: Community Manager
    • Emerging role
    • Owns Social Media outlets
    • Owns web site(s) / properties
    • Key resource interfacing with community, on-line & in-person.
  • Tips
    • “ Following" someone on Twitter gets their attention
    • Tweet: Daily
    • LinkedIn messages: 1x / week max
    • Create a LinkedIn group? (Create policy for who can join your LI group)
    • Use SM to communicate with your members (LinkedIn group)
    • Reproduce the newsletter to your LinkedIn Group
    • Tweet your newsletter blog
    • Tweet individual items as they occur, or schedule
    • Post message in other FB groups
    • Crowdsourced-Top-10 LinkedIn tips: http://slidesha.re/nlhIst
  • Cross Polination
    • Make it easy to find your outposts
    • Put your outposts on your signature, Web, LinkedIn, business card, tatoo…
    Cross Polination
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    • Rick Stomphorst
    • Co-Founder Silicon Halton
    • CxO, SearchVelocity at Stomphorst Group Inc.
    • Connecting Communities
    • Connecting Skills to Employers
    • [email_address]
    • 905.465.3625
    • LinkedIn.com/in/RStomphorst
    • Twitter.com/StompR
    • www.Stomphorst.ca
  • Agenda My Agenda Social Media Overview, Why & Relevancy Social Media orientation & Silicon Halton leverages them Tools + Demo Next Steps Complaints
    • Insert applause here
    Credits: Some charts collected by: Chris Herbert MI6Agency.com, Co-Founder, Silicon Halton http://b2bspecialist.posterous.com