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Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
Social media for NFP, for HIEC.ON.CA
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Social media for NFP, for HIEC.ON.CA

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Presentation to Halton Industry Education Council (HIEC.on.ca) on practical use of Social Media within a not for profit, and how Silicon Halton leverages social media. …

Presentation to Halton Industry Education Council (HIEC.on.ca) on practical use of Social Media within a not for profit, and how Silicon Halton leverages social media.

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  • There are lots of social network sites. Twitter is just one of them. I'm very practical about technologies, and kind of creeped out about social networking. first and foremost I see Twitter as another tool. 
  • New positions opening up at company’s : Community Manager
  • The differences…. Twitter: don’t have to “friend” someone to connect. Don’t have to request connection to connect Linkedin is good for people you know, twitter is good for people you want to know.  People will follow you based on what you know, and your contribution to the greater knowledge pool.
  • Tons of free tools
  • Targetted Ads.
  • Silicon Halton April 2010 ad
  • Silicon Halton LinkedIn ad, Spring 2009
  • You have control of people connecting to you on LinkedIn or Facebook Without being logged in, users can still see your tweets via twitter.com/userid
  • Is there a filter? Yes, the people you follow are your filter. Google uses robotic spiders to crawl the web and give you keywords results.
  • Find people and companies. Make your profile look professional.
  • Incorporate SM into daily work routine. Random tips
  • Post these individual items as Tweets, Facebook, or LinkedIn discussion items
  • Twitter feeds on homepage
  • Ensure your Twitter id is listed in your LinkedIn page. Ideally, your username or handle is the same on all
  • What social media outlets are being used by biz
  • Transcript

    • 1. Social Media NFP @StompR Aka Rick Stomphorst
    • 2. Agenda My Agenda Overview, Why & Relevancy Social Media orientation & Silicon Halton leverages them Tools (Demo) Next Steps Complaints
    • 3. Agenda My Agenda Overview, Why & Relevancy Social Media orientation & Silicon Halton leverages them Tools (Demo) Next Steps Complaints
    • 4.  
    • 5.
      • social media / social networks
    • 6.  
    • 7.  
    • 8.  
    • 9.  
    • 10.
      • Facebook is for communities & friends
      • LinkedIn is for professionals, business & communities you know
      • Twitter is for people & businesses you want to know
    • 11. Blogging micro Blogging mini Blogging (posterous.com)
    • 12.  
    • 13.  
    • 14.  
    • 15. Agenda My Agenda Overview, Why & Relevancy Social Media orientation & Silicon Halton leverages them Tools (Demo) Next Steps Complaints
    • 16. Demos
      • Wordpress
      • Twitter | TweetDeck | Hootsuite
      • LinkedIn Groups
      • URL shorteners
      • Facebook Ads
      • Facebook groups
      • LinkedIn Ads
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.
      • 90+ Million users by Jan 2011
      • 2M+ users in Canada (Mar 2010)
      • Focused on the needs of professionals
      LinkedIn.com
    • 24.  
    • 25. Wireless 25-54 Toronto <1,300
    • 26.  
    • 27.  
    • 28.
      • An “Opt in” model
      • You choose to receive someone’s “tweets”
      • Others choose to receive your “tweets”
    • 29.
      • Every message is a
      • public broadcast message
    • 30.
      • Twitter acts as an information / thought leadership filter
      • Push search engine
      • with
      • human intelligence behind the results
      • Twitter is the new Google
    • 31. Decide your purpose on Twitter
      • Do your tweets have a theme?
      • Just odd ramblings?
      • You’ll attract like-mined-people/community
    • 32.  
    • 33.  
    • 34. Agenda My Agenda Overview, Why & Relevancy Social Media orientation & Silicon Halton leverages them Tools (Demo) Next Steps Complaints
    • 35. Does someone &quot;get it&quot;?
    • 36.
      • Increase awareness?
      • Improve brand perception?
      • Improve customer service?
      • Improve external collaboration?
      • Improve customer relations?
      • Plan new initiatives?
      • Investigate community?
      What are you trying to accomplish?
    • 37. Tips
      • “ Following&quot; someone on Twitter gets their attention
      • Tweet: Daily
      • LinkedIn messages: 1x / week max
      • Create a LinkedIn group? (Create policy for who can join your LI group)
      • Use SM to communicate with your teacher representatives (LinkedIn group)
      • Migrate the &quot;HIECian&quot; weekly newsletter to a blog
      • Tweet the &quot;HIECian&quot; blog
      • Tweet individual HIECian items as they occur, or schedule
      • Post message in other FB groups
    • 38.  
    • 39. Cross Polination
    • 40.
      • Make it easy to find your outposts
      • Put your outpost on your signature, Web, LinkedIn, business card, tatoo…
      Cross Polination
    • 41. Idea: Community Manager
      • Emerging role
      • Owns Social Media outlets
      • Owns web site(s)
      • Key resource interfacing with community, on-line & in-person.
      • E.g. Twitter.com/ErinBury
    • 42.  
    • 43.  
    • 44.  
    • 45.  
    • 46.  
    • 47.  
    • 48.  
    • 49.  
    • 50. Agenda My Agenda Overview, Why & Relevancy Social Media orientation & Silicon Halton leverages them Tools (Demo) Next Steps Complaints
    • 51.
      • Insert applause here
    • 52. [email_address] LinkedIn.com/in/RStomphorst Twitter.com/StompR www.Stomphorst.ca Charts collected by: Chris Herbert MI6Agency.com, Co-Founder, Silicon Halton http://b2bspecialist.posterous.com

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