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Linkedin 101Advanced<br />
My Agenda<br />Agenda<br />
My Agenda<br />Agenda<br />
Courtesy tmp.com<br />
13% of companies are using Social Media<br />- Watson Wyatt Research. Oct 09<br />Why?<br />
Twitter is for people you want to know<br />LinkedIn is for people you do know<br />Facebook is for friends (?)<br />All h...
Focused on the needs of professionals<br />build interest, awareness, trust, brand.<br />Why?<br />
Increase your visibility<br />Improve your Google page rank<br />Enhance your search results<br />Communicate your persona...
LinkedIn has reached the “tipping point where you are either LinkedIn or left out”<br />51+ Million users by Oct 2009<br /...
Through your network you can: <br /><ul><li>Find potential clients, service providers, subject matter experts and partners...
Discover inside connections
Research companies</li></ul>It takes time & effort to build/maintain relationships…<br />Courtesy @BryanCWebb<br />Why?<br />
Retain professional contacts<br />Your online resume on steroids<br />Why?<br />
My Agenda<br />Agenda<br />
Orientation tour ….<br />
It’s all about you <br /><ul><li>Create a Powerful Profile:
Start with a compelling summary.
Include every job, post-secondary school, course, etc.
Highlight accomplishments; not responsibilities.
Leverage contract assignments.
Add relevant search terms to your profile for clients, colleagues, recruiters, and hiring managers.</li></ul>Courtesy @Bry...
You invite people to connect, <br />or you get invited<br />Personalize your invitations<br />Techniques<br />
6 Degrees of Kevin Bacon<br />
You’re building your social presence<br />
Inbox<br />
Groups<br />
Example of default company profile here<br />Example basic company profile here<br />Example of good company profile here<...
Events<br />
Jobs<br />
LinkedIn Applications<br /><ul><li>Amazon Reading List: a reading list
Box.net: share your important data and files
Blog Link: create and link your blog to LI
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Linkedin 101 To Iaap March 2010

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Presentation slide deck I gave to the BurlOak Bay Chapter of the International Association of Administrative Assistants.

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  • Why use LI?
  • Have a strategy on who you will connect to.One recommendation looks silly.
  • Your brand is now portable.
  • Keven Bacon is the center of the universe
  • If I have 100 connections, and each of my 100 connections has 100 connection, my network is 10,000Get introductions from 1st network.Get names from 2nd network.
  • I’m connected to ~4% of the LI population
  • Use sparingly for professional updates to your network.
  • Ensure your Twitter id is listed in your LinkedIn page. Ideally, your username or handle is the same on all
  • Transcript of "Linkedin 101 To Iaap March 2010"

    1. 1. Linkedin 101Advanced<br />
    2. 2. My Agenda<br />Agenda<br />
    3. 3. My Agenda<br />Agenda<br />
    4. 4. Courtesy tmp.com<br />
    5. 5.
    6. 6. 13% of companies are using Social Media<br />- Watson Wyatt Research. Oct 09<br />Why?<br />
    7. 7.
    8. 8. Twitter is for people you want to know<br />LinkedIn is for people you do know<br />Facebook is for friends (?)<br />All have aspects of community<br />
    9. 9. Focused on the needs of professionals<br />build interest, awareness, trust, brand.<br />Why?<br />
    10. 10. Increase your visibility<br />Improve your Google page rank<br />Enhance your search results<br />Communicate your personal brand<br />Simply be found!<br />Why?<br />
    11. 11. LinkedIn has reached the “tipping point where you are either LinkedIn or left out”<br />51+ Million users by Oct 2009<br /> Courtesy @BryanCWebb<br />Michael V. Copeland, <br />Business 2.0 Magazine<br />February 28 2007<br />Why?<br />
    12. 12. Through your network you can: <br /><ul><li>Find potential clients, service providers, subject matter experts and partners who come recommended</li></ul>Business Aspects:<br /><ul><li>Be found by companies
    13. 13. Discover inside connections
    14. 14. Research companies</li></ul>It takes time & effort to build/maintain relationships…<br />Courtesy @BryanCWebb<br />Why?<br />
    15. 15. Retain professional contacts<br />Your online resume on steroids<br />Why?<br />
    16. 16. My Agenda<br />Agenda<br />
    17. 17. Orientation tour ….<br />
    18. 18. It’s all about you <br /><ul><li>Create a Powerful Profile:
    19. 19. Start with a compelling summary.
    20. 20. Include every job, post-secondary school, course, etc.
    21. 21. Highlight accomplishments; not responsibilities.
    22. 22. Leverage contract assignments.
    23. 23. Add relevant search terms to your profile for clients, colleagues, recruiters, and hiring managers.</li></ul>Courtesy @BryanCWebb<br />Strategies…<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36.
    37. 37. You invite people to connect, <br />or you get invited<br />Personalize your invitations<br />Techniques<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42.
    43. 43. 6 Degrees of Kevin Bacon<br />
    44. 44.
    45. 45.
    46. 46.
    47. 47.
    48. 48.
    49. 49.
    50. 50.
    51. 51.
    52. 52. You’re building your social presence<br />
    53. 53. Inbox<br />
    54. 54. Groups<br />
    55. 55. Example of default company profile here<br />Example basic company profile here<br />Example of good company profile here<br />Companies<br />
    56. 56. Events<br />
    57. 57. Jobs<br />
    58. 58. LinkedIn Applications<br /><ul><li>Amazon Reading List: a reading list
    59. 59. Box.net: share your important data and files
    60. 60. Blog Link: create and link your blog to LI
    61. 61. WordPress: create your own blog</li></li></ul><li>My Agenda<br />Agenda<br />
    62. 62. Claim your Name & IDs<br />Consider your handle<br />Upload professional-looking avatar<br />LinkedIn.com/in/HANDLE<br />Twitter.com/HANDLE & @HANDLE<br />Facebook.com/HANDLE<br />Google.com/profiles/HANDLE<br />Next steps…<br />
    63. 63. You 2.0<br />Who you follow, friend, or LinkedIn with, <br />& <br />who follows / friends you <br />says a lot about you<br />Next steps…<br />
    64. 64. Upload a professional avatar<br />Build out rich profiles<br />Add external content via Box.net<br />Get recommendations (more than 1)<br />Establish connections<br />Use your personal email address<br />Join the IAAP group<br />Next steps…<br />
    65. 65. Cross Pollination<br />Make it as easy for people to find you.<br />Put your IDs on your signature, Web, LinkedIn, business card, tattoo...<br />Next steps…<br />
    66. 66. My Agenda<br />Agenda<br />
    67. 67. Insert applause here<br />
    68. 68. Feedback: https://rypple.com/rstomphorst/IAAP<br />Rick@Stomphorst.ca<br />(289) 295-0175 x101<br />LinkedIn.com/in/RStomphorst<br />Twitter.com/StompR<br />

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