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Linkedin 101 To Iaap March 2010
 

Linkedin 101 To Iaap March 2010

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Presentation slide deck I gave to the BurlOak Bay Chapter of the International Association of Administrative Assistants.

Presentation slide deck I gave to the BurlOak Bay Chapter of the International Association of Administrative Assistants.

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  • Why use LI?
  • Have a strategy on who you will connect to.One recommendation looks silly.
  • Your brand is now portable.
  • Keven Bacon is the center of the universe
  • If I have 100 connections, and each of my 100 connections has 100 connection, my network is 10,000Get introductions from 1st network.Get names from 2nd network.
  • I’m connected to ~4% of the LI population
  • Use sparingly for professional updates to your network.
  • Ensure your Twitter id is listed in your LinkedIn page. Ideally, your username or handle is the same on all

Linkedin 101 To Iaap March 2010 Linkedin 101 To Iaap March 2010 Presentation Transcript

  • Linkedin 101Advanced
  • My Agenda
    Agenda
  • My Agenda
    Agenda
  • Courtesy tmp.com
  • 13% of companies are using Social Media
    - Watson Wyatt Research. Oct 09
    Why?
  • Twitter is for people you want to know
    LinkedIn is for people you do know
    Facebook is for friends (?)
    All have aspects of community
  • Focused on the needs of professionals
    build interest, awareness, trust, brand.
    Why?
  • Increase your visibility
    Improve your Google page rank
    Enhance your search results
    Communicate your personal brand
    Simply be found!
    Why?
  • LinkedIn has reached the “tipping point where you are either LinkedIn or left out”
    51+ Million users by Oct 2009
    Courtesy @BryanCWebb
    Michael V. Copeland,
    Business 2.0 Magazine
    February 28 2007
    Why?
  • Through your network you can:
    • Find potential clients, service providers, subject matter experts and partners who come recommended
    Business Aspects:
    • Be found by companies
    • Discover inside connections
    • Research companies
    It takes time & effort to build/maintain relationships…
    Courtesy @BryanCWebb
    Why?
  • Retain professional contacts
    Your online resume on steroids
    Why?
  • My Agenda
    Agenda
  • Orientation tour ….
  • It’s all about you
    • Create a Powerful Profile:
    • Start with a compelling summary.
    • Include every job, post-secondary school, course, etc.
    • Highlight accomplishments; not responsibilities.
    • Leverage contract assignments.
    • Add relevant search terms to your profile for clients, colleagues, recruiters, and hiring managers.
    Courtesy @BryanCWebb
    Strategies…
  • You invite people to connect,
    or you get invited
    Personalize your invitations
    Techniques
  • 6 Degrees of Kevin Bacon
  • You’re building your social presence
  • Inbox
  • Groups
  • Example of default company profile here
    Example basic company profile here
    Example of good company profile here
    Companies
  • Events
  • Jobs
  • LinkedIn Applications
    • Amazon Reading List: a reading list
    • Box.net: share your important data and files
    • Blog Link: create and link your blog to LI
    • WordPress: create your own blog
  • My Agenda
    Agenda
  • Claim your Name & IDs
    Consider your handle
    Upload professional-looking avatar
    LinkedIn.com/in/HANDLE
    Twitter.com/HANDLE & @HANDLE
    Facebook.com/HANDLE
    Google.com/profiles/HANDLE
    Next steps…
  • You 2.0
    Who you follow, friend, or LinkedIn with,
    &
    who follows / friends you
    says a lot about you
    Next steps…
  • Upload a professional avatar
    Build out rich profiles
    Add external content via Box.net
    Get recommendations (more than 1)
    Establish connections
    Use your personal email address
    Join the IAAP group
    Next steps…
  • Cross Pollination
    Make it as easy for people to find you.
    Put your IDs on your signature, Web, LinkedIn, business card, tattoo...
    Next steps…
  • My Agenda
    Agenda
  • Insert applause here
  • Feedback: https://rypple.com/rstomphorst/IAAP
    Rick@Stomphorst.ca
    (289) 295-0175 x101
    LinkedIn.com/in/RStomphorst
    Twitter.com/StompR