Web Wise2008

Slide 1: Listening to our Visitors Steve.museum and the impact of social tagging for access to online collections. WebWise 2008, 10:45 am – 12:15 pm 05/06/08 Robert Stein, Chief Information Officer Indianapolis Museum of Art rstein@imamuseum.org www.steve.museum rstein@imamuseum.org

Slide 2: Who is Steve? • Steve is collaboration of museums • Steve is exploring the effectiveness of social tagging for accessing and documenting museum collections www.steve.museum steve@steve.museum

Slide 3: Why Study Social Tagging? • Can tagging help me find art easier? • Do visitors give museums new and valuable information? • Can tagging change the way I look at art? www.steve.museum steve@steve.museum

Slide 4: What Steve has been up to. • Steve has completed the first year of a two year research grant from IMLS • Steve has completed three phases of data collection experiments and is currently entering its fourth phase • Experiments focus on understanding the behavior of web visitors who tag art www.steve.museum steve@steve.museum

Slide 5: A Few Statistics • 2 Deployments of steve • Multi-institutional • Single Institutional • Hosted by The Metropolitan Museum of Art www.steve.museum steve@steve.museum

Slide 6: Data Collection Overview • Multi-Institutional Deployment • Please visit http://tagger.steve.museum • 4103 users (784 registered – 3352 anonymous) • 1784 Works of Art • 35,776 Tags assigned www.steve.museum steve@steve.museum

Slide 7: Data Collection Overview • Single Institution Deployment • Recruited specifically by MMA • 850 registered users • 252 Works of Art • 51,477 Tags assigned!!! www.steve.museum steve@steve.museum

Slide 8: Steve Reporting Tool XML Schema for Reports www.steve.museum steve@steve.museum

Slide 9: Overview of Experiments 1. Tell Me What I’m Seeing. - Meta-Data vs. No Meta-Data www.steve.museum steve@steve.museum

Slide 10: Meta-data or Not… www.steve.museum steve@steve.museum

Slide 11: Preliminary Insights • More Tags without Metadata • “Taggers who do not see metadata seem to supply more tags. There were an average of 4.5 terms supplied when metadata was shown compared to 5.75 when only an image was shown without any description” (Trant 2007) • 28% increase in tagging www.steve.museum steve@steve.museum

Slide 12: Overview of Experiments 1a. Getting in the Groove - Sets vs. No Sets www.steve.museum steve@steve.museum

Slide 13: Sets or Not… www.steve.museum steve@steve.museum

Slide 14: Preliminary Insights • More Tags with Sets • “In TermSet 1 the average number of tags per work was 4.6 for users who saw random works, and 5.8 for users who saw sets.” (Trant 2007) • 26% increase www.steve.museum steve@steve.museum

Slide 15: Overview of Experiments 2. What Other People Say? - Tags vs. No Tags www.steve.museum steve@steve.museum

Slide 16: Tags +/- Meta-data www.steve.museum steve@steve.museum

Slide 17: Preliminary Insights • More Tags with Tags • In TermSet 2 the average number of tags per work was 7.1 for users who were shown tags from others versus 5.7 tags per work for users who were not shown other’s tags. • 24.5% increase www.steve.museum steve@steve.museum

Slide 18: Overview of Experiments 3. It’s My Turn to Pick! - Pick by Image and Pick by Tag www.steve.museum steve@steve.museum

Slide 19: Pick Images to Tag www.steve.museum steve@steve.museum

Slide 20: Make a Set from Tags www.steve.museum steve@steve.museum

Slide 21: Some Very Early Thoughts • Just finished the data collection for this experiment • Anecdotal Observations • Session length appears shorter • Terms per work down • Works tagged per session down www.steve.museum steve@steve.museum

Slide 22: DEMO: Steve Tagger www.steve.museum rstein@imamuseum.org

Slide 23: Overview of Experiments 4. Sharing is Good… - Facebook and Email Integration www.steve.museum steve@steve.museum

Slide 24: Send to Facebook Friends www.steve.museum steve@steve.museum

Slide 25: Email to a Friend www.steve.museum steve@steve.museum

Slide 26: Facebook Profile Pages www.steve.museum steve@steve.museum

Slide 27: Facebook App Pages www.steve.museum steve@steve.museum

Slide 28: DEMO: Steve Facebook Integration www.steve.museum rstein@imamuseum.org

Slide 29: Term Review • Term by Term classification by Institutions. • Useful for mapping the quality and character of terms as judged by the institution. www.steve.museum steve@steve.museum

Slide 30: Term Review Classified as: • Useful / Not Useful for describing or finding the specific work of art. • Positive or Negative Opinions of the art • Misperception of the work • Foreign Language Term • Misspelling • Very Personal Meaning www.steve.museum steve@steve.museum

Slide 31: Term Review www.steve.museum steve@steve.museum

Slide 34: Finding Matches • How can we tell if these are new words or not? • Direct match against museum object metadata (i.e. artist, title, materials, etc…) • Direct match against thesauri (i.e. AAT, ULAN, TGN) • How about terms that aren’t direct matches? www.steve.museum steve@steve.museum

Slide 35: Finding Matches • Use WordNet to facilitate mapping classes of terms to AAT facets • Attempt to find a distribution of terms as they relate to concepts in AAT (or NOT) • Attributes and Properties, Built Environment, Color, Furnishings and Equipment, Materials, People, Physical and Mental Activities, Processes and Techniques, Styles and Periods, Visual and Verbal Communications www.steve.museum steve@steve.museum

Slide 36: Steve in the Wild • Steve is Open Source Software and available from: http://sourceforge.net/projects/steve-museum • The Steve software platform has been built in such a way that other institutions can use tagging for their own websites • The Steve team is eager to see social tagging adopted widely among museums www.steve.museum steve@steve.museum

Slide 37: Indianapolis Museum of Art www.steve.museum steve@steve.museum

Slide 40: ArtsConnectEd2 www.steve.museum steve@steve.museum

Slide 41: ArtsConnectEd2 www.steve.museum steve@steve.museum

Slide 42: Where’s Steve Going? • Make Steve Easy for others to deploy • Investigate what it means to do In Gallery tagging. • How does enthusiast tagging play a role in museums? www.steve.museum steve@steve.museum

Slide 43: Get to know Steve • Visit the Steve website http://www.steve.museum • Join the Steve mailing list steve.discuss@steve.museum • Help a guy out! Do some tagging! http://tagger.steve.museum http://apps.facebook.com/stevemuseum www.steve.museum steve@steve.museum

Slideshare.net (beta)