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Participation at Scale: Leveraging incentive and gamification to promote museum engagement
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Participation at Scale: Leveraging incentive and gamification to promote museum engagement

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A talk to MuseumNext 2013, Amsterdam describing the work of the Dallas Museum of Art in establishing the DMA Friends platform for participatory engagement.

A talk to MuseumNext 2013, Amsterdam describing the work of the Dallas Museum of Art in establishing the DMA Friends platform for participatory engagement.

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  • 1. SCALEParticipation atLeveraging incentive and gamificationto promote museum engagementRobert SteinDallas Museum of Art@rjstein
  • 2. PARTICIPATION
  • 3. PARTICIPATION
  • 4. PARTICIPATION
  • 5. PARTICIPATION
  • 6. PARTICIPATION
  • 7. PARTICIPATION
  • 8. PARTICIPATION?
  • 9. - The Largest Art Museum in the Region
  • 10. - The Largest Art Museum in the Region- 110 Years Old
  • 11. - The Largest Art Museum in the Region- 110 Years Old- Supported by the City of Dallas
  • 12. - The Largest Art Museum in the Region- 110 Years Old- Supported by the City of Dallas- NOT a Tourist Destination
  • 13. DALLAS MUSEUM OF ART
  • 14. The 2010 U.S. census reports that only 14.5% of USAdults visited museums in the prior 12 months(Census, 2012).DALLAS MUSEUM OF ART
  • 15. The 2010 U.S. census reports that only 14.5% of USAdults visited museums in the prior 12 months(Census, 2012).8%Dallas = 6.5M People - 500k Annual AttendanceDALLAS MUSEUM OF ART
  • 16. FREE ADMISSIONGeneral Admission = $600k (2.7%)
  • 17. FREE MEMBERSHIPMembers < $100 = $600k (2.7%)
  • 18. ARE WE 5% MORE COMPELLING?
  • 19. DALLAS MUSEUM OF ARTHOW CAN MUSEUMSPROMOTE ENGAGEMENT?
  • 20. HOW CAN MUSEUMSPROMOTE ENGAGEMENT?
  • 21. HOW CAN MUSEUMSPROMOTE ENGAGEMENT?
  • 22. GETTING BEYONDANECDOTAL EVIDENCE
  • 23. HOW DO YOU MEASUREWHAT YOU CAN’T SEE?Flickr Credit~liquoredonlife
  • 24. ENCOURAGING VISITORSTO SELF-REPORT
  • 25. METRICSWE CAREABOUT
  • 26. METRICSWE CAREABOUT1. Repeat visits
  • 27. METRICSWE CAREABOUT1. Repeat visits2. Diverse participation
  • 28. METRICSWE CAREABOUT1. Repeat visits2. Diverse participation3. Increased affinity
  • 29. METRICSWE CAREABOUT1. Repeat visits2. Diverse participation3. Increased affinity4. Ability to motivate action
  • 30. Provide a menu for novice visitorsCREATING A MENUOF EXPERIENCES
  • 31. Promoting participationand engagement with art
  • 32. DALLAS MUSEUM OF ART
  • 33. DALLAS MUSEUM OF ART
  • 34. DALLAS MUSEUM OF ART
  • 35. DALLAS MUSEUM OF ART
  • 36. DALLAS MUSEUM OF ART
  • 37. DALLAS MUSEUM OF ART
  • 38. DALLAS MUSEUM OF ART
  • 39. DALLAS MUSEUM OF ART
  • 40. DALLAS MUSEUM OF ART
  • 41. LAUNCH DAY - 1/21/2013
  • 42. LAUNCH DAY - 1/21/2013
  • 43. LAUNCH DAY - 1/21/2013
  • 44. and engagement with artDOES ITWORK?
  • 45. and engagement with art
  • 46. and engagement with art
  • 47. and engagement with art
  • 48. and engagement with art
  • 49. and engagement with art
  • 50. and engagement with art
  • 51. and engagement with art
  • 52. and engagement with art
  • 53. and engagement with artBobby
  • 54. and engagement with artBobby
  • 55. and engagement with artWHAT’SNEXT?
  • 56. THANK YOU!@rjsteinDALLAS MUSEUM OF ART