MOBILE STRATEGIES            FOR ART MUSEUMS             Allegra Burnette – MoMA             Rob Stein – IMAFlickr Credit ...
Mobile Strategies for Art Museums are             DYNAMIC AND EVOLVINGFlickr Credit ~ColorblindRain
Mobile Strategies for Art Museums are             MORE THAN JUST MOBILEFlickr Credit ~ColorblindRain
big                            CHUNKY                              strategies                             not very granula...
VALUE TOVISITORSDRIVESSTRATEGY      1. Anticipate questions      2. Provide access      3. Design experiences
MoMA and IMA                            DIFFERENT APPROACHES                               SIMILAR EXPERIENCESFlickr Credi...
DIFFERENTAPPROACHESSIMILARSTRATEGIES   1. Build capacity and expertise   2. Experiment with content and      user experien...
MOMA’S PATHFlickr Credit ~nicholas_t
FREE AUDIO PROGRAM
FREE AUDIO PROGRAM +VISITORS’ NEW WIFI DEVICES
CALENDAR+TOURS+ART+INFO+MORE
“IT’S LIKE HAVING MoMA                             IN MY POCKET”Flickr Credit ~Kimmo Palosaari
IPHONE/ANDROID AP                                   AND MOBILE WEBSIFlickr Credit ~Tsahi Levent-Levi
EXHIBITION AND COLLECTIONBASED iPAD APP
DESIGNED FOR USE OUTSIDE THEGALLERIES
4 MOBILE PROJECTS IN 5 MONTHS                 iPHONE APP                 ANDROID APP                 MOBILE SITE          ...
CONNECTED PRODUCTION                 Native iPhone Shell /                 Native Android ShellMobile site = Browser based...
BRIDGING ONLINE, PRINTED, ANDIN-GALLERY EXPERIENCES
IMA’S PATHFlickr Credit ~claudio_ar
SAY HELLO TOTAP
Special Exhibition Tours
Content Management
IMA’s Mobile Website
Mobile Web and Location
WHERE WEENDED UP…   1. Content outlives devices   2. Resources are too limited      for lots of one-off productions   3. B...
WHAT’SSPECIFICTO MOBILE?   1. Gallery Footprint is Small   2. Facilitates simultaneous use of      space by visitors with ...
WHAT’SSPECIFICTO ARTMUSEUMS?   1. White box gallery aesthetic creates      opportunities for mobile      interpretation   ...
THE PATH FORWARDFlickr Credit ~ktylerconk
Curiosity                                  ENCOURAGEFlickr Credit ~young_einstein                                    CURIO...
ENHANCE THEEnrich Permanent CollectionPERMANENT COLLECTION
Conversation                                CONVERSATIONFlickr Credit ~peternijenhuis
NEW MODELS OF  PUBLISHING
EXTENDING AND BRIDGING IN-MUSEUM AND DIGITAL
AWARENESS WITHIN  THE MUSEUM
QUESTIONS?WE’VE GOTQUESTIONS…    1. What are the factors that       drive user satisfaction?    2. How best to finance mob...
Mobile Strategies for Art Museums
Mobile Strategies for Art Museums
Mobile Strategies for Art Museums
Mobile Strategies for Art Museums
Mobile Strategies for Art Museums
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Mobile Strategies for Art Museums

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  • ALLEGRA STARTS
  • HAND OFF TO ROB
  • Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
  • Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
  • Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
  • The white box gallery aesthetic creates opportunities for mobile interpretation Mobile is a technique to provide content that doesn’t or can’t exist in the gallery otherwiseA challenge for art museums is to create experiences that enhance experiences with the object w/o competing with it…Mobile tour zombie effect
  • ROB
  • Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
  • Mobile Strategies for Art Museums

    1. 1. MOBILE STRATEGIES FOR ART MUSEUMS Allegra Burnette – MoMA Rob Stein – IMAFlickr Credit ~claudio_ar
    2. 2. Mobile Strategies for Art Museums are DYNAMIC AND EVOLVINGFlickr Credit ~ColorblindRain
    3. 3. Mobile Strategies for Art Museums are MORE THAN JUST MOBILEFlickr Credit ~ColorblindRain
    4. 4. big CHUNKY strategies not very granular yetFlickr Credit ~atomicshed
    5. 5. VALUE TOVISITORSDRIVESSTRATEGY 1. Anticipate questions 2. Provide access 3. Design experiences
    6. 6. MoMA and IMA DIFFERENT APPROACHES SIMILAR EXPERIENCESFlickr Credit ~hockadilly
    7. 7. DIFFERENTAPPROACHESSIMILARSTRATEGIES 1. Build capacity and expertise 2. Experiment with content and user experiences 3. Try to understand market forces
    8. 8. MOMA’S PATHFlickr Credit ~nicholas_t
    9. 9. FREE AUDIO PROGRAM
    10. 10. FREE AUDIO PROGRAM +VISITORS’ NEW WIFI DEVICES
    11. 11. CALENDAR+TOURS+ART+INFO+MORE
    12. 12. “IT’S LIKE HAVING MoMA IN MY POCKET”Flickr Credit ~Kimmo Palosaari
    13. 13. IPHONE/ANDROID AP AND MOBILE WEBSIFlickr Credit ~Tsahi Levent-Levi
    14. 14. EXHIBITION AND COLLECTIONBASED iPAD APP
    15. 15. DESIGNED FOR USE OUTSIDE THEGALLERIES
    16. 16. 4 MOBILE PROJECTS IN 5 MONTHS iPHONE APP ANDROID APP MOBILE SITE AB EX iPAD APP
    17. 17. CONNECTED PRODUCTION Native iPhone Shell / Native Android ShellMobile site = Browser based content for app
    18. 18. BRIDGING ONLINE, PRINTED, ANDIN-GALLERY EXPERIENCES
    19. 19. IMA’S PATHFlickr Credit ~claudio_ar
    20. 20. SAY HELLO TOTAP
    21. 21. Special Exhibition Tours
    22. 22. Content Management
    23. 23. IMA’s Mobile Website
    24. 24. Mobile Web and Location
    25. 25. WHERE WEENDED UP… 1. Content outlives devices 2. Resources are too limited for lots of one-off productions 3. But content is experienced in different contexts
    26. 26. WHAT’SSPECIFICTO MOBILE? 1. Gallery Footprint is Small 2. Facilitates simultaneous use of space by visitors with different desired experiences
    27. 27. WHAT’SSPECIFICTO ARTMUSEUMS? 1. White box gallery aesthetic creates opportunities for mobile interpretation 2. Mobile tour zombie effect
    28. 28. THE PATH FORWARDFlickr Credit ~ktylerconk
    29. 29. Curiosity ENCOURAGEFlickr Credit ~young_einstein CURIOSITY
    30. 30. ENHANCE THEEnrich Permanent CollectionPERMANENT COLLECTION
    31. 31. Conversation CONVERSATIONFlickr Credit ~peternijenhuis
    32. 32. NEW MODELS OF PUBLISHING
    33. 33. EXTENDING AND BRIDGING IN-MUSEUM AND DIGITAL
    34. 34. AWARENESS WITHIN THE MUSEUM
    35. 35. QUESTIONS?WE’VE GOTQUESTIONS… 1. What are the factors that drive user satisfaction? 2. How best to finance mobile experiences? 3. How do you deal with the uncertainty of context?
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