Mobile Strategies for Art Museums
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Mobile Strategies for Art Museums

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  • ALLEGRA STARTS
  • HAND OFF TO ROB
  • Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
  • Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
  • Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
  • The white box gallery aesthetic creates opportunities for mobile interpretation Mobile is a technique to provide content that doesn’t or can’t exist in the gallery otherwiseA challenge for art museums is to create experiences that enhance experiences with the object w/o competing with it…Mobile tour zombie effect
  • ROB
  • Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content

Mobile Strategies for Art Museums Mobile Strategies for Art Museums Presentation Transcript

  • MOBILE STRATEGIES FOR ART MUSEUMS Allegra Burnette – MoMA Rob Stein – IMAFlickr Credit ~claudio_ar
  • Mobile Strategies for Art Museums are DYNAMIC AND EVOLVINGFlickr Credit ~ColorblindRain
  • Mobile Strategies for Art Museums are MORE THAN JUST MOBILEFlickr Credit ~ColorblindRain
  • big CHUNKY strategies not very granular yetFlickr Credit ~atomicshed
  • VALUE TOVISITORSDRIVESSTRATEGY 1. Anticipate questions 2. Provide access 3. Design experiences
  • MoMA and IMA DIFFERENT APPROACHES SIMILAR EXPERIENCESFlickr Credit ~hockadilly
  • DIFFERENTAPPROACHESSIMILARSTRATEGIES 1. Build capacity and expertise 2. Experiment with content and user experiences 3. Try to understand market forces
  • MOMA’S PATHFlickr Credit ~nicholas_t
  • FREE AUDIO PROGRAM
  • FREE AUDIO PROGRAM +VISITORS’ NEW WIFI DEVICES
  • CALENDAR+TOURS+ART+INFO+MORE
  • “IT’S LIKE HAVING MoMA IN MY POCKET”Flickr Credit ~Kimmo Palosaari
  • IPHONE/ANDROID AP AND MOBILE WEBSIFlickr Credit ~Tsahi Levent-Levi
  • EXHIBITION AND COLLECTIONBASED iPAD APP
  • DESIGNED FOR USE OUTSIDE THEGALLERIES
  • 4 MOBILE PROJECTS IN 5 MONTHS iPHONE APP ANDROID APP MOBILE SITE AB EX iPAD APP
  • CONNECTED PRODUCTION Native iPhone Shell / Native Android ShellMobile site = Browser based content for app
  • BRIDGING ONLINE, PRINTED, ANDIN-GALLERY EXPERIENCES
  • IMA’S PATHFlickr Credit ~claudio_ar
  • SAY HELLO TOTAP
  • Special Exhibition Tours
  • Content Management
  • IMA’s Mobile Website
  • Mobile Web and Location
  • WHERE WEENDED UP… 1. Content outlives devices 2. Resources are too limited for lots of one-off productions 3. But content is experienced in different contexts
  • WHAT’SSPECIFICTO MOBILE? 1. Gallery Footprint is Small 2. Facilitates simultaneous use of space by visitors with different desired experiences
  • WHAT’SSPECIFICTO ARTMUSEUMS? 1. White box gallery aesthetic creates opportunities for mobile interpretation 2. Mobile tour zombie effect
  • THE PATH FORWARDFlickr Credit ~ktylerconk
  • Curiosity ENCOURAGEFlickr Credit ~young_einstein CURIOSITY
  • ENHANCE THEEnrich Permanent CollectionPERMANENT COLLECTION
  • Conversation CONVERSATIONFlickr Credit ~peternijenhuis
  • NEW MODELS OF PUBLISHING
  • EXTENDING AND BRIDGING IN-MUSEUM AND DIGITAL
  • AWARENESS WITHIN THE MUSEUM
  • QUESTIONS?WE’VE GOTQUESTIONS… 1. What are the factors that drive user satisfaction? 2. How best to finance mobile experiences? 3. How do you deal with the uncertainty of context?