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Mobile Strategies for Art Museums
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Mobile Strategies for Art Museums

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  • ALLEGRA STARTS
  • HAND OFF TO ROB
  • Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
  • Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
  • Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
  • The white box gallery aesthetic creates opportunities for mobile interpretation Mobile is a technique to provide content that doesn’t or can’t exist in the gallery otherwiseA challenge for art museums is to create experiences that enhance experiences with the object w/o competing with it…Mobile tour zombie effect
  • ROB
  • Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
  • Transcript

    • 1. MOBILE STRATEGIES FOR ART MUSEUMS Allegra Burnette – MoMA Rob Stein – IMAFlickr Credit ~claudio_ar
    • 2. Mobile Strategies for Art Museums are DYNAMIC AND EVOLVINGFlickr Credit ~ColorblindRain
    • 3. Mobile Strategies for Art Museums are MORE THAN JUST MOBILEFlickr Credit ~ColorblindRain
    • 4. big CHUNKY strategies not very granular yetFlickr Credit ~atomicshed
    • 5. VALUE TOVISITORSDRIVESSTRATEGY 1. Anticipate questions 2. Provide access 3. Design experiences
    • 6. MoMA and IMA DIFFERENT APPROACHES SIMILAR EXPERIENCESFlickr Credit ~hockadilly
    • 7. DIFFERENTAPPROACHESSIMILARSTRATEGIES 1. Build capacity and expertise 2. Experiment with content and user experiences 3. Try to understand market forces
    • 8. MOMA’S PATHFlickr Credit ~nicholas_t
    • 9. FREE AUDIO PROGRAM
    • 10. FREE AUDIO PROGRAM +VISITORS’ NEW WIFI DEVICES
    • 11. CALENDAR+TOURS+ART+INFO+MORE
    • 12. “IT’S LIKE HAVING MoMA IN MY POCKET”Flickr Credit ~Kimmo Palosaari
    • 13. IPHONE/ANDROID AP AND MOBILE WEBSIFlickr Credit ~Tsahi Levent-Levi
    • 14. EXHIBITION AND COLLECTIONBASED iPAD APP
    • 15. DESIGNED FOR USE OUTSIDE THEGALLERIES
    • 16. 4 MOBILE PROJECTS IN 5 MONTHS iPHONE APP ANDROID APP MOBILE SITE AB EX iPAD APP
    • 17. CONNECTED PRODUCTION Native iPhone Shell / Native Android ShellMobile site = Browser based content for app
    • 18. BRIDGING ONLINE, PRINTED, ANDIN-GALLERY EXPERIENCES
    • 19. IMA’S PATHFlickr Credit ~claudio_ar
    • 20. SAY HELLO TOTAP
    • 21. Special Exhibition Tours
    • 22. Content Management
    • 23. IMA’s Mobile Website
    • 24. Mobile Web and Location
    • 25. WHERE WEENDED UP… 1. Content outlives devices 2. Resources are too limited for lots of one-off productions 3. But content is experienced in different contexts
    • 26. WHAT’SSPECIFICTO MOBILE? 1. Gallery Footprint is Small 2. Facilitates simultaneous use of space by visitors with different desired experiences
    • 27. WHAT’SSPECIFICTO ARTMUSEUMS? 1. White box gallery aesthetic creates opportunities for mobile interpretation 2. Mobile tour zombie effect
    • 28. THE PATH FORWARDFlickr Credit ~ktylerconk
    • 29. Curiosity ENCOURAGEFlickr Credit ~young_einstein CURIOSITY
    • 30. ENHANCE THEEnrich Permanent CollectionPERMANENT COLLECTION
    • 31. Conversation CONVERSATIONFlickr Credit ~peternijenhuis
    • 32. NEW MODELS OF PUBLISHING
    • 33. EXTENDING AND BRIDGING IN-MUSEUM AND DIGITAL
    • 34. AWARENESS WITHIN THE MUSEUM
    • 35. QUESTIONS?WE’VE GOTQUESTIONS… 1. What are the factors that drive user satisfaction? 2. How best to finance mobile experiences? 3. How do you deal with the uncertainty of context?