Mobile Strategies for Art Museums

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  • ALLEGRA STARTS
  • HAND OFF TO ROB
  • Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
  • Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
  • Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
  • The white box gallery aesthetic creates opportunities for mobile interpretation Mobile is a technique to provide content that doesn’t or can’t exist in the gallery otherwiseA challenge for art museums is to create experiences that enhance experiences with the object w/o competing with it…Mobile tour zombie effect
  • ROB
  • Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
  • Mobile Strategies for Art Museums

    1. 1. MOBILE STRATEGIES FOR ART MUSEUMS Allegra Burnette – MoMA Rob Stein – IMAFlickr Credit ~claudio_ar
    2. 2. Mobile Strategies for Art Museums are DYNAMIC AND EVOLVINGFlickr Credit ~ColorblindRain
    3. 3. Mobile Strategies for Art Museums are MORE THAN JUST MOBILEFlickr Credit ~ColorblindRain
    4. 4. big CHUNKY strategies not very granular yetFlickr Credit ~atomicshed
    5. 5. VALUE TOVISITORSDRIVESSTRATEGY 1. Anticipate questions 2. Provide access 3. Design experiences
    6. 6. MoMA and IMA DIFFERENT APPROACHES SIMILAR EXPERIENCESFlickr Credit ~hockadilly
    7. 7. DIFFERENTAPPROACHESSIMILARSTRATEGIES 1. Build capacity and expertise 2. Experiment with content and user experiences 3. Try to understand market forces
    8. 8. MOMA’S PATHFlickr Credit ~nicholas_t
    9. 9. FREE AUDIO PROGRAM
    10. 10. FREE AUDIO PROGRAM +VISITORS’ NEW WIFI DEVICES
    11. 11. CALENDAR+TOURS+ART+INFO+MORE
    12. 12. “IT’S LIKE HAVING MoMA IN MY POCKET”Flickr Credit ~Kimmo Palosaari
    13. 13. IPHONE/ANDROID AP AND MOBILE WEBSIFlickr Credit ~Tsahi Levent-Levi
    14. 14. EXHIBITION AND COLLECTIONBASED iPAD APP
    15. 15. DESIGNED FOR USE OUTSIDE THEGALLERIES
    16. 16. 4 MOBILE PROJECTS IN 5 MONTHS iPHONE APP ANDROID APP MOBILE SITE AB EX iPAD APP
    17. 17. CONNECTED PRODUCTION Native iPhone Shell / Native Android ShellMobile site = Browser based content for app
    18. 18. BRIDGING ONLINE, PRINTED, ANDIN-GALLERY EXPERIENCES
    19. 19. IMA’S PATHFlickr Credit ~claudio_ar
    20. 20. SAY HELLO TOTAP
    21. 21. Special Exhibition Tours
    22. 22. Content Management
    23. 23. IMA’s Mobile Website
    24. 24. Mobile Web and Location
    25. 25. WHERE WEENDED UP… 1. Content outlives devices 2. Resources are too limited for lots of one-off productions 3. But content is experienced in different contexts
    26. 26. WHAT’SSPECIFICTO MOBILE? 1. Gallery Footprint is Small 2. Facilitates simultaneous use of space by visitors with different desired experiences
    27. 27. WHAT’SSPECIFICTO ARTMUSEUMS? 1. White box gallery aesthetic creates opportunities for mobile interpretation 2. Mobile tour zombie effect
    28. 28. THE PATH FORWARDFlickr Credit ~ktylerconk
    29. 29. Curiosity ENCOURAGEFlickr Credit ~young_einstein CURIOSITY
    30. 30. ENHANCE THEEnrich Permanent CollectionPERMANENT COLLECTION
    31. 31. Conversation CONVERSATIONFlickr Credit ~peternijenhuis
    32. 32. NEW MODELS OF PUBLISHING
    33. 33. EXTENDING AND BRIDGING IN-MUSEUM AND DIGITAL
    34. 34. AWARENESS WITHIN THE MUSEUM
    35. 35. QUESTIONS?WE’VE GOTQUESTIONS… 1. What are the factors that drive user satisfaction? 2. How best to finance mobile experiences? 3. How do you deal with the uncertainty of context?

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