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ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms
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ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms

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ArtBabble.org is a multi-institution collaborative portal for video about art. Launched in the spring of 2009, ArtBabble has explored ways in which niche content portals might impact the efforts of …

ArtBabble.org is a multi-institution collaborative portal for video about art. Launched in the spring of 2009, ArtBabble has explored ways in which niche content portals might impact the efforts of cultural organizations online. During the first 9 months of its launch, ArtBabble has been successful in growing an online audience of viewers, adding significantly to the number of partners collaborating in contributing content to the site, establishing an online brand, and in general understanding what it takes to run a large collaborative content platform. This paper will review the successes and failures encountered during the first year of ArtBabble in order to offer suggestions or examples for other domains wishing to explore similar content collaborations.

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Transcript

  • 1. Robert Stein
    Chief Information Officer
    Indianapolis Museum of Art
    rstein@imamuseum.org
    http://www.imamuseum.org
    @rjstein
  • 2. FINDING
    VIDEO
    ABOUT ART
    CAN BE TROUBLESOME
    Findability
    Authority
    Quality
    Photo courtesy of ~bulletsays
  • 3.
  • 4. Photo credit ~Dean Forbes (Flickr)
    Viewers exist in
    Internet-Local
    Silos
  • 5. What is Internet-Local?
    Museums seem to be leveraging audiences that already know and love them.
    Analytics show us that people find video via other Museum content. (i.e. blogs, webpages, enews, etc…)
  • 6. Very Little Cross-Pollination
    Between Museums
    with Similar Content
    Credit ~da100fotos (Flickr)
  • 7.
  • 8. Art-Bab-ble [ahrt-bab-uhl]noun; verb (used without object) -bled, -bling
    The free flowing conversation of art talk by a community of art enthusiasts.
    A place where everyone, regardless of background, is invited to join an open art discussion and have their voices heard.
  • 9. An Inauspicious Start
  • 10. An Early Mock-Up
  • 11. And a Bit Later…
  • 12. ArtBabble Today
  • 13. An ArtBabble Timeline
    Collaborative Portal not Institutional
    Design & Development
    Invite-Only Beta
    Public Launch!
    Early 2008
    April 7, 2009
    January 2009
    Summer 2008
  • 14. The First Year
    During its first year ArtBabble grows to 23 partners
    A few mystery partners yet to be revealed
    647 videos published
    218 in the hopper
    433 Artists Represented
  • 15. Photo Credit ~warzauwynn (Flickr)
    Building
    ArtBabble
  • 16. ArtBabble Features
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Some Great Comments
  • 27.
  • 28. DEMO
  • 29.
  • 30. Viewer Stats
    About 4.73 pages per viewer
    About 7 min Avg Time on Site
    156 countries
    30% of videos viewed from outside US
  • 31. Traffic Analysis Method
    Given 112 videos present on both YouTube and ArtBabble
    Normalize total view count by days online
    Compute the ratio of views/day to compare YouTube performance vs. ArtBabble
    Difference between Google Analytics and Straight View Counts
    Neglects Embedded Views (11%) and Deep Links (4%)
  • 32. Traffic Analysis
  • 33. Traffic Analysis
  • 34. Photo Credit ~warzauwynn (Flickr)
    Building an
    Online Brand
  • 35. Evolution of a Logo
  • 36. Building Hype
  • 37. Invite a Friend
    A Graph of Invites to the Private-Beta of ArtBabble
  • 38.
  • 39. ENews
    Pushing it out!
  • 40. Social Media Promotion
  • 41. Social Media Promotion
  • 42.
  • 43.
  • 44.
  • 45. Photo Credit ~warzauwynn (Flickr)
    Building a
    Collaboration
  • 46. FREE
  • 47. Legal Wrangling
    Photo Credit ~dennymont (Flickr)
  • 48. Partner Contract
  • 49. Terms of Use
    YOUR LICENSE TO USE THE CONTENT
    All of the content on the Website is the copyrighted property of the IMA or the IMA’s third party content providers (the “Partners”). Some videos have been made available on the Website under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license, as designated on the Website. Some videos provided by the IMA’s Partners may be governed by the Partner’s license terms, which can be accessed by following the link next to the video. The download or embed features of these videos may be disabled. Except where provided otherwise on the Website, you may view and download (including embedding on your website), for personal, non-commercial, non-public use only, the video files that are posted on the Website. Unless it is expressly permitted on the Website, you may not copy, reproduce, modify, publish, upload, post, transmit, “frame” on another site, sell, broadcast/podcast, or distribute any content on the Website in any way. You must retain all copyright and other proprietary notices on any authorized reproductions of any material downloaded from the Website. Any third party trademarks and content appearing on the Website are the property of their respective owners. You are not permitted to use any of these third party trademarks or content without permission of the respective owner.
  • 50. Terms of Use
    YOUR LICENSE TO USE THE CONTENT
    All of the content on the Website is the copyrighted property of the IMA or the IMA’s third party content providers (the “Partners”). Some videos have been made available on the Website under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license, as designated on the Website. Some videos provided by the IMA’s Partners may be governed by the Partner’s license terms, which can be accessed by following the link next to the video. The download or embed features of these videos may be disabled. Except where provided otherwise on the Website, you may view and download (including embedding on your website), for personal, non-commercial, non-public use only, the video files that are posted on the Website. Unless it is expressly permitted on the Website, you may not copy, reproduce, modify, publish, upload, post, transmit, “frame” on another site, sell, broadcast/podcast, or distribute any content on the Website in any way. You must retain all copyright and other proprietary notices on any authorized reproductions of any material downloaded from the Website. Any third party trademarks and content appearing on the Website are the property of their respective owners. You are not permitted to use any of these third party trademarks or content without permission of the respective owner.
  • 51. CollaborativeGovernance
    Making it Fly
  • 52. The ArtBabble Steering Committee
  • 53. Partner Feedback
    “ArtBabble has been an immensely positive experience for Art21 for a number of reasons. As a primarily media-based, internationally focused organization, it has been fruitful for Art21 to collaborate with local museums and libraries in a professional context, linking our virtual activities and audiences with partners who have a more on-the-ground focus. The clever and successful public relations campaign for the launch brought much needed energy and excitement to several of our own projects-in-progress. Post-launch, ArtBabble has continued to bring visibility and buzz to video-on-art as a meaningful form of arts content, enlivening both new and archival videos, and increasing interest in funding online video production.”
    -Art21
  • 54. Partner Feedback
    “While the same content attracts more traffic on YouTube, we still view this project as a success, mostly because increased traffic wasn’t our primary motivation for participating. Instead, it was about being part of a collaborative project that makes art-specific content available to an audience that may not be on YouTube or may not want to weed through content in order to find substantive art-related videos.”
    -MoMA
  • 55. Partner Feedback
    “[ArtBabble] has also offered American Art the ability to enhance the value of its video content through the Notes system. By adding links to related information and content online from specific points in our videos, we are able to offer viewers not just a high quality video viewing experience, but also depth of related content in a format that is incredibly easy to access so encourages viewers to ‘dig down’ and find out more about aspects that pique their interest.”
    -Smithsonian American Art Museum
  • 56. Disappointments and Failures
    Creating Notes is Time Consuming
    Time Anchored Comments
    Full Text Transcriptions
    Scalability of Navigation
    Lack of HD content
  • 57. What’s Next?
    Batter Up!
  • 58. Move from 500 to 5,000 Videos on ArtBabble
  • 59. BabbleBuilder Tool for Storytelling / Teaching
  • 60. A Coherence of Babbles
  • 61. Thank You!
    Come See Us!
    Friday April 16
    Demonstrations III (3:30 – 5:00)
    Booth 54

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