1. Encourage your employees to use social media
No one wants to feel like their employer is watching over their shoulder, waiting to catch them
sharing something on social media that shouldn’t be shared. Create a culture within your
company that is supportive of employee engagement on social media.
2. Communicate frequently
Your employees want to hear from you because communication is one of the top factors that
can create brand ambassadors. When you have information you want to share, make sure you
are sharing it on multiple channels: email, meetings, your intranet, etc.
3. Make it easy
Give your employees content to share; it’s as simple as that. When you share news with your
employees, include some pre-formulated status updates and suggest that they use them when
posting on social media. This will save time for them and give people the extra nudge to share.
4. Train your employees
Not everyone feels comfortable with social media, and that’s ok. You can help your employees
feel more at ease if you provide training. Even if you don’t have a formal training program, hold
lunch ‘n’ learns, work it into your new hire orientation, and send tips to your employees.
4. Customize your game plan
Not every employee is the same, and different types of people require different tactics in order
to turn them into brand ambassadors. Identify what types of employees you have and play up
their strengths: some might write great blog posts, some might share updates regularly, and
some might make great SlideShare presentations!
For more detailed information on turning your
employees into brand ambassadors, check out my
full length blog post at talent.linkedin.com/blog.