A/B Testing

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Event: Creative Coffee by TechMeetUp
Location: Urban Station Maslak, Istanbul
Event Website: http://cc.techmeetup.net

Published in: Design

A/B Testing

  1. 1. RIZA SELÇUK SAYDAM TESTING A B
  2. 2. @rssems #ccistanbul #techmeetup günün menüsü... Merhaba Data Çağı A/B TestiLean UX Örnekler Özet Sorular ve Cevaplar
  3. 3. @rssems #ccistanbul #techmeetup RIZA SELÇUK SAYDAM UI/UX DESIGNER & DEVELOPER @ NOKTA.COM www.rss-ems.com
  4. 4. @rssems #ccistanbul #techmeetup
  5. 5. RIZA SELÇUK SAYDAM A/B TESTING
  6. 6. @rssems #ccistanbul #techmeetup
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  9. 9. @rssems #ccistanbul #techmeetup
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  24. 24. @rssems #ccistanbul #techmeetup
  25. 25. @rssems #ccistanbul #techmeetup
  26. 26. @rssems #ccistanbul #techmeetup HEDEFVERİLER VE "Nereye gitmek istedigini bilmiyorsan hangi yoldan gideceğin farketmez." Cheshire
  27. 27. @rssems #ccistanbul #techmeetup
  28. 28. @rssems #ccistanbul #techmeetup Data, Not Design, is King in Age of Google Age of Data "We let the math and the data govern how things look and feel." Marisa Mayer (Past Google, now Yahoo)
  29. 29. @rssems #ccistanbul #techmeetup “If you torture the data long enough, it will confess” ! Ronald Coase (Nobel Prize in Economics)
  30. 30. @rssems #ccistanbul #techmeetup Az maliyet Çok katılımcı Veri Gücü Neden A/B Test? Neden sanat?! Hızlı Sonuç UX
  31. 31. Focus on the user and all else will follow
  32. 32. @rssems #ccistanbul #techmeetup Tasarım Değişikliği 33% conversion increase
  33. 33. @rssems #ccistanbul #techmeetup The original: Worst performer Headline +30% ORIGINAL +7%+15%+27%
  34. 34. @rssems #ccistanbul #techmeetup Call to Action +28% +34% +21%
  35. 35. @rssems #ccistanbul #techmeetup Fiyat Etkisi E-commerce 2x
  36. 36. @rssems #ccistanbul #techmeetup Single Page vs. Multi-Step Checkout 21.8%
  37. 37. @rssems #ccistanbul #techmeetup Ürün Detay +10%
  38. 38. @rssems #ccistanbul #techmeetup Trial & Buy +47%
  39. 39. Fiyat Listesi +97%
  40. 40. @rssems #ccistanbul #techmeetup İnsan Etkisi
  41. 41. @rssems #ccistanbul #techmeetup Sayfa Yüksekliği
  42. 42. @rssems #ccistanbul #techmeetup Farklı Karakterler
  43. 43. @rssems #ccistanbul #techmeetup
  44. 44. @rssems #ccistanbul #techmeetup Form +40%
  45. 45. @rssems #ccistanbul #techmeetup E-Mail
  46. 46. @rssems #ccistanbul #techmeetup
  47. 47. @rssems #ccistanbul #techmeetup Adwords
  48. 48. @rssems #ccistanbul #techmeetup A/B Testin Temel Kuralları aman diyeyim... ! Tek Değişken Varyasyonları Yummy Cookies Belirli bir amaca yönelik Mauris tempor vehicula Probleme Yönelik Tümü Aynı Anda
  49. 49. @rssems #ccistanbul #techmeetup A/B Test Araçları Kendinize Özel Framework uzun vade çözümü ! Visual Website Optimizer ücretli ! visualwebsiteoptimizer.com Google Analytics Content Experiments ! google.com/analytics Optimizely ücretli ! Predefined chunks as necessary, making
  50. 50. @rssems #ccistanbul #techmeetup Özetle… Bugün nelerden bahsettik? Lean UX • Geleneksel Süreç • Sürekli Öğrenme ve Test ederek geliştirme Data • Verinin gücü adına! • Ürünü analiz edebilmek A/B Test Süreci • Bilimsel Method • Problem ve Amaç • Örnekler • Significant Test Bilimsel method ile kullanılabilirlik çalışması
  51. 51. @rssems #ccistanbul #techmeetup CEVAPLARSORULAR
  52. 52. TEŞEKKÜRLER! RIZA SELÇUK SAYDAM www.rss-ems.com

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