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    <pubDate>Mon, 16 Nov 2009 16:09:15 GMT</pubDate>
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      <title>10 SEO Tips Public Relations PRSA09</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/10-seo-tips-public-relations-prsa09-ss-091116100920-phpapp02-thumbnail-2?1258387843" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press release optimization, newsroom optimization, analytics, social media PR and selling the idea of SEO for PR within organizations.

Presentation given by TopRankMarketing.com CEO, Lee Odden.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/10-seo-tips-public-relations-prsa09-ss-091116100920-phpapp02-thumbnail-2?1258387843" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press release optimization, newsroom optimization, analytics, social media PR and selling the idea of SEO for PR within organizations.

Presentation given by TopRankMarketing.com CEO, Lee Odden.]]>
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      <pubDate>Mon, 16 Nov 2009 16:09:15 GMT</pubDate>
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        <media:description type="plain">Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press release optimization, newsroom optimization, analytics, social media PR and selling the idea of SEO for PR within organizations.

Presentation given by TopRankMarketing.com CEO, Lee Odden.</media:description>
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Presentation given by TopRankMarketing.com CEO, Lee Odden.</media:text>
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      <title>Social Media Roadmap - TopRankMarketing.com</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/social-media-roadmap-clickzoms-slideshare-090818133603-phpapp01-thumbnail-2?1250621383" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Develop a social media roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.

Presentation from ClickZ OMS event in Minneapolis 2009.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/social-media-roadmap-clickzoms-slideshare-090818133603-phpapp01-thumbnail-2?1250621383" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Develop a social media roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.

Presentation from ClickZ OMS event in Minneapolis 2009.]]>
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      <pubDate>Tue, 18 Aug 2009 18:35:55 GMT</pubDate>
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        <media:title>Social Media Roadmap - TopRankMarketing.com</media:title>
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        <media:description type="plain">Develop a social media roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.

Presentation from ClickZ OMS event in Minneapolis 2009.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/social-media-roadmap-clickzoms-slideshare-090818133603-phpapp01-thumbnail-2?1250621383&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Develop a social media roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.

Presentation from ClickZ OMS event in Minneapolis 2009.</media:text>
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      <title>Link Building for Blogs - TopRank SEO</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/odden-blogseo-sessj09-090813184832-phpapp02-thumbnail-2?1250207363" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRank.org Blog SEO presentation on link building during SES San Jose 2009.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/odden-blogseo-sessj09-090813184832-phpapp02-thumbnail-2?1250207363" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRank.org Blog SEO presentation on link building during SES San Jose 2009.]]>
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      <pubDate>Thu, 13 Aug 2009 23:48:30 GMT</pubDate>
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      <author>toprank@slideshare.net(toprank)</author>
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        <media:title>Link Building for Blogs - TopRank SEO</media:title>
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        <media:description type="plain">TopRank.org Blog SEO presentation on link building during SES San Jose 2009.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/odden-blogseo-sessj09-090813184832-phpapp02-thumbnail-2?1250207363&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; TopRank.org Blog SEO presentation on link building during SES San Jose 2009.</media:text>
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      <title>Top 10 SEO Public Relations Tips: TopRank</title>
      <link>http://www.slideshare.net/toprank/top-10-seo-public-relations-tips-toprank</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/seo-public-relations-toprank-090504171808-phpapp02-thumbnail-2?1241475539" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content. 

Presented at the PRSA Digital Impact conference 2009.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/seo-public-relations-toprank-090504171808-phpapp02-thumbnail-2?1241475539" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content. 

Presented at the PRSA Digital Impact conference 2009.]]>
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      <pubDate>Mon, 04 May 2009 22:18:04 GMT</pubDate>
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        <media:description type="plain">TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content. 

Presented at the PRSA Digital Impact conference 2009.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/seo-public-relations-toprank-090504171808-phpapp02-thumbnail-2?1241475539&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content. 

Presented at the PRSA Digital Impact conference 2009.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1385036"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/toprank/top-10-seo-public-relations-tips-toprank" title="Top 10 SEO Public Relations Tips: TopRank">Top 10 SEO Public Relations Tips: TopRank</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=seo-public-relations-toprank-090504171808-phpapp02&stripped_title=top-10-seo-public-relations-tips-toprank" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=seo-public-relations-toprank-090504171808-phpapp02&stripped_title=top-10-seo-public-relations-tips-toprank" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/toprank">TopRank Online Marketing</a>.</div></div>]]>
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      <title>Why Business Blogs Fail &amp;amp; Succeed</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/odden-bizblogging-sesny09-090326165506-phpapp02-thumbnail-2?1238119538" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRankMarketing.com CEO Lee Odden presentation at Search Engine Strategies New York, 2009 on Blogging for Business. 

3 reasons why business blogs fail followed by 4 tips for successful corporate blogging.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/odden-bizblogging-sesny09-090326165506-phpapp02-thumbnail-2?1238119538" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRankMarketing.com CEO Lee Odden presentation at Search Engine Strategies New York, 2009 on Blogging for Business. 

3 reasons why business blogs fail followed by 4 tips for successful corporate blogging.]]>
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      <pubDate>Thu, 26 Mar 2009 21:54:58 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/why-business-blogs-fail-succeed</guid>
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        <media:title>Why Business Blogs Fail &amp;amp; Succeed</media:title>
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        <media:description type="plain">TopRankMarketing.com CEO Lee Odden presentation at Search Engine Strategies New York, 2009 on Blogging for Business. 

3 reasons why business blogs fail followed by 4 tips for successful corporate blogging.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/odden-bizblogging-sesny09-090326165506-phpapp02-thumbnail-2?1238119538&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; TopRankMarketing.com CEO Lee Odden presentation at Search Engine Strategies New York, 2009 on Blogging for Business. 

3 reasons why business blogs fail followed by 4 tips for successful corporate blogging.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1205569"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/toprank/why-business-blogs-fail-succeed" title="Why Business Blogs Fail &amp; Succeed">Why Business Blogs Fail &amp; Succeed</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=odden-bizblogging-sesny09-090326165506-phpapp02&stripped_title=why-business-blogs-fail-succeed" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=odden-bizblogging-sesny09-090326165506-phpapp02&stripped_title=why-business-blogs-fail-succeed" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/toprank">TopRank Online Marketing</a>.</div></div>]]>
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      <title>Using Online News to Drive SEO</title>
      <link>http://www.slideshare.net/toprank/using-online-news-to-drive-seo</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/seodigitalpr-webinar031809-090318162803-phpapp01-thumbnail-2?1237613749" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Webinar slides from 03/18/09.  There are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/seodigitalpr-webinar031809-090318162803-phpapp01-thumbnail-2?1237613749" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Webinar slides from 03/18/09.  There are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.]]>
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      <pubDate>Wed, 18 Mar 2009 21:27:33 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/using-online-news-to-drive-seo</guid>
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        <media:description type="plain">Webinar slides from 03/18/09.  There are opportunities to gain advantage from optimizing content according to it&#8217;s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/seodigitalpr-webinar031809-090318162803-phpapp01-thumbnail-2?1237613749&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Webinar slides from 03/18/09.  There are opportunities to gain advantage from optimizing content according to it&#8217;s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.</media:text>
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        <slideshare:views>1676</slideshare:views>
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      <title>Writing for the Web: SEO for News Content</title>
      <link>http://www.slideshare.net/toprank/writing-for-the-web-seo-for-news-content-presentation</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/webwritingoptimizenews122008-1229730037298809-2-thumbnail-2?1229772244" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Journalists are using search to find individuals and companies to interview. Is your news optimized and easy to find? TopRank Online Marketing CEO Lee Odden presents how to optimize news content for discovery on search engines and the social web.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/webwritingoptimizenews122008-1229730037298809-2-thumbnail-2?1229772244" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Journalists are using search to find individuals and companies to interview. Is your news optimized and easy to find? TopRank Online Marketing CEO Lee Odden presents how to optimize news content for discovery on search engines and the social web.]]>
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      <pubDate>Fri, 19 Dec 2008 21:49:48 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/writing-for-the-web-seo-for-news-content-presentation</guid>
      <author>toprank@slideshare.net(toprank)</author>
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        <media:description type="plain">Journalists are using search to find individuals and companies to interview. Is your news optimized and easy to find? TopRank Online Marketing CEO Lee Odden presents how to optimize news content for discovery on search engines and the social web.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/webwritingoptimizenews122008-1229730037298809-2-thumbnail-2?1229772244&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Journalists are using search to find individuals and companies to interview. Is your news optimized and easy to find? TopRank Online Marketing CEO Lee Odden presents how to optimize news content for discovery on search engines and the social web.</media:text>
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        <slideshare:views>3743</slideshare:views>
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      <title>Blog SEO - Why it Fails &amp;amp; How to Succeed</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/blogseofailsucceeddec08-1229022337904468-1-thumbnail-2?1229015579" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Blogs started purely for SEO will inevitably fail. Here&rsquo;s why and what you can do to succeed with a corporate blog and SEO. From Lee Odden of TopRankMarketing.com]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/blogseofailsucceeddec08-1229022337904468-1-thumbnail-2?1229015579" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Blogs started purely for SEO will inevitably fail. Here&rsquo;s why and what you can do to succeed with a corporate blog and SEO. From Lee Odden of TopRankMarketing.com]]>
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      <pubDate>Thu, 11 Dec 2008 17:11:24 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/blog-seo-why-it-fails-how-to-succeed-presentation</guid>
      <author>toprank@slideshare.net(toprank)</author>
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        <media:title>Blog SEO - Why it Fails &amp;amp; How to Succeed</media:title>
        <media:credit>toprank</media:credit>
        <media:description type="plain">Blogs started purely for SEO will inevitably fail. Here&amp;rsquo;s why and what you can do to succeed with a corporate blog and SEO. From Lee Odden of TopRankMarketing.com</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/blogseofailsucceeddec08-1229022337904468-1-thumbnail-2?1229015579&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Blogs started purely for SEO will inevitably fail. Here&amp;rsquo;s why and what you can do to succeed with a corporate blog and SEO. From Lee Odden of TopRankMarketing.com</media:text>
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        <slideshare:views>2403</slideshare:views>
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      <title>Online Reputation Management - TopRankMarketing.com</title>
      <link>http://www.slideshare.net/toprank/online-reputation-management-toprankmarketingcom-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/oddenormpubcon2008-1226585230990755-9-thumbnail-2?1226578088" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRank Online Marketing presentation on Online Reputation Management - Search, Social Media and Mainstream Press.  Why is ORM important, what to measure, examples, tools for online brand monitoring and ways to deal with dissenters.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/oddenormpubcon2008-1226585230990755-9-thumbnail-2?1226578088" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRank Online Marketing presentation on Online Reputation Management - Search, Social Media and Mainstream Press.  Why is ORM important, what to measure, examples, tools for online brand monitoring and ways to deal with dissenters.]]>
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      <pubDate>Thu, 13 Nov 2008 12:08:06 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/online-reputation-management-toprankmarketingcom-presentation</guid>
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        <media:description type="plain">TopRank Online Marketing presentation on Online Reputation Management - Search, Social Media and Mainstream Press.  Why is ORM important, what to measure, examples, tools for online brand monitoring and ways to deal with dissenters.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/oddenormpubcon2008-1226585230990755-9-thumbnail-2?1226578088&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; TopRank Online Marketing presentation on Online Reputation Management - Search, Social Media and Mainstream Press.  Why is ORM important, what to measure, examples, tools for online brand monitoring and ways to deal with dissenters.</media:text>
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        <slideshare:views>5093</slideshare:views>
        <slideshare:comments>6</slideshare:comments>
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      <title>SEO and PR for Digital Public Relations</title>
      <link>http://www.slideshare.net/toprank/seo-and-pr-for-digital-public-relations-presentation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/seodigitalpr102908-1225341017689597-8-thumbnail-2?1225418654" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/seodigitalpr102908-1225341017689597-8-thumbnail-2?1225418654" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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      <pubDate>Thu, 30 Oct 2008 02:33:38 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/seo-and-pr-for-digital-public-relations-presentation</guid>
      <author>toprank@slideshare.net(toprank)</author>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_704335"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/toprank/seo-and-pr-for-digital-public-relations-presentation" title="SEO and PR for Digital Public Relations">SEO and PR for Digital Public Relations</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=seodigitalpr102908-1225341017689597-8&stripped_title=seo-and-pr-for-digital-public-relations-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=seodigitalpr102908-1225341017689597-8&stripped_title=seo-and-pr-for-digital-public-relations-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/toprank">TopRank Online Marketing</a>.</div></div>]]>
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      <title>Twitter: Time Waste or Great Tool?</title>
      <link>http://www.slideshare.net/toprank/twitter-time-waste-or-great-tool</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/oddentwittersestoronto2008-1213889365416891-9-thumbnail-2?1234525958" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Is Twitter a waste of time or a productive tool? This presentation by Lee Odden of TopRank Online Marketing during SES Toronto explores both sides of the discussion.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/oddentwittersestoronto2008-1213889365416891-9-thumbnail-2?1234525958" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Is Twitter a waste of time or a productive tool? This presentation by Lee Odden of TopRank Online Marketing during SES Toronto explores both sides of the discussion.]]>
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      <pubDate>Thu, 19 Jun 2008 13:27:17 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/twitter-time-waste-or-great-tool</guid>
      <author>toprank@slideshare.net(toprank)</author>
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        <media:title>Twitter: Time Waste or Great Tool?</media:title>
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        <media:description type="plain">Is Twitter a waste of time or a productive tool? This presentation by Lee Odden of TopRank Online Marketing during SES Toronto explores both sides of the discussion.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/oddentwittersestoronto2008-1213889365416891-9-thumbnail-2?1234525958&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Is Twitter a waste of time or a productive tool? This presentation by Lee Odden of TopRank Online Marketing during SES Toronto explores both sides of the discussion.</media:text>
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      <title>ACCM Search Engine Reputation Management</title>
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      <pubDate>Mon, 19 May 2008 12:49:58 GMT</pubDate>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/oddenpresentation-1207704922351691-9-thumbnail-2?1207756245" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation on how to optimize news content for improving corporate web site traffic. Given by Lee Odden of TopRank at Media Relations Summit in San Francisco 2008.]]>
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      <pubDate>Wed, 09 Apr 2008 15:50:45 GMT</pubDate>
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        <media:description type="plain">Presentation on how to optimize news content for improving corporate web site traffic. Given by Lee Odden of TopRank at Media Relations Summit in San Francisco 2008.</media:description>
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      <title>Leveraging Blogger and Media Relations for SEO</title>
      <link>http://www.slideshare.net/toprank/beyond-linkbait-ses-new-york-2008</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/beyond-linkbait-ses-new-york-2008-1206379581405261-5-thumbnail-2?1206372382" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRank CEO Lee Odden presentation of Do&rsquo;s and Don&rsquo;ts on media relations and blogger relations -  Beyond Linkbait SES New York 2008]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/beyond-linkbait-ses-new-york-2008-1206379581405261-5-thumbnail-2?1206372382" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> TopRank CEO Lee Odden presentation of Do&rsquo;s and Don&rsquo;ts on media relations and blogger relations -  Beyond Linkbait SES New York 2008]]>
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      <pubDate>Mon, 24 Mar 2008 15:26:22 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/beyond-linkbait-ses-new-york-2008</guid>
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      <title>Optimizing Universal Search - Search Insider Summit</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/optimizing-universal-search-119774404589275-2-thumbnail-2?1197736846" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Are marketers leveraging universal search in their search marketing programs? This presentation from Lee Odden of TopRank Onlne Marketing at the MediaPost Search Insider Summit introduces the idea of universal or unified search, how the different search engines execute combined search and holistic content optimization.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/optimizing-universal-search-119774404589275-2-thumbnail-2?1197736846" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Are marketers leveraging universal search in their search marketing programs? This presentation from Lee Odden of TopRank Onlne Marketing at the MediaPost Search Insider Summit introduces the idea of universal or unified search, how the different search engines execute combined search and holistic content optimization.]]>
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      <pubDate>Sat, 15 Dec 2007 16:40:46 GMT</pubDate>
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        <media:title>Optimizing Universal Search - Search Insider Summit</media:title>
        <media:credit>toprank</media:credit>
        <media:description type="plain">Are marketers leveraging universal search in their search marketing programs? This presentation from Lee Odden of TopRank Onlne Marketing at the MediaPost Search Insider Summit introduces the idea of universal or unified search, how the different search engines execute combined search and holistic content optimization.</media:description>
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      <title>SEO Public Relations: Tactics and Measurement Tools</title>
      <link>http://www.slideshare.net/toprank/seo-public-relations-tactics-and-measurement-tools</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/seo-public-relations-tactics-and-measurement-tools-1197065593781920-3-thumbnail-2?1235499577" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation from Las Vegas Pubcon 2007 by Lee Odden of TopRank Online Marketing about public relations content that can be optimized as well as specific SEO PR tactics and methods of measurement.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/seo-public-relations-tactics-and-measurement-tools-1197065593781920-3-thumbnail-2?1235499577" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation from Las Vegas Pubcon 2007 by Lee Odden of TopRank Online Marketing about public relations content that can be optimized as well as specific SEO PR tactics and methods of measurement.]]>
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      <pubDate>Fri, 07 Dec 2007 20:13:15 GMT</pubDate>
      <guid>http://www.slideshare.net/toprank/seo-public-relations-tactics-and-measurement-tools</guid>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/y-answers-facebook-youtube-flickr-1193024701191884-4-thumbnail-2?1193017502" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Grab bag of social media marketing tactics including Yahoo Answers, Facebook, YouTube and Flickr.]]>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_141618"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/toprank/y-answers-facebook-youtube-flickr" title="Y! Answers Facebook YouTube Flickr">Y! Answers Facebook YouTube Flickr</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=y-answers-facebook-youtube-flickr-1193024701191884-4&stripped_title=y-answers-facebook-youtube-flickr" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=y-answers-facebook-youtube-flickr-1193024701191884-4&stripped_title=y-answers-facebook-youtube-flickr" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/toprank">TopRank Online Marketing</a>.</div></div>]]>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_50823"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/toprank/better-pr-with-seo-and-rss" title="Better PR with SEO and RSS">Better PR with SEO and RSS</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=better-pr-with-seo-and-rss-22886&stripped_title=better-pr-with-seo-and-rss" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=better-pr-with-seo-and-rss-22886&stripped_title=better-pr-with-seo-and-rss" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/toprank">TopRank Online Marketing</a>.</div></div>]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/intro-to-social-bookmarking-28811-thumbnail-2?1176799967" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Introduction to social bookmarking for search engine marketers given by Lee Odden of TopRankResults.com at Search Engine Strategies, New York 2007. Includes overview of major players and tools to add social bookmarks to web content.]]>
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      <pubDate>Tue, 17 Apr 2007 08:52:47 GMT</pubDate>
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