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      <title>PR - Ein Minenfeld? Zwischenergebnisse des PR 2.0 FORUM</title>
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Präsentiert und zur Diskussion gestellt bei der Webcific am 19.10.09 in Müchen.]]>
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Präsentiert und zur Diskussion gestellt bei der Webcific am 19.10.09 in Müchen.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/090924vortragdlg-tagfoodkommunikation-090924103052-phpapp01-thumbnail-2?1253810036" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Vortrag am 24.09.2009 in Darmstadt anlässlich des DLG Forum Foodkommunikation.

Überblick über den Medienwandel und seine Konsequenzen für Kommunikatoren, Kurzerklärung Social Media, Bespiele aus dem Bereich Lebensmittel, sowohl UGC als auch Aktivisten und Unternehmen.]]>
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Überblick über den Medienwandel und seine Konsequenzen für Kommunikatoren, Kurzerklärung Social Media, Bespiele aus dem Bereich Lebensmittel, sowohl UGC als auch Aktivisten und Unternehmen.]]>
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        <media:description type="plain">Vortrag am 24.09.2009 in Darmstadt anl&#228;sslich des DLG Forum Foodkommunikation.

&#220;berblick &#252;ber den Medienwandel und seine Konsequenzen f&#252;r Kommunikatoren, Kurzerkl&#228;rung Social Media, Bespiele aus dem Bereich Lebensmittel, sowohl UGC als auch Aktivisten und Unternehmen.</media:description>
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&#220;berblick &#252;ber den Medienwandel und seine Konsequenzen f&#252;r Kommunikatoren, Kurzerkl&#228;rung Social Media, Bespiele aus dem Bereich Lebensmittel, sowohl UGC als auch Aktivisten und Unternehmen.</media:text>
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        <media:description type="plain">Erste Skizze einer modernisierten Marketing-Systematik (4 P), die die Menschen (People) als Ausgangspunkt nimmt, Produkte auch kommunikativ beurteilt, Partizipation als konstruktives Mittel nutzt und Passion f&#252;r das Unternehmen entfacht.</media:description>
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      <title>Web 2.0 Tools in Marketing &amp;amp; PR - Jenseits der Spielerei</title>
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