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    <pubDate>Wed, 13 May 2009 14:22:52 GMT</pubDate>
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      <title>Ross Kimbarovsky &amp;amp; Mike Samson, crowdSPRING, Pondering Creatiity</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/crowdspringmgfest3-090513092258-phpapp01-thumbnail-2?1242224597" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk:  Pondering Creativity

Bios: Ross Kimbarovsky is an experienced intellectual property lawyer with more than thirteen years of experience counseling U.S. and international clients in complex disputes involving a wide range of intellectual property issues, including patents, trademarks, copyrights, designs, licensing and e-commerce. He has represented clients in state and federal courts and before the World Intellectual Property Organization. Ross emigrated with his family to the U.S. from Kiev, Ukraine. He holds a BA in Political Science and Philosophy from Northwestern University and a law degree from the University of Illinois.

Mike Samson has more than 20 years of experience in the creative field, as a senior manager, consultant and producer in both the publishing and film/television industries. He began his career as a Photo Editor at New York Magazine and his work in Hollywood includes numerous films such as Wall Street, Bull Durham, and Men in Black II, as well as television series, including New York Undercover and Third Watch. Mike has a BA in Mass Media from the University of Illinois and a MBA from Northwestern University’s Kellogg Graduate School of Management.]]>
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Bios: Ross Kimbarovsky is an experienced intellectual property lawyer with more than thirteen years of experience counseling U.S. and international clients in complex disputes involving a wide range of intellectual property issues, including patents, trademarks, copyrights, designs, licensing and e-commerce. He has represented clients in state and federal courts and before the World Intellectual Property Organization. Ross emigrated with his family to the U.S. from Kiev, Ukraine. He holds a BA in Political Science and Philosophy from Northwestern University and a law degree from the University of Illinois.

Mike Samson has more than 20 years of experience in the creative field, as a senior manager, consultant and producer in both the publishing and film/television industries. He began his career as a Photo Editor at New York Magazine and his work in Hollywood includes numerous films such as Wall Street, Bull Durham, and Men in Black II, as well as television series, including New York Undercover and Third Watch. Mike has a BA in Mass Media from the University of Illinois and a MBA from Northwestern University’s Kellogg Graduate School of Management.]]>
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        <media:description type="plain">The Talk:  Pondering Creativity

Bios: Ross Kimbarovsky is an experienced intellectual property lawyer with more than thirteen years of experience counseling U.S. and international clients in complex disputes involving a wide range of intellectual property issues, including patents, trademarks, copyrights, designs, licensing and e-commerce. He has represented clients in state and federal courts and before the World Intellectual Property Organization. Ross emigrated with his family to the U.S. from Kiev, Ukraine. He holds a BA in Political Science and Philosophy from Northwestern University and a law degree from the University of Illinois.

Mike Samson has more than 20 years of experience in the creative field, as a senior manager, consultant and producer in both the publishing and film/television industries. He began his career as a Photo Editor at New York Magazine and his work in Hollywood includes numerous films such as Wall Street, Bull Durham, and Men in Black II, as well as television series, including New York Undercover and Third Watch. Mike has a BA in Mass Media from the University of Illinois and a MBA from Northwestern University&#8217;s Kellogg Graduate School of Management.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/crowdspringmgfest3-090513092258-phpapp01-thumbnail-2?1242224597&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Talk:  Pondering Creativity

Bios: Ross Kimbarovsky is an experienced intellectual property lawyer with more than thirteen years of experience counseling U.S. and international clients in complex disputes involving a wide range of intellectual property issues, including patents, trademarks, copyrights, designs, licensing and e-commerce. He has represented clients in state and federal courts and before the World Intellectual Property Organization. Ross emigrated with his family to the U.S. from Kiev, Ukraine. He holds a BA in Political Science and Philosophy from Northwestern University and a law degree from the University of Illinois.

Mike Samson has more than 20 years of experience in the creative field, as a senior manager, consultant and producer in both the publishing and film/television industries. He began his career as a Photo Editor at New York Magazine and his work in Hollywood includes numerous films such as Wall Street, Bull Durham, and Men in Black II, as well as television series, including New York Undercover and Third Watch. Mike has a BA in Mass Media from the University of Illinois and a MBA from Northwestern University&#8217;s Kellogg Graduate School of Management.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1428957"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/ross-kimbarovsky-mike-samson-crowdspring-pondering-creatiity" title="Ross Kimbarovsky &amp; Mike Samson, crowdSPRING, Pondering Creatiity">Ross Kimbarovsky &amp; Mike Samson, crowdSPRING, Pondering Creatiity</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=crowdspringmgfest3-090513092258-phpapp01&stripped_title=ross-kimbarovsky-mike-samson-crowdspring-pondering-creatiity" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=crowdspringmgfest3-090513092258-phpapp01&stripped_title=ross-kimbarovsky-mike-samson-crowdspring-pondering-creatiity" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>Michael Hoffman, See3 Convergence</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/see3convergence-090331102107-phpapp01-thumbnail-2?1238512884" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: Convergence isn’t all about technology. It’s also about the blurring of business models. It’s about the merging of content and distribution. It’s about connecting the for-profit world to social causes.

All these categories that we’ve come to recognize as being distinct are becoming inseparable. And the people who are going to win in this new world of convergence are the people who understand why this matters. Being successful in the media and technology world means more than having just the tools and the code—it means crafting real relationships based on give and take, and understanding the motivations of socially-conscious viewers.

We’ll talk about this emerging paradigm of online media and about the new art of distribution. In a world where businesses can do as much good as a nonprofit, we’ll show you how connecting to good causes can extend your reach online.

Bio: Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by the Nonprofit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/see3convergence-090331102107-phpapp01-thumbnail-2?1238512884" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: Convergence isn’t all about technology. It’s also about the blurring of business models. It’s about the merging of content and distribution. It’s about connecting the for-profit world to social causes.

All these categories that we’ve come to recognize as being distinct are becoming inseparable. And the people who are going to win in this new world of convergence are the people who understand why this matters. Being successful in the media and technology world means more than having just the tools and the code—it means crafting real relationships based on give and take, and understanding the motivations of socially-conscious viewers.

We’ll talk about this emerging paradigm of online media and about the new art of distribution. In a world where businesses can do as much good as a nonprofit, we’ll show you how connecting to good causes can extend your reach online.

Bio: Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by the Nonprofit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change.]]>
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      <pubDate>Tue, 31 Mar 2009 15:20:59 GMT</pubDate>
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        <media:title>Michael Hoffman, See3 Convergence</media:title>
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        <media:description type="plain">The Talk: Convergence isn&#8217;t all about technology. It&#8217;s also about the blurring of business models. It&#8217;s about the merging of content and distribution. It&#8217;s about connecting the for-profit world to social causes.

All these categories that we&#8217;ve come to recognize as being distinct are becoming inseparable. And the people who are going to win in this new world of convergence are the people who understand why this matters. Being successful in the media and technology world means more than having just the tools and the code&#8212;it means crafting real relationships based on give and take, and understanding the motivations of socially-conscious viewers.

We&#8217;ll talk about this emerging paradigm of online media and about the new art of distribution. In a world where businesses can do as much good as a nonprofit, we&#8217;ll show you how connecting to good causes can extend your reach online.

Bio: Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by the Nonprofit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/see3convergence-090331102107-phpapp01-thumbnail-2?1238512884&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Talk: Convergence isn&#8217;t all about technology. It&#8217;s also about the blurring of business models. It&#8217;s about the merging of content and distribution. It&#8217;s about connecting the for-profit world to social causes.

All these categories that we&#8217;ve come to recognize as being distinct are becoming inseparable. And the people who are going to win in this new world of convergence are the people who understand why this matters. Being successful in the media and technology world means more than having just the tools and the code&#8212;it means crafting real relationships based on give and take, and understanding the motivations of socially-conscious viewers.

We&#8217;ll talk about this emerging paradigm of online media and about the new art of distribution. In a world where businesses can do as much good as a nonprofit, we&#8217;ll show you how connecting to good causes can extend your reach online.

Bio: Michael Hoffman is the CEO of See3 Communications, a Chicago-based company specializing in video, web development, and internet marketing for nonprofits, associations and social causes. Hoffman is an entrepreneur who has developed international internet companies as Managing Director of a venture capital investment group. Hoffman, an expert in online business development and marketing, is frequently asked to consult with organizations about marketing strategies and new media development. His blog was named a must-read by the Nonprofit Times and he is frequently quoted in trade journals, industry blogs and the mainstream press. He is a co-founder of DoGooderTV and EarthFirst.com, and is a nationally sought-after speaker on topics such as online cause marketing, web video, and Web 2.0 for social change.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1227860"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/michael-hoffman-see3-convergence" title="Michael Hoffman, See3 Convergence">Michael Hoffman, See3 Convergence</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=see3convergence-090331102107-phpapp01&stripped_title=michael-hoffman-see3-convergence" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=see3convergence-090331102107-phpapp01&stripped_title=michael-hoffman-see3-convergence" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>Kevin Keener, Keener Law, Copyright Ownership In The Land Of A Thousand Authors</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/copyrightownershipinthelandofathousandauthors-090331092026-phpapp01-thumbnail-2?1238509260" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: Rarely are creative works brought to the marketplace of ideas by one person alone. When several people start collaborating together on a single project, figuring out who owns the copyright can tend to be a little messy. This problem gets multiplied in the age of internet media where virtually anyone can publish content online and artists can collaborate together without ever meeting.

Bio: Kevin is an attorney in Chicago who focuses on trademark and copyright law. Prior to receiving his law degree from The Ohio State University, Kevin was a musician who played guitar in bands in both Cleveland and New York.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/copyrightownershipinthelandofathousandauthors-090331092026-phpapp01-thumbnail-2?1238509260" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: Rarely are creative works brought to the marketplace of ideas by one person alone. When several people start collaborating together on a single project, figuring out who owns the copyright can tend to be a little messy. This problem gets multiplied in the age of internet media where virtually anyone can publish content online and artists can collaborate together without ever meeting.

Bio: Kevin is an attorney in Chicago who focuses on trademark and copyright law. Prior to receiving his law degree from The Ohio State University, Kevin was a musician who played guitar in bands in both Cleveland and New York.]]>
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      <pubDate>Tue, 31 Mar 2009 14:20:20 GMT</pubDate>
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        <media:description type="plain">The Talk: Rarely are creative works brought to the marketplace of ideas by one person alone. When several people start collaborating together on a single project, figuring out who owns the copyright can tend to be a little messy. This problem gets multiplied in the age of internet media where virtually anyone can publish content online and artists can collaborate together without ever meeting.

Bio: Kevin is an attorney in Chicago who focuses on trademark and copyright law. Prior to receiving his law degree from The Ohio State University, Kevin was a musician who played guitar in bands in both Cleveland and New York.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/copyrightownershipinthelandofathousandauthors-090331092026-phpapp01-thumbnail-2?1238509260&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Talk: Rarely are creative works brought to the marketplace of ideas by one person alone. When several people start collaborating together on a single project, figuring out who owns the copyright can tend to be a little messy. This problem gets multiplied in the age of internet media where virtually anyone can publish content online and artists can collaborate together without ever meeting.

Bio: Kevin is an attorney in Chicago who focuses on trademark and copyright law. Prior to receiving his law degree from The Ohio State University, Kevin was a musician who played guitar in bands in both Cleveland and New York.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1227504"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/kevin-keener-keener-law-copyright-ownership-in-the-land-of-a-thousand-authors" title="Kevin Keener, Keener Law, Copyright Ownership In The Land Of A Thousand Authors">Kevin Keener, Keener Law, Copyright Ownership In The Land Of A Thousand Authors</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=copyrightownershipinthelandofathousandauthors-090331092026-phpapp01&stripped_title=kevin-keener-keener-law-copyright-ownership-in-the-land-of-a-thousand-authors" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=copyrightownershipinthelandofathousandauthors-090331092026-phpapp01&stripped_title=kevin-keener-keener-law-copyright-ownership-in-the-land-of-a-thousand-authors" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>Explorations of Convergence, Jim Jacoby, Manifest Digital</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/tccbeherenow090122final-090330123844-phpapp01-thumbnail-2?1238434735" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: What is it that will set us apart in the coming years as we work to produce the best communication products we can? A balanced sense of business requirements, elegant technical delivery, properly applied creativity, and rigorous accountability.

In this discussion, Jim Jacoby presents a fresh view on integrating these four perspectives in order to not just meet customer expectations, but to get into their moment... an imperative he refers to as &quot;Be Here Now.&quot;

The art of story telling and effective video/animation production are key to a company&rsquo;s/brand&rsquo;s success in reaching their customer--by being in their moment--more than ever before.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/tccbeherenow090122final-090330123844-phpapp01-thumbnail-2?1238434735" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: What is it that will set us apart in the coming years as we work to produce the best communication products we can? A balanced sense of business requirements, elegant technical delivery, properly applied creativity, and rigorous accountability.

In this discussion, Jim Jacoby presents a fresh view on integrating these four perspectives in order to not just meet customer expectations, but to get into their moment... an imperative he refers to as &quot;Be Here Now.&quot;

The art of story telling and effective video/animation production are key to a company&rsquo;s/brand&rsquo;s success in reaching their customer--by being in their moment--more than ever before.]]>
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      <pubDate>Mon, 30 Mar 2009 17:38:34 GMT</pubDate>
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        <media:description type="plain">The Talk: What is it that will set us apart in the coming years as we work to produce the best communication products we can? A balanced sense of business requirements, elegant technical delivery, properly applied creativity, and rigorous accountability.

In this discussion, Jim Jacoby presents a fresh view on integrating these four perspectives in order to not just meet customer expectations, but to get into their moment... an imperative he refers to as &amp;quot;Be Here Now.&amp;quot;

The art of story telling and effective video/animation production are key to a company&amp;rsquo;s/brand&amp;rsquo;s success in reaching their customer--by being in their moment--more than ever before.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/tccbeherenow090122final-090330123844-phpapp01-thumbnail-2?1238434735&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Talk: What is it that will set us apart in the coming years as we work to produce the best communication products we can? A balanced sense of business requirements, elegant technical delivery, properly applied creativity, and rigorous accountability.

In this discussion, Jim Jacoby presents a fresh view on integrating these four perspectives in order to not just meet customer expectations, but to get into their moment... an imperative he refers to as &amp;quot;Be Here Now.&amp;quot;

The art of story telling and effective video/animation production are key to a company&amp;rsquo;s/brand&amp;rsquo;s success in reaching their customer--by being in their moment--more than ever before.</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1222586"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/explorations-of-convergence-jim-jacoby-manifest-digital" title="Explorations of Convergence, Jim Jacoby, Manifest Digital">Explorations of Convergence, Jim Jacoby, Manifest Digital</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tccbeherenow090122final-090330123844-phpapp01&stripped_title=explorations-of-convergence-jim-jacoby-manifest-digital" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tccbeherenow090122final-090330123844-phpapp01&stripped_title=explorations-of-convergence-jim-jacoby-manifest-digital" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>The Essence of what Makes Us Great</title>
      <link>http://www.slideshare.net/summit08/the-essence-of-what-makes-us-great</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mgfest1-090324093441-phpapp02-thumbnail-2?1237905490" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design.


Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a company’s soul, galvanize its essence and communicate its true potential.


For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean &amp; Tea Leaf, AT&amp;T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, Wendy’s, among many others.

About Spark: Spark helps businesses get at the essense of what makes them great.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mgfest1-090324093441-phpapp02-thumbnail-2?1237905490" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design.


Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a company’s soul, galvanize its essence and communicate its true potential.


For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean &amp; Tea Leaf, AT&amp;T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, Wendy’s, among many others.

About Spark: Spark helps businesses get at the essense of what makes them great.]]>
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      <pubDate>Tue, 24 Mar 2009 14:33:50 GMT</pubDate>
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        <media:description type="plain">Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design.


Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a company&#8217;s soul, galvanize its essence and communicate its true potential.


For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean &amp;amp; Tea Leaf, AT&amp;amp;T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, Wendy&#8217;s, among many others.

About Spark: Spark helps businesses get at the essense of what makes them great.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mgfest1-090324093441-phpapp02-thumbnail-2?1237905490&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Bio: Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design.


Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a company&#8217;s soul, galvanize its essence and communicate its true potential.


For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments. His clients include Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean &amp;amp; Tea Leaf, AT&amp;amp;T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, Wendy&#8217;s, among many others.

About Spark: Spark helps businesses get at the essense of what makes them great.</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1189984"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/the-essence-of-what-makes-us-great" title="The Essence of what Makes Us Great">The Essence of what Makes Us Great</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mgfest1-090324093441-phpapp02&stripped_title=the-essence-of-what-makes-us-great" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mgfest1-090324093441-phpapp02&stripped_title=the-essence-of-what-makes-us-great" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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        <slideshare:views>351</slideshare:views>
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      <title>Raman Chadha, Opportunity Amidst the Chaos: Trends from the Trenches</title>
      <link>http://www.slideshare.net/summit08/raman-chadha-opportunity-amidst-the-chaos-trends-from-the-trenches</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ramanchadha-090316153842-phpapp01-thumbnail-2?1237235971" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: What’s happening at the street level during these tough times? What is the outlook amongst people who invest their own resources into creating organizations, jobs, and communities? Why and how are some companies actually thriving during this recession?

Raman Chadha will share some fascinating insights and trends that he is learning about through a series of interviews with people from Chicago’s entrepreneurial community – entrepreneurs, investors, and community leaders. He will also discuss why this primary market research is being undertaken and how it will be used.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/ramanchadha-090316153842-phpapp01-thumbnail-2?1237235971" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: What’s happening at the street level during these tough times? What is the outlook amongst people who invest their own resources into creating organizations, jobs, and communities? Why and how are some companies actually thriving during this recession?

Raman Chadha will share some fascinating insights and trends that he is learning about through a series of interviews with people from Chicago’s entrepreneurial community – entrepreneurs, investors, and community leaders. He will also discuss why this primary market research is being undertaken and how it will be used.]]>
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      <pubDate>Mon, 16 Mar 2009 20:38:40 GMT</pubDate>
      <guid>http://www.slideshare.net/summit08/raman-chadha-opportunity-amidst-the-chaos-trends-from-the-trenches</guid>
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        <media:title>Raman Chadha, Opportunity Amidst the Chaos: Trends from the Trenches</media:title>
        <media:credit>summit08</media:credit>
        <media:description type="plain">The Talk: What&#8217;s happening at the street level during these tough times? What is the outlook amongst people who invest their own resources into creating organizations, jobs, and communities? Why and how are some companies actually thriving during this recession?

Raman Chadha will share some fascinating insights and trends that he is learning about through a series of interviews with people from Chicago&#8217;s entrepreneurial community &#8211; entrepreneurs, investors, and community leaders. He will also discuss why this primary market research is being undertaken and how it will be used.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/ramanchadha-090316153842-phpapp01-thumbnail-2?1237235971&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Talk: What&#8217;s happening at the street level during these tough times? What is the outlook amongst people who invest their own resources into creating organizations, jobs, and communities? Why and how are some companies actually thriving during this recession?

Raman Chadha will share some fascinating insights and trends that he is learning about through a series of interviews with people from Chicago&#8217;s entrepreneurial community &#8211; entrepreneurs, investors, and community leaders. He will also discuss why this primary market research is being undertaken and how it will be used.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1153127"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/raman-chadha-opportunity-amidst-the-chaos-trends-from-the-trenches" title="Raman Chadha, Opportunity Amidst the Chaos: Trends from the Trenches">Raman Chadha, Opportunity Amidst the Chaos: Trends from the Trenches</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ramanchadha-090316153842-phpapp01&stripped_title=raman-chadha-opportunity-amidst-the-chaos-trends-from-the-trenches" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ramanchadha-090316153842-phpapp01&stripped_title=raman-chadha-opportunity-amidst-the-chaos-trends-from-the-trenches" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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        <slideshare:views>354</slideshare:views>
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      <title>Experience Distribution H Skinner</title>
      <link>http://www.slideshare.net/summit08/experience-distribution-h-skinner</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/experiencedistributionhskinner-090309141146-phpapp02-thumbnail-2?1236625953" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Experience Distribution and how to jumpstart influential marketing]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/experiencedistributionhskinner-090309141146-phpapp02-thumbnail-2?1236625953" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Experience Distribution and how to jumpstart influential marketing]]>
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      <pubDate>Mon, 09 Mar 2009 19:11:36 GMT</pubDate>
      <guid>http://www.slideshare.net/summit08/experience-distribution-h-skinner</guid>
      <author>summit08@slideshare.net(summit08)</author>
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        <media:player url="http://www.slideshare.net/summit08/experience-distribution-h-skinner"/>
        <media:title>Experience Distribution H Skinner</media:title>
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        <media:description type="plain">Experience Distribution and how to jumpstart influential marketing</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/experiencedistributionhskinner-090309141146-phpapp02-thumbnail-2?1236625953&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Experience Distribution and how to jumpstart influential marketing</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1122807"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/experience-distribution-h-skinner" title="Experience Distribution H Skinner">Experience Distribution H Skinner</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experiencedistributionhskinner-090309141146-phpapp02&stripped_title=experience-distribution-h-skinner" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=experiencedistributionhskinner-090309141146-phpapp02&stripped_title=experience-distribution-h-skinner" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>Ross Kimbarovsky &amp;amp; Mike Samson, CrowdSpring</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/11rosskimbarovsky-1228343694123848-8-thumbnail-2?1228337949" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> We are witness to an underground creative community forming on the Internet, and they are becoming a force to be reckoned with. They&rsquo;re writers and inventors, photographers and designers, musicians and marketers. And there are sites where they can share their work with the world - from Wikipedia and Dell Idea Storm to iStockPhoto and Threadless.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/11rosskimbarovsky-1228343694123848-8-thumbnail-2?1228337949" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> We are witness to an underground creative community forming on the Internet, and they are becoming a force to be reckoned with. They&rsquo;re writers and inventors, photographers and designers, musicians and marketers. And there are sites where they can share their work with the world - from Wikipedia and Dell Idea Storm to iStockPhoto and Threadless.]]>
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      <pubDate>Wed, 03 Dec 2008 20:36:18 GMT</pubDate>
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        <media:title>Ross Kimbarovsky &amp;amp; Mike Samson, CrowdSpring</media:title>
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        <media:description type="plain">We are witness to an underground creative community forming on the Internet, and they are becoming a force to be reckoned with. They&amp;rsquo;re writers and inventors, photographers and designers, musicians and marketers. And there are sites where they can share their work with the world - from Wikipedia and Dell Idea Storm to iStockPhoto and Threadless.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/11rosskimbarovsky-1228343694123848-8-thumbnail-2?1228337949&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; We are witness to an underground creative community forming on the Internet, and they are becoming a force to be reckoned with. They&amp;rsquo;re writers and inventors, photographers and designers, musicians and marketers. And there are sites where they can share their work with the world - from Wikipedia and Dell Idea Storm to iStockPhoto and Threadless.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_636875"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/greg-obrien-comcast-presentation" title="The Coming Revolution in Retail Marketing by Greg Obrien, Comcast">The Coming Revolution in Retail Marketing by Greg Obrien, Comcast</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gregobrien-1223177823527069-9&stripped_title=greg-obrien-comcast-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=gregobrien-1223177823527069-9&stripped_title=greg-obrien-comcast-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>New Media, New Stage: Taking The Second City Online by Tom Yorton, Second City Communications</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/scnewmedianewstagefin-1223177980014858-8-thumbnail-2?1223392640" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Second City is the original interactive company: creating memorable characters and biting sociopolitical satire based on audience input for nearly fifty years. Second City Communications, the corporate services arm of the legendary theater, has leveraged SC&rsquo;s core comedic beliefs, philosophies and methodologies to create insightful, hilarious and effective video, animation and web design for its many corporate clients. Come learn how SCC is porting the laughs from the stage to the web page.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/scnewmedianewstagefin-1223177980014858-8-thumbnail-2?1223392640" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Second City is the original interactive company: creating memorable characters and biting sociopolitical satire based on audience input for nearly fifty years. Second City Communications, the corporate services arm of the legendary theater, has leveraged SC&rsquo;s core comedic beliefs, philosophies and methodologies to create insightful, hilarious and effective video, animation and web design for its many corporate clients. Come learn how SCC is porting the laughs from the stage to the web page.]]>
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      <pubDate>Sun, 05 Oct 2008 02:49:46 GMT</pubDate>
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        <media:description type="plain">The Second City is the original interactive company: creating memorable characters and biting sociopolitical satire based on audience input for nearly fifty years. Second City Communications, the corporate services arm of the legendary theater, has leveraged SC&amp;rsquo;s core comedic beliefs, philosophies and methodologies to create insightful, hilarious and effective video, animation and web design for its many corporate clients. Come learn how SCC is porting the laughs from the stage to the web page.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/scnewmedianewstagefin-1223177980014858-8-thumbnail-2?1223392640&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Second City is the original interactive company: creating memorable characters and biting sociopolitical satire based on audience input for nearly fifty years. Second City Communications, the corporate services arm of the legendary theater, has leveraged SC&amp;rsquo;s core comedic beliefs, philosophies and methodologies to create insightful, hilarious and effective video, animation and web design for its many corporate clients. Come learn how SCC is porting the laughs from the stage to the web page.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_636876"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/sc-new-media-new-stage-fin-presentation" title="New Media, New Stage: Taking The Second City Online by Tom Yorton, Second City Communications">New Media, New Stage: Taking The Second City Online by Tom Yorton, Second City Communications</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=scnewmedianewstagefin-1223177980014858-8&stripped_title=sc-new-media-new-stage-fin-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=scnewmedianewstagefin-1223177980014858-8&stripped_title=sc-new-media-new-stage-fin-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>Ambient Video Art, Doug Siefken, Translumen Technologies</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/18dougsiefken-1223177310539708-8-thumbnail-2?1223174974" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: Doug Siefken will describe Ambient Video Art as an emergent art movement. He will show ambient art examples conveying how video art combined with technology can be appreciated on the proliferation of digital canvasses. The depth of this art expression transcends both the temporal spectrum as well as the visual. Doug will explore how technology contributes to bridging art video and stills that combine with the environment to create a non-disruptive art form.]]>
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      <pubDate>Sun, 05 Oct 2008 02:49:32 GMT</pubDate>
      <guid>http://www.slideshare.net/summit08/ambient-video-art-doug-siefken-translumen-technologies-presentation</guid>
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        <media:description type="plain">The Talk: Doug Siefken will describe Ambient Video Art as an emergent art movement. He will show ambient art examples conveying how video art combined with technology can be appreciated on the proliferation of digital canvasses. The depth of this art expression transcends both the temporal spectrum as well as the visual. Doug will explore how technology contributes to bridging art video and stills that combine with the environment to create a non-disruptive art form.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/18dougsiefken-1223177310539708-8-thumbnail-2?1223174974&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Talk: Doug Siefken will describe Ambient Video Art as an emergent art movement. He will show ambient art examples conveying how video art combined with technology can be appreciated on the proliferation of digital canvasses. The depth of this art expression transcends both the temporal spectrum as well as the visual. Doug will explore how technology contributes to bridging art video and stills that combine with the environment to create a non-disruptive art form.</media:text>
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      <title>Branded Content by Miguel Gonzales, Draft FCB</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mgonz-cnms-091608-final-1223177588830677-8-thumbnail-2?1223174541" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: Content is the new currency in new media, especially in advertising circles. Predictions about the end of advertising as we know it feel as if they’re coming true. As the agency model shifts from interruptive bursts toward creating original content, some guidelines are beginning to appear. Advertisers and their agencies need to define content archetypes during this transitional period. Examples are already all over the interactive space.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mgonz-cnms-091608-final-1223177588830677-8-thumbnail-2?1223174541" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: Content is the new currency in new media, especially in advertising circles. Predictions about the end of advertising as we know it feel as if they’re coming true. As the agency model shifts from interruptive bursts toward creating original content, some guidelines are beginning to appear. Advertisers and their agencies need to define content archetypes during this transitional period. Examples are already all over the interactive space.]]>
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      <pubDate>Sun, 05 Oct 2008 02:42:19 GMT</pubDate>
      <guid>http://www.slideshare.net/summit08/branded-content-by-miguel-gonzales-draft-fcb-presentation</guid>
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        <media:description type="plain">The Talk: Content is the new currency in new media, especially in advertising circles. Predictions about the end of advertising as we know it feel as if they&#8217;re coming true. As the agency model shifts from interruptive bursts toward creating original content, some guidelines are beginning to appear. Advertisers and their agencies need to define content archetypes during this transitional period. Examples are already all over the interactive space.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mgonz-cnms-091608-final-1223177588830677-8-thumbnail-2?1223174541&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Talk: Content is the new currency in new media, especially in advertising circles. Predictions about the end of advertising as we know it feel as if they&#8217;re coming true. As the agency model shifts from interruptive bursts toward creating original content, some guidelines are beginning to appear. Advertisers and their agencies need to define content archetypes during this transitional period. Examples are already all over the interactive space.</media:text>
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      <title>A short journey: the past, present and future of media by Chris Bernard, Microsoft and David Wolf, Cynergy</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/07chrisbernard-1223177068440869-8-thumbnail-2?1223367468" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Join Chris and David for a journey into the past, present and future of media. Starting with the (recent) past and one of the biggest milestones in digital media. The streaming of over 3200 hours of live and on demand content of the 2008 Olympics in the US via NBC. We’ll then take a look in the present and see how advances in digital imaging are going to have a profound influence on the social and community-driven experiences that are driving current revolutions on the Web. Finally, we’ll look at the convergence of technology through “ben&rsquo;: A prototype for Democracy in the 21st Century&quot; that demonstrates what the future of media could look like when social-networking platforms, services and media converge.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/07chrisbernard-1223177068440869-8-thumbnail-2?1223367468" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Join Chris and David for a journey into the past, present and future of media. Starting with the (recent) past and one of the biggest milestones in digital media. The streaming of over 3200 hours of live and on demand content of the 2008 Olympics in the US via NBC. We’ll then take a look in the present and see how advances in digital imaging are going to have a profound influence on the social and community-driven experiences that are driving current revolutions on the Web. Finally, we’ll look at the convergence of technology through “ben&rsquo;: A prototype for Democracy in the 21st Century&quot; that demonstrates what the future of media could look like when social-networking platforms, services and media converge.]]>
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      <pubDate>Sun, 05 Oct 2008 02:40:53 GMT</pubDate>
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      <title>The Branding Power of Worlds by Marshall Ross, Cramer-Krasselt</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/32marshallross-1223177272991456-9-thumbnail-2?1223439846" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Lessons from Coronaville: The Branding Power of Worlds

When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they&rsquo;ve formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. In these brand worlds, just like in the real world, life follows a natural and predictable order, governed by certain laws of nature and physics. While it takes a clear brand vision, long-term focus and steady discipline to establish brands of this caliber, these worlds provide an essential foundation for successfully migrating brand communications to the new media world.

Chief Creative Officer of C-K and “chief brand steward” of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/32marshallross-1223177272991456-9-thumbnail-2?1223439846" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Lessons from Coronaville: The Branding Power of Worlds

When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they&rsquo;ve formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. In these brand worlds, just like in the real world, life follows a natural and predictable order, governed by certain laws of nature and physics. While it takes a clear brand vision, long-term focus and steady discipline to establish brands of this caliber, these worlds provide an essential foundation for successfully migrating brand communications to the new media world.

Chief Creative Officer of C-K and “chief brand steward” of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.]]>
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      <pubDate>Sun, 05 Oct 2008 02:39:04 GMT</pubDate>
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        <media:description type="plain">Lessons from Coronaville: The Branding Power of Worlds

When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they&amp;rsquo;ve formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. In these brand worlds, just like in the real world, life follows a natural and predictable order, governed by certain laws of nature and physics. While it takes a clear brand vision, long-term focus and steady discipline to establish brands of this caliber, these worlds provide an essential foundation for successfully migrating brand communications to the new media world.

Chief Creative Officer of C-K and &#8220;chief brand steward&#8221; of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/32marshallross-1223177272991456-9-thumbnail-2?1223439846&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Lessons from Coronaville: The Branding Power of Worlds

When you think of iconic advertising campaigns, a few brands are bound to come to mind: Corona, Target, Apple, Marlboro, Nike. Why? Because these brands have managed their communications so precisely and consistently over the years they&amp;rsquo;ve formed a fictional brand world every bit as convincing and recognizable as any we might find in a richly textured novel, video game or Hollywood movie. In these brand worlds, just like in the real world, life follows a natural and predictable order, governed by certain laws of nature and physics. While it takes a clear brand vision, long-term focus and steady discipline to establish brands of this caliber, these worlds provide an essential foundation for successfully migrating brand communications to the new media world.

Chief Creative Officer of C-K and &#8220;chief brand steward&#8221; of Corona for 10+ years, Marshall Ross will take the audience on a guided tour of these iconic brand worlds and explore their new media evolutions.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_636862"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/the-branding-power-of-worlds-by-marshall-ross-cramerkrasselt-presentation" title="The Branding Power of Worlds by Marshall Ross, Cramer-Krasselt">The Branding Power of Worlds by Marshall Ross, Cramer-Krasselt</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=32marshallross-1223177272991456-9&stripped_title=the-branding-power-of-worlds-by-marshall-ross-cramerkrasselt-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=32marshallross-1223177272991456-9&stripped_title=the-branding-power-of-worlds-by-marshall-ross-cramerkrasselt-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>The Rational Pursuit of Change by Andrew Mason, The Point</title>
      <link>http://www.slideshare.net/summit08/the-rational-pursuit-of-change-by-andrew-mason-the-point-presentation</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/19andrewmason-1223176948333935-9-thumbnail-2?1223393028" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: The Rational Pursuit of Change.  The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/19andrewmason-1223176948333935-9-thumbnail-2?1223393028" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Talk: The Rational Pursuit of Change.  The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.]]>
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      <pubDate>Sun, 05 Oct 2008 02:38:11 GMT</pubDate>
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        <media:description type="plain">The Talk: The Rational Pursuit of Change.  The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/19andrewmason-1223176948333935-9-thumbnail-2?1223393028&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Talk: The Rational Pursuit of Change.  The Internet has a proven ability to shift the balance of power between individuals and organizations. But for online activism to reach its full potential, we need to do more than port offline tactics to the Web. We must step back, revisit the challenges of collective action, and consider what the Web offers that can help overcome them. Andrew Mason explores what the world could look like in five years with tools like The Point.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_636861"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/summit08/the-rational-pursuit-of-change-by-andrew-mason-the-point-presentation" title="The Rational Pursuit of Change by Andrew Mason, The Point">The Rational Pursuit of Change by Andrew Mason, The Point</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=19andrewmason-1223176948333935-9&stripped_title=the-rational-pursuit-of-change-by-andrew-mason-the-point-presentation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=19andrewmason-1223176948333935-9&stripped_title=the-rational-pursuit-of-change-by-andrew-mason-the-point-presentation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/summit08">John Patterson</a>.</div></div>]]>
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      <title>Beyond Publishing: Legacy Ethnic Publishers Face the Future by Eric Easter, EbonyJet.com</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/20ericeaster-1223139311000374-8-thumbnail-2?1223439857" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Chicago New Media Summit, Sept 15-16, 2008.  The Talk: Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge.

But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and “re-contextualize” a wealth of assets for a whole new audience, the opportunities are endless.]]>
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      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/20ericeaster-1223139311000374-8-thumbnail-2?1223439857" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Chicago New Media Summit, Sept 15-16, 2008.  The Talk: Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge.

But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and “re-contextualize” a wealth of assets for a whole new audience, the opportunities are endless.]]>
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      <pubDate>Sat, 04 Oct 2008 14:58:57 GMT</pubDate>
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        <media:title>Beyond Publishing: Legacy Ethnic Publishers Face the Future by Eric Easter, EbonyJet.com</media:title>
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        <media:description type="plain">The Chicago New Media Summit, Sept 15-16, 2008.  The Talk: Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge.

But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and &#8220;re-contextualize&#8221; a wealth of assets for a whole new audience, the opportunities are endless.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/20ericeaster-1223139311000374-8-thumbnail-2?1223439857&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The Chicago New Media Summit, Sept 15-16, 2008.  The Talk: Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge.

But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and &#8220;re-contextualize&#8221; a wealth of assets for a whole new audience, the opportunities are endless.</media:text>
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