stephendann's presentations. http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif stephendann's presentations. http://www.slideshare.net/ Tue, 08 Dec 2009 01:07:11 GMT SlideShare feed for stephendann's presentations. Internal Social Marketing http://www.slideshare.net/stephendann/internal-social-marketing
Social marketing (the marketing of social change) has four decades of experience in bringing about systematic and systemic change in the broader society. Marketing’s role as a means for understanding the individual, their needs, world views and barriers to change can be used equally effectively within the organisation (as well as without an organisation). This paper overviews a set of the key models for managing the social change process from the macro-level through to understanding and addressing the individual’s needs for during periods of change.]]>
Social marketing (the marketing of social change) has four decades of experience in bringing about systematic and systemic change in the broader society. Marketing’s role as a means for understanding the individual, their needs, world views and barriers to change can be used equally effectively within the organisation (as well as without an organisation). This paper overviews a set of the key models for managing the social change process from the macro-level through to understanding and addressing the individual’s needs for during periods of change.]]> Tue, 08 Dec 2009 01:07:11 GMT http://www.slideshare.net/stephendann/internal-social-marketing stephendann@slideshare.net(stephendann) Internal Social Marketing stephendann Social marketing (the marketing of social change) has four decades of experience in bringing about systematic and systemic change in the broader society. Marketing’s role as a means for understanding the individual, their needs, world views and barriers to change can be used equally effectively within the organisation (as well as without an organisation). This paper overviews a set of the key models for managing the social change process from the macro-level through to understanding and addressing the individual’s needs for during periods of change. <img src="http://cdn.slidesharecdn.com/internalsocialmarketing-091207190711-phpapp01-thumbnail-2?1260234468" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Social marketing (the marketing of social change) has four decades of experience in bringing about systematic and systemic change in the broader society. Marketing’s role as a means for understanding the individual, their needs, world views and barriers to change can be used equally effectively within the organisation (as well as without an organisation). This paper overviews a set of the key models for managing the social change process from the macro-level through to understanding and addressing the individual’s needs for during periods of change. Internal Social Marketing
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]]> 280 0 http://cdn.slidesharecdn.com/internalsocialmarketing-091207190711-phpapp01-thumbnail-2?1260234468 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Voluntary Choice And Dangerous Consumption http://www.slideshare.net/stephendann/voluntary-choice-and-dangerous-consumption
Presentation on social marketing and how it could fit into the exploration of reducing dangerous consumption]]>
Presentation on social marketing and how it could fit into the exploration of reducing dangerous consumption]]> Wed, 25 Nov 2009 12:27:43 GMT http://www.slideshare.net/stephendann/voluntary-choice-and-dangerous-consumption stephendann@slideshare.net(stephendann) Voluntary Choice And Dangerous Consumption stephendann Presentation on social marketing and how it could fit into the exploration of reducing dangerous consumption <img src="http://cdn.slidesharecdn.com/voluntarychoiceanddangerousconsumption-091125062753-phpapp01-thumbnail-2?1259152105" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation on social marketing and how it could fit into the exploration of reducing dangerous consumption Voluntary Choice And Dangerous Consumption
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]]> 175 0 http://cdn.slidesharecdn.com/voluntarychoiceanddangerousconsumption-091125062753-phpapp01-thumbnail-2?1259152105 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Motivation &amp; Social Marketing http://www.slideshare.net/stephendann/motivation-social-marketing
Practical applications of consumer behaviour theory for social change social marketing]]>
Practical applications of consumer behaviour theory for social change social marketing]]> Wed, 28 Oct 2009 03:10:38 GMT http://www.slideshare.net/stephendann/motivation-social-marketing stephendann@slideshare.net(stephendann) Motivation &amp; Social Marketing stephendann Practical applications of consumer behaviour theory for social change social marketing <img src="http://cdn.slidesharecdn.com/dannmotivation-091027221041-phpapp02-thumbnail-2?1256699490" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Practical applications of consumer behaviour theory for social change social marketing Motivation & Social Marketing
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]]> 353 0 http://cdn.slidesharecdn.com/dannmotivation-091027221041-phpapp02-thumbnail-2?1256699490 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Twitter Analytics http://www.slideshare.net/stephendann/twitter-analytics
A user’s guide to interpreting, reinterpreting and misinterpreting data and analytics from everyone’s favourite social media service - Twitter]]>
A user’s guide to interpreting, reinterpreting and misinterpreting data and analytics from everyone’s favourite social media service - Twitter]]> Sun, 11 Oct 2009 03:48:57 GMT http://www.slideshare.net/stephendann/twitter-analytics stephendann@slideshare.net(stephendann) Twitter Analytics stephendann A user’s guide to interpreting, reinterpreting and misinterpreting data and analytics from everyone&rsquo;s favourite social media service - Twitter <img src="http://cdn.slidesharecdn.com/twitter-091010224906-phpapp01-thumbnail-2?1255235696" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A user’s guide to interpreting, reinterpreting and misinterpreting data and analytics from everyone&rsquo;s favourite social media service - Twitter Twitter Analytics
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]]> 4022 5 http://cdn.slidesharecdn.com/twitter-091010224906-phpapp01-thumbnail-2?1255235696 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Billboards Of Social Change http://www.slideshare.net/stephendann/billboards-of-social-change
A selection of Australian social change campaigns measured against the Carrots, Sticks and Promises framework (law, education and social marketing) The project made possible by funding from the ANU College of Business and Economics]]>
A selection of Australian social change campaigns measured against the Carrots, Sticks and Promises framework (law, education and social marketing) The project made possible by funding from the ANU College of Business and Economics]]> Sun, 11 Oct 2009 00:48:25 GMT http://www.slideshare.net/stephendann/billboards-of-social-change stephendann@slideshare.net(stephendann) Billboards Of Social Change stephendann A selection of Australian social change campaigns measured against the Carrots, Sticks and Promises framework (law, education and social marketing) The project made possible by funding from the ANU College of Business and Economics <img src="http://cdn.slidesharecdn.com/billboardsofsocialchange-091010194833-phpapp01-thumbnail-2?1256704006" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A selection of Australian social change campaigns measured against the Carrots, Sticks and Promises framework (law, education and social marketing) The project made possible by funding from the ANU College of Business and Economics Billboards Of Social Change
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]]> 324 0 http://cdn.slidesharecdn.com/billboardsofsocialchange-091010194833-phpapp01-thumbnail-2?1256704006 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Marketing Definition http://www.slideshare.net/stephendann/social-marketing-definition
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013]]>
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013]]> Sun, 11 Oct 2009 00:48:25 GMT http://www.slideshare.net/stephendann/social-marketing-definition stephendann@slideshare.net(stephendann) Social Marketing Definition stephendann Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013 <img src="http://cdn.slidesharecdn.com/socialmarketingdefinition-091010194834-phpapp02-thumbnail-2?1255222164" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013 Social Marketing Definition
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]]> 824 0 http://cdn.slidesharecdn.com/socialmarketingdefinition-091010194834-phpapp02-thumbnail-2?1255222164 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Mixing Alcopops and Politics: Social Marketing and Social Change in Australia http://www.slideshare.net/stephendann/mixing-alcopops-and-politics-social-marketing-and-social-change-in-australia
Mixing Alcopops and Politics: Social Marketing and Social Change in Australia. Presented to the ANU MMIB School Staff Seminar on October 15, 2009 as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics]]>
Mixing Alcopops and Politics: Social Marketing and Social Change in Australia. Presented to the ANU MMIB School Staff Seminar on October 15, 2009 as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics]]> Sat, 10 Oct 2009 07:34:10 GMT http://www.slideshare.net/stephendann/mixing-alcopops-and-politics-social-marketing-and-social-change-in-australia stephendann@slideshare.net(stephendann) Mixing Alcopops and Politics: Social Marketing and Social Change in Australia stephendann Mixing Alcopops and Politics: Social Marketing and Social Change in Australia. Presented to the ANU MMIB School Staff Seminar on October 15, 2009 as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics <img src="http://cdn.slidesharecdn.com/anupresentation-091010023413-phpapp02-thumbnail-2?1256708713" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mixing Alcopops and Politics: Social Marketing and Social Change in Australia. Presented to the ANU MMIB School Staff Seminar on October 15, 2009 as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics Mixing Alcopops and Politics: Social Marketing and Social Change in Australia
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]]> 440 0 http://cdn.slidesharecdn.com/anupresentation-091010023413-phpapp02-thumbnail-2?1256708713 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Australian Social Marketing Situation http://www.slideshare.net/stephendann/the-australian-social-marketing-situation
A presentation of the state of play for Australian Social Marketing featuring the new definition, the Preventative Health Task Force, and some key issues for debate in the social change social marketing sector, as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics]]>
A presentation of the state of play for Australian Social Marketing featuring the new definition, the Preventative Health Task Force, and some key issues for debate in the social change social marketing sector, as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics]]> Tue, 22 Sep 2009 00:35:15 GMT http://www.slideshare.net/stephendann/the-australian-social-marketing-situation stephendann@slideshare.net(stephendann) The Australian Social Marketing Situation stephendann A presentation of the state of play for Australian Social Marketing featuring the new definition, the Preventative Health Task Force, and some key issues for debate in the social change social marketing sector, as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics <img src="http://cdn.slidesharecdn.com/gugoldcoastseminar-upload-090921193526-phpapp02-thumbnail-2?1256708707" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation of the state of play for Australian Social Marketing featuring the new definition, the Preventative Health Task Force, and some key issues for debate in the social change social marketing sector, as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics The Australian Social Marketing Situation
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]]> 391 0 http://cdn.slidesharecdn.com/gugoldcoastseminar-upload-090921193526-phpapp02-thumbnail-2?1256708707 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted “Concept to Practice: Road testing a definition of social marketing in practice.” http://www.slideshare.net/stephendann/concept-to-practice-road-testing-a-definition-of-social-marketing-in-practice
“Concept to Practice: Road testing a definition of social marketing in practice.”. Seminar presentation at QUT AMPR September 4, 2009 as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics]]>
“Concept to Practice: Road testing a definition of social marketing in practice.”. Seminar presentation at QUT AMPR September 4, 2009 as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics]]> Thu, 03 Sep 2009 02:58:02 GMT http://www.slideshare.net/stephendann/concept-to-practice-road-testing-a-definition-of-social-marketing-in-practice stephendann@slideshare.net(stephendann) “Concept to Practice: Road testing a definition of social marketing in practice.” stephendann “Concept to Practice: Road testing a definition of social marketing in practice.”. Seminar presentation at QUT AMPR September 4, 2009 as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics <img src="http://cdn.slidesharecdn.com/dannsept4socialmarketing1-0-090902215804-phpapp01-thumbnail-2?1256708694" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> “Concept to Practice: Road testing a definition of social marketing in practice.”. Seminar presentation at QUT AMPR September 4, 2009 as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics “Concept to Practice: Road testing a definition of social marketing in practice.”
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]]> 640 0 http://cdn.slidesharecdn.com/dannsept4socialmarketing1-0-090902215804-phpapp01-thumbnail-2?1256708694 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Reignite The Fire IV http://www.slideshare.net/stephendann/reignite-the-fire-iv
Presented at the University of Western Australia as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics]]>
Presented at the University of Western Australia as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics]]> Thu, 06 Aug 2009 16:32:31 GMT http://www.slideshare.net/stephendann/reignite-the-fire-iv stephendann@slideshare.net(stephendann) Reignite The Fire IV stephendann Presented at the University of Western Australia as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics <img src="http://cdn.slidesharecdn.com/reignitethefireiv-090806113243-phpapp02-thumbnail-2?1256708673" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presented at the University of Western Australia as part of the Social Marketing Benchmark Project The project made possible by funding from the ANU College of Business and Economics Reignite The Fire IV
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]]> 306 0 http://cdn.slidesharecdn.com/reignitethefireiv-090806113243-phpapp02-thumbnail-2?1256708673 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted ECU Presentation: As presented http://www.slideshare.net/stephendann/ecu-presentation-as-presented
This presentation was delivered live on August 4, 2009, to a seminar of Edith Cowan University staff and students. Audio tracks is from the day’s presentation. The project made possible by funding from the ANU College of Business and Economics]]>
This presentation was delivered live on August 4, 2009, to a seminar of Edith Cowan University staff and students. Audio tracks is from the day’s presentation. The project made possible by funding from the ANU College of Business and Economics]]> Tue, 04 Aug 2009 11:26:00 GMT http://www.slideshare.net/stephendann/ecu-presentation-as-presented stephendann@slideshare.net(stephendann) ECU Presentation: As presented stephendann This presentation was delivered live on August 4, 2009, to a seminar of Edith Cowan University staff and students. Audio tracks is from the day&rsquo;s presentation. The project made possible by funding from the ANU College of Business and Economics <img src="http://cdn.slidesharecdn.com/ecupresentation-final-090804062605-phpapp02-thumbnail-2?1256708648" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This presentation was delivered live on August 4, 2009, to a seminar of Edith Cowan University staff and students. Audio tracks is from the day&rsquo;s presentation. The project made possible by funding from the ANU College of Business and Economics ECU Presentation: As presented
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]]> 307 0 http://cdn.slidesharecdn.com/ecupresentation-final-090804062605-phpapp02-thumbnail-2?1256708648 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Ecu Presentation Slideshare http://www.slideshare.net/stephendann/ecu-presentation-slideshare
A presentation at Edith Cowan University (Perth) on the dividing lines between political and social marketing.]]>
A presentation at Edith Cowan University (Perth) on the dividing lines between political and social marketing.]]> Mon, 03 Aug 2009 14:08:07 GMT http://www.slideshare.net/stephendann/ecu-presentation-slideshare stephendann@slideshare.net(stephendann) Ecu Presentation Slideshare stephendann A presentation at Edith Cowan University (Perth) on the dividing lines between political and social marketing. <img src="http://cdn.slidesharecdn.com/ecupresentationslideshare-090803090809-phpapp02-thumbnail-2?1249308582" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation at Edith Cowan University (Perth) on the dividing lines between political and social marketing. Ecu Presentation Slideshare
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]]> 226 0 http://cdn.slidesharecdn.com/ecupresentationslideshare-090803090809-phpapp02-thumbnail-2?1249308582 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Documenting The Future http://www.slideshare.net/stephendann/documenting-the-future
The 3pm Presentation on Documenting the Future.]]>
The 3pm Presentation on Documenting the Future.]]> Sat, 28 Mar 2009 00:02:48 GMT http://www.slideshare.net/stephendann/documenting-the-future stephendann@slideshare.net(stephendann) Documenting The Future stephendann The 3pm Presentation on Documenting the Future. <img src="http://cdn.slidesharecdn.com/documentingthefuture-090327190252-phpapp02-thumbnail-2?1238198674" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The 3pm Presentation on Documenting the Future. Documenting The Future
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]]> 522 0 http://cdn.slidesharecdn.com/documentingthefuture-090327190252-phpapp02-thumbnail-2?1238198674 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Sponsorship Asset Development http://www.slideshare.net/stephendann/sponsorship-asset-development-presentation
ANZMAC Presentation on the development of a major metamodel covering the business to business activities that underpin the creation of a sponsorship asset]]>
ANZMAC Presentation on the development of a major metamodel covering the business to business activities that underpin the creation of a sponsorship asset]]> Mon, 01 Dec 2008 11:44:40 GMT http://www.slideshare.net/stephendann/sponsorship-asset-development-presentation stephendann@slideshare.net(stephendann) Sponsorship Asset Development stephendann ANZMAC Presentation on the development of a major metamodel covering the business to business activities that underpin the creation of a sponsorship asset <img src="http://cdn.slidesharecdn.com/dannstephensession1trackadvertising-1228138919933715-8-thumbnail-2?1228133882" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ANZMAC Presentation on the development of a major metamodel covering the business to business activities that underpin the creation of a sponsorship asset Sponsorship Asset Development
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]]> 1392 0 http://cdn.slidesharecdn.com/dannstephensession1trackadvertising-1228138919933715-8-thumbnail-2?1228133882 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted In Game Advertising http://www.slideshare.net/stephendann/in-game-advertising-presentation
A primer on in-game advertising, and three cases of good, bad and downright awful in-game advert placements.]]>
A primer on in-game advertising, and three cases of good, bad and downright awful in-game advert placements.]]> Thu, 16 Oct 2008 01:41:19 GMT http://www.slideshare.net/stephendann/in-game-advertising-presentation stephendann@slideshare.net(stephendann) In Game Advertising stephendann A primer on in-game advertising, and three cases of good, bad and downright awful in-game advert placements. <img src="http://cdn.slidesharecdn.com/in-game-advertising-1224128598942735-9-thumbnail-2?1224121283" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A primer on in-game advertising, and three cases of good, bad and downright awful in-game advert placements. In Game Advertising
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]]> 1269 0 http://cdn.slidesharecdn.com/in-game-advertising-1224128598942735-9-thumbnail-2?1224121283 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Redefining Social Marketing http://www.slideshare.net/stephendann/redefining-social-marketing-presentation
World Social Marketing Conference presentation on the redefinition of social marketing]]>
World Social Marketing Conference presentation on the redefinition of social marketing]]> Tue, 30 Sep 2008 06:31:08 GMT http://www.slideshare.net/stephendann/redefining-social-marketing-presentation stephendann@slideshare.net(stephendann) Redefining Social Marketing stephendann World Social Marketing Conference presentation on the redefinition of social marketing <img src="http://cdn.slidesharecdn.com/redefining-social-marketing-1222763546445409-9-thumbnail-2?1223611850" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> World Social Marketing Conference presentation on the redefinition of social marketing Redefining Social Marketing
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]]> 3529 1 http://cdn.slidesharecdn.com/redefining-social-marketing-1222763546445409-9-thumbnail-2?1223611850 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Reignite The Fire http://www.slideshare.net/stephendann/reignite-the-fire-presentation
Presentation for the WSMC Conference]]>
Presentation for the WSMC Conference]]> Sun, 28 Sep 2008 16:09:37 GMT http://www.slideshare.net/stephendann/reignite-the-fire-presentation stephendann@slideshare.net(stephendann) Reignite The Fire stephendann Presentation for the WSMC Conference <img src="http://cdn.slidesharecdn.com/reignite-the-fire-standard-1222625261897563-8-thumbnail-2?1223612039" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation for the WSMC Conference Reignite The Fire
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]]> 765 0 http://cdn.slidesharecdn.com/reignite-the-fire-standard-1222625261897563-8-thumbnail-2?1223612039 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Lifestyle Sponsorships: Social Change through sports sponsorship http://www.slideshare.net/stephendann/lifestyle-sponsorships-social-change-through-sports-sponsorship
The presentation overviews a model of the creation of commercial sports sponsorships, and the adaptation of the commercial sponsorship strategy for the endorsement of social marketing campaigns through the lifestyle sponsorship concept]]>
The presentation overviews a model of the creation of commercial sports sponsorships, and the adaptation of the commercial sponsorship strategy for the endorsement of social marketing campaigns through the lifestyle sponsorship concept]]> Sat, 19 Jul 2008 04:17:18 GMT http://www.slideshare.net/stephendann/lifestyle-sponsorships-social-change-through-sports-sponsorship stephendann@slideshare.net(stephendann) Lifestyle Sponsorships: Social Change through sports sponsorship stephendann The presentation overviews a model of the creation of commercial sports sponsorships, and the adaptation of the commercial sponsorship strategy for the endorsement of social marketing campaigns through the lifestyle sponsorship concept <img src="http://cdn.slidesharecdn.com/sma08-dann-1216448523470223-9-thumbnail-2?1216441038" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The presentation overviews a model of the creation of commercial sports sponsorships, and the adaptation of the commercial sponsorship strategy for the endorsement of social marketing campaigns through the lifestyle sponsorship concept Lifestyle Sponsorships: Social Change through sports sponsorship
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]]> 2396 0 http://cdn.slidesharecdn.com/sma08-dann-1216448523470223-9-thumbnail-2?1216441038 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Political marketing During Office: The unresolved question of voter relationship marketing http://www.slideshare.net/stephendann/political-marketing-during-office-the-unresolved-question-of-voter-relationship-marketing
an exploration of the continued political marketing activities of the Rudd Government as an extension of the Dann and Hughes (2008) Lessons from Kevin07™ paper, and an extension of the Newman (1999) and Needham (2005) perpetual campaign theory]]>
an exploration of the continued political marketing activities of the Rudd Government as an extension of the Dann and Hughes (2008) Lessons from Kevin07™ paper, and an extension of the Newman (1999) and Needham (2005) perpetual campaign theory]]> Mon, 07 Jul 2008 06:26:12 GMT http://www.slideshare.net/stephendann/political-marketing-during-office-the-unresolved-question-of-voter-relationship-marketing stephendann@slideshare.net(stephendann) Political marketing During Office: The unresolved question of voter relationship marketing stephendann an exploration of the continued political marketing activities of the Rudd Government as an extension of the Dann and Hughes (2008) Lessons from Kevin07™ paper, and an extension of the Newman (1999) and Needham (2005) perpetual campaign theory <img src="http://cdn.slidesharecdn.com/apsa013-1215418764884016-8-thumbnail-2?1215411972" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> an exploration of the continued political marketing activities of the Rudd Government as an extension of the Dann and Hughes (2008) Lessons from Kevin07™ paper, and an extension of the Newman (1999) and Needham (2005) perpetual campaign theory Political marketing During Office: The unresolved question of voter relationship marketing
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]]> 1938 5 http://cdn.slidesharecdn.com/apsa013-1215418764884016-8-thumbnail-2?1215411972 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Week 08 Powerpoint http://www.slideshare.net/stephendann/week-08-powerpoint
Slides from the class]]>
Slides from the class]]> Fri, 02 May 2008 01:26:15 GMT http://www.slideshare.net/stephendann/week-08-powerpoint stephendann@slideshare.net(stephendann) Week 08 Powerpoint stephendann Slides from the class <img src="http://cdn.slidesharecdn.com/week-08-1209698774965689-8-thumbnail-2?1209691575" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Slides from the class Week 08 Powerpoint
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]]> 492 0 http://cdn.slidesharecdn.com/week-08-1209698774965689-8-thumbnail-2?1209691575 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted
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]]> http://cdn.slidesharecdn.com/profile-photo-stephendann?1232665609 Dr Stephen Dann is a Senior Lecturer Marketing at the Australian National University. His research interests include social marketing, political marketing and the adaptation of commercial marketing to non commercial applications such as behaviour change www.stephendann.com http://cdn.slidesharecdn.com/internalsocialmarketing-091207190711-phpapp01-thumbnail?1260234468 stephendann/internal-social-marketing Internal Social Marketing http://cdn.slidesharecdn.com/voluntarychoiceanddangerousconsumption-091125062753-phpapp01-thumbnail?1259152105 stephendann/voluntary-choice-and-dangerous-consumption Voluntary Choice And D... http://cdn.slidesharecdn.com/academichummingbirda3-091111230853-phpapp02-thumbnail?1258002547 stephendann/academic-hummingbird-a3 Academic Hummingbird A3