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    <pubDate>Wed, 01 Jul 2009 17:34:25 GMT</pubDate>
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      <title>Webchutney Digital Media Outlook Report 2009</title>
      <link>http://www.slideshare.net/sidharthrao/webchutney-digital-media-outlook-report-2009-1669511</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/webchutneydigitalmediaoutlookreport20091-090701123429-phpapp02-thumbnail-2?1246516073" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/webchutneydigitalmediaoutlookreport20091-090701123429-phpapp02-thumbnail-2?1246516073" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report]]>
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      <pubDate>Wed, 01 Jul 2009 17:34:25 GMT</pubDate>
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        <media:description type="plain">To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/webchutneydigitalmediaoutlookreport20091-090701123429-phpapp02-thumbnail-2?1246516073&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report</media:text>
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      <title>69 Marketing - Webchutney</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/69marketing-1234538552766860-3-thumbnail-2?1235206069" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The following paper elucidates the enormous benefits of an alternative marketing plan in online brand building. The internet has enabled a whole new dimension of interactivity, which generates innovative ways to influence the prospects mentality.
The document was written in late 2006 and hence some examples mentioned maybe dated. Revised version will release this year]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/69marketing-1234538552766860-3-thumbnail-2?1235206069" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The following paper elucidates the enormous benefits of an alternative marketing plan in online brand building. The internet has enabled a whole new dimension of interactivity, which generates innovative ways to influence the prospects mentality.
The document was written in late 2006 and hence some examples mentioned maybe dated. Revised version will release this year]]>
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      <pubDate>Fri, 13 Feb 2009 15:25:34 GMT</pubDate>
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        <media:description type="plain">The following paper elucidates the enormous benefits of an alternative marketing plan in online brand building. The internet has enabled a whole new dimension of interactivity, which generates innovative ways to influence the prospects mentality.
The document was written in late 2006 and hence some examples mentioned maybe dated. Revised version will release this year</media:description>
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The document was written in late 2006 and hence some examples mentioned maybe dated. Revised version will release this year</media:text>
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      <title>The Digital Vote Bank - The Tipping point in 2009 General Elections in India</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/the-digital-vote-bank-1234460415683494-3-thumbnail-2?1234540045" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The buzz for India&rsquo;s15th general elections has started brimming with anticipation of choosing a leader who adequately represents the ‘mass’ as well as the ‘class’ of over one billion inhabitants. Political parties need to step in tune with expectations of an evolving electoral base which is intelligent, opinionated, and leverages the power of the digital medium to find its individual voice amongst a crowd. 
The following discussion elucidates the need for political parties to change the Indian campaign/political landscape by including a bottom-up interactive online strategy to communicate with and engage the central character in this effort – ‘The Voter’.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/the-digital-vote-bank-1234460415683494-3-thumbnail-2?1234540045" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The buzz for India&rsquo;s15th general elections has started brimming with anticipation of choosing a leader who adequately represents the ‘mass’ as well as the ‘class’ of over one billion inhabitants. Political parties need to step in tune with expectations of an evolving electoral base which is intelligent, opinionated, and leverages the power of the digital medium to find its individual voice amongst a crowd. 
The following discussion elucidates the need for political parties to change the Indian campaign/political landscape by including a bottom-up interactive online strategy to communicate with and engage the central character in this effort – ‘The Voter’.]]>
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      <pubDate>Thu, 12 Feb 2009 17:41:40 GMT</pubDate>
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        <media:title>The Digital Vote Bank - The Tipping point in 2009 General Elections in India</media:title>
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        <media:description type="plain">The buzz for India&amp;rsquo;s15th general elections has started brimming with anticipation of choosing a leader who adequately represents the &#8216;mass&#8217; as well as the &#8216;class&#8217; of over one billion inhabitants. Political parties need to step in tune with expectations of an evolving electoral base which is intelligent, opinionated, and leverages the power of the digital medium to find its individual voice amongst a crowd. 
The following discussion elucidates the need for political parties to change the Indian campaign/political landscape by including a bottom-up interactive online strategy to communicate with and engage the central character in this effort &#8211; &#8216;The Voter&#8217;.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/the-digital-vote-bank-1234460415683494-3-thumbnail-2?1234540045&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The buzz for India&amp;rsquo;s15th general elections has started brimming with anticipation of choosing a leader who adequately represents the &#8216;mass&#8217; as well as the &#8216;class&#8217; of over one billion inhabitants. Political parties need to step in tune with expectations of an evolving electoral base which is intelligent, opinionated, and leverages the power of the digital medium to find its individual voice amongst a crowd. 
The following discussion elucidates the need for political parties to change the Indian campaign/political landscape by including a bottom-up interactive online strategy to communicate with and engage the central character in this effort &#8211; &#8216;The Voter&#8217;.</media:text>
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      <title>Viral Marketing Guide - Webchutney</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/viralmarketingebook2009-1234263347278148-3-thumbnail-2?1235113007" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Viral Marketing answers one of the biggest marketing challenges faced by organizations today, drawing attention to an advertising saturated mind.

This document attempts to highlight the benefits of a viral marketing plan in online brand building.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/viralmarketingebook2009-1234263347278148-3-thumbnail-2?1235113007" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Viral Marketing answers one of the biggest marketing challenges faced by organizations today, drawing attention to an advertising saturated mind.

This document attempts to highlight the benefits of a viral marketing plan in online brand building.]]>
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      <pubDate>Tue, 10 Feb 2009 11:00:22 GMT</pubDate>
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        <media:description type="plain">Viral Marketing answers one of the biggest marketing challenges faced by organizations today, drawing attention to an advertising saturated mind.

This document attempts to highlight the benefits of a viral marketing plan in online brand building.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/viralmarketingebook2009-1234263347278148-3-thumbnail-2?1235113007&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Viral Marketing answers one of the biggest marketing challenges faced by organizations today, drawing attention to an advertising saturated mind.

This document attempts to highlight the benefits of a viral marketing plan in online brand building.</media:text>
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      <title>Webchutney Mumbai</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/webchutneymumbai-1232207968810709-3-thumbnail-2?1232208045" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Webchutney Mumbai / Bombay Office in Pictures.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/webchutneymumbai-1232207968810709-3-thumbnail-2?1232208045" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Webchutney Mumbai / Bombay Office in Pictures.]]>
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      <pubDate>Sat, 17 Jan 2009 16:00:00 GMT</pubDate>
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      <author>sidharthrao@slideshare.net(sidharthrao)</author>
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        <media:description type="plain">Webchutney Mumbai / Bombay Office in Pictures.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/webchutneymumbai-1232207968810709-3-thumbnail-2?1232208045&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Webchutney Mumbai / Bombay Office in Pictures.</media:text>
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