scottmonty's presentations. http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif scottmonty's presentations. http://www.slideshare.net/ Mon, 26 Oct 2009 03:59:16 GMT SlideShare feed for scottmonty's presentations. The Rise of the Brandividual http://www.slideshare.net/scottmonty/the-rise-of-the-brandividual
Presentation given at BrandCamp University 2009 on Saturday, October 10, 2009. The Rise of the Brandividual in Corporate Culture It wasn’t that long ago that 30-year careers at a single company were the norm. Today, with fluctuations in the marketplace and corporate stability more questionable than ever, the notion of the company taking care of the individual is but a faint memory. At the same time, we’ve been the recipients of a gift in the way of technology that creates publishers, journalists, pundits and thought leaders of out anyone who puts their mind to it. This session will explore the notion that the individual and the brand are merging and will raise a number of complex questions: • In the process of this movement of so-called “personal branding,” how does one begin to balance the personal and professional? • Where is the line drawn, or does such a line no longer exist? • What are some key behaviors in a brand representative, and how can those be applied to your business? • As the brandividual becomes more well known, is the company the greater beneficiary, or is the individual? • What happens when this person decides to leave the company]]>
Presentation given at BrandCamp University 2009 on Saturday, October 10, 2009. The Rise of the Brandividual in Corporate Culture It wasn’t that long ago that 30-year careers at a single company were the norm. Today, with fluctuations in the marketplace and corporate stability more questionable than ever, the notion of the company taking care of the individual is but a faint memory. At the same time, we’ve been the recipients of a gift in the way of technology that creates publishers, journalists, pundits and thought leaders of out anyone who puts their mind to it. This session will explore the notion that the individual and the brand are merging and will raise a number of complex questions: • In the process of this movement of so-called “personal branding,” how does one begin to balance the personal and professional? • Where is the line drawn, or does such a line no longer exist? • What are some key behaviors in a brand representative, and how can those be applied to your business? • As the brandividual becomes more well known, is the company the greater beneficiary, or is the individual? • What happens when this person decides to leave the company]]> Mon, 26 Oct 2009 03:59:16 GMT http://www.slideshare.net/scottmonty/the-rise-of-the-brandividual scottmonty@slideshare.net(scottmonty) The Rise of the Brandividual scottmonty Presentation given at BrandCamp University 2009 on Saturday, October 10, 2009. The Rise of the Brandividual in Corporate Culture It wasn’t that long ago that 30-year careers at a single company were the norm. Today, with fluctuations in the marketplace and corporate stability more questionable than ever, the notion of the company taking care of the individual is but a faint memory. At the same time, we’ve been the recipients of a gift in the way of technology that creates publishers, journalists, pundits and thought leaders of out anyone who puts their mind to it. This session will explore the notion that the individual and the brand are merging and will raise a number of complex questions: • In the process of this movement of so-called “personal branding,” how does one begin to balance the personal and professional? • Where is the line drawn, or does such a line no longer exist? • What are some key behaviors in a brand representative, and how can those be applied to your business? • As the brandividual becomes more well known, is the company the greater beneficiary, or is the individual? • What happens when this person decides to leave the company <img src="http://cdn.slidesharecdn.com/brandcampu2009-091025225921-phpapp02-thumbnail-2?1256690294" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given at BrandCamp University 2009 on Saturday, October 10, 2009. The Rise of the Brandividual in Corporate Culture It wasn’t that long ago that 30-year careers at a single company were the norm. Today, with fluctuations in the marketplace and corporate stability more questionable than ever, the notion of the company taking care of the individual is but a faint memory. At the same time, we’ve been the recipients of a gift in the way of technology that creates publishers, journalists, pundits and thought leaders of out anyone who puts their mind to it. This session will explore the notion that the individual and the brand are merging and will raise a number of complex questions: • In the process of this movement of so-called “personal branding,” how does one begin to balance the personal and professional? • Where is the line drawn, or does such a line no longer exist? • What are some key behaviors in a brand representative, and how can those be applied to your business? • As the brandividual becomes more well known, is the company the greater beneficiary, or is the individual? • What happens when this person decides to leave the company The Rise of the Brandividual
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]]> 1201 1 http://cdn.slidesharecdn.com/brandcampu2009-091025225921-phpapp02-thumbnail-2?1256690294 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Putting the &quot;Car&quot; in Karma - How Ford Creates Value Through Social Media http://www.slideshare.net/scottmonty/putting-the-car-in-karma-how-ford-creates-value-through-social-media
Keynote presentation for the Direct Marketing Association’s International Conference in San Diego, CA on October 18, 2009. Other keynotes: Martha Stewart, Ken Dychtwald, Stan Rapp. http://dma09.org/ Presentation covers how we’re interacting with others to tell our quality & fuel efficiency story - and more importantly - how we’re enabling them to tell each other.]]>
Keynote presentation for the Direct Marketing Association’s International Conference in San Diego, CA on October 18, 2009. Other keynotes: Martha Stewart, Ken Dychtwald, Stan Rapp. http://dma09.org/ Presentation covers how we’re interacting with others to tell our quality & fuel efficiency story - and more importantly - how we’re enabling them to tell each other.]]> Sun, 18 Oct 2009 18:00:13 GMT http://www.slideshare.net/scottmonty/putting-the-car-in-karma-how-ford-creates-value-through-social-media scottmonty@slideshare.net(scottmonty) Putting the &quot;Car&quot; in Karma - How Ford Creates Value Through Social Media scottmonty Keynote presentation for the Direct Marketing Association&rsquo;s International Conference in San Diego, CA on October 18, 2009. Other keynotes: Martha Stewart, Ken Dychtwald, Stan Rapp. http://dma09.org/ Presentation covers how we&rsquo;re interacting with others to tell our quality &amp; fuel efficiency story - and more importantly - how we&rsquo;re enabling them to tell each other. <img src="http://cdn.slidesharecdn.com/dmakeynote2009-10-091018130019-phpapp01-thumbnail-2?1256068387" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Keynote presentation for the Direct Marketing Association&rsquo;s International Conference in San Diego, CA on October 18, 2009. Other keynotes: Martha Stewart, Ken Dychtwald, Stan Rapp. http://dma09.org/ Presentation covers how we&rsquo;re interacting with others to tell our quality &amp; fuel efficiency story - and more importantly - how we&rsquo;re enabling them to tell each other. Putting the "Car" in Karma - How Ford Creates Value Through Social Media
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]]> 2055 4 http://cdn.slidesharecdn.com/dmakeynote2009-10-091018130019-phpapp01-thumbnail-2?1256068387 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009] http://www.slideshare.net/scottmonty/keynote-omma-global-2009
Keynote given to OMMA Global on September 21, 2009. Subject: social media strategy as told through Ford Motor Company’s experience.]]>
Keynote given to OMMA Global on September 21, 2009. Subject: social media strategy as told through Ford Motor Company’s experience.]]> Mon, 21 Sep 2009 04:22:14 GMT http://www.slideshare.net/scottmonty/keynote-omma-global-2009 scottmonty@slideshare.net(scottmonty) Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009] scottmonty Keynote given to OMMA Global on September 21, 2009. Subject: social media strategy as told through Ford Motor Company&rsquo;s experience. <img src="http://cdn.slidesharecdn.com/ommaglobal2009-09-21-090920232230-phpapp01-thumbnail-2?1253563826" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Keynote given to OMMA Global on September 21, 2009. Subject: social media strategy as told through Ford Motor Company&rsquo;s experience. Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]
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]]> 9774 1 http://cdn.slidesharecdn.com/ommaglobal2009-09-21-090920232230-phpapp01-thumbnail-2?1253563826 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted How to Be an Effective Online Spokesperson http://www.slideshare.net/scottmonty/how-to-be-an-effective-online-spokesperson
Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009.]]>
Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009.]]> Fri, 04 Sep 2009 12:32:33 GMT http://www.slideshare.net/scottmonty/how-to-be-an-effective-online-spokesperson scottmonty@slideshare.net(scottmonty) How to Be an Effective Online Spokesperson scottmonty Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009. <img src="http://cdn.slidesharecdn.com/toledoprsaeffectiveonlinespokesperson-monty-090904073238-phpapp02-thumbnail-2?1252136231" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009. How to Be an Effective Online Spokesperson
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]]> 1093 0 http://cdn.slidesharecdn.com/toledoprsaeffectiveonlinespokesperson-monty-090904073238-phpapp02-thumbnail-2?1252136231 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Zero to 60: Ford&rsquo;s Social Media Story http://www.slideshare.net/scottmonty/zero-to-60-fords-social-media-story
Presentation I gave to BlogWell in Minneapolis on August 13, 2009 on Ford’s social media efforts to date.]]>
Presentation I gave to BlogWell in Minneapolis on August 13, 2009 on Ford’s social media efforts to date.]]> Thu, 13 Aug 2009 21:03:28 GMT http://www.slideshare.net/scottmonty/zero-to-60-fords-social-media-story scottmonty@slideshare.net(scottmonty) Zero to 60: Ford&rsquo;s Social Media Story scottmonty Presentation I gave to BlogWell in Minneapolis on August 13, 2009 on Ford&rsquo;s social media efforts to date. <img src="http://cdn.slidesharecdn.com/blogwell2009-08-13-090813160334-phpapp02-thumbnail-2?1250215389" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation I gave to BlogWell in Minneapolis on August 13, 2009 on Ford&rsquo;s social media efforts to date. Zero to 60: Ford's Social Media Story
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]]> 2636 1 http://cdn.slidesharecdn.com/blogwell2009-08-13-090813160334-phpapp02-thumbnail-2?1250215389 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Online You http://www.slideshare.net/scottmonty/the-online-you
Presented to children of employees at Ford Motor Company on Take Your Child to Work Day, April 23, 2009]]>
Presented to children of employees at Ford Motor Company on Take Your Child to Work Day, April 23, 2009]]> Thu, 23 Apr 2009 16:11:02 GMT http://www.slideshare.net/scottmonty/the-online-you scottmonty@slideshare.net(scottmonty) The Online You scottmonty Presented to children of employees at Ford Motor Company on Take Your Child to Work Day, April 23, 2009 <img src="http://cdn.slidesharecdn.com/2009-04-23takeyourchildtowork-090423111109-phpapp01-thumbnail-2?1240821789" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presented to children of employees at Ford Motor Company on Take Your Child to Work Day, April 23, 2009 The Online You
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]]> 758 0 http://cdn.slidesharecdn.com/2009-04-23takeyourchildtowork-090423111109-phpapp01-thumbnail-2?1240821789 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Setting Content Free At Ford - Web 2.0 Expo http://www.slideshare.net/scottmonty/setting-content-free-at-ford-web-20-expo
Presentation given at Web 2.0 Expo in San Francisco on April 1, 2009: Setting Content Free at Ford. See what Ford did to release its content on Wordpress, Flickr and YouTube, with measurable results. The rise of social media, digital rights management and content for all contributed to the success of these efforts.]]>
Presentation given at Web 2.0 Expo in San Francisco on April 1, 2009: Setting Content Free at Ford. See what Ford did to release its content on Wordpress, Flickr and YouTube, with measurable results. The rise of social media, digital rights management and content for all contributed to the success of these efforts.]]> Thu, 02 Apr 2009 16:28:13 GMT http://www.slideshare.net/scottmonty/setting-content-free-at-ford-web-20-expo scottmonty@slideshare.net(scottmonty) Setting Content Free At Ford - Web 2.0 Expo scottmonty Presentation given at Web 2.0 Expo in San Francisco on April 1, 2009: Setting Content Free at Ford. See what Ford did to release its content on Wordpress, Flickr and YouTube, with measurable results. The rise of social media, digital rights management and content for all contributed to the success of these efforts. <img src="http://cdn.slidesharecdn.com/settingcontentfreeatford-web2-0expo-090402112825-phpapp01-thumbnail-2?1238690172" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given at Web 2.0 Expo in San Francisco on April 1, 2009: Setting Content Free at Ford. See what Ford did to release its content on Wordpress, Flickr and YouTube, with measurable results. The rise of social media, digital rights management and content for all contributed to the success of these efforts. Setting Content Free At Ford - Web 2.0 Expo
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]]> 3994 0 http://cdn.slidesharecdn.com/settingcontentfreeatford-web2-0expo-090402112825-phpapp01-thumbnail-2?1238690172 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Marketing 2.0 Presentation, March 30, 2009 http://www.slideshare.net/scottmonty/marketing-20-presentation-march-30-2009
Presentation on Ford’s social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009]]>
Presentation on Ford’s social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009]]> Mon, 30 Mar 2009 20:25:23 GMT http://www.slideshare.net/scottmonty/marketing-20-presentation-march-30-2009 scottmonty@slideshare.net(scottmonty) Marketing 2.0 Presentation, March 30, 2009 scottmonty Presentation on Ford&rsquo;s social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009 <img src="http://cdn.slidesharecdn.com/marketing2-02009-03-30-090330152538-phpapp02-thumbnail-2?1239469466" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation on Ford&rsquo;s social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009 Marketing 2.0 Presentation, March 30, 2009
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]]> 3668 2 http://cdn.slidesharecdn.com/marketing2-02009-03-30-090330152538-phpapp02-thumbnail-2?1239469466 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Media, Personal Branding and Your Career http://www.slideshare.net/scottmonty/social-media-personal-branding-and-your-career-presentation
My presentation from Brand Camp University on September 27, 2008]]>
My presentation from Brand Camp University on September 27, 2008]]> Fri, 03 Oct 2008 19:05:32 GMT http://www.slideshare.net/scottmonty/social-media-personal-branding-and-your-career-presentation scottmonty@slideshare.net(scottmonty) Social Media, Personal Branding and Your Career scottmonty My presentation from Brand Camp University on September 27, 2008 <img src="http://cdn.slidesharecdn.com/brandcampu2008-1223067904739098-9-thumbnail-2?1223060738" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My presentation from Brand Camp University on September 27, 2008 Social Media, Personal Branding and Your Career
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]]> 4159 5 http://cdn.slidesharecdn.com/brandcampu2008-1223067904739098-9-thumbnail-2?1223060738 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Web 2.0 Tools You Can Use http://www.slideshare.net/scottmonty/web-20-tools-you-can-use
A few tools to make your hurried, harried life a little more productive. A fuller list of community-suggested links available on The Social Media Marketing Blog at http://www.scottmonty.com/2007/10/my-podcamp-boston-2-presentation.html ]]>
A few tools to make your hurried, harried life a little more productive. A fuller list of community-suggested links available on The Social Media Marketing Blog at http://www.scottmonty.com/2007/10/my-podcamp-boston-2-presentation.html ]]> Sat, 27 Oct 2007 16:39:15 GMT http://www.slideshare.net/scottmonty/web-20-tools-you-can-use scottmonty@slideshare.net(scottmonty) Web 2.0 Tools You Can Use scottmonty A few tools to make your hurried, harried life a little more productive. A fuller list of community-suggested links available on The Social Media Marketing Blog at http://www.scottmonty.com/2007/10/my-podcamp-boston-2-presentation.html <img src="http://cdn.slidesharecdn.com/web-20-tools-you-can-use-1193510354170822-5-thumbnail-2?1193503155" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A few tools to make your hurried, harried life a little more productive. A fuller list of community-suggested links available on The Social Media Marketing Blog at http://www.scottmonty.com/2007/10/my-podcamp-boston-2-presentation.html Web 2.0 Tools You Can Use
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]]> 2326 2 http://cdn.slidesharecdn.com/web-20-tools-you-can-use-1193510354170822-5-thumbnail-2?1193503155 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Simpsons http://www.slideshare.net/scottmonty/simpsons
A representation of a fraction of some of the voices I can impersonate. This is from an intro I did for Joseph Jaffe’s podcast "Across the Sound." For more information, please contact me directly.]]>
A representation of a fraction of some of the voices I can impersonate. This is from an intro I did for Joseph Jaffe’s podcast "Across the Sound." For more information, please contact me directly.]]> Sat, 04 Aug 2007 03:17:16 GMT http://www.slideshare.net/scottmonty/simpsons scottmonty@slideshare.net(scottmonty) Simpsons scottmonty A representation of a fraction of some of the voices I can impersonate. This is from an intro I did for Joseph Jaffe&rsquo;s podcast &quot;Across the Sound.&quot; For more information, please contact me directly. <img src="http://cdn.slidesharecdn.com/simpsons4554-thumbnail-2?1186197436" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A representation of a fraction of some of the voices I can impersonate. This is from an intro I did for Joseph Jaffe&rsquo;s podcast &quot;Across the Sound.&quot; For more information, please contact me directly. Simpsons
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]]> http://cdn.slidesharecdn.com/profile-photo-scottmonty?1249512121 I&rsquo;m a digital communications executive who blogs and co-hosts &amp; produces a podcast, and I do great voice-overs. www.scottmonty.com http://cdn.slidesharecdn.com/brandcampu2009-091025225921-phpapp02-thumbnail?1256690294 scottmonty/the-rise-of-the-brandividual The Rise of the Brandi... http://cdn.slidesharecdn.com/dmakeynote2009-10-091018130019-phpapp01-thumbnail?1256068387 scottmonty/putting-the-car-in-karma-how-ford-creates-value-through-social-media Putting the "Car" in K... http://cdn.slidesharecdn.com/ommaglobal2009-09-21-090920232230-phpapp01-thumbnail?1253563826 scottmonty/keynote-omma-global-2009 Zero to 60: Social Med...