Slideshows by User: scenariodna http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: scenariodna http://www.slideshare.net/ Tue, 22 Sep 2009 19:06:59 GMT SlideShare feed for Slideshows by User: scenariodna The Psychology of Space (Design Research Methods) http://www.slideshare.net/scenariodna/the-psychology-of-space-design-research-methods
Lecture 3 in my series this semester at Parsons the New School of Design. Again...pardon the typos.]]>
Lecture 3 in my series this semester at Parsons the New School of Design. Again...pardon the typos.]]> Tue, 22 Sep 2009 19:06:59 GMT http://www.slideshare.net/scenariodna/the-psychology-of-space-design-research-methods scenariodna@slideshare.net(scenariodna) The Psychology of Space (Design Research Methods) scenariodna Lecture 3 in my series this semester at Parsons the New School of Design. Again...pardon the typos. <img src="http://cdn.slidesharecdn.com/drmlecture3psychologyofspace-090922140812-phpapp01-thumbnail-2?1254074869" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Lecture 3 in my series this semester at Parsons the New School of Design. Again...pardon the typos. The Psychology of Space (Design Research Methods)
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]]> 3754 1 http://cdn.slidesharecdn.com/drmlecture3psychologyofspace-090922140812-phpapp01-thumbnail-2?1254074869 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Psychology of Objects (Design Research Methods) http://www.slideshare.net/scenariodna/the-psychology-of-objects-design-research-methods
Lecture 2 from my Design Research Methods class at Parsons the New School for Design. Please pardon the typos - these lectures are always ongoing drafts.]]>
Lecture 2 from my Design Research Methods class at Parsons the New School for Design. Please pardon the typos - these lectures are always ongoing drafts.]]> Mon, 14 Sep 2009 19:44:57 GMT http://www.slideshare.net/scenariodna/the-psychology-of-objects-design-research-methods scenariodna@slideshare.net(scenariodna) The Psychology of Objects (Design Research Methods) scenariodna Lecture 2 from my Design Research Methods class at Parsons the New School for Design. Please pardon the typos - these lectures are always ongoing drafts. <img src="http://cdn.slidesharecdn.com/drml2psyofobjectsf09-090914144505-phpapp01-thumbnail-2?1252990540" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Lecture 2 from my Design Research Methods class at Parsons the New School for Design. Please pardon the typos - these lectures are always ongoing drafts. The Psychology of Objects (Design Research Methods)
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]]> 4477 6 http://cdn.slidesharecdn.com/drml2psyofobjectsf09-090914144505-phpapp01-thumbnail-2?1252990540 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted scenarioDNA http://www.slideshare.net/scenariodna/scenariodna
A brief overview of scenarioDNA’s research and planning services.]]>
A brief overview of scenarioDNA’s research and planning services.]]> Sat, 08 Aug 2009 19:50:23 GMT http://www.slideshare.net/scenariodna/scenariodna scenariodna@slideshare.net(scenariodna) scenarioDNA scenariodna A brief overview of scenarioDNA&rsquo;s research and planning services. <img src="http://cdn.slidesharecdn.com/scenariodnaonline-090808145032-phpapp02-thumbnail-2?1249761044" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A brief overview of scenarioDNA&rsquo;s research and planning services. scenarioDNA
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]]> 765 0 http://cdn.slidesharecdn.com/scenariodnaonline-090808145032-phpapp02-thumbnail-2?1249761044 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Research /Reboot http://www.slideshare.net/scenariodna/research-reboot
Embracing the new reality for planning, deploying and measuring consumer research. This is a draft/review version of an upcoming presentation. Please feel free to offer feedback and questions.]]>
Embracing the new reality for planning, deploying and measuring consumer research. This is a draft/review version of an upcoming presentation. Please feel free to offer feedback and questions.]]> Mon, 20 Jul 2009 04:09:12 GMT http://www.slideshare.net/scenariodna/research-reboot scenariodna@slideshare.net(scenariodna) Research /Reboot scenariodna Embracing the new reality for planning, deploying and measuring consumer research. This is a draft/review version of an upcoming presentation. Please feel free to offer feedback and questions. <img src="http://cdn.slidesharecdn.com/draft-090719230923-phpapp01-thumbnail-2?1248093987" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Embracing the new reality for planning, deploying and measuring consumer research. This is a draft/review version of an upcoming presentation. Please feel free to offer feedback and questions. Research /Reboot
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]]> 3516 5 http://cdn.slidesharecdn.com/draft-090719230923-phpapp01-thumbnail-2?1248093987 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted What GTA Can Teach Us About Connecting with Consumers http://www.slideshare.net/scenariodna/what-gta-can-teach-us-about-connecting-with-consumers
a preview of an upcoming presentation at Forward ’09: Brandologie conference in Portland, Oregon on June 3rd. http:www.forwardama.com.]]>
a preview of an upcoming presentation at Forward ’09: Brandologie conference in Portland, Oregon on June 3rd. http:www.forwardama.com.]]> Tue, 26 May 2009 02:30:12 GMT http://www.slideshare.net/scenariodna/what-gta-can-teach-us-about-connecting-with-consumers scenariodna@slideshare.net(scenariodna) What GTA Can Teach Us About Connecting with Consumers scenariodna a preview of an upcoming presentation at Forward &rsquo;09: Brandologie conference in Portland, Oregon on June 3rd. http:www.forwardama.com. <img src="http://cdn.slidesharecdn.com/whatgtacanteachus0509-090525213013-phpapp02-thumbnail-2?1244086453" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> a preview of an upcoming presentation at Forward &rsquo;09: Brandologie conference in Portland, Oregon on June 3rd. http:www.forwardama.com. What GTA Can Teach Us About Connecting with Consumers
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]]> 4102 5 http://cdn.slidesharecdn.com/whatgtacanteachus0509-090525213013-phpapp02-thumbnail-2?1244086453 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted What GTA Can Teach Us About Connecting With Consumers http://www.slideshare.net/scenariodna/what-gta-can-teach-us-abotu-connecting-with-consumers
looking for feedback - A preview of my upcoming presentation at the AMA’s Forward ’09 Brandologie in Portland Oregon on June 3rd.]]>
looking for feedback - A preview of my upcoming presentation at the AMA’s Forward ’09 Brandologie in Portland Oregon on June 3rd.]]> Sun, 24 May 2009 01:40:32 GMT http://www.slideshare.net/scenariodna/what-gta-can-teach-us-abotu-connecting-with-consumers scenariodna@slideshare.net(scenariodna) What GTA Can Teach Us About Connecting With Consumers scenariodna looking for feedback - A preview of my upcoming presentation at the AMA&rsquo;s Forward &rsquo;09 Brandologie in Portland Oregon on June 3rd. <img src="http://cdn.slidesharecdn.com/whatgtacanteachusforward09-090523204040-phpapp02-thumbnail-2?1243421273" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> looking for feedback - A preview of my upcoming presentation at the AMA&rsquo;s Forward &rsquo;09 Brandologie in Portland Oregon on June 3rd. What GTA Can Teach Us About Connecting With Consumers
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]]> 1699 0 http://cdn.slidesharecdn.com/whatgtacanteachusforward09-090523204040-phpapp02-thumbnail-2?1243421273 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Green 2009: A Cry for Real Things with Real Impact http://www.slideshare.net/scenariodna/green-2009-a-cry-for-real-things-with-real-impact
Consumers are gaining knowledge. They are wisening up to the real meaning behind green. They understand tradeoffs vs. trivial. They’re at the brink of growing green deaf.]]>
Consumers are gaining knowledge. They are wisening up to the real meaning behind green. They understand tradeoffs vs. trivial. They’re at the brink of growing green deaf.]]> Mon, 27 Apr 2009 01:55:43 GMT http://www.slideshare.net/scenariodna/green-2009-a-cry-for-real-things-with-real-impact scenariodna@slideshare.net(scenariodna) Green 2009: A Cry for Real Things with Real Impact scenariodna Consumers are gaining knowledge. They are wisening up to the real meaning behind green. They understand tradeoffs vs. trivial. They’re at the brink of growing green deaf. <img src="http://cdn.slidesharecdn.com/green2009-090426205547-phpapp01-thumbnail-2?1240797365" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Consumers are gaining knowledge. They are wisening up to the real meaning behind green. They understand tradeoffs vs. trivial. They’re at the brink of growing green deaf. Green 2009: A Cry for Real Things with Real Impact
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]]> 1580 0 http://cdn.slidesharecdn.com/green2009-090426205547-phpapp01-thumbnail-2?1240797365 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Luxury 2009, showing a vulnerable side http://www.slideshare.net/scenariodna/luxury-2009-showing-a-vulnerable-side
When it comes to luxury, much like the emperor staring in the mirror at his non-existent new clothes, luxury is at its crossroads.]]>
When it comes to luxury, much like the emperor staring in the mirror at his non-existent new clothes, luxury is at its crossroads.]]> Wed, 22 Apr 2009 16:43:32 GMT http://www.slideshare.net/scenariodna/luxury-2009-showing-a-vulnerable-side scenariodna@slideshare.net(scenariodna) Luxury 2009, showing a vulnerable side scenariodna When it comes to luxury, much like the emperor staring in the mirror at his non-existent new clothes, luxury is at its crossroads. <img src="http://cdn.slidesharecdn.com/luxury2009-090422114340-phpapp02-thumbnail-2?1240560057" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> When it comes to luxury, much like the emperor staring in the mirror at his non-existent new clothes, luxury is at its crossroads. Luxury 2009, showing a vulnerable side
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]]> 3009 0 http://cdn.slidesharecdn.com/luxury2009-090422114340-phpapp02-thumbnail-2?1240560057 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Decoding Boomers &amp; Post WW2 Narrative http://www.slideshare.net/scenariodna/decoding-boomers-post-ww2-narrative
An updated lecture on post WW2 narrative in the US and the impact it has had on Boomers as they have grown up. Part of my Analyzing Trends class at Parsons the New School of Design.]]>
An updated lecture on post WW2 narrative in the US and the impact it has had on Boomers as they have grown up. Part of my Analyzing Trends class at Parsons the New School of Design.]]> Sun, 29 Mar 2009 18:11:14 GMT http://www.slideshare.net/scenariodna/decoding-boomers-post-ww2-narrative scenariodna@slideshare.net(scenariodna) Decoding Boomers &amp; Post WW2 Narrative scenariodna An updated lecture on post WW2 narrative in the US and the impact it has had on Boomers as they have grown up. Part of my Analyzing Trends class at Parsons the New School of Design. <img src="http://cdn.slidesharecdn.com/postwar-090329131119-phpapp02-thumbnail-2?1238350394" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An updated lecture on post WW2 narrative in the US and the impact it has had on Boomers as they have grown up. Part of my Analyzing Trends class at Parsons the New School of Design. Decoding Boomers & Post WW2 Narrative
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]]> 2218 0 http://cdn.slidesharecdn.com/postwar-090329131119-phpapp02-thumbnail-2?1238350394 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Recession Washing 2009 http://www.slideshare.net/scenariodna/recession-washing-2009
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]]> Fri, 27 Mar 2009 18:33:15 GMT http://www.slideshare.net/scenariodna/recession-washing-2009 scenariodna@slideshare.net(scenariodna) Recession Washing 2009 scenariodna <img src="http://cdn.slidesharecdn.com/recessionwashing09-090327133323-phpapp02-thumbnail-2?1238178818" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Recession Washing 2009
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]]> 2697 0 http://cdn.slidesharecdn.com/recessionwashing09-090327133323-phpapp02-thumbnail-2?1238178818 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Culture Networks (Lecture) http://www.slideshare.net/scenariodna/culture-networks-lecture
The idea is that there is a flattening of time and space and therefore a flattening of our traditional understanding of the relationship between subculture and pop culture. The new model of interaction is more ambiguous and requires a more expressive than reflexive view of how influence works. [Lecture 2 on culture networks for my Analyzing Trends class at Parsons the New School of Design. }]]>
The idea is that there is a flattening of time and space and therefore a flattening of our traditional understanding of the relationship between subculture and pop culture. The new model of interaction is more ambiguous and requires a more expressive than reflexive view of how influence works. [Lecture 2 on culture networks for my Analyzing Trends class at Parsons the New School of Design. }]]> Mon, 09 Feb 2009 17:13:24 GMT http://www.slideshare.net/scenariodna/culture-networks-lecture scenariodna@slideshare.net(scenariodna) Culture Networks (Lecture) scenariodna The idea is that there is a flattening of time and space and therefore a flattening of our traditional understanding of the relationship between subculture and pop culture. The new model of interaction is more ambiguous and requires a more expressive than reflexive view of how influence works. [Lecture 2 on culture networks for my Analyzing Trends class at Parsons the New School of Design. } <img src="http://cdn.slidesharecdn.com/l2culturenetworks-1234199512524172-3-thumbnail-2?1235140805" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The idea is that there is a flattening of time and space and therefore a flattening of our traditional understanding of the relationship between subculture and pop culture. The new model of interaction is more ambiguous and requires a more expressive than reflexive view of how influence works. [Lecture 2 on culture networks for my Analyzing Trends class at Parsons the New School of Design. } Culture Networks (Lecture)
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]]> 2355 3 http://cdn.slidesharecdn.com/l2culturenetworks-1234199512524172-3-thumbnail-2?1235140805 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Structure of Trends (Lecture) http://www.slideshare.net/scenariodna/the-structure-of-trends-lecture
Lecture from my Analyzing Trends class (Spring 2009) at Parsons the New School of Design.]]>
Lecture from my Analyzing Trends class (Spring 2009) at Parsons the New School of Design.]]> Mon, 02 Feb 2009 02:45:53 GMT http://www.slideshare.net/scenariodna/the-structure-of-trends-lecture scenariodna@slideshare.net(scenariodna) The Structure of Trends (Lecture) scenariodna Lecture from my Analyzing Trends class (Spring 2009) at Parsons the New School of Design. <img src="http://cdn.slidesharecdn.com/thestructureoftrendpsndlecture-1233542753832352-2-thumbnail-2?1234193686" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Lecture from my Analyzing Trends class (Spring 2009) at Parsons the New School of Design. The Structure of Trends (Lecture)
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]]> 3050 2 http://cdn.slidesharecdn.com/thestructureoftrendpsndlecture-1233542753832352-2-thumbnail-2?1234193686 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Transformer Generation http://www.slideshare.net/scenariodna/transformer-generation-presentation
http://www.transformergeneration.com]]>
http://www.transformergeneration.com]]> Wed, 12 Nov 2008 05:49:37 GMT http://www.slideshare.net/scenariodna/transformer-generation-presentation scenariodna@slideshare.net(scenariodna) The Transformer Generation scenariodna http://www.transformergeneration.com <img src="http://cdn.slidesharecdn.com/transformergeneration-1226476268192481-9-thumbnail-2?1259725008" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> http://www.transformergeneration.com The Transformer Generation
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]]> 8859 13 http://cdn.slidesharecdn.com/transformergeneration-1226476268192481-9-thumbnail-2?1259725008 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Sample Case Studies http://www.slideshare.net/scenariodna/sample-case-studies-presentation
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]]> Sun, 26 Oct 2008 03:39:19 GMT http://www.slideshare.net/scenariodna/sample-case-studies-presentation scenariodna@slideshare.net(scenariodna) Sample Case Studies scenariodna <img src="http://cdn.slidesharecdn.com/casestudies-1224999542315909-9-thumbnail-2?1224992363" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Sample Case Studies
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]]> 2290 0 http://cdn.slidesharecdn.com/casestudies-1224999542315909-9-thumbnail-2?1224992363 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Trend Report: Green, Co-mingling Perspectives http://www.slideshare.net/scenariodna/trend-report-green-comingling-perspectives-presentation
In the midst of economic crisis, the concept of Green becomes tightly interwoven with old school recession planning. Our research has found three distinct personas that are driving green concepts side-by-side. A fourth persona is ironically pushing back, but following a tenet of self-reliance. Together they’ll make green grow more mainstream. Secret Vices and Depression-style DIY will be the backlash as green gets too slick.]]>
In the midst of economic crisis, the concept of Green becomes tightly interwoven with old school recession planning. Our research has found three distinct personas that are driving green concepts side-by-side. A fourth persona is ironically pushing back, but following a tenet of self-reliance. Together they’ll make green grow more mainstream. Secret Vices and Depression-style DIY will be the backlash as green gets too slick.]]> Sat, 11 Oct 2008 02:04:14 GMT http://www.slideshare.net/scenariodna/trend-report-green-comingling-perspectives-presentation scenariodna@slideshare.net(scenariodna) Trend Report: Green, Co-mingling Perspectives scenariodna In the midst of economic crisis, the concept of Green becomes tightly interwoven with old school recession planning. Our research has found three distinct personas that are driving green concepts side-by-side. A fourth persona is ironically pushing back, but following a tenet of self-reliance. Together they’ll make green grow more mainstream. Secret Vices and Depression-style DIY will be the backlash as green gets too slick. <img src="http://cdn.slidesharecdn.com/scenariodnagreenfall08-1223697944071703-9-thumbnail-2?1223690656" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In the midst of economic crisis, the concept of Green becomes tightly interwoven with old school recession planning. Our research has found three distinct personas that are driving green concepts side-by-side. A fourth persona is ironically pushing back, but following a tenet of self-reliance. Together they’ll make green grow more mainstream. Secret Vices and Depression-style DIY will be the backlash as green gets too slick. Trend Report: Green, Co-mingling Perspectives
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]]> 2913 2 http://cdn.slidesharecdn.com/scenariodnagreenfall08-1223697944071703-9-thumbnail-2?1223690656 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Decoding Generations &amp; Cultural Narrative 1 http://www.slideshare.net/scenariodna/decoding-generations-cultural-narratifve-1
A lecture originally presented as part of my Analyzing Trends class at Parsons. Represented to scenarioDNA clients.]]>
A lecture originally presented as part of my Analyzing Trends class at Parsons. Represented to scenarioDNA clients.]]> Fri, 04 Jul 2008 15:54:09 GMT http://www.slideshare.net/scenariodna/decoding-generations-cultural-narratifve-1 scenariodna@slideshare.net(scenariodna) Decoding Generations &amp; Cultural Narrative 1 scenariodna A lecture originally presented as part of my Analyzing Trends class at Parsons. Represented to scenarioDNA clients. <img src="http://cdn.slidesharecdn.com/decodinggenerationspart1-1215194083402926-9-thumbnail-2?1225130432" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A lecture originally presented as part of my Analyzing Trends class at Parsons. Represented to scenarioDNA clients. Decoding Generations & Cultural Narrative 1
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]]> 1298 0 http://cdn.slidesharecdn.com/decodinggenerationspart1-1215194083402926-9-thumbnail-2?1225130432 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Redefining Luxury: From Excess to Stealth http://www.slideshare.net/scenariodna/redefining-luxury-from-excess-to-stealth
Trend presentation on the evolution of luxury. Segmentation of four personas that address the fracturing of luxury. Portraits: http://www.flickr.com/photos/joycake, http://www.flickr.com/photos/mmlobster, http://www.flickr.com/photos/verosue]]>
Trend presentation on the evolution of luxury. Segmentation of four personas that address the fracturing of luxury. Portraits: http://www.flickr.com/photos/joycake, http://www.flickr.com/photos/mmlobster, http://www.flickr.com/photos/verosue]]> Tue, 08 Apr 2008 14:53:10 GMT http://www.slideshare.net/scenariodna/redefining-luxury-from-excess-to-stealth scenariodna@slideshare.net(scenariodna) Redefining Luxury: From Excess to Stealth scenariodna Trend presentation on the evolution of luxury. Segmentation of four personas that address the fracturing of luxury. Portraits: http://www.flickr.com/photos/joycake, http://www.flickr.com/photos/mmlobster, http://www.flickr.com/photos/verosue <img src="http://cdn.slidesharecdn.com/stealthluxury-1207673601616442-9-thumbnail-2?1207666390" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Trend presentation on the evolution of luxury. Segmentation of four personas that address the fracturing of luxury. Portraits: http://www.flickr.com/photos/joycake, http://www.flickr.com/photos/mmlobster, http://www.flickr.com/photos/verosue Redefining Luxury: From Excess to Stealth
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]]> 7528 4 http://cdn.slidesharecdn.com/stealthluxury-1207673601616442-9-thumbnail-2?1207666390 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted
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]]> http://cdn.slidesharecdn.com/profile-photo-scenariodna?1257178785 I run a consumer insight company called scenarioDNA that helps brands connect to culture. http//www.timstock.net http://cdn.slidesharecdn.com/drmlecture3psychologyofspace-090922140812-phpapp01-thumbnail?1254074869 scenariodna/the-psychology-of-space-design-research-methods The Psychology of Spac... http://cdn.slidesharecdn.com/drml2psyofobjectsf09-090914144505-phpapp01-thumbnail?1252990540 scenariodna/the-psychology-of-objects-design-research-methods The Psychology of Obje... http://cdn.slidesharecdn.com/scenariodnaonline-090808145032-phpapp02-thumbnail?1249761044 scenariodna/scenariodna scenarioDNA