paulsmarsden's presentations. http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif paulsmarsden's presentations. http://www.slideshare.net/ Fri, 18 Sep 2009 23:35:02 GMT SlideShare feed for paulsmarsden's presentations. Idea Platforms | Diamond in the Web 2.0 Rough? http://www.slideshare.net/paulsmarsden/idea-platforms-diamond-in-the-web-20-rough
A conference presentation given in Germany and the UK on using Web 2.0 technology as an Idea Platform in marketing and innovation]]>
A conference presentation given in Germany and the UK on using Web 2.0 technology as an Idea Platform in marketing and innovation]]> Fri, 18 Sep 2009 23:35:02 GMT http://www.slideshare.net/paulsmarsden/idea-platforms-diamond-in-the-web-20-rough paulsmarsden@slideshare.net(paulsmarsden) Idea Platforms | Diamond in the Web 2.0 Rough? paulsmarsden A conference presentation given in Germany and the UK on using Web 2.0 technology as an Idea Platform in marketing and innovation <img src="http://cdn.slidesharecdn.com/marsden0908ideaplatformsdusseldorfnovid-090918183510-phpapp02-thumbnail-2?1253316977" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A conference presentation given in Germany and the UK on using Web 2.0 technology as an Idea Platform in marketing and innovation Idea Platforms | Diamond in the Web 2.0 Rough?
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]]> 330 0 http://cdn.slidesharecdn.com/marsden0908ideaplatformsdusseldorfnovid-090918183510-phpapp02-thumbnail-2?1253316977 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Pop Idol as Your Business Model http://www.slideshare.net/paulsmarsden/american-idol-as-your-business-model
A presentation on participatory marketing]]>
A presentation on participatory marketing]]> Thu, 26 Feb 2009 12:45:15 GMT http://www.slideshare.net/paulsmarsden/american-idol-as-your-business-model paulsmarsden@slideshare.net(paulsmarsden) Pop Idol as Your Business Model paulsmarsden A presentation on participatory marketing <img src="http://cdn.slidesharecdn.com/marsden0109popidolasyourbusinessmodeladc-090226064520-phpapp02-thumbnail-2?1235713274" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation on participatory marketing Pop Idol as Your Business Model
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]]> 1563 0 http://cdn.slidesharecdn.com/marsden0109popidolasyourbusinessmodeladc-090226064520-phpapp02-thumbnail-2?1235713274 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Media | The Business Opportunity for Marketing Agencies http://www.slideshare.net/paulsmarsden/social-media-the-business-opportunity-for-marketing-agencies-presentation
A presentation on the business opportunities of social media for marketing services agencies]]>
A presentation on the business opportunities of social media for marketing services agencies]]> Mon, 22 Dec 2008 14:50:54 GMT http://www.slideshare.net/paulsmarsden/social-media-the-business-opportunity-for-marketing-agencies-presentation paulsmarsden@slideshare.net(paulsmarsden) Social Media | The Business Opportunity for Marketing Agencies paulsmarsden A presentation on the business opportunities of social media for marketing services agencies <img src="http://cdn.slidesharecdn.com/marsdensocialmediadec08-1229964446842390-1-thumbnail-2?1230043579" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation on the business opportunities of social media for marketing services agencies Social Media | The Business Opportunity for Marketing Agencies
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]]> 4319 0 http://cdn.slidesharecdn.com/marsdensocialmediadec08-1229964446842390-1-thumbnail-2?1230043579 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted PR 2.0: How Brands are Harnessing Participatory Media in Public Relations http://www.slideshare.net/paulsmarsden/pr-20-how-brands-are-harnessing-participatory-media-in-public-relations-presentation-763297
Course document for one day course for PR execs on integrating Web 2.0 participatory media tools into Public Relations]]>
Course document for one day course for PR execs on integrating Web 2.0 participatory media tools into Public Relations]]> Tue, 18 Nov 2008 06:10:52 GMT http://www.slideshare.net/paulsmarsden/pr-20-how-brands-are-harnessing-participatory-media-in-public-relations-presentation-763297 paulsmarsden@slideshare.net(paulsmarsden) PR 2.0: How Brands are Harnessing Participatory Media in Public Relations paulsmarsden Course document for one day course for PR execs on integrating Web 2.0 participatory media tools into Public Relations <img src="http://cdn.slidesharecdn.com/pr2marsdennov08-1226995852218020-8-thumbnail-2?1230206707" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Course document for one day course for PR execs on integrating Web 2.0 participatory media tools into Public Relations PR 2.0: How Brands are Harnessing Participatory Media in Public Relations
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]]> 5343 0 http://cdn.slidesharecdn.com/pr2marsdennov08-1226995852218020-8-thumbnail-2?1230206707 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Net Promoter Recession-Proof Growth Strategy http://www.slideshare.net/paulsmarsden/net-promoter-recessionproof-growth-strategy-presentation
A presentation on Net Promoter as a recession-proof business growth strategy]]>
A presentation on Net Promoter as a recession-proof business growth strategy]]> Thu, 13 Nov 2008 17:07:10 GMT http://www.slideshare.net/paulsmarsden/net-promoter-recessionproof-growth-strategy-presentation paulsmarsden@slideshare.net(paulsmarsden) Net Promoter Recession-Proof Growth Strategy paulsmarsden A presentation on Net Promoter as a recession-proof business growth strategy <img src="http://cdn.slidesharecdn.com/netpromotermarsdennov08-1226604345557402-9-thumbnail-2?1226597028" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation on Net Promoter as a recession-proof business growth strategy Net Promoter Recession-Proof Growth Strategy
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]]> 2184 0 http://cdn.slidesharecdn.com/netpromotermarsdennov08-1226604345557402-9-thumbnail-2?1226597028 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Digital Marketing - The Future http://www.slideshare.net/paulsmarsden/digital-marketing-the-future-presentation
Digital Marketing as Brand Advocacy Activator]]>
Digital Marketing as Brand Advocacy Activator]]> Wed, 22 Oct 2008 08:32:01 GMT http://www.slideshare.net/paulsmarsden/digital-marketing-the-future-presentation paulsmarsden@slideshare.net(paulsmarsden) Digital Marketing - The Future paulsmarsden Digital Marketing as Brand Advocacy Activator <img src="http://cdn.slidesharecdn.com/marsdenconnectedmarketingadcoct08-1224671398453459-9-thumbnail-2?1224664322" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Digital Marketing as Brand Advocacy Activator Digital Marketing - The Future
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]]> 2538 0 http://cdn.slidesharecdn.com/marsdenconnectedmarketingadcoct08-1224671398453459-9-thumbnail-2?1224664322 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 10 New Marketing Classics Every Researcher Should Know About http://www.slideshare.net/paulsmarsden/10-new-marketing-classics-every-researcher-should-know-about
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]]> 3318 0 http://cdn.slidesharecdn.com/marsdennewmarketingclassics0708-1217854451274155-8-thumbnail-2?1240468532 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Participatory Marketing - What it is, How it Works http://www.slideshare.net/paulsmarsden/participatory-marketing-what-it-is-how-it-works
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]]> 12338 15 http://cdn.slidesharecdn.com/marsdenparticipatorymarketing0708-1217854563742855-9-thumbnail-2?1217862367 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Brand Advocacy &amp; Advertising http://www.slideshare.net/paulsmarsden/brand-advocacy-advertising
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]]> Mon, 04 Aug 2008 10:32:52 GMT http://www.slideshare.net/paulsmarsden/brand-advocacy-advertising paulsmarsden@slideshare.net(paulsmarsden) Brand Advocacy &amp; Advertising paulsmarsden <img src="http://cdn.slidesharecdn.com/marsdenadvocacyadvertising0708-1217853696751004-9-thumbnail-2?1217847276" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Brand Advocacy & Advertising
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]]> 1703 0 http://cdn.slidesharecdn.com/marsdenadvocacyadvertising0708-1217853696751004-9-thumbnail-2?1217847276 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Web 2.0 &amp; Brand Advocacy http://www.slideshare.net/paulsmarsden/web-20-brand-advocacy-489898
A presentation on Web 2.0 and word of mouth marketing - how the database-backed social web can drive brand advocacy]]>
A presentation on Web 2.0 and word of mouth marketing - how the database-backed social web can drive brand advocacy]]> Sat, 28 Jun 2008 07:47:46 GMT http://www.slideshare.net/paulsmarsden/web-20-brand-advocacy-489898 paulsmarsden@slideshare.net(paulsmarsden) Web 2.0 &amp; Brand Advocacy paulsmarsden A presentation on Web 2.0 and word of mouth marketing - how the database-backed social web can drive brand advocacy <img src="http://cdn.slidesharecdn.com/marsdenweb2advocacy0608-1214646074070867-8-thumbnail-2?1222803715" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation on Web 2.0 and word of mouth marketing - how the database-backed social web can drive brand advocacy Web 2.0 & Brand Advocacy
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]]> 15925 3 http://cdn.slidesharecdn.com/marsdenweb2advocacy0608-1214646074070867-8-thumbnail-2?1222803715 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Paul Marsden Pen Portrait http://www.slideshare.net/paulsmarsden/paul-marsden-pen-portrait
Paul Marsden]]>
Paul Marsden]]> Wed, 11 Jun 2008 12:51:42 GMT http://www.slideshare.net/paulsmarsden/paul-marsden-pen-portrait paulsmarsden@slideshare.net(paulsmarsden) Paul Marsden Pen Portrait paulsmarsden Paul Marsden <img src="http://cdn.slidesharecdn.com/paul-marsden-pen-portrait-1213195797854860-8-thumbnail-2?1253313880" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Paul Marsden Paul Marsden Pen Portrait
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]]> http://cdn.slidesharecdn.com/profile-photo-paulsmarsden?1232665606 Dr Paul Marsden is a consumer psychologist who helps brands and agencies understand and influence consumer behavior. He works as a freelance qualitative market researcher from Miami, specializing in communications and opinion leader research, digital ethnography and consumer trends. Recent clients include LVMH, Nokia, BBC, Publicis, T-Mobile, WPP, Economist and the UK government. Ex-AstraZeneca, Paul holds a PhD in psychology (spread of ideas through social networks) and is a certified Net Promoter<sup>®</sup> associate. Co-founder of two successful marketing services agencies (Spheeris, Brainjuicer), Paul has also authored a number of publications including the successful business book Conne www.viralculture.com http://cdn.slidesharecdn.com/advisoryboards-090918190048-phpapp02-thumbnail?1253318463 paulsmarsden/customer-advisory-boards Customer Advisory Boards http://cdn.slidesharecdn.com/crowdsourcing-090918183618-phpapp01-thumbnail?1253316990 paulsmarsden/crowdsourcing-2020294 Crowdsourcing http://cdn.slidesharecdn.com/marsden0908ideaplatformsdusseldorfnovid-090918183510-phpapp02-thumbnail?1253316977 paulsmarsden/idea-platforms-diamond-in-the-web-20-rough Idea Platforms | Diamo...