mzkagan's presentations.

mzkagan's presentations. http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif mzkagan's presentations. http://www.slideshare.net/ Tue, 10 Nov 2009 13:51:12 GMT SlideShare feed for mzkagan's presentations. Hi We’re Espresso http://www.slideshare.net/mzkagan/hi-were-espresso-2465745
Espresso is an integrated marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade. We call our “secret sauce” brand infiltration—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse. Hi, it’s nice to meet you. http://brandinfiltration.com]]>
Espresso is an integrated marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade. We call our “secret sauce” brand infiltration—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse. Hi, it’s nice to meet you. http://brandinfiltration.com]]> Tue, 10 Nov 2009 13:51:12 GMT http://www.slideshare.net/mzkagan/hi-were-espresso-2465745 mzkagan@slideshare.net(mzkagan) Hi We’re Espresso mzkagan Espresso is an integrated marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade. We call our “secret sauce” brand infiltration—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse. Hi, it’s nice to meet you. http://brandinfiltration.com <img src="http://cdn.slidesharecdn.com/hiwereespresso-091110075124-phpapp01-thumbnail-2?1257861101" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Espresso is an integrated marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade. We call our “secret sauce” brand infiltration—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse. Hi, it’s nice to meet you. http://brandinfiltration.com Hi We're Espresso

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What is Social Media? http://www.slideshare.net/mzkagan/what-is-social-media-2005829
The PG-rated version of "What the F**k is Social Media: One Year Later". Safe for just-about all audiences.]]>
The PG-rated version of "What the F**k is Social Media: One Year Later". Safe for just-about all audiences.]]> Wed, 16 Sep 2009 12:58:29 GMT http://www.slideshare.net/mzkagan/what-is-social-media-2005829 mzkagan@slideshare.net(mzkagan) What is Social Media? mzkagan The PG-rated version of "What the F**k is Social Media: One Year Later". Safe for just-about all audiences. <img src="http://cdn.slidesharecdn.com/wtfissocialmediapgedition-090916075838-phpapp01-thumbnail-2?1253105949" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The PG-rated version of "What the F**k is Social Media: One Year Later". Safe for just-about all audiences. What is Social Media?

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Brand New World http://www.slideshare.net/mzkagan/brand-new-world
Modified version of "What the F**k is Social Media" presented on August 25, 2009 at 321 Takeoff’s Brand New World event www.itsabrandnewworld.com]]>
Modified version of "What the F**k is Social Media" presented on August 25, 2009 at 321 Takeoff’s Brand New World event www.itsabrandnewworld.com]]> Wed, 26 Aug 2009 13:30:50 GMT http://www.slideshare.net/mzkagan/brand-new-world mzkagan@slideshare.net(mzkagan) Brand New World mzkagan Modified version of "What the F**k is Social Media" presented on August 25, 2009 at 321 Takeoff’s Brand New World event www.itsabrandnewworld.com <img src="http://cdn.slidesharecdn.com/brandnewworld-090826083103-phpapp01-thumbnail-2?1251293492" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Modified version of "What the F**k is Social Media" presented on August 25, 2009 at 321 Takeoff’s Brand New World event www.itsabrandnewworld.com Brand New World

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What the F**K is Social Media: One Year Later http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
The sequel to the original What the F**K is Social Media (http://www.slideshare.net/mzkagan/what-the-fk-social-media)]]>
The sequel to the original What the F**K is Social Media (http://www.slideshare.net/mzkagan/what-the-fk-social-media)]]> Thu, 16 Jul 2009 12:01:09 GMT http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later mzkagan@slideshare.net(mzkagan) What the F**K is Social Media: One Year Later mzkagan The sequel to the original What the F**K is Social Media (http://www.slideshare.net/mzkagan/what-the-fk-social-media) <img src="http://cdn.slidesharecdn.com/wtfissocialmedia5-090716070117-phpapp01-thumbnail-2?1249509393" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The sequel to the original What the F**K is Social Media (http://www.slideshare.net/mzkagan/what-the-fk-social-media) What the F**K is Social Media: One Year Later

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Social Media Overload - Making Sense of it All #SMB14 http://www.slideshare.net/mzkagan/social-media-overload-making-sense-of-it-all-smb14
There are over 6,000 new blogs every ten minutes. There will be an estimated 250,000 different Social Networks by 2010. Most people who belong to a Social Network, belong to more than one. Social Networks users represent one third of the total Internet user base in the U.S. How do you stay on top of all that information? How do you make sense of it all? How do you manage the Information overload, and bring value to your life, your business and better engage your on-line presence? Presented by @mzkagan (bonafidemarketinggenius.com) at Boston’s Social Media Breakfast #14 on June 18, 2009.]]>
There are over 6,000 new blogs every ten minutes. There will be an estimated 250,000 different Social Networks by 2010. Most people who belong to a Social Network, belong to more than one. Social Networks users represent one third of the total Internet user base in the U.S. How do you stay on top of all that information? How do you make sense of it all? How do you manage the Information overload, and bring value to your life, your business and better engage your on-line presence? Presented by @mzkagan (bonafidemarketinggenius.com) at Boston’s Social Media Breakfast #14 on June 18, 2009.]]> Thu, 18 Jun 2009 18:39:47 GMT http://www.slideshare.net/mzkagan/social-media-overload-making-sense-of-it-all-smb14 mzkagan@slideshare.net(mzkagan) Social Media Overload - Making Sense of it All #SMB14 mzkagan There are over 6,000 new blogs every ten minutes. There will be an estimated 250,000 different Social Networks by 2010. Most people who belong to a Social Network, belong to more than one. Social Networks users represent one third of the total Internet user base in the U.S. How do you stay on top of all that information? How do you make sense of it all? How do you manage the Information overload, and bring value to your life, your business and better engage your on-line presence? Presented by @mzkagan (bonafidemarketinggenius.com) at Boston’s Social Media Breakfast #14 on June 18, 2009. <img src="http://cdn.slidesharecdn.com/socialmediabreakfast14-090618134323-phpapp02-thumbnail-2?1245350647" alt ="" style="border:1px solid #C3E6D8;float:right;" /> There are over 6,000 new blogs every ten minutes. There will be an estimated 250,000 different Social Networks by 2010. Most people who belong to a Social Network, belong to more than one. Social Networks users represent one third of the total Internet user base in the U.S. How do you stay on top of all that information? How do you make sense of it all? How do you manage the Information overload, and bring value to your life, your business and better engage your on-line presence? Presented by @mzkagan (bonafidemarketinggenius.com) at Boston’s Social Media Breakfast #14 on June 18, 2009. Social Media Overload - Making Sense of it All #SMB14

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Smart Marketing in a Dumb Economy http://www.slideshare.net/mzkagan/smart-marketing-in-a-dumb-economy
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.]]>
"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.]]> Wed, 27 May 2009 19:16:55 GMT http://www.slideshare.net/mzkagan/smart-marketing-in-a-dumb-economy mzkagan@slideshare.net(mzkagan) Smart Marketing in a Dumb Economy mzkagan "The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy. <img src="http://cdn.slidesharecdn.com/recessison3-090527141658-phpapp01-thumbnail-2?1244028300" alt ="" style="border:1px solid #C3E6D8;float:right;" /> "The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy. Smart Marketing in a Dumb Economy

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Introducing Espresso, the Brand Infiltration agency http://www.slideshare.net/mzkagan/espressocapabilitiesfinalca
Marketing used to be really simple. These days, it\’s anything but. Espresso is an integrated marketing agency that understands things aren\’t "business as usual". That\’s why we\’ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\’re more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com]]>
Marketing used to be really simple. These days, it\’s anything but. Espresso is an integrated marketing agency that understands things aren\’t "business as usual". That\’s why we\’ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\’re more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com]]> Tue, 05 May 2009 18:35:55 GMT http://www.slideshare.net/mzkagan/espressocapabilitiesfinalca mzkagan@slideshare.net(mzkagan) Introducing Espresso, the Brand Infiltration agency mzkagan Marketing used to be really simple. These days, it\’s anything but. Espresso is an integrated marketing agency that understands things aren\’t &quot;business as usual&quot;. That\’s why we\’ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\’re more sharp-shooting than &quot;spray and pray&quot;. Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com <img src="http://cdn.slidesharecdn.com/espressocapabilitiesfinalca-124154833247-phpapp02-thumbnail-2?1241548681" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Marketing used to be really simple. These days, it\’s anything but. Espresso is an integrated marketing agency that understands things aren\’t &quot;business as usual&quot;. That\’s why we\’ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\’re more sharp-shooting than &quot;spray and pray&quot;. Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com Introducing Espresso, the Brand Infiltration agency

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The Glass is Half FULL http://www.slideshare.net/mzkagan/the-glass-is-half-full-1288121
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today’s economy.]]>
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today’s economy.]]> Tue, 14 Apr 2009 19:06:50 GMT http://www.slideshare.net/mzkagan/the-glass-is-half-full-1288121 mzkagan@slideshare.net(mzkagan) The Glass is Half FULL mzkagan Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today’s economy. <img src="http://cdn.slidesharecdn.com/recessison3-090414140657-phpapp01-thumbnail-2?1239736069" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today’s economy. The Glass is Half FULL

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This way to iPhone awesomeness http://www.slideshare.net/mzkagan/this-way-to-iphone-awesomeness
The iPhone app store is a veritable phenomenon, with over $1 Million/day in application sales. For brands, the iPhone presents a unique opportunity to engage with fans and promote products through the most immersive, innovative channel available. The problem? Developing custom branded apps for the iPhone can be expensive and time-consuming—and is a skill set many brands and agencies are just beginning to cultivate. With VixML, Viximo’s simple content authoring tool, brands, agencies, and even independent creatives can design and build their own iPhone application in just a few weeks—and at a fraction of the cost. Plus, VixML’s built-in social features ensure your application will benefit from maximum viral momentum and brand exposure.]]>
The iPhone app store is a veritable phenomenon, with over $1 Million/day in application sales. For brands, the iPhone presents a unique opportunity to engage with fans and promote products through the most immersive, innovative channel available. The problem? Developing custom branded apps for the iPhone can be expensive and time-consuming—and is a skill set many brands and agencies are just beginning to cultivate. With VixML, Viximo’s simple content authoring tool, brands, agencies, and even independent creatives can design and build their own iPhone application in just a few weeks—and at a fraction of the cost. Plus, VixML’s built-in social features ensure your application will benefit from maximum viral momentum and brand exposure.]]> Sat, 28 Feb 2009 16:34:57 GMT http://www.slideshare.net/mzkagan/this-way-to-iphone-awesomeness mzkagan@slideshare.net(mzkagan) This way to iPhone awesomeness mzkagan The iPhone app store is a veritable phenomenon, with over $1 Million/day in application sales. For brands, the iPhone presents a unique opportunity to engage with fans and promote products through the most immersive, innovative channel available. The problem? Developing custom branded apps for the iPhone can be expensive and time-consuming—and is a skill set many brands and agencies are just beginning to cultivate. With VixML, Viximo’s simple content authoring tool, brands, agencies, and even independent creatives can design and build their own iPhone application in just a few weeks—and at a fraction of the cost. Plus, VixML’s built-in social features ensure your application will benefit from maximum viral momentum and brand exposure. <img src="http://cdn.slidesharecdn.com/agencyvan021909slideshare2-090228103458-phpapp02-thumbnail-2?1235838935" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The iPhone app store is a veritable phenomenon, with over $1 Million/day in application sales. For brands, the iPhone presents a unique opportunity to engage with fans and promote products through the most immersive, innovative channel available. The problem? Developing custom branded apps for the iPhone can be expensive and time-consuming—and is a skill set many brands and agencies are just beginning to cultivate. With VixML, Viximo’s simple content authoring tool, brands, agencies, and even independent creatives can design and build their own iPhone application in just a few weeks—and at a fraction of the cost. Plus, VixML’s built-in social features ensure your application will benefit from maximum viral momentum and brand exposure. This way to iPhone awesomeness

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Branded iPhone Apps - the next generation of immersive mobile branding http://www.slideshare.net/mzkagan/branded-iphone-apps-the-next-generation-of-immersive-mobile-branding
It’s no secret that the iPhone is the sexiest innovation in mobile technology... ever. Now it’s also the sexiest mobile marketing platform—offering new and better ways to engage with your target audience and get them talking about your brand. Discover how Viximo Studios can create a branded iPhone app that will engage your audience, drive sales, and fuel word-of-mouth like nothing else.]]>
It’s no secret that the iPhone is the sexiest innovation in mobile technology... ever. Now it’s also the sexiest mobile marketing platform—offering new and better ways to engage with your target audience and get them talking about your brand. Discover how Viximo Studios can create a branded iPhone app that will engage your audience, drive sales, and fuel word-of-mouth like nothing else.]]> Thu, 12 Feb 2009 14:39:29 GMT http://www.slideshare.net/mzkagan/branded-iphone-apps-the-next-generation-of-immersive-mobile-branding mzkagan@slideshare.net(mzkagan) Branded iPhone Apps - the next generation of immersive mobile branding mzkagan It’s no secret that the iPhone is the sexiest innovation in mobile technology... ever. Now it’s also the sexiest mobile marketing platform—offering new and better ways to engage with your target audience and get them talking about your brand. Discover how Viximo Studios can create a branded iPhone app that will engage your audience, drive sales, and fuel word-of-mouth like nothing else. <img src="http://cdn.slidesharecdn.com/brands020409v3slideshare2-1234449494678712-1-thumbnail-2?1234463177" alt ="" style="border:1px solid #C3E6D8;float:right;" /> It’s no secret that the iPhone is the sexiest innovation in mobile technology... ever. Now it’s also the sexiest mobile marketing platform—offering new and better ways to engage with your target audience and get them talking about your brand. Discover how Viximo Studios can create a branded iPhone app that will engage your audience, drive sales, and fuel word-of-mouth like nothing else. Branded iPhone Apps - the next generation of immersive mobile branding

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The Next Generation of Immersive, Online Brand Building http://www.slideshare.net/mzkagan/the-next-generation-of-immersive-online-brand-building-presentation
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]]> Thu, 09 Oct 2008 13:00:25 GMT http://www.slideshare.net/mzkagan/the-next-generation-of-immersive-online-brand-building-presentation mzkagan@slideshare.net(mzkagan) The Next Generation of Immersive, Online Brand Building mzkagan <img src="http://cdn.slidesharecdn.com/brandpitch100708-1223564405224367-9-thumbnail-2?1223561290" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Next Generation of Immersive, Online Brand Building

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This is Jane http://www.slideshare.net/mzkagan/this-is-jane
Jane’s nonprofit needs donors, advocates and volunteers. See how she’s using the Web to reach millions of them... without spending a dime.]]>
Jane’s nonprofit needs donors, advocates and volunteers. See how she’s using the Web to reach millions of them... without spending a dime.]]> Thu, 17 Jul 2008 04:47:45 GMT http://www.slideshare.net/mzkagan/this-is-jane mzkagan@slideshare.net(mzkagan) This is Jane mzkagan Jane’s nonprofit needs donors, advocates and volunteers. See how she’s using the Web to reach millions of them... without spending a dime. <img src="http://cdn.slidesharecdn.com/thisisjane-1216302712614320-9-thumbnail-2?1216686699" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Jane’s nonprofit needs donors, advocates and volunteers. See how she’s using the Web to reach millions of them... without spending a dime. This is Jane

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What The F**K is Social Media? http://www.slideshare.net/mzkagan/what-the-fk-social-media
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]]> Wed, 02 Jul 2008 17:42:21 GMT http://www.slideshare.net/mzkagan/what-the-fk-social-media mzkagan@slideshare.net(mzkagan) What The F**K is Social Media? mzkagan <img src="http://cdn.slidesharecdn.com/whatthefissocialmedia070208-1215026815612657-8-thumbnail-2?1226569647" alt ="" style="border:1px solid #C3E6D8;float:right;" /> What The F**K is Social Media?

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]]> http://cdn.slidesharecdn.com/profile-photo-mzkagan?1238591848 bonafidemarketinggenius.com http://cdn.slidesharecdn.com/hiwereespresso-091110075124-phpapp01-thumbnail?1257861101 mzkagan/hi-were-espresso-2465745 Hi We're Espresso http://cdn.slidesharecdn.com/wtfissocialmediapgedition-090916075838-phpapp01-thumbnail?1253105949 mzkagan/what-is-social-media-2005829 What is Social Media? http://cdn.slidesharecdn.com/espressoboston-090914094925-phpapp02-thumbnail?1252939771 mzkagan/whats-your-social-media-strategy What's your social med...