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A worldwide première for a University.

159 great proposal from creatives of 18 countries. Unfortunately we could choose only one.

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A worldwide premi&#232;re for a University.

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        <media:description type="plain">Presentation of the first results of the research Travel 2.0, done by Professor Maurizio Goetz at the Forum &amp;quot;The contribution of Technological Innovation to Tourism&amp;quot; organized by Confturismo at SMAU 2009.</media:description>
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IULM University in Milan offers you an occasion of growing as person and as student and manager.

Let&rsquo;s have a look at this experience!]]>
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IULM University in Milan offers you an occasion of growing as person and as student and manager.

Let&rsquo;s have a look at this experience!]]>
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      <pubDate>Sat, 29 Aug 2009 01:05:41 GMT</pubDate>
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Have a look at the contribution of Anna Shuepbach (Hotelplan).]]>
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Have a look at the contribution of Anna Shuepbach (Hotelplan).]]>
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        <media:description type="plain">The world of tour operating is in the throes of important irreversible transformation, which is currently putting the very foundations of players&#8217; business models into question. MTM discussed these issues in the forum &amp;quot;What&amp;rsquo;s the latest in tour operating&amp;quot;on the 27th of March 2009.
Have a look at the contribution of Anna Shuepbach (Hotelplan).</media:description>
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Have a look at the contribution of Anna Shuepbach (Hotelplan).</media:text>
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      <title>A City Card for Milan</title>
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This is a proposal for a City Card for Milan. project.]]>
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This is a proposal for a City Card for Milan. project.]]>
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      <pubDate>Fri, 20 Mar 2009 15:11:28 GMT</pubDate>
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        <media:description type="plain">Within the Destination Management module, a research project was carried out on the image of Milan as perceived by 1,200 tourists then present and hundreds of potential tourists in order to draw up guidelines for tourism growth strategy in the city, under the guidance of destination management academics and experts. The findings of the project, sponsored by the Milan Town Council, were discussed with the local institutions and  a number of large tourism firms working in the city.
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      <title>Tourist Characteristics and the Perception of Milan_a synthesis</title>
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      <pubDate>Tue, 10 Feb 2009 14:42:15 GMT</pubDate>
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      <title>Milano Tourism Strategic Plan</title>
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This is the strategic plan for the city of Milan that the students of the Master in Tourism Management IV developed.]]>
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This is the strategic plan for the city of Milan that the students of the Master in Tourism Management IV developed.]]>
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      <pubDate>Tue, 10 Feb 2009 14:35:08 GMT</pubDate>
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      <pubDate>Tue, 10 Feb 2009 14:18:52 GMT</pubDate>
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These are the results ot the research conducted on the potential markets.</media:text>
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      <title>Tourist Characteristics and the Perceived Image of Milan</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/la-percezione-di-milano-come-meta-turistica-1234274168550759-3-thumbnail-2?1253289730" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Within the Destination Management module, a research project was carried out on the image of Milan as perceived by 1,200 tourists then present and hundreds of potential tourists in order to draw up guidelines for tourism growth strategy in the city, under the guidance of destination management academics and experts. The findings of the project, sponsored by the Milan Town Council, were discussed with the local institutions and a number of large tourism firms working in the city.
These are the results of the research conducted on actual visitors in Milan.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/la-percezione-di-milano-come-meta-turistica-1234274168550759-3-thumbnail-2?1253289730" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Within the Destination Management module, a research project was carried out on the image of Milan as perceived by 1,200 tourists then present and hundreds of potential tourists in order to draw up guidelines for tourism growth strategy in the city, under the guidance of destination management academics and experts. The findings of the project, sponsored by the Milan Town Council, were discussed with the local institutions and a number of large tourism firms working in the city.
These are the results of the research conducted on actual visitors in Milan.]]>
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      <pubDate>Tue, 10 Feb 2009 14:01:32 GMT</pubDate>
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        <media:description type="plain">Within the Destination Management module, a research project was carried out on the image of Milan as perceived by 1,200 tourists then present and hundreds of potential tourists in order to draw up guidelines for tourism growth strategy in the city, under the guidance of destination management academics and experts. The findings of the project, sponsored by the Milan Town Council, were discussed with the local institutions and a number of large tourism firms working in the city.
These are the results of the research conducted on actual visitors in Milan.</media:description>
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These are the results of the research conducted on actual visitors in Milan.</media:text>
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      <title>La Citt&#224; Attraente Prof. Marra</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/la-citt-attraenteprof-marra-1229077011703275-1-thumbnail-2?1253292290" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> What are the main attractions of a city? How do attractions influence big events such as the Expo 2015 in Milan? Have a look to this presentation of prof. Marra.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/la-citt-attraenteprof-marra-1229077011703275-1-thumbnail-2?1253292290" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> What are the main attractions of a city? How do attractions influence big events such as the Expo 2015 in Milan? Have a look to this presentation of prof. Marra.]]>
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      <pubDate>Fri, 12 Dec 2008 08:19:45 GMT</pubDate>
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        <media:description type="plain">What are the main attractions of a city? How do attractions influence big events such as the Expo 2015 in Milan? Have a look to this presentation of prof. Marra.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/la-citt-attraenteprof-marra-1229077011703275-1-thumbnail-2?1253292290&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; What are the main attractions of a city? How do attractions influence big events such as the Expo 2015 in Milan? Have a look to this presentation of prof. Marra.</media:text>
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      <title>Survey Expo 2015 Ipr Marketing and Master in Tourism Management</title>
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      <pubDate>Fri, 12 Dec 2008 07:42:53 GMT</pubDate>
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        <media:description type="plain">Milan has been awarded the Expo 2015. What do people think and know about this event? Read the survey conducted by IPR Marketing and presented with the Master in Tourism Management in IULM University.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/survey-expo-2015ipr-marketing-1229074636603464-1-thumbnail-2?1229067843&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Milan has been awarded the Expo 2015. What do people think and know about this event? Read the survey conducted by IPR Marketing and presented with the Master in Tourism Management in IULM University.</media:text>
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      <title>Business Plan &amp;quot;Azienda Rodaro&amp;quot;</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/bp-azienda-rodarorapporto-1219765510104678-8-thumbnail-2?1231920605" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> See more detailed attachments to the Business Plan &quot;Azienda Rodaro&quot; of the II edition of the Master in Tourism Management of IULM university.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/bp-azienda-rodarorapporto-1219765510104678-8-thumbnail-2?1231920605" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> See more detailed attachments to the Business Plan &quot;Azienda Rodaro&quot; of the II edition of the Master in Tourism Management of IULM university.]]>
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      <pubDate>Tue, 26 Aug 2008 13:45:10 GMT</pubDate>
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        <media:title>Business Plan &amp;quot;Azienda Rodaro&amp;quot;</media:title>
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        <media:description type="plain">See more detailed attachments to the Business Plan &amp;quot;Azienda Rodaro&amp;quot; of the II edition of the Master in Tourism Management of IULM university.</media:description>
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      <title>Business Plan Azienda Rodaro</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/bp-azienda-rodaropresentazione-1219764250609744-8-thumbnail-2?1223049421" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The module &quot;Business Plan&quot; of the Master in Tourism Management of IULM university enables participants to elaborate a team entrepreneurial project based on a strategic and economical analysis, applying tools and methodologies learnt during the Master under the supervision of a tutor. The Business Plan &quot;Azienda Rodaro&quot; (MMT II edition) aims at evaluating the possibility to renovate some buildings owned by the Azienda Rodaro (Friuli Venezia Giulia) in order to join tourism to the typical wine production activity of the company. Final step of the project is the evaluation of the economic feasibility of the initiative. The tutor of the project is prof.ssa Manuela De Carlo, Director of the Master in Tourism Management.]]>
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      <pubDate>Tue, 26 Aug 2008 13:32:20 GMT</pubDate>
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        <media:description type="plain">The module &amp;quot;Business Plan&amp;quot; of the Master in Tourism Management of IULM university enables participants to elaborate a team entrepreneurial project based on a strategic and economical analysis, applying tools and methodologies learnt during the Master under the supervision of a tutor. The Business Plan &amp;quot;Azienda Rodaro&amp;quot; (MMT II edition) aims at evaluating the possibility to renovate some buildings owned by the Azienda Rodaro (Friuli Venezia Giulia) in order to join tourism to the typical wine production activity of the company. Final step of the project is the evaluation of the economic feasibility of the initiative. The tutor of the project is prof.ssa Manuela De Carlo, Director of the Master in Tourism Management.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/bp-azienda-rodaropresentazione-1219764250609744-8-thumbnail-2?1223049421&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The module &amp;quot;Business Plan&amp;quot; of the Master in Tourism Management of IULM university enables participants to elaborate a team entrepreneurial project based on a strategic and economical analysis, applying tools and methodologies learnt during the Master under the supervision of a tutor. The Business Plan &amp;quot;Azienda Rodaro&amp;quot; (MMT II edition) aims at evaluating the possibility to renovate some buildings owned by the Azienda Rodaro (Friuli Venezia Giulia) in order to join tourism to the typical wine production activity of the company. Final step of the project is the evaluation of the economic feasibility of the initiative. The tutor of the project is prof.ssa Manuela De Carlo, Director of the Master in Tourism Management.</media:text>
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      <title>Il Mercato Golfistico In Italia</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/il-mercato-golfistico-in-italia-1217602440212059-9-thumbnail-2?1217594804" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This analysis aims at underlying the main trends of the golf market in Italy and was carried out by a student of the 1st edition of the Master in Tourism Management of IULM university as part of a more general project aimed at defining the overall market trends in tourism. The tutor of the project is Emilio Valdameri, President of Progetto Turismo.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/il-mercato-golfistico-in-italia-1217602440212059-9-thumbnail-2?1217594804" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This analysis aims at underlying the main trends of the golf market in Italy and was carried out by a student of the 1st edition of the Master in Tourism Management of IULM university as part of a more general project aimed at defining the overall market trends in tourism. The tutor of the project is Emilio Valdameri, President of Progetto Turismo.]]>
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        <media:description type="plain">This analysis aims at underlying the main trends of the golf market in Italy and was carried out by a student of the 1st edition of the Master in Tourism Management of IULM university as part of a more general project aimed at defining the overall market trends in tourism. The tutor of the project is Emilio Valdameri, President of Progetto Turismo.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/il-mercato-golfistico-in-italia-1217602440212059-9-thumbnail-2?1217594804&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This analysis aims at underlying the main trends of the golf market in Italy and was carried out by a student of the 1st edition of the Master in Tourism Management of IULM university as part of a more general project aimed at defining the overall market trends in tourism. The tutor of the project is Emilio Valdameri, President of Progetto Turismo.</media:text>
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b) lecturers from the most internationally renowned tourism management research and training centres  (Cornell-USA; Purdue-USA; James Cook-Australia; Erasmus-Holland; St Gallen-Switzerland; Cardiff-UK); 

c) specialist courses held by professionals from the major companies in the sector who groom students in best management practices; 

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