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    <pubDate>Fri, 11 Dec 2009 22:58:17 GMT</pubDate>
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      <title>Open Source Solutions: Managing, Analyzing and Delivering Business Information</title>
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        <media:description type="plain">These slides on the usage of open source solutions within the business intelligence and data warehousing market go with a webcast and research report. The webcast is archived at http://ow.ly/KLz0 along with a PDF of the report, This presentation describes what open source software is being deployed and presents the benefits, challenges and practices for organizations adopting open source technologies.</media:description>
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        <slideshare:views>227</slideshare:views>
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      <title>How Real TIme Data Changes the Data Warehouse</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/thirdnaturereal-timedwarchupload-090708002134-phpapp02-thumbnail-2?1247030565" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Surveys show a growing demand for more up-to-date data in our BI environments. To meet these needs requires changing from a strict reliance on nightly batch-style ETL to other methods. What is often ignored is how this affects the data warehouse. This shift introduces new technology and methods, which means the warehouse must support new types of workloads.
•	Methods and tools for processing up-to-date data
•	New requirements for your data warehouse database or platform
•	What to look for as you address these requirements]]>
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•	Methods and tools for processing up-to-date data
•	New requirements for your data warehouse database or platform
•	What to look for as you address these requirements]]>
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      <title>Social Media Intro For Business Intelligence People</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/socialmediaintroforbi-090522225403-phpapp01-thumbnail-2?1243050864" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Social media basics and the reasons BI professionals need to start learning about this and online marketing in general.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/socialmediaintroforbi-090522225403-phpapp01-thumbnail-2?1243050864" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Social media basics and the reasons BI professionals need to start learning about this and online marketing in general.]]>
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      <pubDate>Sat, 23 May 2009 03:53:58 GMT</pubDate>
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        <media:description type="plain">Social media basics and the reasons BI professionals need to start learning about this and online marketing in general.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/socialmediaintroforbi-090522225403-phpapp01-thumbnail-2?1243050864&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Social media basics and the reasons BI professionals need to start learning about this and online marketing in general.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1477424"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/social-media-intro-for-business-intelligence-people" title="Social Media Intro For Business Intelligence People">Social Media Intro For Business Intelligence People</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediaintroforbi-090522225403-phpapp01&stripped_title=social-media-intro-for-business-intelligence-people" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediaintroforbi-090522225403-phpapp01&stripped_title=social-media-intro-for-business-intelligence-people" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
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      <title>The State of Open Source BI Adoption</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mysql2009madsenossuseupload-oreilly-090522151018-phpapp01-thumbnail-2?1243095519" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> There has been a lack of substantive data about the state of open source in the business intelligence and data warehousing market. In this presentation noted industry analyst Mark Madsen will present the results of recent market research on adoption profiles and characteristics for open source BI/DW.

This research surveyed adopters of open source to understand their reasons for adoption and the benefits they experienced. It also captured user demographics to identify who is adopting open source for BI/DW, where they are deploying it, and how it’s being used. Two highly experienced open source BI practitioners, Bruce Belvin (President, Monolith Software Solutions) and Jay Webster (President and COO at Consorte Media) will describe their BI implementations, their criteria and selection methodology, and share best practices.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mysql2009madsenossuseupload-oreilly-090522151018-phpapp01-thumbnail-2?1243095519" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> There has been a lack of substantive data about the state of open source in the business intelligence and data warehousing market. In this presentation noted industry analyst Mark Madsen will present the results of recent market research on adoption profiles and characteristics for open source BI/DW.

This research surveyed adopters of open source to understand their reasons for adoption and the benefits they experienced. It also captured user demographics to identify who is adopting open source for BI/DW, where they are deploying it, and how it’s being used. Two highly experienced open source BI practitioners, Bruce Belvin (President, Monolith Software Solutions) and Jay Webster (President and COO at Consorte Media) will describe their BI implementations, their criteria and selection methodology, and share best practices.]]>
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      <pubDate>Fri, 22 May 2009 20:10:10 GMT</pubDate>
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        <media:title>The State of Open Source BI Adoption</media:title>
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        <media:description type="plain">There has been a lack of substantive data about the state of open source in the business intelligence and data warehousing market. In this presentation noted industry analyst Mark Madsen will present the results of recent market research on adoption profiles and characteristics for open source BI/DW.

This research surveyed adopters of open source to understand their reasons for adoption and the benefits they experienced. It also captured user demographics to identify who is adopting open source for BI/DW, where they are deploying it, and how it&#8217;s being used. Two highly experienced open source BI practitioners, Bruce Belvin (President, Monolith Software Solutions) and Jay Webster (President and COO at Consorte Media) will describe their BI implementations, their criteria and selection methodology, and share best practices.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mysql2009madsenossuseupload-oreilly-090522151018-phpapp01-thumbnail-2?1243095519&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; There has been a lack of substantive data about the state of open source in the business intelligence and data warehousing market. In this presentation noted industry analyst Mark Madsen will present the results of recent market research on adoption profiles and characteristics for open source BI/DW.

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      <title>How to Use the Right Tools for Operational Data Integration</title>
      <link>http://www.slideshare.net/mrm0/how-to-use-the-right-tools-for-operational-data-integration</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/cusersmarkdocumentsmarkprojectsnewtalendossetlpaperwebcastodiwebcastoperationaldataintegrationwebcastfeb2009-090321183207-phpapp01-thumbnail-2?1237678862" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Webcast on data integration outside the data warehouse in operational contexts and how open source fits in this area.

If you want to download the slides or listen to a replay you can find this talk under &quot;How to Use the Right Tools for Operational Data Integration&quot; at http://www.talend.com/webinar/archive/

Detailed Description:
Data integration tools were once used solely in support of data warehousing, but that has been changing over the past few years. The fastest growing area today for data integration is outside the data warehouse, whether it&rsquo;s one-time data movement for migrations and consolidations or real-time data synchronization for master data management projects.

Data integration tools have proven to be faster, more flexible and more cost effective for operational data integration than the common practice of hand-coding or using application integration technologies. The developer focus of these technologies also makes them a prime target for open source commoditization.

During the presentaiton you will learn about the differences between analytical and operational data integration, technology patterns and options, and recommendations for how to begin using tools for operational data integration.

During this presentation you will learn: 
- How to map common project scenarios to integration architectures and tools 
- The technology and market changes that favor use of tools for operational data integration 
- The differing requirements for operational vs. analytic data integration 
- Advantages of open source for data integration tasks ]]>
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If you want to download the slides or listen to a replay you can find this talk under &quot;How to Use the Right Tools for Operational Data Integration&quot; at http://www.talend.com/webinar/archive/

Detailed Description:
Data integration tools were once used solely in support of data warehousing, but that has been changing over the past few years. The fastest growing area today for data integration is outside the data warehouse, whether it&rsquo;s one-time data movement for migrations and consolidations or real-time data synchronization for master data management projects.

Data integration tools have proven to be faster, more flexible and more cost effective for operational data integration than the common practice of hand-coding or using application integration technologies. The developer focus of these technologies also makes them a prime target for open source commoditization.

During the presentaiton you will learn about the differences between analytical and operational data integration, technology patterns and options, and recommendations for how to begin using tools for operational data integration.

During this presentation you will learn: 
- How to map common project scenarios to integration architectures and tools 
- The technology and market changes that favor use of tools for operational data integration 
- The differing requirements for operational vs. analytic data integration 
- Advantages of open source for data integration tasks ]]>
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      <pubDate>Sat, 21 Mar 2009 23:32:04 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/how-to-use-the-right-tools-for-operational-data-integration</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
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        <media:title>How to Use the Right Tools for Operational Data Integration</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">Webcast on data integration outside the data warehouse in operational contexts and how open source fits in this area.

If you want to download the slides or listen to a replay you can find this talk under &amp;quot;How to Use the Right Tools for Operational Data Integration&amp;quot; at http://www.talend.com/webinar/archive/

Detailed Description:
Data integration tools were once used solely in support of data warehousing, but that has been changing over the past few years. The fastest growing area today for data integration is outside the data warehouse, whether it&amp;rsquo;s one-time data movement for migrations and consolidations or real-time data synchronization for master data management projects.

Data integration tools have proven to be faster, more flexible and more cost effective for operational data integration than the common practice of hand-coding or using application integration technologies. The developer focus of these technologies also makes them a prime target for open source commoditization.

During the presentaiton you will learn about the differences between analytical and operational data integration, technology patterns and options, and recommendations for how to begin using tools for operational data integration.

During this presentation you will learn: 
- How to map common project scenarios to integration architectures and tools 
- The technology and market changes that favor use of tools for operational data integration 
- The differing requirements for operational vs. analytic data integration 
- Advantages of open source for data integration tasks </media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/cusersmarkdocumentsmarkprojectsnewtalendossetlpaperwebcastodiwebcastoperationaldataintegrationwebcastfeb2009-090321183207-phpapp01-thumbnail-2?1237678862&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Webcast on data integration outside the data warehouse in operational contexts and how open source fits in this area.

If you want to download the slides or listen to a replay you can find this talk under &amp;quot;How to Use the Right Tools for Operational Data Integration&amp;quot; at http://www.talend.com/webinar/archive/

Detailed Description:
Data integration tools were once used solely in support of data warehousing, but that has been changing over the past few years. The fastest growing area today for data integration is outside the data warehouse, whether it&amp;rsquo;s one-time data movement for migrations and consolidations or real-time data synchronization for master data management projects.

Data integration tools have proven to be faster, more flexible and more cost effective for operational data integration than the common practice of hand-coding or using application integration technologies. The developer focus of these technologies also makes them a prime target for open source commoditization.

During the presentaiton you will learn about the differences between analytical and operational data integration, technology patterns and options, and recommendations for how to begin using tools for operational data integration.

During this presentation you will learn: 
- How to map common project scenarios to integration architectures and tools 
- The technology and market changes that favor use of tools for operational data integration 
- The differing requirements for operational vs. analytic data integration 
- Advantages of open source for data integration tasks </media:text>
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        <slideshare:views>1596</slideshare:views>
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    <item>
      <title>Rethinking Data, TDWI Executive Summit talk</title>
      <link>http://www.slideshare.net/mrm0/rethinking-data-tdwi-executive-summit-talk</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/markmadsentdwiexecsummitfeb2009lvslides-090302002135-phpapp01-thumbnail-2?1236030796" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is a short talk about our conception of what data is, why and how that conception is too narrow for the future of business intelligence, and where we can pick up some new (and old) ideas about gathering, processing and managing information.

I&rsquo;ll have a full transcript of the talk up in the next day or two: stay tuned.

This talk was given at the February 2009 TDWI executive summit in Las Vegas.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/markmadsentdwiexecsummitfeb2009lvslides-090302002135-phpapp01-thumbnail-2?1236030796" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is a short talk about our conception of what data is, why and how that conception is too narrow for the future of business intelligence, and where we can pick up some new (and old) ideas about gathering, processing and managing information.

I&rsquo;ll have a full transcript of the talk up in the next day or two: stay tuned.

This talk was given at the February 2009 TDWI executive summit in Las Vegas.]]>
      </content:encoded>
      <pubDate>Mon, 02 Mar 2009 06:21:29 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/rethinking-data-tdwi-executive-summit-talk</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/mrm0/rethinking-data-tdwi-executive-summit-talk"/>
        <media:title>Rethinking Data, TDWI Executive Summit talk</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">This is a short talk about our conception of what data is, why and how that conception is too narrow for the future of business intelligence, and where we can pick up some new (and old) ideas about gathering, processing and managing information.

I&amp;rsquo;ll have a full transcript of the talk up in the next day or two: stay tuned.

This talk was given at the February 2009 TDWI executive summit in Las Vegas.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/markmadsentdwiexecsummitfeb2009lvslides-090302002135-phpapp01-thumbnail-2?1236030796&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This is a short talk about our conception of what data is, why and how that conception is too narrow for the future of business intelligence, and where we can pick up some new (and old) ideas about gathering, processing and managing information.

I&amp;rsquo;ll have a full transcript of the talk up in the next day or two: stay tuned.

This talk was given at the February 2009 TDWI executive summit in Las Vegas.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/markmadsentdwiexecsummitfeb2009lvslides-090302002135-phpapp01-thumbnail-2?1236030796" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1088937"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/rethinking-data-tdwi-executive-summit-talk" title="Rethinking Data, TDWI Executive Summit talk">Rethinking Data, TDWI Executive Summit talk</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markmadsentdwiexecsummitfeb2009lvslides-090302002135-phpapp01&stripped_title=rethinking-data-tdwi-executive-summit-talk" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markmadsentdwiexecsummitfeb2009lvslides-090302002135-phpapp01&stripped_title=rethinking-data-tdwi-executive-summit-talk" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>657</slideshare:views>
        <slideshare:comments>1</slideshare:comments>
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    <item>
      <title>Adopting Open Source Business Intelligence: Who, Why and How</title>
      <link>http://www.slideshare.net/mrm0/open-source-business-intelligence-adoption-who-why-and-how</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/actuatebin-open-source-bi-adoption-v11-1235112776206859-2-thumbnail-2?1235162181" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is a short talk on the adoption and use of open source business intelligence software. It covers some of the rationale and benefits, where OSS BI is appropriate, and some of the challenges.

This is part of a webcast done jointly with Actuate on the Business Intelligence Network. Full audio of this presentation and Actuate&rsquo;s presentation on BIRT are available at http://w.on24.com/r.htm?e=132982&amp;s=1&amp;k=A1AF6A92A073F64F4873542A2D029D03&amp;partnerref=9]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/actuatebin-open-source-bi-adoption-v11-1235112776206859-2-thumbnail-2?1235162181" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is a short talk on the adoption and use of open source business intelligence software. It covers some of the rationale and benefits, where OSS BI is appropriate, and some of the challenges.

This is part of a webcast done jointly with Actuate on the Business Intelligence Network. Full audio of this presentation and Actuate&rsquo;s presentation on BIRT are available at http://w.on24.com/r.htm?e=132982&amp;s=1&amp;k=A1AF6A92A073F64F4873542A2D029D03&amp;partnerref=9]]>
      </content:encoded>
      <pubDate>Fri, 20 Feb 2009 07:18:01 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/open-source-business-intelligence-adoption-who-why-and-how</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/mrm0/open-source-business-intelligence-adoption-who-why-and-how"/>
        <media:title>Adopting Open Source Business Intelligence: Who, Why and How</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">This is a short talk on the adoption and use of open source business intelligence software. It covers some of the rationale and benefits, where OSS BI is appropriate, and some of the challenges.

This is part of a webcast done jointly with Actuate on the Business Intelligence Network. Full audio of this presentation and Actuate&amp;rsquo;s presentation on BIRT are available at http://w.on24.com/r.htm?e=132982&amp;amp;s=1&amp;amp;k=A1AF6A92A073F64F4873542A2D029D03&amp;amp;partnerref=9</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/actuatebin-open-source-bi-adoption-v11-1235112776206859-2-thumbnail-2?1235162181&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; This is a short talk on the adoption and use of open source business intelligence software. It covers some of the rationale and benefits, where OSS BI is appropriate, and some of the challenges.

This is part of a webcast done jointly with Actuate on the Business Intelligence Network. Full audio of this presentation and Actuate&amp;rsquo;s presentation on BIRT are available at http://w.on24.com/r.htm?e=132982&amp;amp;s=1&amp;amp;k=A1AF6A92A073F64F4873542A2D029D03&amp;amp;partnerref=9</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/actuatebin-open-source-bi-adoption-v11-1235112776206859-2-thumbnail-2?1235162181" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1049737"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/open-source-business-intelligence-adoption-who-why-and-how" title="Adopting Open Source Business Intelligence: Who, Why and How">Adopting Open Source Business Intelligence: Who, Why and How</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=actuatebin-open-source-bi-adoption-v11-1235112776206859-2&stripped_title=open-source-business-intelligence-adoption-who-why-and-how" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=actuatebin-open-source-bi-adoption-v11-1235112776206859-2&stripped_title=open-source-business-intelligence-adoption-who-why-and-how" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
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    <item>
      <title>Making Business Intelligence More Usable</title>
      <link>http://www.slideshare.net/mrm0/making-business-intelligence-more-usable</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/tdwi-executive-summit-usability-and-search-slideshare-1234058426026856-3-thumbnail-2?1234058449" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Making BI tools more usable, given at the February 2008 TDWI Executive Summit in Las Vegas. This is a short conceptual talk about what usability and experience are like on the web and with consumer technologies as contrasted with what users see when a BI tool is dropped in front of them. Quite a contrast. Let&rsquo;s push our vendors for usability improvements instead of bogging us down with more features that won&rsquo;t be used or yet another chart type.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/tdwi-executive-summit-usability-and-search-slideshare-1234058426026856-3-thumbnail-2?1234058449" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Making BI tools more usable, given at the February 2008 TDWI Executive Summit in Las Vegas. This is a short conceptual talk about what usability and experience are like on the web and with consumer technologies as contrasted with what users see when a BI tool is dropped in front of them. Quite a contrast. Let&rsquo;s push our vendors for usability improvements instead of bogging us down with more features that won&rsquo;t be used or yet another chart type.]]>
      </content:encoded>
      <pubDate>Sun, 08 Feb 2009 02:00:26 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/making-business-intelligence-more-usable</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/mrm0/making-business-intelligence-more-usable"/>
        <media:title>Making Business Intelligence More Usable</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">Making BI tools more usable, given at the February 2008 TDWI Executive Summit in Las Vegas. This is a short conceptual talk about what usability and experience are like on the web and with consumer technologies as contrasted with what users see when a BI tool is dropped in front of them. Quite a contrast. Let&amp;rsquo;s push our vendors for usability improvements instead of bogging us down with more features that won&amp;rsquo;t be used or yet another chart type.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/tdwi-executive-summit-usability-and-search-slideshare-1234058426026856-3-thumbnail-2?1234058449&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Making BI tools more usable, given at the February 2008 TDWI Executive Summit in Las Vegas. This is a short conceptual talk about what usability and experience are like on the web and with consumer technologies as contrasted with what users see when a BI tool is dropped in front of them. Quite a contrast. Let&amp;rsquo;s push our vendors for usability improvements instead of bogging us down with more features that won&amp;rsquo;t be used or yet another chart type.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/tdwi-executive-summit-usability-and-search-slideshare-1234058426026856-3-thumbnail-2?1234058449" width="120"/>
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      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1002868"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/making-business-intelligence-more-usable" title="Making Business Intelligence More Usable">Making Business Intelligence More Usable</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tdwi-executive-summit-usability-and-search-slideshare-1234058426026856-3&stripped_title=making-business-intelligence-more-usable" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tdwi-executive-summit-usability-and-search-slideshare-1234058426026856-3&stripped_title=making-business-intelligence-more-usable" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
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    <item>
      <title>Going Open: The Perils And Promise Of Open Source BI</title>
      <link>http://www.slideshare.net/mrm0/going-open-the-perils-and-promise-of-open-source-bi</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/going-openperils-and-promise-of-open-source-1216443348902474-9-thumbnail-2?1218925066" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The informal description:
The enterprise software market is in the midst of a major structural shift. Open source is a change in the conduct of the market – it’s not about ideology. If we understand why this is happening, we can figure out how to respond. The firms that develop a strategy to deal with the new market realities and open source will be the ones who make money.
The others, not so much.

The formal one from the conference:
Why open source? Why now? What should a software vendor do in a commodifying market? This presentation explains how an open source strategy can work in today&rsquo;s business intelligence market and what values are &quot;better than free.&quot; He explains the range of options available to a vendor, the situations where value can develop, the risks and the rewards. Madsen will also give examples of the rationale for and benefits of partnering with or using open source.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/going-openperils-and-promise-of-open-source-1216443348902474-9-thumbnail-2?1218925066" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The informal description:
The enterprise software market is in the midst of a major structural shift. Open source is a change in the conduct of the market – it’s not about ideology. If we understand why this is happening, we can figure out how to respond. The firms that develop a strategy to deal with the new market realities and open source will be the ones who make money.
The others, not so much.

The formal one from the conference:
Why open source? Why now? What should a software vendor do in a commodifying market? This presentation explains how an open source strategy can work in today&rsquo;s business intelligence market and what values are &quot;better than free.&quot; He explains the range of options available to a vendor, the situations where value can develop, the risks and the rewards. Madsen will also give examples of the rationale for and benefits of partnering with or using open source.]]>
      </content:encoded>
      <pubDate>Sat, 19 Jul 2008 02:52:31 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/going-open-the-perils-and-promise-of-open-source-bi</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
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        <media:title>Going Open: The Perils And Promise Of Open Source BI</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">The informal description:
The enterprise software market is in the midst of a major structural shift. Open source is a change in the conduct of the market &#8211; it&#8217;s not about ideology. If we understand why this is happening, we can figure out how to respond. The firms that develop a strategy to deal with the new market realities and open source will be the ones who make money.
The others, not so much.

The formal one from the conference:
Why open source? Why now? What should a software vendor do in a commodifying market? This presentation explains how an open source strategy can work in today&amp;rsquo;s business intelligence market and what values are &amp;quot;better than free.&amp;quot; He explains the range of options available to a vendor, the situations where value can develop, the risks and the rewards. Madsen will also give examples of the rationale for and benefits of partnering with or using open source.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/going-openperils-and-promise-of-open-source-1216443348902474-9-thumbnail-2?1218925066&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The informal description:
The enterprise software market is in the midst of a major structural shift. Open source is a change in the conduct of the market &#8211; it&#8217;s not about ideology. If we understand why this is happening, we can figure out how to respond. The firms that develop a strategy to deal with the new market realities and open source will be the ones who make money.
The others, not so much.

The formal one from the conference:
Why open source? Why now? What should a software vendor do in a commodifying market? This presentation explains how an open source strategy can work in today&amp;rsquo;s business intelligence market and what values are &amp;quot;better than free.&amp;quot; He explains the range of options available to a vendor, the situations where value can develop, the risks and the rewards. Madsen will also give examples of the rationale for and benefits of partnering with or using open source.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/going-openperils-and-promise-of-open-source-1216443348902474-9-thumbnail-2?1218925066" width="120"/>
      </media:content>
      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_519434"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/going-open-the-perils-and-promise-of-open-source-bi" title="Going Open: The Perils And Promise Of Open Source BI">Going Open: The Perils And Promise Of Open Source BI</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=going-openperils-and-promise-of-open-source-1216443348902474-9&stripped_title=going-open-the-perils-and-promise-of-open-source-bi" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=going-openperils-and-promise-of-open-source-1216443348902474-9&stripped_title=going-open-the-perils-and-promise-of-open-source-bi" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>3269</slideshare:views>
        <slideshare:comments>0</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/going-openperils-and-promise-of-open-source-1216443348902474-9-thumbnail-2?1218925066</slideshare:thumbnail>
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    <item>
      <title>Third Nature - Open Source Data Warehousing</title>
      <link>http://www.slideshare.net/mrm0/third-nature-open-source-data-warehousing</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/third-nature-open-source-data-warehousing-1201222869689164-3-thumbnail-2?1236157790" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An introductory presentation on open source for data warehousing and business intelligence. Covers some history of open source, projects in different areas, and some information on adoption.

You can download this and demo.case study PDFs at
http://thirdnature.net/tdwi_osbi_material.html]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/third-nature-open-source-data-warehousing-1201222869689164-3-thumbnail-2?1236157790" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An introductory presentation on open source for data warehousing and business intelligence. Covers some history of open source, projects in different areas, and some information on adoption.

You can download this and demo.case study PDFs at
http://thirdnature.net/tdwi_osbi_material.html]]>
      </content:encoded>
      <pubDate>Thu, 24 Jan 2008 23:01:11 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/third-nature-open-source-data-warehousing</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/mrm0/third-nature-open-source-data-warehousing"/>
        <media:title>Third Nature - Open Source Data Warehousing</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">An introductory presentation on open source for data warehousing and business intelligence. Covers some history of open source, projects in different areas, and some information on adoption.

You can download this and demo.case study PDFs at
http://thirdnature.net/tdwi_osbi_material.html</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/third-nature-open-source-data-warehousing-1201222869689164-3-thumbnail-2?1236157790&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; An introductory presentation on open source for data warehousing and business intelligence. Covers some history of open source, projects in different areas, and some information on adoption.

You can download this and demo.case study PDFs at
http://thirdnature.net/tdwi_osbi_material.html</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/third-nature-open-source-data-warehousing-1201222869689164-3-thumbnail-2?1236157790" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_240548"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/third-nature-open-source-data-warehousing" title="Third Nature - Open Source Data Warehousing">Third Nature - Open Source Data Warehousing</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=third-nature-open-source-data-warehousing-1201222869689164-3&stripped_title=third-nature-open-source-data-warehousing" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=third-nature-open-source-data-warehousing-1201222869689164-3&stripped_title=third-nature-open-source-data-warehousing" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>9304</slideshare:views>
        <slideshare:comments>2</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/third-nature-open-source-data-warehousing-1201222869689164-3-thumbnail-2?1236157790</slideshare:thumbnail>
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    <item>
      <title>TDWI Keynote: Outside In - The Future of Business Intelligence innovation</title>
      <link>http://www.slideshare.net/mrm0/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation-119392818696493-4-thumbnail-2?1193920987" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The real future of business intelligence rather than the retro future we&rsquo;ve been building, and where to look for inspiration and innovation in the future.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation-119392818696493-4-thumbnail-2?1193920987" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The real future of business intelligence rather than the retro future we&rsquo;ve been building, and where to look for inspiration and innovation in the future.]]>
      </content:encoded>
      <pubDate>Thu, 01 Nov 2007 12:43:07 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/mrm0/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation"/>
        <media:title>TDWI Keynote: Outside In - The Future of Business Intelligence innovation</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">The real future of business intelligence rather than the retro future we&amp;rsquo;ve been building, and where to look for inspiration and innovation in the future.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation-119392818696493-4-thumbnail-2?1193920987&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; The real future of business intelligence rather than the retro future we&amp;rsquo;ve been building, and where to look for inspiration and innovation in the future.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation-119392818696493-4-thumbnail-2?1193920987" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_152472"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation" title="TDWI Keynote: Outside In - The Future of Business Intelligence innovation">TDWI Keynote: Outside In - The Future of Business Intelligence innovation</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation-119392818696493-4&stripped_title=tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation-119392818696493-4&stripped_title=tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>8083</slideshare:views>
        <slideshare:comments>4</slideshare:comments>
        <slideshare:thumbnail>http://cdn.slidesharecdn.com/tdwi-keynote-outside-in-the-future-of-business-intelligence-innovation-119392818696493-4-thumbnail-2?1193920987</slideshare:thumbnail>
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    <item>
      <title>Business Intelligence for normal people</title>
      <link>http://www.slideshare.net/mrm0/business-intelligence-for-normal-people</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/business-intelligence-for-normal-people3406-thumbnail-2?1187991624" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/business-intelligence-for-normal-people3406-thumbnail-2?1187991624" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.]]>
      </content:encoded>
      <pubDate>Fri, 24 Aug 2007 21:40:24 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/business-intelligence-for-normal-people</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/mrm0/business-intelligence-for-normal-people"/>
        <media:title>Business Intelligence for normal people</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/business-intelligence-for-normal-people3406-thumbnail-2?1187991624&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/business-intelligence-for-normal-people3406-thumbnail-2?1187991624" width="120"/>
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      <slideshare:embed>
        <![CDATA[<div style="width:425px;text-align:left" id="__ss_97135"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/business-intelligence-for-normal-people" title="Business Intelligence for normal people">Business Intelligence for normal people</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=business-intelligence-for-normal-people3406&stripped_title=business-intelligence-for-normal-people" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=business-intelligence-for-normal-people3406&stripped_title=business-intelligence-for-normal-people" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
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        <slideshare:views>2245</slideshare:views>
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    <item>
      <title>Data Federation/EII Uses And Abuses</title>
      <link>http://www.slideshare.net/mrm0/data-federationeii-uses-and-abuses</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/data-federationeii-uses-and-abuses2273-thumbnail-2?1186255530" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> As the need for &quot;right-time&quot; information becomes more prevalent, organizations are looking to new information delivery methods such as Enterprise Information Integration (EII). It&rsquo;s more than a distributed query, but where do vendors over-promise and under-deliver? This presentation will explain EII, how it&rsquo;s different from other integration technologies, and the underlying mechanisms. The goal is to outline areas where EII is a good fit and areas where other tools may be more appropriate.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/data-federationeii-uses-and-abuses2273-thumbnail-2?1186255530" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> As the need for &quot;right-time&quot; information becomes more prevalent, organizations are looking to new information delivery methods such as Enterprise Information Integration (EII). It&rsquo;s more than a distributed query, but where do vendors over-promise and under-deliver? This presentation will explain EII, how it&rsquo;s different from other integration technologies, and the underlying mechanisms. The goal is to outline areas where EII is a good fit and areas where other tools may be more appropriate.]]>
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      <pubDate>Sat, 04 Aug 2007 19:25:30 GMT</pubDate>
      <guid>http://www.slideshare.net/mrm0/data-federationeii-uses-and-abuses</guid>
      <author>mrm0@slideshare.net(mrm0)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/mrm0/data-federationeii-uses-and-abuses"/>
        <media:title>Data Federation/EII Uses And Abuses</media:title>
        <media:credit>mrm0</media:credit>
        <media:description type="plain">As the need for &amp;quot;right-time&amp;quot; information becomes more prevalent, organizations are looking to new information delivery methods such as Enterprise Information Integration (EII). It&amp;rsquo;s more than a distributed query, but where do vendors over-promise and under-deliver? This presentation will explain EII, how it&amp;rsquo;s different from other integration technologies, and the underlying mechanisms. The goal is to outline areas where EII is a good fit and areas where other tools may be more appropriate.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/data-federationeii-uses-and-abuses2273-thumbnail-2?1186255530&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; As the need for &amp;quot;right-time&amp;quot; information becomes more prevalent, organizations are looking to new information delivery methods such as Enterprise Information Integration (EII). It&amp;rsquo;s more than a distributed query, but where do vendors over-promise and under-deliver? This presentation will explain EII, how it&amp;rsquo;s different from other integration technologies, and the underlying mechanisms. The goal is to outline areas where EII is a good fit and areas where other tools may be more appropriate.</media:text>
        <media:keywords></media:keywords>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_87197"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mrm0/data-federationeii-uses-and-abuses" title="Data Federation/EII Uses And Abuses">Data Federation/EII Uses And Abuses</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=data-federationeii-uses-and-abuses2273&stripped_title=data-federationeii-uses-and-abuses" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=data-federationeii-uses-and-abuses2273&stripped_title=data-federationeii-uses-and-abuses" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mrm0">mark madsen</a>.</div></div>]]>
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