Slideshows by User: mmatross

Slideshows by User: mmatross http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: mmatross http://www.slideshare.net/ Tue, 24 Mar 2009 14:42:54 GMT SlideShare feed for Slideshows by User: mmatross You’re Doing It Wrong: Managing User Experience To Go Up in Flames http://www.slideshare.net/mmatross/youre-doing-it-wrong-managing-user-experience-to-go-up-in-flames
Panel: Tim Richards, Michael Kopcsak, Chris Chandler, Melissa Matross]]>
Panel: Tim Richards, Michael Kopcsak, Chris Chandler, Melissa Matross]]> Tue, 24 Mar 2009 14:42:54 GMT http://www.slideshare.net/mmatross/youre-doing-it-wrong-managing-user-experience-to-go-up-in-flames mmatross@slideshare.net(mmatross) You’re Doing It Wrong: Managing User Experience To Go Up in Flames mmatross Panel: Tim Richards, Michael Kopcsak, Chris Chandler, Melissa Matross <img src="http://cdn.slidesharecdn.com/flaminguxfinal-090324094255-phpapp02-thumbnail-2?1237905877" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Panel: Tim Richards, Michael Kopcsak, Chris Chandler, Melissa Matross You're Doing It Wrong: Managing User Experience To Go Up in Flames

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Site Redesign: When Hell Freezes Over Use a Blowtorch http://www.slideshare.net/mmatross/site-redesign-when-hell-freezes-over-use-a-blowtorch
Hotwire is a data-driven company: all projects have to have clear financial return; all customer interactions - purchase, quote, drop-off and click rates - are closely tracked. As a result, there was never enough support from the numbers alone to complete a redesign since Hotwire’s launch. So, when hell freezes over… use a blowtorch. Based on my experience driving the first successful Site Redesign at Hotwire, I will share strategies and tactics to: * Sell your large-scale UX project, gaining support from executives and approval to augment UX and Engineering staff to resource the effort. * Make your project happen by creatively distributing the work, all while showcasing UX leadership and maintaining momentum toward completion. * Demonstrate UX successes and build equity within the organization for future work. I will also share lessons from successes, failures and pain at Hotwire to help guide those embarking on a large-scale UX project. This presentation will not simply be a user experience case study of the Hotwire redesign, but rather will focus on strategies to successfully use your project to position the UX team and manage the organization from start to finish.]]>
Hotwire is a data-driven company: all projects have to have clear financial return; all customer interactions - purchase, quote, drop-off and click rates - are closely tracked. As a result, there was never enough support from the numbers alone to complete a redesign since Hotwire’s launch. So, when hell freezes over… use a blowtorch. Based on my experience driving the first successful Site Redesign at Hotwire, I will share strategies and tactics to: * Sell your large-scale UX project, gaining support from executives and approval to augment UX and Engineering staff to resource the effort. * Make your project happen by creatively distributing the work, all while showcasing UX leadership and maintaining momentum toward completion. * Demonstrate UX successes and build equity within the organization for future work. I will also share lessons from successes, failures and pain at Hotwire to help guide those embarking on a large-scale UX project. This presentation will not simply be a user experience case study of the Hotwire redesign, but rather will focus on strategies to successfully use your project to position the UX team and manage the organization from start to finish.]]> Sun, 22 Mar 2009 14:18:49 GMT http://www.slideshare.net/mmatross/site-redesign-when-hell-freezes-over-use-a-blowtorch mmatross@slideshare.net(mmatross) Site Redesign: When Hell Freezes Over Use a Blowtorch mmatross Hotwire is a data-driven company: all projects have to have clear financial return; all customer interactions - purchase, quote, drop-off and click rates - are closely tracked. As a result, there was never enough support from the numbers alone to complete a redesign since Hotwire’s launch. So, when hell freezes over… use a blowtorch. Based on my experience driving the first successful Site Redesign at Hotwire, I will share strategies and tactics to: * Sell your large-scale UX project, gaining support from executives and approval to augment UX and Engineering staff to resource the effort. * Make your project happen by creatively distributing the work, all while showcasing UX leadership and maintaining momentum toward completion. * Demonstrate UX successes and build equity within the organization for future work. I will also share lessons from successes, failures and pain at Hotwire to help guide those embarking on a large-scale UX project. This presentation will not simply be a user experience case study of the Hotwire redesign, but rather will focus on strategies to successfully use your project to position the UX team and manage the organization from start to finish. <img src="http://cdn.slidesharecdn.com/iasummit2-090322091851-phpapp01-thumbnail-2?1239816913" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Hotwire is a data-driven company: all projects have to have clear financial return; all customer interactions - purchase, quote, drop-off and click rates - are closely tracked. As a result, there was never enough support from the numbers alone to complete a redesign since Hotwire’s launch. So, when hell freezes over… use a blowtorch. Based on my experience driving the first successful Site Redesign at Hotwire, I will share strategies and tactics to: * Sell your large-scale UX project, gaining support from executives and approval to augment UX and Engineering staff to resource the effort. * Make your project happen by creatively distributing the work, all while showcasing UX leadership and maintaining momentum toward completion. * Demonstrate UX successes and build equity within the organization for future work. I will also share lessons from successes, failures and pain at Hotwire to help guide those embarking on a large-scale UX project. This presentation will not simply be a user experience case study of the Hotwire redesign, but rather will focus on strategies to successfully use your project to position the UX team and manage the organization from start to finish. Site Redesign: When Hell Freezes Over Use a Blowtorch

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Building trust through restricted information: A case study of the Hotwire.com air redesign http://www.slideshare.net/mmatross/building-trust-through-restricted-information
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]]> Wed, 16 Apr 2008 18:09:50 GMT http://www.slideshare.net/mmatross/building-trust-through-restricted-information mmatross@slideshare.net(mmatross) Building trust through restricted information: A case study of the Hotwire.com air redesign mmatross <img src="http://cdn.slidesharecdn.com/iasummit08v5-1208376615228366-9-thumbnail-2?1208369390" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Building trust through restricted information: A case study of the Hotwire.com air redesign

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]]> http://cdn.slidesharecdn.com/profile-photo-mmatross?1237907064 http://cdn.slidesharecdn.com/flaminguxfinal-090324094255-phpapp02-thumbnail?1237905877 mmatross/youre-doing-it-wrong-managing-user-experience-to-go-up-in-flames You're Doing It Wrong:... http://cdn.slidesharecdn.com/iasummit2-090322091851-phpapp01-thumbnail?1239816913 mmatross/site-redesign-when-hell-freezes-over-use-a-blowtorch Site Redesign: When He... http://cdn.slidesharecdn.com/iasummit08v5-1208376615228366-9-thumbnail?1208369390 mmatross/building-trust-through-restricted-information Building trust through...