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      <title>Communication In The Digital Age</title>
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      <pubDate>Thu, 12 Nov 2009 09:33:24 GMT</pubDate>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/20091109-dcla-mderksen-social-media-and-politics-obama-091111162807-phpapp01-thumbnail-2?1257979922" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Lessons from Obama’s Social Media Campaign based on work of Igor Beuker, Paul van Veenendaal, Karlijn van den Berg, Thijs Sprangers, David Nieborg, Monte Lutz, Adam Cahill]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/20091109-dcla-mderksen-social-media-and-politics-obama-091111162807-phpapp01-thumbnail-2?1257979922" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Lessons from Obama’s Social Media Campaign based on work of Igor Beuker, Paul van Veenendaal, Karlijn van den Berg, Thijs Sprangers, David Nieborg, Monte Lutz, Adam Cahill]]>
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      <title>20091013 Iab Mderksen Communication In The Digital Age</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/20091013-iab-mderksen-communication-in-the-digital-age-091029012559-phpapp02-thumbnail-2?1256797628" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentatie Online Tuesday]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/20091013-iab-mderksen-communication-in-the-digital-age-091029012559-phpapp02-thumbnail-2?1256797628" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentatie Online Tuesday]]>
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      <pubDate>Thu, 29 Oct 2009 06:25:51 GMT</pubDate>
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      <title>Technorati&amp;rsquo;s State Of The Blogosphere 2009</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/sotbkeynotepreso10-15-09final-091016151020-phpapp02-thumbnail-2?1255800419" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Technorati CEO Richard Jalichandra showed some of the highlights from their annual State of the Blogosphere report today at BlogWorld in Las Vegas.

Key points Jalichandra brought up – What’s the no. 1 success metric for a professional blogger? What do successful bloggers have in common? The data was taken from a survey of 2,900 bloggers, conducted by Penn, Schoen &amp; Berland.

72% of bloggers are hobbyists, says Jalichandra, and blog for fun. They don’t make any income from blogging, and only half hope to someday. They blog simply to express themselves. Of professional bloggers, only 10% blog 40 or more hours per week.

2/3 of professional bloggers are male, and 60% are between 18 – 44 years old. 75% have college degrees, and 40% have graduate degrees. Half have household incomes of $75,000 or more. 17% of them say blogging is their primary source of income. A whopping 74% of bloggers use Twitter, v. 14% of the general population. Their no. 1 use of Twitter is to promote their blogs.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/sotbkeynotepreso10-15-09final-091016151020-phpapp02-thumbnail-2?1255800419" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Technorati CEO Richard Jalichandra showed some of the highlights from their annual State of the Blogosphere report today at BlogWorld in Las Vegas.

Key points Jalichandra brought up – What’s the no. 1 success metric for a professional blogger? What do successful bloggers have in common? The data was taken from a survey of 2,900 bloggers, conducted by Penn, Schoen &amp; Berland.

72% of bloggers are hobbyists, says Jalichandra, and blog for fun. They don’t make any income from blogging, and only half hope to someday. They blog simply to express themselves. Of professional bloggers, only 10% blog 40 or more hours per week.

2/3 of professional bloggers are male, and 60% are between 18 – 44 years old. 75% have college degrees, and 40% have graduate degrees. Half have household incomes of $75,000 or more. 17% of them say blogging is their primary source of income. A whopping 74% of bloggers use Twitter, v. 14% of the general population. Their no. 1 use of Twitter is to promote their blogs.]]>
      </content:encoded>
      <pubDate>Fri, 16 Oct 2009 20:10:16 GMT</pubDate>
      <guid>http://www.slideshare.net/marketingfacts/2009-state-of-the-blogosphere-the-full-blogworld</guid>
      <author>marketingfacts@slideshare.net(marketingfacts)</author>
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        <media:title>Technorati&amp;rsquo;s State Of The Blogosphere 2009</media:title>
        <media:credit>marketingfacts</media:credit>
        <media:description type="plain">Technorati CEO Richard Jalichandra showed some of the highlights from their annual State of the Blogosphere report today at BlogWorld in Las Vegas.

Key points Jalichandra brought up &#8211; What&#8217;s the no. 1 success metric for a professional blogger? What do successful bloggers have in common? The data was taken from a survey of 2,900 bloggers, conducted by Penn, Schoen &amp;amp; Berland.

72% of bloggers are hobbyists, says Jalichandra, and blog for fun. They don&#8217;t make any income from blogging, and only half hope to someday. They blog simply to express themselves. Of professional bloggers, only 10% blog 40 or more hours per week.

2/3 of professional bloggers are male, and 60% are between 18 &#8211; 44 years old. 75% have college degrees, and 40% have graduate degrees. Half have household incomes of $75,000 or more. 17% of them say blogging is their primary source of income. A whopping 74% of bloggers use Twitter, v. 14% of the general population. Their no. 1 use of Twitter is to promote their blogs.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/sotbkeynotepreso10-15-09final-091016151020-phpapp02-thumbnail-2?1255800419&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Technorati CEO Richard Jalichandra showed some of the highlights from their annual State of the Blogosphere report today at BlogWorld in Las Vegas.

Key points Jalichandra brought up &#8211; What&#8217;s the no. 1 success metric for a professional blogger? What do successful bloggers have in common? The data was taken from a survey of 2,900 bloggers, conducted by Penn, Schoen &amp;amp; Berland.

72% of bloggers are hobbyists, says Jalichandra, and blog for fun. They don&#8217;t make any income from blogging, and only half hope to someday. They blog simply to express themselves. Of professional bloggers, only 10% blog 40 or more hours per week.

2/3 of professional bloggers are male, and 60% are between 18 &#8211; 44 years old. 75% have college degrees, and 40% have graduate degrees. Half have household incomes of $75,000 or more. 17% of them say blogging is their primary source of income. A whopping 74% of bloggers use Twitter, v. 14% of the general population. Their no. 1 use of Twitter is to promote their blogs.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/sotbkeynotepreso10-15-09final-091016151020-phpapp02-thumbnail-2?1255800419" width="120"/>
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    <item>
      <title>Toegevoegde waarde pre-roll naast de inzet van een televisiecampagne</title>
      <link>http://www.slideshare.net/marketingfacts/toegevoegde-waarde-preroll-naast-de-inzet-van-een-televisiecampagne</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/onderzoekonlinevideo141009-091015053534-phpapp01-thumbnail-2?1255759690" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Het inzetten van een pre-roll naast televisie is van
toegevoegde waarde op het communicatie-effect. Dit geldt voor de onderzochte
communicatiedoelstellingen ‘bekendheid’, ‘overweging’ en ‘voorkeur’. Dat is de
belangrijkste conclusie van het omvangrijke onderzoek naar online
videoreclame. E.e.a. is vanmorgen door Ster, Microsoft Advertising, Mindshare
en MetrixLab bekendgemaakt.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/onderzoekonlinevideo141009-091015053534-phpapp01-thumbnail-2?1255759690" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Het inzetten van een pre-roll naast televisie is van
toegevoegde waarde op het communicatie-effect. Dit geldt voor de onderzochte
communicatiedoelstellingen ‘bekendheid’, ‘overweging’ en ‘voorkeur’. Dat is de
belangrijkste conclusie van het omvangrijke onderzoek naar online
videoreclame. E.e.a. is vanmorgen door Ster, Microsoft Advertising, Mindshare
en MetrixLab bekendgemaakt.]]>
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      <pubDate>Thu, 15 Oct 2009 10:32:47 GMT</pubDate>
      <guid>http://www.slideshare.net/marketingfacts/toegevoegde-waarde-preroll-naast-de-inzet-van-een-televisiecampagne</guid>
      <author>marketingfacts@slideshare.net(marketingfacts)</author>
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        <media:title>Toegevoegde waarde pre-roll naast de inzet van een televisiecampagne</media:title>
        <media:credit>marketingfacts</media:credit>
        <media:description type="plain">Het inzetten van een pre-roll naast televisie is van
toegevoegde waarde op het communicatie-effect. Dit geldt voor de onderzochte
communicatiedoelstellingen &#8216;bekendheid&#8217;, &#8216;overweging&#8217; en &#8216;voorkeur&#8217;. Dat is de
belangrijkste conclusie van het omvangrijke onderzoek naar online
videoreclame. E.e.a. is vanmorgen door Ster, Microsoft Advertising, Mindshare
en MetrixLab bekendgemaakt.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/onderzoekonlinevideo141009-091015053534-phpapp01-thumbnail-2?1255759690&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Het inzetten van een pre-roll naast televisie is van
toegevoegde waarde op het communicatie-effect. Dit geldt voor de onderzochte
communicatiedoelstellingen &#8216;bekendheid&#8217;, &#8216;overweging&#8217; en &#8216;voorkeur&#8217;. Dat is de
belangrijkste conclusie van het omvangrijke onderzoek naar online
videoreclame. E.e.a. is vanmorgen door Ster, Microsoft Advertising, Mindshare
en MetrixLab bekendgemaakt.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/onderzoekonlinevideo141009-091015053534-phpapp01-thumbnail-2?1255759690" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2228641"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/marketingfacts/toegevoegde-waarde-preroll-naast-de-inzet-van-een-televisiecampagne" title="Toegevoegde waarde pre-roll naast de inzet van een televisiecampagne">Toegevoegde waarde pre-roll naast de inzet van een televisiecampagne</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=onderzoekonlinevideo141009-091015053534-phpapp01&stripped_title=toegevoegde-waarde-preroll-naast-de-inzet-van-een-televisiecampagne" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=onderzoekonlinevideo141009-091015053534-phpapp01&stripped_title=toegevoegde-waarde-preroll-naast-de-inzet-van-een-televisiecampagne" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/marketingfacts">Marco Derksen</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>1141</slideshare:views>
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    <item>
      <title>Thuiswinkel Multichannel Monitor 2009</title>
      <link>http://www.slideshare.net/marketingfacts/thuiswinkel-multichannel-monitor-2009</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/b10340multichannelmonitor-4x-091011092612-phpapp02-thumbnail-2?1255271261" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Tijdens de Thuiswinkel Update 2009 is de eerste editie gepresenteerd van de Multichannel Monitor, een online onderzoek van Thuiswinkel.org onder ruim 1700 consumenten in Nederland waarbij de inzet van verschillende kanalen (winkel, internet, print, telefoon) bij het oriëntatie- en koopproces van circa dertig productgroepen in kaart is gebracht.

http://www.thuiswinkel.org/]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/b10340multichannelmonitor-4x-091011092612-phpapp02-thumbnail-2?1255271261" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Tijdens de Thuiswinkel Update 2009 is de eerste editie gepresenteerd van de Multichannel Monitor, een online onderzoek van Thuiswinkel.org onder ruim 1700 consumenten in Nederland waarbij de inzet van verschillende kanalen (winkel, internet, print, telefoon) bij het oriëntatie- en koopproces van circa dertig productgroepen in kaart is gebracht.

http://www.thuiswinkel.org/]]>
      </content:encoded>
      <pubDate>Sun, 11 Oct 2009 14:26:10 GMT</pubDate>
      <guid>http://www.slideshare.net/marketingfacts/thuiswinkel-multichannel-monitor-2009</guid>
      <author>marketingfacts@slideshare.net(marketingfacts)</author>
      <media:content>
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        <media:title>Thuiswinkel Multichannel Monitor 2009</media:title>
        <media:credit>marketingfacts</media:credit>
        <media:description type="plain">Tijdens de Thuiswinkel Update 2009 is de eerste editie gepresenteerd van de Multichannel Monitor, een online onderzoek van Thuiswinkel.org onder ruim 1700 consumenten in Nederland waarbij de inzet van verschillende kanalen (winkel, internet, print, telefoon) bij het ori&#235;ntatie- en koopproces van circa dertig productgroepen in kaart is gebracht.

http://www.thuiswinkel.org/</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/b10340multichannelmonitor-4x-091011092612-phpapp02-thumbnail-2?1255271261&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Tijdens de Thuiswinkel Update 2009 is de eerste editie gepresenteerd van de Multichannel Monitor, een online onderzoek van Thuiswinkel.org onder ruim 1700 consumenten in Nederland waarbij de inzet van verschillende kanalen (winkel, internet, print, telefoon) bij het ori&#235;ntatie- en koopproces van circa dertig productgroepen in kaart is gebracht.

http://www.thuiswinkel.org/</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/b10340multichannelmonitor-4x-091011092612-phpapp02-thumbnail-2?1255271261" width="120"/>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2191867"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/marketingfacts/thuiswinkel-multichannel-monitor-2009" title="Thuiswinkel Multichannel Monitor 2009">Thuiswinkel Multichannel Monitor 2009</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=b10340multichannelmonitor-4x-091011092612-phpapp02&stripped_title=thuiswinkel-multichannel-monitor-2009" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=b10340multichannelmonitor-4x-091011092612-phpapp02&stripped_title=thuiswinkel-multichannel-monitor-2009" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/marketingfacts">Marco Derksen</a>.</div></div>]]>
      </slideshare:embed>
      <slideshare:meta>
        <slideshare:views>427</slideshare:views>
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    <item>
      <title>Vijftien jaar internet. Wat heeft het voor ons betekend?</title>
      <link>http://www.slideshare.net/marketingfacts/vijftien-jaar-internet-wat-heeft-het-voor-ons-betekend</link>
      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/jubileumonderzoek-online-15-jaar-internet-091006124547-phpapp02-thumbnail-2?1254851194" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Hoe langer iemand gebruikmaakt van internet, hoe intensiever dat gebruik wordt. Internet vervult de laatste jaren meer en meer een sociale functie. Online daten is een toenemende en inmiddels steeds meer geaccepteerde activiteit. 

Verder steeg de afgelopen vijftien jaar het gebruik van online media hard. Dit schrijft onderzoeksbureau Synovate in het rapport Vijftien jaar internet: wat heeft het voor ons betekend? waarin 1.039 internetters werden bevraagd over hun online bezigheden.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/jubileumonderzoek-online-15-jaar-internet-091006124547-phpapp02-thumbnail-2?1254851194" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Hoe langer iemand gebruikmaakt van internet, hoe intensiever dat gebruik wordt. Internet vervult de laatste jaren meer en meer een sociale functie. Online daten is een toenemende en inmiddels steeds meer geaccepteerde activiteit. 

Verder steeg de afgelopen vijftien jaar het gebruik van online media hard. Dit schrijft onderzoeksbureau Synovate in het rapport Vijftien jaar internet: wat heeft het voor ons betekend? waarin 1.039 internetters werden bevraagd over hun online bezigheden.]]>
      </content:encoded>
      <pubDate>Tue, 06 Oct 2009 17:45:41 GMT</pubDate>
      <guid>http://www.slideshare.net/marketingfacts/vijftien-jaar-internet-wat-heeft-het-voor-ons-betekend</guid>
      <author>marketingfacts@slideshare.net(marketingfacts)</author>
      <media:content>
        <media:player url="http://www.slideshare.net/marketingfacts/vijftien-jaar-internet-wat-heeft-het-voor-ons-betekend"/>
        <media:title>Vijftien jaar internet. Wat heeft het voor ons betekend?</media:title>
        <media:credit>marketingfacts</media:credit>
        <media:description type="plain">Hoe langer iemand gebruikmaakt van internet, hoe intensiever dat gebruik wordt. Internet vervult de laatste jaren meer en meer een sociale functie. Online daten is een toenemende en inmiddels steeds meer geaccepteerde activiteit. 

Verder steeg de afgelopen vijftien jaar het gebruik van online media hard. Dit schrijft onderzoeksbureau Synovate in het rapport Vijftien jaar internet: wat heeft het voor ons betekend? waarin 1.039 internetters werden bevraagd over hun online bezigheden.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/jubileumonderzoek-online-15-jaar-internet-091006124547-phpapp02-thumbnail-2?1254851194&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Hoe langer iemand gebruikmaakt van internet, hoe intensiever dat gebruik wordt. Internet vervult de laatste jaren meer en meer een sociale functie. Online daten is een toenemende en inmiddels steeds meer geaccepteerde activiteit. 

Verder steeg de afgelopen vijftien jaar het gebruik van online media hard. Dit schrijft onderzoeksbureau Synovate in het rapport Vijftien jaar internet: wat heeft het voor ons betekend? waarin 1.039 internetters werden bevraagd over hun online bezigheden.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/jubileumonderzoek-online-15-jaar-internet-091006124547-phpapp02-thumbnail-2?1254851194" width="120"/>
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Zie ook:
http://www.upstream.nl/comments.php?id=1142_0_1_0_C]]>
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Zie ook:
http://www.upstream.nl/comments.php?id=1142_0_1_0_C]]>
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Zie ook:
http://www.upstream.nl/comments.php?id=1142_0_1_0_C</media:description>
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Zie ook:
http://www.upstream.nl/comments.php?id=1142_0_1_0_C</media:text>
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Een onderzoek naar de basis van positieve word-of-mouth

Boris Nihom, SWOCC]]>
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Een onderzoek naar de basis van positieve word-of-mouth

Boris Nihom, SWOCC]]>
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Een onderzoek naar de basis van positieve word-of-mouth

Boris Nihom, SWOCC</media:description>
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Een onderzoek naar de basis van positieve word-of-mouth

Boris Nihom, SWOCC</media:text>
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      <title>Marketingfacts Lezersonderzoek 2009</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/rapportageonderzoekbezoekersmarketingfacts2009-rmi-090421042306-phpapp02-thumbnail-2?1240305845" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Marketingfacts Lezersonderzoek 2009]]>
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