Slideshows by User: marijeteerling http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: marijeteerling http://www.slideshare.net/ Tue, 21 Jul 2009 16:35:31 GMT SlideShare feed for Slideshows by User: marijeteerling Kanalen in Balans: Sturen van klanten naar het voorkeurskanaal http://www.slideshare.net/marijeteerling/kibapeldoorn25junionline
Presentatie gegeven bij de Gemeente Apeldoorn op 25 juni 2009.]]>
Presentatie gegeven bij de Gemeente Apeldoorn op 25 juni 2009.]]> Tue, 21 Jul 2009 16:35:31 GMT http://www.slideshare.net/marijeteerling/kibapeldoorn25junionline marijeteerling@slideshare.net(marijeteerling) Kanalen in Balans: Sturen van klanten naar het voorkeurskanaal marijeteerling Presentatie gegeven bij de Gemeente Apeldoorn op 25 juni 2009. <img src="http://cdn.slidesharecdn.com/kibapeldoorn25junionline-124819405465-phpapp01-thumbnail-2?1248194158" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentatie gegeven bij de Gemeente Apeldoorn op 25 juni 2009. Kanalen in Balans: Sturen van klanten naar het voorkeurskanaal
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]]> 137 0 http://cdn.slidesharecdn.com/kibapeldoorn25junionline-124819405465-phpapp01-thumbnail-2?1248194158 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Government Multichannel Marketing: How to seduce citizens to the web channels? http://www.slideshare.net/marijeteerling/government-multichannel-marketing-how-to-seduce-citizens-to-the-web-channels
Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be successful, not only knowledge on citizen multichannel behavior is required but also on the effects of MCM instruments. Questions such as how do citizens’ perceive the various instruments and to what extent are the instruments associated with each other rise up. Moreover, can instruments be used to target specific citizen segments? Based on qualitative depth interviews we formulate constructs to measure the citizens’ perceptions on the instruments. Subsequently, we answer our research questions based on a quantitative survey amongst almost 2,000 citizens. As a result, this research increases the knowledge on government MCM and as such the possibilities to influence citizen multichannel behavior.]]>
Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be successful, not only knowledge on citizen multichannel behavior is required but also on the effects of MCM instruments. Questions such as how do citizens’ perceive the various instruments and to what extent are the instruments associated with each other rise up. Moreover, can instruments be used to target specific citizen segments? Based on qualitative depth interviews we formulate constructs to measure the citizens’ perceptions on the instruments. Subsequently, we answer our research questions based on a quantitative survey amongst almost 2,000 citizens. As a result, this research increases the knowledge on government MCM and as such the possibilities to influence citizen multichannel behavior.]]> Wed, 20 May 2009 15:26:18 GMT http://www.slideshare.net/marijeteerling/government-multichannel-marketing-how-to-seduce-citizens-to-the-web-channels marijeteerling@slideshare.net(marijeteerling) Government Multichannel Marketing: How to seduce citizens to the web channels? marijeteerling Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be successful, not only knowledge on citizen multichannel behavior is required but also on the effects of MCM instruments. Questions such as how do citizens’ perceive the various instruments and to what extent are the instruments associated with each other rise up. Moreover, can instruments be used to target specific citizen segments? Based on qualitative depth interviews we formulate constructs to measure the citizens’ perceptions on the instruments. Subsequently, we answer our research questions based on a quantitative survey amongst almost 2,000 citizens. As a result, this research increases the knowledge on government MCM and as such the possibilities to influence citizen multichannel behavior. <img src="http://cdn.slidesharecdn.com/dmarijesdocumentsnovaylopendeprojectenkanaleninbalanspresentatiesengelstalighicsskibmultichannelmarketingteerling-090520102621-phpapp01-thumbnail-2?1242833204" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be successful, not only knowledge on citizen multichannel behavior is required but also on the effects of MCM instruments. Questions such as how do citizens’ perceive the various instruments and to what extent are the instruments associated with each other rise up. Moreover, can instruments be used to target specific citizen segments? Based on qualitative depth interviews we formulate constructs to measure the citizens’ perceptions on the instruments. Subsequently, we answer our research questions based on a quantitative survey amongst almost 2,000 citizens. As a result, this research increases the knowledge on government MCM and as such the possibilities to influence citizen multichannel behavior. Government Multichannel Marketing: How to seduce citizens to the web channels?
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]]> 308 0 http://cdn.slidesharecdn.com/dmarijesdocumentsnovaylopendeprojectenkanaleninbalanspresentatiesengelstalighicsskibmultichannelmarketingteerling-090520102621-phpapp01-thumbnail-2?1242833204 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Bundled Mobile Services: The Impact on Consumers’ Intention to Adopt http://www.slideshare.net/marijeteerling/bundled-mobile-services-the-impact-on-consumers-intention-to-adopt
Mobile services (m-services) are different from traditional services in that the use of these services takes place through a mobile device and as such can be used any time and any place. Even though consumers increasingly use their mobile phones, adoption of m-services is still lingering. In this study, we add to current knowledge on the consumer’s value and adoption of m-service bundles. We determine how m-service bundle compatibility, meaning the extent to which the m-service bundle fits together, affects consumers’ value and intention to use a m-service bundle. We show that m-service bundle compatibility enhances key relationships in the value-intention framework. The analyses reveal that not only does m-service bundle compatibility matter, but also that this varies for current adopters versus non-adopters of m-services. As a result, managers should focus on designing compatible m-service bundles in order to increase adoption amongst new customers.]]>
Mobile services (m-services) are different from traditional services in that the use of these services takes place through a mobile device and as such can be used any time and any place. Even though consumers increasingly use their mobile phones, adoption of m-services is still lingering. In this study, we add to current knowledge on the consumer’s value and adoption of m-service bundles. We determine how m-service bundle compatibility, meaning the extent to which the m-service bundle fits together, affects consumers’ value and intention to use a m-service bundle. We show that m-service bundle compatibility enhances key relationships in the value-intention framework. The analyses reveal that not only does m-service bundle compatibility matter, but also that this varies for current adopters versus non-adopters of m-services. As a result, managers should focus on designing compatible m-service bundles in order to increase adoption amongst new customers.]]> Wed, 20 May 2009 15:16:03 GMT http://www.slideshare.net/marijeteerling/bundled-mobile-services-the-impact-on-consumers-intention-to-adopt marijeteerling@slideshare.net(marijeteerling) Bundled Mobile Services: The Impact on Consumers’ Intention to Adopt marijeteerling Mobile services (m-services) are different from traditional services in that the use of these services takes place through a mobile device and as such can be used any time and any place. Even though consumers increasingly use their mobile phones, adoption of m-services is still lingering. In this study, we add to current knowledge on the consumer’s value and adoption of m-service bundles. We determine how m-service bundle compatibility, meaning the extent to which the m-service bundle fits together, affects consumers’ value and intention to use a m-service bundle. We show that m-service bundle compatibility enhances key relationships in the value-intention framework. The analyses reveal that not only does m-service bundle compatibility matter, but also that this varies for current adopters versus non-adopters of m-services. As a result, managers should focus on designing compatible m-service bundles in order to increase adoption amongst new customers. <img src="http://cdn.slidesharecdn.com/dmarijesdocumentsnovayafgerondeprojectenfruxsubtask2-1-2hiccshicssm-servicebundlesteerling-090520101614-phpapp01-thumbnail-2?1242832626" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mobile services (m-services) are different from traditional services in that the use of these services takes place through a mobile device and as such can be used any time and any place. Even though consumers increasingly use their mobile phones, adoption of m-services is still lingering. In this study, we add to current knowledge on the consumer’s value and adoption of m-service bundles. We determine how m-service bundle compatibility, meaning the extent to which the m-service bundle fits together, affects consumers’ value and intention to use a m-service bundle. We show that m-service bundle compatibility enhances key relationships in the value-intention framework. The analyses reveal that not only does m-service bundle compatibility matter, but also that this varies for current adopters versus non-adopters of m-services. As a result, managers should focus on designing compatible m-service bundles in order to increase adoption amongst new customers. Bundled Mobile Services: The Impact on Consumers’ Intention to Adopt
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]]> 747 0 http://cdn.slidesharecdn.com/dmarijesdocumentsnovayafgerondeprojectenfruxsubtask2-1-2hiccshicssm-servicebundlesteerling-090520101614-phpapp01-thumbnail-2?1242832626 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Cross-channel effect of informational websites http://www.slideshare.net/marijeteerling/crosschannel-effect-of-informational-websites
In my dissertation research I focused on determining the effectiveness of informational web sites on individual customer buying behavior. I show that this effectiveness, given the multichannel environment, is not necessarily positive and that customers have a lot to benefit from the information offered online.]]>
In my dissertation research I focused on determining the effectiveness of informational web sites on individual customer buying behavior. I show that this effectiveness, given the multichannel environment, is not necessarily positive and that customers have a lot to benefit from the information offered online.]]> Wed, 20 May 2009 15:10:00 GMT http://www.slideshare.net/marijeteerling/crosschannel-effect-of-informational-websites marijeteerling@slideshare.net(marijeteerling) Cross-channel effect of informational websites marijeteerling In my dissertation research I focused on determining the effectiveness of informational web sites on individual customer buying behavior. I show that this effectiveness, given the multichannel environment, is not necessarily positive and that customers have a lot to benefit from the information offered online. <img src="http://cdn.slidesharecdn.com/promotieonderzoek201106-090520101003-phpapp01-thumbnail-2?1242832791" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In my dissertation research I focused on determining the effectiveness of informational web sites on individual customer buying behavior. I show that this effectiveness, given the multichannel environment, is not necessarily positive and that customers have a lot to benefit from the information offered online. Cross-channel effect of informational websites
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