Slideshows by User: mariasipka

Slideshows by User: mariasipka http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: mariasipka http://www.slideshare.net/ Tue, 22 Sep 2009 20:27:10 GMT SlideShare feed for Slideshows by User: mariasipka Insights from 200 Social Networks on Monetization http://www.slideshare.net/mariasipka/insights-from-200-social-networks-on-monetization
Our team has spent the last 6 months interviewing 200 social networks on the topic of monetization, engagement and member acquisition. Key insights: • 95% are struggling to monetize • Traditional revenue sources are drying up • Performance based revenues are increasing • Sharp rise in revenue from virtual goods, gaming and integrated partnerships • Premium membership = premium content • Member acquisition is getting harder]]>
Our team has spent the last 6 months interviewing 200 social networks on the topic of monetization, engagement and member acquisition. Key insights: • 95% are struggling to monetize • Traditional revenue sources are drying up • Performance based revenues are increasing • Sharp rise in revenue from virtual goods, gaming and integrated partnerships • Premium membership = premium content • Member acquisition is getting harder]]> Tue, 22 Sep 2009 20:27:10 GMT http://www.slideshare.net/mariasipka/insights-from-200-social-networks-on-monetization mariasipka@slideshare.net(mariasipka) Insights from 200 Social Networks on Monetization mariasipka Our team has spent the last 6 months interviewing 200 social networks on the topic of monetization, engagement and member acquisition. Key insights: • 95% are struggling to monetize • Traditional revenue sources are drying up • Performance based revenues are increasing • Sharp rise in revenue from virtual goods, gaming and integrated partnerships • Premium membership = premium content • Member acquisition is getting harder <img src="http://cdn.slidesharecdn.com/socialnetworkinterviewinsightslinqia-090922152734-phpapp01-thumbnail-2?1254075085" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Our team has spent the last 6 months interviewing 200 social networks on the topic of monetization, engagement and member acquisition. Key insights: • 95% are struggling to monetize • Traditional revenue sources are drying up • Performance based revenues are increasing • Sharp rise in revenue from virtual goods, gaming and integrated partnerships • Premium membership = premium content • Member acquisition is getting harder Insights from 200 Social Networks on Monetization

View more presentations from Maria Sipka.

]]> 1546 0 http://cdn.slidesharecdn.com/socialnetworkinterviewinsightslinqia-090922152734-phpapp01-thumbnail-2?1254075085 presentation http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

Value Of Communities by Maria Sipka http://www.slideshare.net/mariasipka/value-of-communities-by-maria-sipka
How businesses leverage community tools to better connect with their key stakeholders.]]>
How businesses leverage community tools to better connect with their key stakeholders.]]> Sun, 06 Sep 2009 20:16:15 GMT http://www.slideshare.net/mariasipka/value-of-communities-by-maria-sipka mariasipka@slideshare.net(mariasipka) Value Of Communities by Maria Sipka mariasipka How businesses leverage community tools to better connect with their key stakeholders. <img src="http://cdn.slidesharecdn.com/valueofcommunitiesmariasipkapac-090906151625-phpapp01-thumbnail-2?1252268198" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How businesses leverage community tools to better connect with their key stakeholders. Value Of Communities by Maria Sipka

View more documents from Maria Sipka.

]]> 366 0 http://cdn.slidesharecdn.com/valueofcommunitiesmariasipkapac-090906151625-phpapp01-thumbnail-2?1252268198 presentation http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

Collaborative Communities by Maria Sipka http://www.slideshare.net/mariasipka/collaborative-communities-by-maria-sipka
Today, you cannot afford to turn a blind eye to the power of online communities and groups. The fact is, there are 80 million communities and groups online. Most of them existing within 2,000+ Social Networks. 250 million people are registered and active in at least one online community or group. Whilst the majority of online communities and groups have been created by individual users on Facebook, Ning, MySpace, XING, LinkedIN and Bebo, companies and brands are also playing and positioning themselves in this powerful social media channel. P&G have built over 2,000 communities over the past 7 years whilst Nestle has only a handful. Maria has been building off-line communities since 1992 and online communities over the past 5 years. As the former Director of Community Building at XING and now founder and CEO of [www.linqia.com] and [www.themoderatorcommunity.com], Maria will share with you the 6 essential ingredients for launching and maintaining vibrant, active and profitable online communities and groups. Her speciality and focus is on monetization and identifying value drivers to ensure the end users experience is a positive one.]]>
Today, you cannot afford to turn a blind eye to the power of online communities and groups. The fact is, there are 80 million communities and groups online. Most of them existing within 2,000+ Social Networks. 250 million people are registered and active in at least one online community or group. Whilst the majority of online communities and groups have been created by individual users on Facebook, Ning, MySpace, XING, LinkedIN and Bebo, companies and brands are also playing and positioning themselves in this powerful social media channel. P&G have built over 2,000 communities over the past 7 years whilst Nestle has only a handful. Maria has been building off-line communities since 1992 and online communities over the past 5 years. As the former Director of Community Building at XING and now founder and CEO of [www.linqia.com] and [www.themoderatorcommunity.com], Maria will share with you the 6 essential ingredients for launching and maintaining vibrant, active and profitable online communities and groups. Her speciality and focus is on monetization and identifying value drivers to ensure the end users experience is a positive one.]]> Sun, 03 May 2009 15:05:03 GMT http://www.slideshare.net/mariasipka/collaborative-communities-by-maria-sipka mariasipka@slideshare.net(mariasipka) Collaborative Communities by Maria Sipka mariasipka Today, you cannot afford to turn a blind eye to the power of online communities and groups. The fact is, there are 80 million communities and groups online. Most of them existing within 2,000+ Social Networks. 250 million people are registered and active in at least one online community or group. Whilst the majority of online communities and groups have been created by individual users on Facebook, Ning, MySpace, XING, LinkedIN and Bebo, companies and brands are also playing and positioning themselves in this powerful social media channel. P&G have built over 2,000 communities over the past 7 years whilst Nestle has only a handful. Maria has been building off-line communities since 1992 and online communities over the past 5 years. As the former Director of Community Building at XING and now founder and CEO of [www.linqia.com] and [www.themoderatorcommunity.com], Maria will share with you the 6 essential ingredients for launching and maintaining vibrant, active and profitable online communities and groups. Her speciality and focus is on monetization and identifying value drivers to ensure the end users experience is a positive one. <img src="http://cdn.slidesharecdn.com/collaborativecommunitiesmariasipkalinqianext09-090503100522-phpapp01-thumbnail-2?1241363155" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Today, you cannot afford to turn a blind eye to the power of online communities and groups. The fact is, there are 80 million communities and groups online. Most of them existing within 2,000+ Social Networks. 250 million people are registered and active in at least one online community or group. Whilst the majority of online communities and groups have been created by individual users on Facebook, Ning, MySpace, XING, LinkedIN and Bebo, companies and brands are also playing and positioning themselves in this powerful social media channel. P&G have built over 2,000 communities over the past 7 years whilst Nestle has only a handful. Maria has been building off-line communities since 1992 and online communities over the past 5 years. As the former Director of Community Building at XING and now founder and CEO of [www.linqia.com] and [www.themoderatorcommunity.com], Maria will share with you the 6 essential ingredients for launching and maintaining vibrant, active and profitable online communities and groups. Her speciality and focus is on monetization and identifying value drivers to ensure the end users experience is a positive one. Collaborative Communities by Maria Sipka

View more presentations from Maria Sipka.

]]> 1232 0 http://cdn.slidesharecdn.com/collaborativecommunitiesmariasipkalinqianext09-090503100522-phpapp01-thumbnail-2?1241363155 presentation http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

Pharmaceutical Social Media Case Studies http://www.slideshare.net/mariasipka/pharmaceutical-social-media-case-studies
Corporations and global brands have found adopting social media a challenge. Most have turned a blind eye often siting the excuse ’there’s too much regulation around our industry to get involved’. This presentation covers 3 pharmaceutical brands who have jumped in the deep end and done it. The results are surprising and deeply insightful on what happened and what were the results.]]>
Corporations and global brands have found adopting social media a challenge. Most have turned a blind eye often siting the excuse ’there’s too much regulation around our industry to get involved’. This presentation covers 3 pharmaceutical brands who have jumped in the deep end and done it. The results are surprising and deeply insightful on what happened and what were the results.]]> Wed, 15 Apr 2009 11:42:23 GMT http://www.slideshare.net/mariasipka/pharmaceutical-social-media-case-studies mariasipka@slideshare.net(mariasipka) Pharmaceutical Social Media Case Studies mariasipka Corporations and global brands have found adopting social media a challenge. Most have turned a blind eye often siting the excuse ’there’s too much regulation around our industry to get involved’. This presentation covers 3 pharmaceutical brands who have jumped in the deep end and done it. The results are surprising and deeply insightful on what happened and what were the results. <img src="http://cdn.slidesharecdn.com/labelpharmacasestudies-090415064228-phpapp02-thumbnail-2?1239795761" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Corporations and global brands have found adopting social media a challenge. Most have turned a blind eye often siting the excuse ’there’s too much regulation around our industry to get involved’. This presentation covers 3 pharmaceutical brands who have jumped in the deep end and done it. The results are surprising and deeply insightful on what happened and what were the results. Pharmaceutical Social Media Case Studies

View more documents from Maria Sipka.

]]> 2741 0 http://cdn.slidesharecdn.com/labelpharmacasestudies-090415064228-phpapp02-thumbnail-2?1239795761 presentation http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

| Get your SlideShare Playlist

]]>

| Get your SlideShare Playlist

]]>

| Get your Presentation Pack

]]>

| Get your Presentation Pack

]]>

Get your own Widget

]]> http://cdn.slidesharecdn.com/profile-photo-mariasipka?1251544491 Linqia drives social media marketing results by connecting businesses and their brands deep into the conversations of online communities and groups through our automated marketplace. www.linqia.com http://cdn.slidesharecdn.com/socialnetworkinterviewinsightslinqia-090922152734-phpapp01-thumbnail?1254075085 mariasipka/insights-from-200-social-networks-on-monetization Insights from 200 Soci... http://cdn.slidesharecdn.com/valueofcommunitiesmariasipkapac-090906151625-phpapp01-thumbnail?1252268198 mariasipka/value-of-communities-by-maria-sipka Value Of Communities b... http://cdn.slidesharecdn.com/collaborativecommunitiesmariasipkalinqianext09-090503100522-phpapp01-thumbnail?1241363155 mariasipka/collaborative-communities-by-maria-sipka Collaborative Communit...