Slideshows by User: lldoolj2 http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: lldoolj2 http://www.slideshare.net/ Wed, 28 Oct 2009 17:25:27 GMT SlideShare feed for Slideshows by User: lldoolj2 Man(agement) vs. Wild: The Call of the Free-Range Customer http://www.slideshare.net/lldoolj2/management-vs-wild-the-call-of-the-freerange-customer
Presentation developed prior to eMetrics DC - outlines the current challenges of social media metrics and highlights some tools in BETA and resources for continued discussion. Though this slidedeck wasn’t presented at eMetrics, it was developed in preparation for the "Man(agement) vs. Wild" panel discussion. Your feedback is welcome!]]>
Presentation developed prior to eMetrics DC - outlines the current challenges of social media metrics and highlights some tools in BETA and resources for continued discussion. Though this slidedeck wasn’t presented at eMetrics, it was developed in preparation for the "Man(agement) vs. Wild" panel discussion. Your feedback is welcome!]]> Wed, 28 Oct 2009 17:25:27 GMT http://www.slideshare.net/lldoolj2/management-vs-wild-the-call-of-the-freerange-customer lldoolj2@slideshare.net(lldoolj2) Man(agement) vs. Wild: The Call of the Free-Range Customer lldoolj2 Presentation developed prior to eMetrics DC - outlines the current challenges of social media metrics and highlights some tools in BETA and resources for continued discussion. Though this slidedeck wasn&rsquo;t presented at eMetrics, it was developed in preparation for the &quot;Man(agement) vs. Wild&quot; panel discussion. Your feedback is welcome! <img src="http://cdn.slidesharecdn.com/emetrics-dc-2009-lauraleedooley-091028123035-phpapp01-thumbnail-2?1256752353" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation developed prior to eMetrics DC - outlines the current challenges of social media metrics and highlights some tools in BETA and resources for continued discussion. Though this slidedeck wasn&rsquo;t presented at eMetrics, it was developed in preparation for the &quot;Man(agement) vs. Wild&quot; panel discussion. Your feedback is welcome! Man(agement) vs. Wild: The Call of the Free-Range Customer
View more presentations from LauraLee Dooley.
]]> 187 0 http://cdn.slidesharecdn.com/emetrics-dc-2009-lauraleedooley-091028123035-phpapp01-thumbnail-2?1256752353 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Media: How To &amp; Best Practices - Pt1 http://www.slideshare.net/lldoolj2/social-media-how-to-best-practices-pt1
An in-house presentation on social media - beginning with looking at organizational and personal branding then moving into the basics of setting up a listening post.]]>
An in-house presentation on social media - beginning with looking at organizational and personal branding then moving into the basics of setting up a listening post.]]> Thu, 23 Jul 2009 13:28:53 GMT http://www.slideshare.net/lldoolj2/social-media-how-to-best-practices-pt1 lldoolj2@slideshare.net(lldoolj2) Social Media: How To &amp; Best Practices - Pt1 lldoolj2 An in-house presentation on social media - beginning with looking at organizational and personal branding then moving into the basics of setting up a listening post. <img src="http://cdn.slidesharecdn.com/lauraleedooleysocialmediahowtobestpractices-pt1-090723082859-phpapp02-thumbnail-2?1248366071" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An in-house presentation on social media - beginning with looking at organizational and personal branding then moving into the basics of setting up a listening post. Social Media: How To & Best Practices - Pt1
View more presentations from LauraLee Dooley.
]]> 281 0 http://cdn.slidesharecdn.com/lauraleedooleysocialmediahowtobestpractices-pt1-090723082859-phpapp02-thumbnail-2?1248366071 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted WRI Social Media Update 090701 http://www.slideshare.net/lldoolj2/wri-social-media-update-090701
A short presentation updating WRI staff with information on social media strategy and current metrics.]]>
A short presentation updating WRI staff with information on social media strategy and current metrics.]]> Wed, 15 Jul 2009 19:24:29 GMT http://www.slideshare.net/lldoolj2/wri-social-media-update-090701 lldoolj2@slideshare.net(lldoolj2) WRI Social Media Update 090701 lldoolj2 A short presentation updating WRI staff with information on social media strategy and current metrics. <img src="http://cdn.slidesharecdn.com/wrisocialmediaupdate090701-090715142431-phpapp02-thumbnail-2?1247685963" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A short presentation updating WRI staff with information on social media strategy and current metrics. WRI Social Media Update 090701
View more presentations from LauraLee Dooley.
]]> 222 0 http://cdn.slidesharecdn.com/wrisocialmediaupdate090701-090715142431-phpapp02-thumbnail-2?1247685963 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Media: Listening &amp; Creating Buzz http://www.slideshare.net/lldoolj2/social-media-listening-creating-buzz
How to set up a listening post and crate buzz using basic listening tools.]]>
How to set up a listening post and crate buzz using basic listening tools.]]> Mon, 15 Jun 2009 11:47:42 GMT http://www.slideshare.net/lldoolj2/social-media-listening-creating-buzz lldoolj2@slideshare.net(lldoolj2) Social Media: Listening &amp; Creating Buzz lldoolj2 How to set up a listening post and crate buzz using basic listening tools. <img src="http://cdn.slidesharecdn.com/webinar02-socialmediainageofobama-listening2-ss-090615064757-phpapp02-thumbnail-2?1245066590" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How to set up a listening post and crate buzz using basic listening tools. Social Media: Listening & Creating Buzz
View more presentations from LauraLee Dooley.
]]> 557 1 http://cdn.slidesharecdn.com/webinar02-socialmediainageofobama-listening2-ss-090615064757-phpapp02-thumbnail-2?1245066590 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Media Metrics: Free tools to help you measure your success http://www.slideshare.net/lldoolj2/social-media-metrics-free-tools-to-help-you-measure-your-success
An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website.]]>
An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website.]]> Sat, 06 Jun 2009 00:00:55 GMT http://www.slideshare.net/lldoolj2/social-media-metrics-free-tools-to-help-you-measure-your-success lldoolj2@slideshare.net(lldoolj2) Social Media Metrics: Free tools to help you measure your success lldoolj2 An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website. <img src="http://cdn.slidesharecdn.com/lauraleedooleysocialmediametrics-090605190100-phpapp02-thumbnail-2?1246450559" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website. Social Media Metrics: Free tools to help you measure your success
View more presentations from LauraLee Dooley.
]]> 1409 0 http://cdn.slidesharecdn.com/lauraleedooleysocialmediametrics-090605190100-phpapp02-thumbnail-2?1246450559 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Basic Web Analytics: Time on Site and Bounce Rate http://www.slideshare.net/lldoolj2/basic-web-analytics-time-on-site-and-bounce-rate
What is the value of measuring time on site? What is the difference between bounce rate and exit rate? Why should I care? What should I do about it? Building on work by Avinash Kaushik, Dooley presents an overview of these important metrics.]]>
What is the value of measuring time on site? What is the difference between bounce rate and exit rate? Why should I care? What should I do about it? Building on work by Avinash Kaushik, Dooley presents an overview of these important metrics.]]> Fri, 29 May 2009 18:00:28 GMT http://www.slideshare.net/lldoolj2/basic-web-analytics-time-on-site-and-bounce-rate lldoolj2@slideshare.net(lldoolj2) Basic Web Analytics: Time on Site and Bounce Rate lldoolj2 What is the value of measuring time on site? What is the difference between bounce rate and exit rate? Why should I care? What should I do about it? Building on work by Avinash Kaushik, Dooley presents an overview of these important metrics. <img src="http://cdn.slidesharecdn.com/lauraleedooleygoogleanalyticsbouncerate-090529130058-phpapp02-thumbnail-2?1244468691" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> What is the value of measuring time on site? What is the difference between bounce rate and exit rate? Why should I care? What should I do about it? Building on work by Avinash Kaushik, Dooley presents an overview of these important metrics. Basic Web Analytics: Time on Site and Bounce Rate
View more presentations from LauraLee Dooley.
]]> 964 0 http://cdn.slidesharecdn.com/lauraleedooleygoogleanalyticsbouncerate-090529130058-phpapp02-thumbnail-2?1244468691 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Basic Web + Social Media Metrics: Non eCommerce Sites http://www.slideshare.net/lldoolj2/basic-web-social-media-metrics-overview
Some of the strategic thinking that goes into deciding what metrics to gather and why. With the understanding that "you can’t manage what you can’t measure" Dooley takes the viewpoint that metrics are much more than page views and visitors.]]>
Some of the strategic thinking that goes into deciding what metrics to gather and why. With the understanding that "you can’t manage what you can’t measure" Dooley takes the viewpoint that metrics are much more than page views and visitors.]]> Fri, 29 May 2009 17:45:11 GMT http://www.slideshare.net/lldoolj2/basic-web-social-media-metrics-overview lldoolj2@slideshare.net(lldoolj2) Basic Web + Social Media Metrics: Non eCommerce Sites lldoolj2 Some of the strategic thinking that goes into deciding what metrics to gather and why. With the understanding that &quot;you can&rsquo;t manage what you can&rsquo;t measure&quot; Dooley takes the viewpoint that metrics are much more than page views and visitors. <img src="http://cdn.slidesharecdn.com/lauraleedooleygoogleanalyticsoverview-090529124521-phpapp02-thumbnail-2?1246449264" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Some of the strategic thinking that goes into deciding what metrics to gather and why. With the understanding that &quot;you can&rsquo;t manage what you can&rsquo;t measure&quot; Dooley takes the viewpoint that metrics are much more than page views and visitors. Basic Web + Social Media Metrics: Non eCommerce Sites
View more presentations from LauraLee Dooley.
]]> 836 0 http://cdn.slidesharecdn.com/lauraleedooleygoogleanalyticsoverview-090529124521-phpapp02-thumbnail-2?1246449264 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted eMetrics: Twitter, Tweets &amp; Tweeple: What are we measuring, anyway? http://www.slideshare.net/lldoolj2/emetrics-twitter-tweets-tweeple-what-exactly-are-we-measuring
Presentation given at eMetrics Marketing Optimization Summit - San Jose, CA, May 6, 2009.]]>
Presentation given at eMetrics Marketing Optimization Summit - San Jose, CA, May 6, 2009.]]> Thu, 07 May 2009 02:23:31 GMT http://www.slideshare.net/lldoolj2/emetrics-twitter-tweets-tweeple-what-exactly-are-we-measuring lldoolj2@slideshare.net(lldoolj2) eMetrics: Twitter, Tweets &amp; Tweeple: What are we measuring, anyway? lldoolj2 Presentation given at eMetrics Marketing Optimization Summit - San Jose, CA, May 6, 2009. <img src="http://cdn.slidesharecdn.com/lauraleedooleytwitteremetricssanjose-090506212336-phpapp02-thumbnail-2?1241663652" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Presentation given at eMetrics Marketing Optimization Summit - San Jose, CA, May 6, 2009. eMetrics: Twitter, Tweets & Tweeple: What are we measuring, anyway?
View more presentations from LauraLee Dooley.
]]> 666 1 http://cdn.slidesharecdn.com/lauraleedooleytwitteremetricssanjose-090506212336-phpapp02-thumbnail-2?1241663652 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Goverment 2.0: Social Media in the Age of Obama - Measuring Your Success http://www.slideshare.net/lldoolj2/goverment-20-social-media-in-the-age-of-obama-measuring-your-success
Tools and tips about how to measure your return on investment (ROI) and know if your social media campaign is working.]]>
Tools and tips about how to measure your return on investment (ROI) and know if your social media campaign is working.]]> Fri, 20 Feb 2009 20:45:08 GMT http://www.slideshare.net/lldoolj2/goverment-20-social-media-in-the-age-of-obama-measuring-your-success lldoolj2@slideshare.net(lldoolj2) Goverment 2.0: Social Media in the Age of Obama - Measuring Your Success lldoolj2 Tools and tips about how to measure your return on investment (ROI) and know if your social media campaign is working. <img src="http://cdn.slidesharecdn.com/measuringdraft-090220144509-phpapp01-thumbnail-2?1235872631" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Tools and tips about how to measure your return on investment (ROI) and know if your social media campaign is working. Goverment 2.0: Social Media in the Age of Obama - Measuring Your Success
View more presentations from LauraLee Dooley.
]]> 607 0 http://cdn.slidesharecdn.com/measuringdraft-090220144509-phpapp01-thumbnail-2?1235872631 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Government 2.0: Social Media in the Age of Obama: Creating Buzz &amp; Listening http://www.slideshare.net/lldoolj2/government-20-social-media-in-age-of-obama-listening
Before you jump into social media, you need to change the way you view the online space. The first step is to listen to the conversation. Only through listening can you become an active participant. An introduction to listening and generating buzz.]]>
Before you jump into social media, you need to change the way you view the online space. The first step is to listen to the conversation. Only through listening can you become an active participant. An introduction to listening and generating buzz.]]> Thu, 12 Feb 2009 20:58:07 GMT http://www.slideshare.net/lldoolj2/government-20-social-media-in-age-of-obama-listening lldoolj2@slideshare.net(lldoolj2) Government 2.0: Social Media in the Age of Obama: Creating Buzz &amp; Listening lldoolj2 Before you jump into social media, you need to change the way you view the online space. The first step is to listen to the conversation. Only through listening can you become an active participant. An introduction to listening and generating buzz. <img src="http://cdn.slidesharecdn.com/socialmediainageofobamalistening-1234472161820072-2-thumbnail-2?1235151581" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Before you jump into social media, you need to change the way you view the online space. The first step is to listen to the conversation. Only through listening can you become an active participant. An introduction to listening and generating buzz. Government 2.0: Social Media in the Age of Obama: Creating Buzz & Listening
View more presentations from LauraLee Dooley.
]]> 563 0 http://cdn.slidesharecdn.com/socialmediainageofobamalistening-1234472161820072-2-thumbnail-2?1235151581 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Government 2.0: Social Media in the Age of Obama http://www.slideshare.net/lldoolj2/government-20-social-media-in-the-age-of-obama
The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.]]>
The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.]]> Tue, 10 Feb 2009 02:08:17 GMT http://www.slideshare.net/lldoolj2/government-20-social-media-in-the-age-of-obama lldoolj2@slideshare.net(lldoolj2) Government 2.0: Social Media in the Age of Obama lldoolj2 The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that &quot;We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration.&quot; This PPT provides a basic overview of social media aimed at government employees. <img src="http://cdn.slidesharecdn.com/lauraleedooleygovernment20-1234231697964751-3-thumbnail-2?1234466931" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that &quot;We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration.&quot; This PPT provides a basic overview of social media aimed at government employees. Government 2.0: Social Media in the Age of Obama
View more presentations from LauraLee Dooley.
]]> 1098 0 http://cdn.slidesharecdn.com/lauraleedooleygovernment20-1234231697964751-3-thumbnail-2?1234466931 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Overview of Obama and Social Media http://www.slideshare.net/lldoolj2/overview-of-obama-and-social-media
A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election.]]>
A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election.]]> Sun, 01 Feb 2009 00:42:20 GMT http://www.slideshare.net/lldoolj2/overview-of-obama-and-social-media lldoolj2@slideshare.net(lldoolj2) Overview of Obama and Social Media lldoolj2 A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election. <img src="http://cdn.slidesharecdn.com/lauraleedooleylessonslearnedfromobama-1233448571680772-2-thumbnail-2?1238546593" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election. Overview of Obama and Social Media
View more presentations from LauraLee Dooley.
]]> 615 0 http://cdn.slidesharecdn.com/lauraleedooleylessonslearnedfromobama-1233448571680772-2-thumbnail-2?1238546593 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Building Community With Twitter http://www.slideshare.net/lldoolj2/building-community-with-twitter-090126-presentation
Introduction to twitter, it’s value and how to use it to build online community. Presentation to World Resources Institute staff, January 26, 2008.]]>
Introduction to twitter, it’s value and how to use it to build online community. Presentation to World Resources Institute staff, January 26, 2008.]]> Mon, 26 Jan 2009 19:29:33 GMT http://www.slideshare.net/lldoolj2/building-community-with-twitter-090126-presentation lldoolj2@slideshare.net(lldoolj2) Building Community With Twitter lldoolj2 Introduction to twitter, it&rsquo;s value and how to use it to build online community. Presentation to World Resources Institute staff, January 26, 2008. <img src="http://cdn.slidesharecdn.com/lauraleedooleybuildingcommunitywithtwitter090126-1232998037645279-3-thumbnail-2?1232998668" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Introduction to twitter, it&rsquo;s value and how to use it to build online community. Presentation to World Resources Institute staff, January 26, 2008. Building Community With Twitter
View more presentations from LauraLee Dooley.
]]> 775 1 http://cdn.slidesharecdn.com/lauraleedooleybuildingcommunitywithtwitter090126-1232998037645279-3-thumbnail-2?1232998668 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Why Twitter Matters http://www.slideshare.net/lldoolj2/why-twitter-matters-presentation
eMetrics DC 2008 presentation highlights the value of using twitter to listen, share, and measure your online relationships.]]>
eMetrics DC 2008 presentation highlights the value of using twitter to listen, share, and measure your online relationships.]]> Tue, 07 Oct 2008 10:25:43 GMT http://www.slideshare.net/lldoolj2/why-twitter-matters-presentation lldoolj2@slideshare.net(lldoolj2) Why Twitter Matters lldoolj2 eMetrics DC 2008 presentation highlights the value of using twitter to listen, share, and measure your online relationships. <img src="http://cdn.slidesharecdn.com/lauraleedooleywhytwittermatters081021-1223382145207466-8-thumbnail-2?1244468509" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> eMetrics DC 2008 presentation highlights the value of using twitter to listen, share, and measure your online relationships. Why Twitter Matters
View more presentations from LauraLee Dooley.
]]> 4845 8 http://cdn.slidesharecdn.com/lauraleedooleywhytwittermatters081021-1223382145207466-8-thumbnail-2?1244468509 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted
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]]> http://cdn.slidesharecdn.com/profile-photo-lldoolj2?1232665622 I am an Internet Strategist, Online Marketer and Web Analytics point person at World Resources Institute (WRI) at www.wri.org. www.wri.org http://cdn.slidesharecdn.com/emetrics-dc-2009-lauraleedooley-091028123035-phpapp01-thumbnail?1256752353 lldoolj2/management-vs-wild-the-call-of-the-freerange-customer Man(agement) vs. Wild:... http://cdn.slidesharecdn.com/lauraleedooleysocialmediahowtobestpractices-pt1-090723082859-phpapp02-thumbnail?1248366071 lldoolj2/social-media-how-to-best-practices-pt1 Social Media: How To &... http://cdn.slidesharecdn.com/wrisocialmediaupdate090701-090715142431-phpapp02-thumbnail?1247685963 lldoolj2/wri-social-media-update-090701 WRI Social Media Updat...