Slideshows by User: kffbos

Slideshows by User: kffbos http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: kffbos http://www.slideshare.net/ Wed, 09 Dec 2009 00:03:24 GMT SlideShare feed for Slideshows by User: kffbos B2B Social Media Marketing Techniques: Measuring the Impact from Creation to Closed Deal http://www.slideshare.net/kffbos/b2b-social-media-marketing-techniques-measuring-the-impact-from-creation-to-closed-deal
Social media is all the rage for companies, but the concept gets clouded by the tools. This intensive will share the special considerations of B2B companies when venturing into social media marketing. The three popular platforms will be discussed along with B2B best practices. Taking real-life examples, you will learn to set up benchmarks and measurement techniques to track the overall impact of your social media program from creation through a closed deal. Uncover the effects social media has on web analysis, lead generation, SEO and more. You will also take a look at the benefits of adding an online community to your mix by examining how Facebook Connect and Facebook’s Open Stream can attract prospects from the public social networks back to your website. The intensive will end with a “Social Media Makeover” for a lucky attendee. During this portion, the speakers will guide the audience through one company’s social media efforts: determine where their community is online, what social media activities they should participate in, and how they can measure the impact using the tools they have for CRM and web analytics.]]>
Social media is all the rage for companies, but the concept gets clouded by the tools. This intensive will share the special considerations of B2B companies when venturing into social media marketing. The three popular platforms will be discussed along with B2B best practices. Taking real-life examples, you will learn to set up benchmarks and measurement techniques to track the overall impact of your social media program from creation through a closed deal. Uncover the effects social media has on web analysis, lead generation, SEO and more. You will also take a look at the benefits of adding an online community to your mix by examining how Facebook Connect and Facebook’s Open Stream can attract prospects from the public social networks back to your website. The intensive will end with a “Social Media Makeover” for a lucky attendee. During this portion, the speakers will guide the audience through one company’s social media efforts: determine where their community is online, what social media activities they should participate in, and how they can measure the impact using the tools they have for CRM and web analytics.]]> Wed, 09 Dec 2009 00:03:24 GMT http://www.slideshare.net/kffbos/b2b-social-media-marketing-techniques-measuring-the-impact-from-creation-to-closed-deal kffbos@slideshare.net(kffbos) B2B Social Media Marketing Techniques: Measuring the Impact from Creation to Closed Deal kffbos Social media is all the rage for companies, but the concept gets clouded by the tools. This intensive will share the special considerations of B2B companies when venturing into social media marketing. The three popular platforms will be discussed along with B2B best practices. Taking real-life examples, you will learn to set up benchmarks and measurement techniques to track the overall impact of your social media program from creation through a closed deal. Uncover the effects social media has on web analysis, lead generation, SEO and more. You will also take a look at the benefits of adding an online community to your mix by examining how Facebook Connect and Facebook’s Open Stream can attract prospects from the public social networks back to your website. The intensive will end with a “Social Media Makeover” for a lucky attendee. During this portion, the speakers will guide the audience through one company’s social media efforts: determine where their community is online, what social media activities they should participate in, and how they can measure the impact using the tools they have for CRM and web analytics. <img src="http://cdn.slidesharecdn.com/ncdm2009kyleflahertyaaronstroutsocialmedia-091208180356-phpapp02-thumbnail-2?1260317381" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Social media is all the rage for companies, but the concept gets clouded by the tools. This intensive will share the special considerations of B2B companies when venturing into social media marketing. The three popular platforms will be discussed along with B2B best practices. Taking real-life examples, you will learn to set up benchmarks and measurement techniques to track the overall impact of your social media program from creation through a closed deal. Uncover the effects social media has on web analysis, lead generation, SEO and more. You will also take a look at the benefits of adding an online community to your mix by examining how Facebook Connect and Facebook’s Open Stream can attract prospects from the public social networks back to your website. The intensive will end with a “Social Media Makeover” for a lucky attendee. During this portion, the speakers will guide the audience through one company’s social media efforts: determine where their community is online, what social media activities they should participate in, and how they can measure the impact using the tools they have for CRM and web analytics. B2B Social Media Marketing Techniques: Measuring the Impact from Creation to Closed Deal

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Twitter for B2B Marketing & Lead Generation http://www.slideshare.net/kffbos/SMB
Slides from my presentation on 3/4/09 to Social Media Breakfast Austin (#SMBAustin). There is a recorded version on my website at www.engageinpr.com.]]>
Slides from my presentation on 3/4/09 to Social Media Breakfast Austin (#SMBAustin). There is a recorded version on my website at www.engageinpr.com.]]> Tue, 10 Mar 2009 20:54:37 GMT http://www.slideshare.net/kffbos/SMB kffbos@slideshare.net(kffbos) Twitter for B2B Marketing & Lead Generation kffbos Slides from my presentation on 3/4/09 to Social Media Breakfast Austin (#SMBAustin). There is a recorded version on my website at www.engageinpr.com. <img src="http://cdn.slidesharecdn.com/SMB-123671841328-phpapp01-thumbnail-2?1236718560" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Slides from my presentation on 3/4/09 to Social Media Breakfast Austin (#SMBAustin). There is a recorded version on my website at www.engageinpr.com. Twitter for B2B Marketing & Lead Generation

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Reduce Time To Test http://www.slideshare.net/kffbos/reduce-time-to-test
This BreakingPoint report looks at seven steps that can help reduce time-to-test, lower overall testing costs, speed product development and provide a more superior product, not to mention make you look like a hero at schedule time.]]>
This BreakingPoint report looks at seven steps that can help reduce time-to-test, lower overall testing costs, speed product development and provide a more superior product, not to mention make you look like a hero at schedule time.]]> Tue, 17 Feb 2009 20:57:10 GMT http://www.slideshare.net/kffbos/reduce-time-to-test kffbos@slideshare.net(kffbos) Reduce Time To Test kffbos This BreakingPoint report looks at seven steps that can help reduce time-to-test, lower overall testing costs, speed product development and provide a more superior product, not to mention make you look like a hero at schedule time. <img src="http://cdn.slidesharecdn.com/reduce-timetotest-1234904179353858-1-thumbnail-2?1234904276" alt ="" style="border:1px solid #C3E6D8;float:right;" /> This BreakingPoint report looks at seven steps that can help reduce time-to-test, lower overall testing costs, speed product development and provide a more superior product, not to mention make you look like a hero at schedule time. Reduce Time To Test

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Breaking Point Elite Data Sheet http://www.slideshare.net/kffbos/breaking-point-elite-data-sheet
Accelerate Product Development and Reduce Costs Network equipment testing industry’s fastest, most accurate, responsive and easy-to-use application, performance and security testing product BreakingPoint Elite powers accelerated product development with comprehensive Layer 2-7 testing for network equipment and application servers in a high-performance and easy-to-use product. Unlike legacy testing tools that are designed for HTTP-only test environments and struggle to generate realistic Layer 4-7 traffic, BreakingPoint provides authentic application traffic blended with live security attacks at speeds of up to 40 Gigabits per second. BreakingPoint Elite provides unprecedented realism, session performance, throughput and ease-of-use features including: 15 million concurrent TCP sessions and 1.5 million TCP sessions per second 40 Gigabits per second of Layer 4-7 traffic in a 3-slot chassis 80 Gigabits per second Layer 2-3 traffic in a 3-slot chassis Scales easily with multiple BreakingPoint Elite’s to provide an unlimited amount of Layer 2-7 traffic while retaining a single interface, test configuration and reportingAbility to mix 1 GigE and 10 GigE interfaces, and scale to support large testing environmentsAn intuitive management interface, multi-user capabilities, integrated Layer 2-7 reporting and extensive automationMore than 70 application protocols that can be blended with more than 3,700 security attacks, an API for integrating proprietary application traffic and complete Microsoft^® Tuesday coverage]]>
Accelerate Product Development and Reduce Costs Network equipment testing industry’s fastest, most accurate, responsive and easy-to-use application, performance and security testing product BreakingPoint Elite powers accelerated product development with comprehensive Layer 2-7 testing for network equipment and application servers in a high-performance and easy-to-use product. Unlike legacy testing tools that are designed for HTTP-only test environments and struggle to generate realistic Layer 4-7 traffic, BreakingPoint provides authentic application traffic blended with live security attacks at speeds of up to 40 Gigabits per second. BreakingPoint Elite provides unprecedented realism, session performance, throughput and ease-of-use features including: 15 million concurrent TCP sessions and 1.5 million TCP sessions per second 40 Gigabits per second of Layer 4-7 traffic in a 3-slot chassis 80 Gigabits per second Layer 2-3 traffic in a 3-slot chassis Scales easily with multiple BreakingPoint Elite’s to provide an unlimited amount of Layer 2-7 traffic while retaining a single interface, test configuration and reportingAbility to mix 1 GigE and 10 GigE interfaces, and scale to support large testing environmentsAn intuitive management interface, multi-user capabilities, integrated Layer 2-7 reporting and extensive automationMore than 70 application protocols that can be blended with more than 3,700 security attacks, an API for integrating proprietary application traffic and complete Microsoft^® Tuesday coverage]]> Tue, 17 Feb 2009 20:52:52 GMT http://www.slideshare.net/kffbos/breaking-point-elite-data-sheet kffbos@slideshare.net(kffbos) Breaking Point Elite Data Sheet kffbos Accelerate Product Development and Reduce Costs Network equipment testing industry’s fastest, most accurate, responsive and easy-to-use application, performance and security testing product BreakingPoint Elite powers accelerated product development with comprehensive Layer 2-7 testing for network equipment and application servers in a high-performance and easy-to-use product. Unlike legacy testing tools that are designed for HTTP-only test environments and struggle to generate realistic Layer 4-7 traffic, BreakingPoint provides authentic application traffic blended with live security attacks at speeds of up to 40 Gigabits per second. BreakingPoint Elite provides unprecedented realism, session performance, throughput and ease-of-use features including: 15 million concurrent TCP sessions and 1.5 million TCP sessions per second 40 Gigabits per second of Layer 4-7 traffic in a 3-slot chassis 80 Gigabits per second Layer 2-3 traffic in a 3-slot chassis Scales easily with multiple BreakingPoint Elite’s to provide an unlimited amount of Layer 2-7 traffic while retaining a single interface, test configuration and reportingAbility to mix 1 GigE and 10 GigE interfaces, and scale to support large testing environmentsAn intuitive management interface, multi-user capabilities, integrated Layer 2-7 reporting and extensive automationMore than 70 application protocols that can be blended with more than 3,700 security attacks, an API for integrating proprietary application traffic and complete Microsoft® Tuesday coverage <img src="http://cdn.slidesharecdn.com/breakingpoint-elite-data-sheet-1234903876372298-1-thumbnail-2?1234903997" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Accelerate Product Development and Reduce Costs Network equipment testing industry’s fastest, most accurate, responsive and easy-to-use application, performance and security testing product BreakingPoint Elite powers accelerated product development with comprehensive Layer 2-7 testing for network equipment and application servers in a high-performance and easy-to-use product. Unlike legacy testing tools that are designed for HTTP-only test environments and struggle to generate realistic Layer 4-7 traffic, BreakingPoint provides authentic application traffic blended with live security attacks at speeds of up to 40 Gigabits per second. BreakingPoint Elite provides unprecedented realism, session performance, throughput and ease-of-use features including: 15 million concurrent TCP sessions and 1.5 million TCP sessions per second 40 Gigabits per second of Layer 4-7 traffic in a 3-slot chassis 80 Gigabits per second Layer 2-3 traffic in a 3-slot chassis Scales easily with multiple BreakingPoint Elite’s to provide an unlimited amount of Layer 2-7 traffic while retaining a single interface, test configuration and reportingAbility to mix 1 GigE and 10 GigE interfaces, and scale to support large testing environmentsAn intuitive management interface, multi-user capabilities, integrated Layer 2-7 reporting and extensive automationMore than 70 application protocols that can be blended with more than 3,700 security attacks, an API for integrating proprietary application traffic and complete Microsoft® Tuesday coverage Breaking Point Elite Data Sheet

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Filling the Application Gap http://www.slideshare.net/kffbos/filling-the-application-gap
Legacy network equipment test vendors have been unable to meet the application traffic needs of NEMs and service providers due to their locked-down architecture. However it is critical to be able to test network equipment with stateful application traffic including business, recreational, malicious, and proprietary application traffic. BreakingPoint closes the "application gap" with release of toolkit to allow, for the first time, native generation of stateful proprietary application traffic for real-world performance testing of next-generation network devices.]]>
Legacy network equipment test vendors have been unable to meet the application traffic needs of NEMs and service providers due to their locked-down architecture. However it is critical to be able to test network equipment with stateful application traffic including business, recreational, malicious, and proprietary application traffic. BreakingPoint closes the "application gap" with release of toolkit to allow, for the first time, native generation of stateful proprietary application traffic for real-world performance testing of next-generation network devices.]]> Wed, 25 Jun 2008 10:24:27 GMT http://www.slideshare.net/kffbos/filling-the-application-gap kffbos@slideshare.net(kffbos) Filling the Application Gap kffbos Legacy network equipment test vendors have been unable to meet the application traffic needs of NEMs and service providers due to their locked-down architecture. However it is critical to be able to test network equipment with stateful application traffic including business, recreational, malicious, and proprietary application traffic. BreakingPoint closes the "application gap" with release of toolkit to allow, for the first time, native generation of stateful proprietary application traffic for real-world performance testing of next-generation network devices. <img src="http://cdn.slidesharecdn.com/gapfilesrev-1214396676786163-9-thumbnail-2?1214389467" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Legacy network equipment test vendors have been unable to meet the application traffic needs of NEMs and service providers due to their locked-down architecture. However it is critical to be able to test network equipment with stateful application traffic including business, recreational, malicious, and proprietary application traffic. BreakingPoint closes the "application gap" with release of toolkit to allow, for the first time, native generation of stateful proprietary application traffic for real-world performance testing of next-generation network devices. Filling the Application Gap

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Social Media Boot Camp http://www.slideshare.net/kffbos/social-media-boot-camp
In depth look at Horn Group’s Social Media Bootcamp seminar given December 4, 2007.]]>
In depth look at Horn Group’s Social Media Bootcamp seminar given December 4, 2007.]]> Tue, 18 Dec 2007 21:46:39 GMT http://www.slideshare.net/kffbos/social-media-boot-camp kffbos@slideshare.net(kffbos) Social Media Boot Camp kffbos In depth look at Horn Group’s Social Media Bootcamp seminar given December 4, 2007. <img src="http://cdn.slidesharecdn.com/social-media-boot-camp-1198021598575158-2-thumbnail-2?1198014399" alt ="" style="border:1px solid #C3E6D8;float:right;" /> In depth look at Horn Group’s Social Media Bootcamp seminar given December 4, 2007. Social Media Boot Camp

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]]> http://cdn.slidesharecdn.com/profile-photo-kffbos?1234904116 For the full "bio" you can read below. But to paraphrase the focus of my professional life today would be to talk about assuring network resiliency. Network resiliency means hardening up network infrastructure and data centers in order for them to perform to their maximum while handling any type of network traffic or cyber attack thrown their way. To read more visit www.breakingpointlabs.com. Now, the full story. For 13+ years Kyle has led communication campaigns for technology companies, from top-ten software vendors to start-up emerging companies. Currently Kyle works at BreakingPoint Systems, a leading provider of network equipment testing tools. In his role at BreakingPoint Kyle m www.dancewithstrangers.com http://cdn.slidesharecdn.com/ncdm2009kyleflahertyaaronstroutsocialmedia-091208180356-phpapp02-thumbnail?1260317381 kffbos/b2b-social-media-marketing-techniques-measuring-the-impact-from-creation-to-closed-deal B2B Social Media Marke... http://cdn.slidesharecdn.com/SMB-123671841328-phpapp01-thumbnail?1236718560 kffbos/SMB Twitter for B2B Market... http://cdn.slidesharecdn.com/reduce-timetotest-1234904179353858-1-thumbnail?1234904276 kffbos/reduce-time-to-test Reduce Time To Test