joannapena's presentations. http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif joannapena's presentations. http://www.slideshare.net/ Wed, 22 Jul 2009 08:40:25 GMT SlideShare feed for joannapena's presentations. Social Media 101: Discover the power of your voice http://www.slideshare.net/joannapena/wunder101-socialmedia-v25
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session. ]]>
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session. ]]> Wed, 22 Jul 2009 08:40:25 GMT http://www.slideshare.net/joannapena/wunder101-socialmedia-v25 joannapena@slideshare.net(joannapena) Social Media 101: Discover the power of your voice joannapena From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session. <img src="http://cdn.slidesharecdn.com/wunder101socialmediav2-5-090722034030-phpapp02-thumbnail-2?1249006389" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session. Social Media 101: Discover the power of your voice
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]]> 777 0 http://cdn.slidesharecdn.com/wunder101socialmediav2-5-090722034030-phpapp02-thumbnail-2?1249006389 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Brand Building 101 http://www.slideshare.net/joannapena/brand-building-101-1529988
Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas.]]>
Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas.]]> Thu, 04 Jun 2009 00:45:12 GMT http://www.slideshare.net/joannapena/brand-building-101-1529988 joannapena@slideshare.net(joannapena) Brand Building 101 joannapena Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas. <img src="http://cdn.slidesharecdn.com/brandbuildingvf-090604001615-phpapp02-thumbnail-2?1244181597" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas. Brand Building 101
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]]> 1861 0 http://cdn.slidesharecdn.com/brandbuildingvf-090604001615-phpapp02-thumbnail-2?1244181597 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted NASCAR Tribe http://www.slideshare.net/joannapena/nascar-tribe
The NASCAR tribe & What drives the passion for the sport.]]>
The NASCAR tribe & What drives the passion for the sport.]]> Sat, 28 Feb 2009 23:39:05 GMT http://www.slideshare.net/joannapena/nascar-tribe joannapena@slideshare.net(joannapena) NASCAR Tribe joannapena The NASCAR tribe &amp; What drives the passion for the sport. <img src="http://cdn.slidesharecdn.com/nascartribe-090228173912-phpapp02-thumbnail-2?1235906243" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The NASCAR tribe &amp; What drives the passion for the sport. NASCAR Tribe
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]]> 1077 0 http://cdn.slidesharecdn.com/nascartribe-090228173912-phpapp02-thumbnail-2?1235906243 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 15 MB of Fame http://www.slideshare.net/joannapena/15-mb-of-fame-presentation
Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it!]]>
Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it!]]> Sun, 12 Oct 2008 18:44:35 GMT http://www.slideshare.net/joannapena/15-mb-of-fame-presentation joannapena@slideshare.net(joannapena) 15 MB of Fame joannapena Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it! <img src="http://cdn.slidesharecdn.com/15mbfame-1223844163507614-9-thumbnail-2?1224126506" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Fame used to seem far off. We all want it in some way shape or form. There is a new Cult of Celebrity and you are driving it! 15 MB of Fame
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]]> 4157 4 http://cdn.slidesharecdn.com/15mbfame-1223844163507614-9-thumbnail-2?1224126506 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Tribes http://www.slideshare.net/joannapena/tribes-presentation
# efinition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states. (Source: Wikipedia) Marketing To Tribes - All of are trying. At the center of most tribes is a passion for a shared experience. This is no different from Social Networking. Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe. When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".]]>
# efinition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states. (Source: Wikipedia) Marketing To Tribes - All of are trying. At the center of most tribes is a passion for a shared experience. This is no different from Social Networking. Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe. When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".]]> Fri, 10 Oct 2008 05:39:02 GMT http://www.slideshare.net/joannapena/tribes-presentation joannapena@slideshare.net(joannapena) Tribes joannapena # efinition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states. (Source: Wikipedia) Marketing To Tribes - All of are trying. At the center of most tribes is a passion for a shared experience. This is no different from Social Networking. Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe. When a Brand finds the right Tribe they will win the popularity contest we call &quot;Tribal-Share&quot;. <img src="http://cdn.slidesharecdn.com/tribes3-1223624213335172-8-thumbnail-2?1223820529" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> # efinition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states. (Source: Wikipedia) Marketing To Tribes - All of are trying. At the center of most tribes is a passion for a shared experience. This is no different from Social Networking. Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe. When a Brand finds the right Tribe they will win the popularity contest we call &quot;Tribal-Share&quot;. Tribes
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]]> 2689 2 http://cdn.slidesharecdn.com/tribes3-1223624213335172-8-thumbnail-2?1223820529 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content http://www.slideshare.net/joannapena/widgets-101-pictureinpicture-web-a-look-at-widgets-micro-applications-and-portable-content
Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content. This is s a presentation that I have to the executives MTV Networks on Widgets and their relevance in the media landscape and consumer lives.]]>
Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content. This is s a presentation that I have to the executives MTV Networks on Widgets and their relevance in the media landscape and consumer lives.]]> Mon, 20 Aug 2007 23:54:19 GMT http://www.slideshare.net/joannapena/widgets-101-pictureinpicture-web-a-look-at-widgets-micro-applications-and-portable-content joannapena@slideshare.net(joannapena) Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content joannapena Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content. This is s a presentation that I have to the executives MTV Networks on Widgets and their relevance in the media landscape and consumer lives. <img src="http://cdn.slidesharecdn.com/widgets-101pictureinpicture-web-a-look-at-widgets-micro-applications-and-portable-content205-thumbnail-2?1187654059" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content. This is s a presentation that I have to the executives MTV Networks on Widgets and their relevance in the media landscape and consumer lives. Widgets 101 - Picture-In-Picture Web: A look at Widgets, Micro Applications and Portable Content
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]]> 3807 0 http://cdn.slidesharecdn.com/widgets-101pictureinpicture-web-a-look-at-widgets-micro-applications-and-portable-content205-thumbnail-2?1187654059 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Emerging Media http://www.slideshare.net/joannapena/emerging-media
The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media.]]>
The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media.]]> Sun, 20 May 2007 00:38:57 GMT http://www.slideshare.net/joannapena/emerging-media joannapena@slideshare.net(joannapena) Emerging Media joannapena The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media. <img src="http://cdn.slidesharecdn.com/emerging-media-18239-thumbnail-2?1224156969" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media. Emerging Media
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]]> 3856 0 http://cdn.slidesharecdn.com/emerging-media-18239-thumbnail-2?1224156969 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Digital + Marketing 101 http://www.slideshare.net/joannapena/digital-marketing-101
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations. This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets. ]]>
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations. This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets. ]]> Sun, 29 Apr 2007 18:30:32 GMT http://www.slideshare.net/joannapena/digital-marketing-101 joannapena@slideshare.net(joannapena) Digital + Marketing 101 joannapena This is a presentation I give to marketers who are using traditional methodologies to &quot;communicate&quot; with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations. This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets. <img src="http://cdn.slidesharecdn.com/digital-marketing-101-5496-thumbnail-2?1224156915" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is a presentation I give to marketers who are using traditional methodologies to &quot;communicate&quot; with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations. This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets. Digital + Marketing 101
View more presentations from Joanna Pena-Bickley.
]]> 9544 2 http://cdn.slidesharecdn.com/digital-marketing-101-5496-thumbnail-2?1224156915 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Social Media 101: Creating Conversations In Social Circles http://www.slideshare.net/joannapena/social-media-101-creating-conversations-in-social-circles
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands. ]]>
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands. ]]> Mon, 16 Apr 2007 12:13:56 GMT http://www.slideshare.net/joannapena/social-media-101-creating-conversations-in-social-circles joannapena@slideshare.net(joannapena) Social Media 101: Creating Conversations In Social Circles joannapena This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands. <img src="http://cdn.slidesharecdn.com/social-media-101-creating-conversations-in-social-circles-12266-thumbnail-2?1176725636" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands. Social Media 101: Creating Conversations In Social Circles
View more presentations from Joanna Pena-Bickley.
]]> 5965 1 http://cdn.slidesharecdn.com/social-media-101-creating-conversations-in-social-circles-12266-thumbnail-2?1176725636 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Online Media Networks 101 http://www.slideshare.net/joannapena/online-media-networks-101
This presentation is an overview of the different types of online media networks and their specialties.]]>
This presentation is an overview of the different types of online media networks and their specialties.]]> Mon, 16 Apr 2007 12:04:03 GMT http://www.slideshare.net/joannapena/online-media-networks-101 joannapena@slideshare.net(joannapena) Online Media Networks 101 joannapena This presentation is an overview of the different types of online media networks and their specialties. <img src="http://cdn.slidesharecdn.com/online-media-networks-101-8630-thumbnail-2?1176725043" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This presentation is an overview of the different types of online media networks and their specialties. Online Media Networks 101
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]]> 5738 2 http://cdn.slidesharecdn.com/online-media-networks-101-8630-thumbnail-2?1176725043 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted
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]]> http://cdn.slidesharecdn.com/profile-photo-joannapena?1235714416 Digital marketing practitioner and Creative Director extraordinaire, Joanna Peña-Bickley, explores the world of digital advertising and experience building. joannapenabickley.typepad.com http://cdn.slidesharecdn.com/wunder101socialmediav2-5-090722034030-phpapp02-thumbnail?1249006389 joannapena/wunder101-socialmedia-v25 Social Media 101: Disc... http://cdn.slidesharecdn.com/brandbuildingvf-090604001615-phpapp02-thumbnail?1244181597 joannapena/brand-building-101-1529988 Brand Building 101 http://cdn.slidesharecdn.com/nascartribe-090228173912-phpapp02-thumbnail?1235906243 joannapena/nascar-tribe NASCAR Tribe