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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_2017763"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/dmc500hats/incubator-20-a-silicon-valley-success-story" title="Incubator 2.0: A Silicon Valley Success Story">Incubator 2.0: A Silicon Valley Success Story</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=incubator2-090918090501-phpapp02&stripped_title=incubator-20-a-silicon-valley-success-story" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=incubator2-090918090501-phpapp02&stripped_title=incubator-20-a-silicon-valley-success-story" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/dmc500hats">Dave McClure</a>.</div></div>]]>
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      <title>Startup Metrics for Pirates (Startonomics Beijing, June 2009)</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/startup-metrics-pirates-beijing-090611023136-phpapp02-thumbnail-2?1244705579" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Updated &quot;Startup Metrics for Pirates&quot; presentation, Startonomics Beijing (June 2009).  Also included a few slides from Eric Ries, Lean Startup.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/startup-metrics-pirates-beijing-090611023136-phpapp02-thumbnail-2?1244705579" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Updated &quot;Startup Metrics for Pirates&quot; presentation, Startonomics Beijing (June 2009).  Also included a few slides from Eric Ries, Lean Startup.]]>
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      <pubDate>Thu, 11 Jun 2009 07:31:33 GMT</pubDate>
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        <media:description type="plain">Updated &amp;quot;Startup Metrics for Pirates&amp;quot; presentation, Startonomics Beijing (June 2009).  Also included a few slides from Eric Ries, Lean Startup.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/startup-metrics-pirates-beijing-090611023136-phpapp02-thumbnail-2?1244705579&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Updated &amp;quot;Startup Metrics for Pirates&amp;quot; presentation, Startonomics Beijing (June 2009).  Also included a few slides from Eric Ries, Lean Startup.</media:text>
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      <title>History of Advertising</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/ad-history-1229939866891115-1-thumbnail-2?1230046597" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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      <pubDate>Mon, 22 Dec 2008 07:59:12 GMT</pubDate>
      <favDate>Sun, 21 Jun 2009 23:42:25 GMT</favDate>
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      <title>Lost way of Marketing</title>
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      <pubDate>Fri, 02 Jan 2009 19:55:10 GMT</pubDate>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_886108"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/Tugce/lost-way-of-marketing-presentation-886108" title="Lost way of Marketing">Lost way of Marketing</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lost-2-1230933219089522-1&stripped_title=lost-way-of-marketing-presentation-886108" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lost-2-1230933219089522-1&stripped_title=lost-way-of-marketing-presentation-886108" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/Tugce">Tugce Esener</a>.</div></div>]]>
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      <title>Consumer Web Platforms &amp;amp; Customer Acquisition</title>
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      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/platforms-tie-090515121240-phpapp02-thumbnail-2?1242407696" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A few overview slides for panel discussion i&rsquo;ll be moderating at TiECon 2009 on Consumer Web Platforms, Apps, &amp; Customer Acquisition.]]>
      </description>
      <content:encoded>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/platforms-tie-090515121240-phpapp02-thumbnail-2?1242407696" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A few overview slides for panel discussion i&rsquo;ll be moderating at TiECon 2009 on Consumer Web Platforms, Apps, &amp; Customer Acquisition.]]>
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      <pubDate>Fri, 15 May 2009 17:12:32 GMT</pubDate>
      <favDate>Sat, 23 May 2009 18:20:55 GMT</favDate>
      <guid>http://www.slideshare.net/dmc500hats/consumer-web-platforms-customer-acquisition</guid>
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        <media:description type="plain">A few overview slides for panel discussion i&amp;rsquo;ll be moderating at TiECon 2009 on Consumer Web Platforms, Apps, &amp;amp; Customer Acquisition.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/platforms-tie-090515121240-phpapp02-thumbnail-2?1242407696&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A few overview slides for panel discussion i&amp;rsquo;ll be moderating at TiECon 2009 on Consumer Web Platforms, Apps, &amp;amp; Customer Acquisition.</media:text>
        <media:keywords></media:keywords>
        <media:thumbnail height="90" url="http://cdn.slidesharecdn.com/platforms-tie-090515121240-phpapp02-thumbnail-2?1242407696" width="120"/>
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      <title>Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)</title>
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      <description>
        <![CDATA[<img src="http://cdn.slidesharecdn.com/startupmetrics4piratesstartonomicssf08-1222879954235175-9-thumbnail-2?1222959151" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Startup Metrics presentation for Startonomics.com conference (San Francisco, Oct 2008) by Dave McClure, 500 Hats.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/startupmetrics4piratesstartonomicssf08-1222879954235175-9-thumbnail-2?1222959151" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Startup Metrics presentation for Startonomics.com conference (San Francisco, Oct 2008) by Dave McClure, 500 Hats.]]>
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      <pubDate>Wed, 01 Oct 2008 14:50:37 GMT</pubDate>
      <favDate>Tue, 19 May 2009 17:07:37 GMT</favDate>
      <guid>http://www.slideshare.net/Startonomics/startup-metrics-for-pirates-presentation</guid>
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        <media:description type="plain">Startup Metrics presentation for Startonomics.com conference (San Francisco, Oct 2008) by Dave McClure, 500 Hats.</media:description>
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      <title>Social Media ROI</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/socmeroi-090303100052-phpapp01-thumbnail-2?1237304641" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Writeup: http://zygote.egg-co.com/social-media-roi/

A presentation on social media ROI.  I tend to be quite visual with my presentations so you won&rsquo;t get a lot of the wordy content unless you&rsquo;re there listening to me!  But anyway, it&rsquo;s roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/socmeroi-090303100052-phpapp01-thumbnail-2?1237304641" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Writeup: http://zygote.egg-co.com/social-media-roi/

A presentation on social media ROI.  I tend to be quite visual with my presentations so you won&rsquo;t get a lot of the wordy content unless you&rsquo;re there listening to me!  But anyway, it&rsquo;s roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.]]>
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      <pubDate>Tue, 03 Mar 2009 16:00:46 GMT</pubDate>
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        <media:description type="plain">Writeup: http://zygote.egg-co.com/social-media-roi/

A presentation on social media ROI.  I tend to be quite visual with my presentations so you won&amp;rsquo;t get a lot of the wordy content unless you&amp;rsquo;re there listening to me!  But anyway, it&amp;rsquo;s roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/socmeroi-090303100052-phpapp01-thumbnail-2?1237304641&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Writeup: http://zygote.egg-co.com/social-media-roi/

A presentation on social media ROI.  I tend to be quite visual with my presentations so you won&amp;rsquo;t get a lot of the wordy content unless you&amp;rsquo;re there listening to me!  But anyway, it&amp;rsquo;s roughly split into 3 parts:

1) Identifying why ROI from social media is difficult to measure.

2) Thinking about how to define new success metrics that make sense for your business.

3) Real-world campaigns and how you could measure their success.</media:text>
        <media:keywords></media:keywords>
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The audio is from my talk at http://2007.dconstruct.org/. 
]]>
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The audio is from my talk at http://2007.dconstruct.org/. 
]]>
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      <pubDate>Fri, 26 Oct 2007 11:16:38 GMT</pubDate>
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        <media:description type="plain">Don&amp;rsquo;t focus on technology and features. Heck, don&amp;rsquo;t focus on the &amp;quot;product.&amp;quot; Focus on the experience you want to create, and build a system that gets you there.

The audio is from my talk at http://2007.dconstruct.org/. 
</media:description>
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The audio is from my talk at http://2007.dconstruct.org/. 
</media:text>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/effectiveness-090501233020-phpapp02-thumbnail-2?1241238664" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A two-page concept map combining Peter Drucker&rsquo;s Effective Executive and the Theory of Constraints by Eliyahu Goldratt (The Goal, It&rsquo;s Not Luck).]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/effectiveness-090501233020-phpapp02-thumbnail-2?1241238664" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A two-page concept map combining Peter Drucker&rsquo;s Effective Executive and the Theory of Constraints by Eliyahu Goldratt (The Goal, It&rsquo;s Not Luck).]]>
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        <media:description type="plain">A two-page concept map combining Peter Drucker&amp;rsquo;s Effective Executive and the Theory of Constraints by Eliyahu Goldratt (The Goal, It&amp;rsquo;s Not Luck).</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/effectiveness-090501233020-phpapp02-thumbnail-2?1241238664&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; A two-page concept map combining Peter Drucker&amp;rsquo;s Effective Executive and the Theory of Constraints by Eliyahu Goldratt (The Goal, It&amp;rsquo;s Not Luck).</media:text>
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      <title>Facebook Demographic Trends</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/facebookdemo20090415-090419103747-phpapp01-thumbnail-2?1242179480" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> ]]>
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      <title>10 Ways Digital Can Help You Thrive in a Recession</title>
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