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    <pubDate>Tue, 02 Jun 2009 16:20:43 GMT</pubDate>
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      <title>Palermo Valley - Mobile Sessions</title>
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        <media:description type="plain">An&#225;lisis del escenario mobile actual, definici&#243;n de la cadena de valor mobile de latam, evoluci&#243;n de los SVA y recomendaciones para el negocio.</media:description>
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      <title>Mooga Sony Music Case study (Update April. 09)</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/moogacasestudyv4-090508083550-phpapp01-thumbnail-2?1241789783" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Sony BMG was looking to enter the market with a differentiated 
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market leading 
•Mooga is currently connected in Argentina and being connected 
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•This is the first mobile music portal with intelligence in the 
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•The approach taken by Mooga was seen as ground breaking and 
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•Mooga is currently connected in Argentina and being connected 
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•This is the first mobile music portal with intelligence in the 
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      <pubDate>Fri, 08 May 2009 13:35:44 GMT</pubDate>
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        <media:description type="plain">Sony BMG was looking to enter the market with a differentiated 
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&#8226;The approach taken by Mooga was seen as ground breaking and 
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&#8226;The approach taken by Mooga was seen as ground breaking and 
market leading 
&#8226;Mooga is currently connected in Argentina and being connected 
in other four South American countries 
&#8226;This is the first mobile music portal with intelligence in the 
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      <title>Mobile Marketing Forum : LATAM (S&#227;o Paulo) - March 24 - 26, 2009</title>
      <link>http://www.slideshare.net/ikensolutions/mobile-marketing-forum-latam-so-paulo-march-24-26-2009-1209876</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mma-saopabloii-090327074531-phpapp01-thumbnail-2?1238158029" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Case Study: Mobile 2.0 - Intelligent mobile advertising is one of the most interesting opportunities in mobile. Iken will present how by focusing and understanding the behaviours in the mobile ecosystem through smart applications you can deliver better results, enhancing the current information a company has on the user.
Antonio Peña, Regional Manager – Americas, Iken Solutions, Argentina]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mma-saopabloii-090327074531-phpapp01-thumbnail-2?1238158029" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Case Study: Mobile 2.0 - Intelligent mobile advertising is one of the most interesting opportunities in mobile. Iken will present how by focusing and understanding the behaviours in the mobile ecosystem through smart applications you can deliver better results, enhancing the current information a company has on the user.
Antonio Peña, Regional Manager – Americas, Iken Solutions, Argentina]]>
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      <pubDate>Fri, 27 Mar 2009 12:45:25 GMT</pubDate>
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        <media:title>Mobile Marketing Forum : LATAM (S&#227;o Paulo) - March 24 - 26, 2009</media:title>
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        <media:description type="plain">Case Study: Mobile 2.0 - Intelligent mobile advertising is one of the most interesting opportunities in mobile. Iken will present how by focusing and understanding the behaviours in the mobile ecosystem through smart applications you can deliver better results, enhancing the current information a company has on the user.
Antonio Pe&#241;a, Regional Manager &#8211; Americas, Iken Solutions, Argentina</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/mma-saopabloii-090327074531-phpapp01-thumbnail-2?1238158029&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Case Study: Mobile 2.0 - Intelligent mobile advertising is one of the most interesting opportunities in mobile. Iken will present how by focusing and understanding the behaviours in the mobile ecosystem through smart applications you can deliver better results, enhancing the current information a company has on the user.
Antonio Pe&#241;a, Regional Manager &#8211; Americas, Iken Solutions, Argentina</media:text>
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      <title>Mooga - Entendiendo al usuario</title>
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      <pubDate>Wed, 28 Jan 2009 20:17:53 GMT</pubDate>
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        <media:description type="plain">Inteligencia artificial aplicada a la venta de contenidos digitales.</media:description>
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      <title>Mooga  Sonybmg Case study (Update Nov. 08)</title>
      <link>http://www.slideshare.net/ikensolutions/mooga-sonybmg-case-study-update-nov-08-presentation</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mooga-sonybmg-casestudy-update-nov-08-1232460287158120-2-thumbnail-2?1232721011" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Sony BMG was looking to enter the market with a differentiated 
service that was unlike any other competitor offering. 
•The approach taken by Mooga was seen as ground breaking and 
market leading 
•Mooga is currently connected in Argentina and being connected 
in other four South American countries 
•This is the first mobile music portal with intelligence in the 
market]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/mooga-sonybmg-casestudy-update-nov-08-1232460287158120-2-thumbnail-2?1232721011" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Sony BMG was looking to enter the market with a differentiated 
service that was unlike any other competitor offering. 
•The approach taken by Mooga was seen as ground breaking and 
market leading 
•Mooga is currently connected in Argentina and being connected 
in other four South American countries 
•This is the first mobile music portal with intelligence in the 
market]]>
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      <pubDate>Tue, 20 Jan 2009 14:08:18 GMT</pubDate>
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        <media:description type="plain">Sony BMG was looking to enter the market with a differentiated 
service that was unlike any other competitor offering. 
&#8226;The approach taken by Mooga was seen as ground breaking and 
market leading 
&#8226;Mooga is currently connected in Argentina and being connected 
in other four South American countries 
&#8226;This is the first mobile music portal with intelligence in the 
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service that was unlike any other competitor offering. 
&#8226;The approach taken by Mooga was seen as ground breaking and 
market leading 
&#8226;Mooga is currently connected in Argentina and being connected 
in other four South American countries 
&#8226;This is the first mobile music portal with intelligence in the 
market</media:text>
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