from: lucamascaro 2 years ago

Perchè introdurre aspetti sociali nelle vostre applicazioni aziendali

Tags: partecipazione web web 2.0 smau enterprise 2.0

from: darmano 10 months ago

"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."

Tags: internet brand branding personal

from: guest14cdf3 2 years ago

Social & Business Networking. Andrea Genovese Ceo & Founder 7th Floor, Free Business Magazine in Italy. Share your vision for the future. http://www.7thfloor.it

Tags: talents sharing platform collaborative magazine

from: Gian 2 years ago

Tags: networking networking

from: jrhode 2 years ago

Brief introduction to social networking technologies included as part of the 2008 Teaching with Technology Institute at Northern Illinois University

Tags: sync blackboard blackboardsync ning tumblr

from: pazcal 2 years ago

Un rapido workshop con le basi del search marketing, social media marketing e blog marketing

Tags: italia blog social media search

from: marcomassarotto 2 years ago

A short ebook on Buzz, WOM, Viral. Read more at http://www.internetpr.it

Tags: of word viral buzz marketing

from: leonardobellini 2 years ago

Il Web 2.0 e i contenuti generati dagli utenti: opportunità o minaccia? Conoscere, utilizzare e trarre vantaggio dai siti di social networking ad es. Facebook, MySpace, LinkedIn, Ning, etc.

Tags: twitter myspace linkedin youtube flickr

from: jlewis 3 years ago

Is Web 2.0 a marketing buzzword, industry-speak or something more? This presentation covers the key concepts behind Web 2.0 in the search for a definition. It also outlines the case or arguments against Web 2.0 and finishes with a Web 2.0 challenge for you. This presentation was delivered at an Emerging Web Technologies and Trends conference in Auckland, New Zealand. The deck was used as "In Person Presentation Support" and was 40 mins long, allowing for 5 minutes of audience questions at the end.

Tags: john intergen introduction web2.0 nz

from: leonardobellini 10 months ago

La presentazione mette in relazione le metriche e i KPI maggiormente utili e interessanti per le 4 fasi del ciclo di vita del cliente online: Reach, Acquisition, Conversion, retention

Tags: cliente. vita di ciclo del

from: robberbaron 3 years ago

The popularity of web applications with a social context has exploded in the last year. This session will look at how social interaction can be applied to a brands online presence to generate a deeper connection with the customer. We will discuss what can be learned from these interactions, how market research can be conducted, and how a brand can enter the conversation without turning its audience off. Presentation by Jason D. Schwartz of http://robberbaronblog.com at SXSWi 2007 Follow him on Twitter: http://twitter.com/jschwa Book him for speaking engagements at: jason AT robberbaronmusic.com Credits: Campari case study originally by Richard MacManus at Read/WriteWeb. Background provided by Andrew Reeve.

Tags: jasondschwartz marketing socialmedia socialnetworking robberbaron

from: marccanter 10 months ago

This is the presentation I\'ll be giving in Rotterdam on Sept. 18th for eday. Its based upon the book I\'ve written - with the same name.

Tags: black new the is standards

from: matthewbuckland 2 years ago

Presentation on future web trends, presented at the iCommons "Innovation Series" with Wikipedia founder Jimmy Wales

Tags: wales jimmy online google facebook

from: trib 10 months ago

This is my slide deck for the The 6th Annual Enterprise Architecture Conference (http://www.btell.com/content/conferences.htm) in Sydney on 3 September 2008. The slides themselves should tell the story, but the presentation and words will be available at http://www.acidlabs.org/2008/09/01/enterprise-20-enabling-change-or-part-of-the-problem/ after the conference.

Tags: innovation change culture enterprise2.0 web2.0

from: pandemia 3 years ago

Internet cambia il rapporto tra giornale e lettore

Tags: socialmedia

from: alehyppo 2 years ago

Corso SSIS 2007: Incontro sull'uso delle tecnologie didattiche nella classe di italiano per stranieri.

Tags: ls stranieri italiano didattica didattiche

from: SerenaS 3 years ago

Jules Piccotti, Web technical manager, seminario CNBA : Biblioteche come conversazioni, Roma 18 maggio 2007, BAST Roma Tre

Tags: web2.0 cnba2007

from: nusantara99 3 years ago

Excellent presentation slides on brand strategy

Tags: management marketing branding strategy brand

from: paulisakson 2 years ago

A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches. Quick background on these lunch sessions: Each month, three or four people are called upon to share either what inspires them or what's going on in a specific area. So far, I've seen some of our creatives talk to what motivates them and share trends and up-and-coming names in art and design; some of our tech team talk to emerging technologies, showing off what they can do and how they're relevant to our clients; and finally some of our modern media team share the newest ways we can help people find what they're looking for more easily and get more relevant information in front of them for our clients. Like I said, it has all been very fun to take part in as well as quite inspiring and energizing. For this one, I was asked to share what's going on in marketing and where things are moving. What you'll see/did see is that I ended up using a little bit of what I've been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won't be much new, but it might connect the conversations a little more. Or maybe not. Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who've been writing about similar subject matter. Also because what limited free time I did have last week went into putting it together instead of writing on my blog. Note: Most of the examples in it are the more covered ones used to support the topics they're associated with. With limited time, I opted for the easy-to-find examples. Sorry about that. One that isn't as covered across the blogs and in the press yet is the My Vegas site. For more info on it see David Armano's Logic + Emotion blog where he has a detailed post on it. As always, if you've got any thoughts, questions or comments...

Tags: digital strategy future thinking account planning strategy planning

from: paulsmarsden 11 months ago

Tags: marsden clickadvisor advocacy brand 2.0

from: vaninadelobelle 2 years ago

What are social media? Why does a company need to set up a social media strategy? In what consists the strategy? How to measure the success?

Tags: social media internet strategy marketing

from: marcello.delbono 2 years ago

My presentation given at Iwordcamp in Milan, Italy 10 may 2008

Tags: iwordcamp analysis scenario collaborative media

from: charleneli 2 years ago

Just updated the PPT with demo data from Facebook.

Tags: gsp07

from: alexanderhayes 2 years ago

Tags: twitter

from: BrandAutopsy 3 years ago

This presentation deck was used in a recent teleconference. The information is from my book, "TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture." TRIBAL KNOWLEDGE shares some of the principles that have made Starbucks an endearing and enduring brand. I learned this "tribal knowledge" first-hand from my eight-years working deep inside the Starbucks marketing department. More information can be found at www.tribalknowledge.biz. SHORT BIO: John Moore is a former long-time Starbucks marketer and current Marketing Medic with the Brand Autopsy Marketing Practice (www.brandautopsy.com).

Tags: john moore brand autopsy marketing

from: BrandAutopsy 3 years ago

It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees. In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change. NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.

Tags: starbucks marketing autopsy brand moore

from: kevinsugrue 2 years ago

Introducing a new brand positioning and mapping tool.

Tags: advertising marketing planning strategy mapping

from: sampad.s 2 years ago

Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...

Tags: marketing media social web 2.0

from: leewhite 2 years ago

I created this to help people in Marketing and Communications have a better understanding of Social Media, why it is important and relevant to them.

Tags: socialmedia enterprise2.0

from: ducttape 2 years ago

Introduction to the use of social media in marketing

Tags: marketing duct tape marketing john jantsch social networks rss

from: weinreich 3 years ago

Using social media to promote health and social issues. From Nedra Weinreich's Social Marketing University. http://www.social-marketing.com/blog/

Tags: issues health media marketing social

from: wah17 3 years ago

All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here: http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq

Tags: evolution networking network internet media

from: satyajeet_02 3 years ago

what you need to become web 2.0

Tags: internet 2.o ajax web 2.0