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    <pubDate>Thu, 27 Aug 2009 13:49:15 GMT</pubDate>
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      <title>idealaunch - Content Marketing Webinar August 2009</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/augustcontentmarketingwebinar-090827084921-phpapp02-thumbnail-2?1251381421" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> It&rsquo;s not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.]]>
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      <pubDate>Thu, 27 Aug 2009 13:49:15 GMT</pubDate>
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        <media:description type="plain">It&amp;rsquo;s not just another buzz term! Content Marketing is the most effective way to grow your business. It&#8217;s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/augustcontentmarketingwebinar-090827084921-phpapp02-thumbnail-2?1251381421&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; It&amp;rsquo;s not just another buzz term! Content Marketing is the most effective way to grow your business. It&#8217;s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.</media:text>
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      <title>Who, You? A LifeTips Guru?</title>
      <link>http://www.slideshare.net/ideaLaunch/who-you-a-lifetips-guru</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/guruprogramwebinarbw-090727082330-phpapp02-thumbnail-2?1248722245" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> If you are currently a Site Guru, or are considering joining the program, Byron White, President and Founder of LifeTips and ideaLaunch, will explain the entire Site Guru Program at LifeTips.com and will field questions from participants. If you have been accepted as a guru and are wondering “now what,” this is your opportunity to learn more about the great community you have just joined. If you are curious about the program, this is your chance to get on board!]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/guruprogramwebinarbw-090727082330-phpapp02-thumbnail-2?1248722245" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> If you are currently a Site Guru, or are considering joining the program, Byron White, President and Founder of LifeTips and ideaLaunch, will explain the entire Site Guru Program at LifeTips.com and will field questions from participants. If you have been accepted as a guru and are wondering “now what,” this is your opportunity to learn more about the great community you have just joined. If you are curious about the program, this is your chance to get on board!]]>
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      <pubDate>Mon, 27 Jul 2009 13:23:25 GMT</pubDate>
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        <media:description type="plain">If you are currently a Site Guru, or are considering joining the program, Byron White, President and Founder of LifeTips and ideaLaunch, will explain the entire Site Guru Program at LifeTips.com and will field questions from participants. If you have been accepted as a guru and are wondering &#8220;now what,&#8221; this is your opportunity to learn more about the great community you have just joined. If you are curious about the program, this is your chance to get on board!</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/guruprogramwebinarbw-090727082330-phpapp02-thumbnail-2?1248722245&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; If you are currently a Site Guru, or are considering joining the program, Byron White, President and Founder of LifeTips and ideaLaunch, will explain the entire Site Guru Program at LifeTips.com and will field questions from participants. If you have been accepted as a guru and are wondering &#8220;now what,&#8221; this is your opportunity to learn more about the great community you have just joined. If you are curious about the program, this is your chance to get on board!</media:text>
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      <title>Content Marketing Webinar</title>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/contentmarketingwebinar09-090701171942-phpapp02-thumbnail-2?1246542726" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Content Marketing. You have heard the term, but you wouldn&rsquo;t be willing to step up to &quot;Who Wants to be a Millionaire&quot; host, Meredith Viera, with your definition. More importantly, your plan of execution goes directly to Plan B. Don&rsquo;t feel bad-we&rsquo;ll take care of you. Get comfy and grab a headset.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/contentmarketingwebinar09-090701171942-phpapp02-thumbnail-2?1246542726" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Content Marketing. You have heard the term, but you wouldn&rsquo;t be willing to step up to &quot;Who Wants to be a Millionaire&quot; host, Meredith Viera, with your definition. More importantly, your plan of execution goes directly to Plan B. Don&rsquo;t feel bad-we&rsquo;ll take care of you. Get comfy and grab a headset.]]>
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      <pubDate>Wed, 01 Jul 2009 22:19:25 GMT</pubDate>
      <guid>http://www.slideshare.net/ideaLaunch/content-marketing-webinar</guid>
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        <media:description type="plain">Content Marketing. You have heard the term, but you wouldn&amp;rsquo;t be willing to step up to &amp;quot;Who Wants to be a Millionaire&amp;quot; host, Meredith Viera, with your definition. More importantly, your plan of execution goes directly to Plan B. Don&amp;rsquo;t feel bad-we&amp;rsquo;ll take care of you. Get comfy and grab a headset.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/contentmarketingwebinar09-090701171942-phpapp02-thumbnail-2?1246542726&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; Content Marketing. You have heard the term, but you wouldn&amp;rsquo;t be willing to step up to &amp;quot;Who Wants to be a Millionaire&amp;quot; host, Meredith Viera, with your definition. More importantly, your plan of execution goes directly to Plan B. Don&amp;rsquo;t feel bad-we&amp;rsquo;ll take care of you. Get comfy and grab a headset.</media:text>
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        <![CDATA[<div style="width:425px;text-align:left" id="__ss_1671047"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/ideaLaunch/content-marketing-webinar" title="Content Marketing Webinar">Content Marketing Webinar</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=contentmarketingwebinar09-090701171942-phpapp02&stripped_title=content-marketing-webinar" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=contentmarketingwebinar09-090701171942-phpapp02&stripped_title=content-marketing-webinar" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/ideaLaunch">idealaunch</a>.</div></div>]]>
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      <title>Writing for the Web, Pub Con 2007</title>
      <link>http://www.slideshare.net/ideaLaunch/pub-con-2007-byron</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/pubcon2007byron-090701171517-phpapp02-thumbnail-2?1246539167" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> What distinguishes writers from web writers? And how do you win the war of words on the web. Byron&rsquo;s PubCon 2007 conference presentation offers the answers.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/pubcon2007byron-090701171517-phpapp02-thumbnail-2?1246539167" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> What distinguishes writers from web writers? And how do you win the war of words on the web. Byron&rsquo;s PubCon 2007 conference presentation offers the answers.]]>
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      <pubDate>Wed, 01 Jul 2009 22:15:10 GMT</pubDate>
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      <title>Writing for the web,  Pub Con 2006</title>
      <link>http://www.slideshare.net/ideaLaunch/writing-for-the-web-pub-con-2006</link>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/pubcon2006byron-090701171257-phpapp02-thumbnail-2?1257501857" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How do you create content that will engage and connect with readers? Byron&rsquo;s offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.]]>
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        <![CDATA[<img src="http://cdn.slidesharecdn.com/pubcon2006byron-090701171257-phpapp02-thumbnail-2?1257501857" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> How do you create content that will engage and connect with readers? Byron&rsquo;s offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.]]>
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      <pubDate>Wed, 01 Jul 2009 22:12:04 GMT</pubDate>
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        <media:description type="plain">How do you create content that will engage and connect with readers? Byron&amp;rsquo;s offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.</media:description>
        <media:text type="html">&lt;img src=&quot;http://cdn.slidesharecdn.com/pubcon2006byron-090701171257-phpapp02-thumbnail-2?1257501857&quot; alt =&quot;&quot; style=&quot;border:1px solid #C3E6D8;float:right;&quot; /&gt;&lt;br&gt; How do you create content that will engage and connect with readers? Byron&amp;rsquo;s offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.</media:text>
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