Slideshows by User: iCitizen2008

Slideshows by User: iCitizen2008 http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: iCitizen2008 http://www.slideshare.net/ Thu, 18 Sep 2008 16:47:15 GMT SlideShare feed for Slideshows by User: iCitizen2008 The Digital Shopping Experience http://www.slideshare.net/iCitizen2008/the-digital-shopping-experience-presentation
The Digital Shopping Experience: Today’s emerging features are tomorrow’s experiential essentials. Learn what the digital channel holds in store for retailers and how to maxamize its potential to drive long-term growth.]]>
The Digital Shopping Experience: Today’s emerging features are tomorrow’s experiential essentials. Learn what the digital channel holds in store for retailers and how to maxamize its potential to drive long-term growth.]]> Thu, 18 Sep 2008 16:47:15 GMT http://www.slideshare.net/iCitizen2008/the-digital-shopping-experience-presentation iCitizen2008@slideshare.net(iCitizen2008) The Digital Shopping Experience iCitizen2008 The Digital Shopping Experience: Today’s emerging features are tomorrow’s experiential essentials. Learn what the digital channel holds in store for retailers and how to maxamize its potential to drive long-term growth. <img src="http://cdn.slidesharecdn.com/resource-interactiveshoporgpost-1221763201377392-8-thumbnail-2?1221758978" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The Digital Shopping Experience: Today’s emerging features are tomorrow’s experiential essentials. Learn what the digital channel holds in store for retailers and how to maxamize its potential to drive long-term growth. The Digital Shopping Experience

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Building a Robust Online Community http://www.slideshare.net/iCitizen2008/building-a-robust-online-community-presentation
Building an Online Community Presented by: Lisa Bownas, Resource Interactive]]>
Building an Online Community Presented by: Lisa Bownas, Resource Interactive]]> Fri, 29 Aug 2008 15:49:38 GMT http://www.slideshare.net/iCitizen2008/building-a-robust-online-community-presentation iCitizen2008@slideshare.net(iCitizen2008) Building a Robust Online Community iCitizen2008 Building an Online Community Presented by: Lisa Bownas, Resource Interactive <img src="http://cdn.slidesharecdn.com/fmaslideshare-1220031952459988-8-thumbnail-2?1220024978" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Building an Online Community Presented by: Lisa Bownas, Resource Interactive Building a Robust Online Community

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Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations http://www.slideshare.net/iCitizen2008/nita-rollins-presents-the-open-imperative-to-texas-interactive-marketing-associations-presentation
Futurist and author Nita Rollins explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked.]]>
Futurist and author Nita Rollins explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked.]]> Thu, 14 Aug 2008 15:32:22 GMT http://www.slideshare.net/iCitizen2008/nita-rollins-presents-the-open-imperative-to-texas-interactive-marketing-associations-presentation iCitizen2008@slideshare.net(iCitizen2008) Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations iCitizen2008 Futurist and author Nita Rollins explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked. <img src="http://cdn.slidesharecdn.com/rollins-august-texas-08-spkg-tourslideshare-1218734745131814-8-thumbnail-2?1218733037" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Futurist and author Nita Rollins explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked. Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations

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iCitizen 2008: Tom Venable http://www.slideshare.net/iCitizen2008/icitizen-2008-tom-venable
Through an open call, progressive organizations can fast-track R&D and traditional product development by reaching out to some of the world’s most creative thinkers—icitizens who thrive on solving tough challenges and accelerating change.]]>
Through an open call, progressive organizations can fast-track R&D and traditional product development by reaching out to some of the world’s most creative thinkers—icitizens who thrive on solving tough challenges and accelerating change.]]> Fri, 30 May 2008 11:48:52 GMT http://www.slideshare.net/iCitizen2008/icitizen-2008-tom-venable iCitizen2008@slideshare.net(iCitizen2008) iCitizen 2008: Tom Venable iCitizen2008 Through an open call, progressive organizations can fast-track R&D and traditional product development by reaching out to some of the world’s most creative thinkers—icitizens who thrive on solving tough challenges and accelerating change. <img src="http://cdn.slidesharecdn.com/tomvenableicitizen-1212154224969125-9-thumbnail-2?1213294438" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Through an open call, progressive organizations can fast-track R&D and traditional product development by reaching out to some of the world’s most creative thinkers—icitizens who thrive on solving tough challenges and accelerating change. iCitizen 2008: Tom Venable

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iCitizen 2008: Joseph Jaffe http://www.slideshare.net/iCitizen2008/icitizen-2008-joseph-jaffee
Keynote: Joseph Jaffe—Author, Join the Conversation Are You Still Just Communicating? All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web.]]>
Keynote: Joseph Jaffe—Author, Join the Conversation Are You Still Just Communicating? All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web.]]> Wed, 28 May 2008 13:12:48 GMT http://www.slideshare.net/iCitizen2008/icitizen-2008-joseph-jaffee iCitizen2008@slideshare.net(iCitizen2008) iCitizen 2008: Joseph Jaffe iCitizen2008 Keynote: Joseph Jaffe—Author, Join the Conversation Are You Still Just Communicating? All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web. <img src="http://cdn.slidesharecdn.com/josephjaffee-1211987453743397-9-thumbnail-2?1213304063" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Keynote: Joseph Jaffe—Author, Join the Conversation Are You Still Just Communicating? All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web. iCitizen 2008: Joseph Jaffe

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iCitizen 2008: Duncan Watts http://www.slideshare.net/iCitizen2008/icitizen-2008-duncan-watts
Keynote: Duncan Watts—Principal Research Scientist, Yahoo! Research Influential or Insignificant? Duncan rivets us with his empirical approach and application of network theory to sociology. So when he encourages brands to extend the conversation beyond the elite few and interact with networks on a vaster, exponential level, we can’t help but listen.]]>
Keynote: Duncan Watts—Principal Research Scientist, Yahoo! Research Influential or Insignificant? Duncan rivets us with his empirical approach and application of network theory to sociology. So when he encourages brands to extend the conversation beyond the elite few and interact with networks on a vaster, exponential level, we can’t help but listen.]]> Wed, 28 May 2008 13:12:47 GMT http://www.slideshare.net/iCitizen2008/icitizen-2008-duncan-watts iCitizen2008@slideshare.net(iCitizen2008) iCitizen 2008: Duncan Watts iCitizen2008 Keynote: Duncan Watts—Principal Research Scientist, Yahoo! Research Influential or Insignificant? Duncan rivets us with his empirical approach and application of network theory to sociology. So when he encourages brands to extend the conversation beyond the elite few and interact with networks on a vaster, exponential level, we can’t help but listen. <img src="http://cdn.slidesharecdn.com/duncanwattsicitizen051608-1211987312341473-9-thumbnail-2?1213294635" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Keynote: Duncan Watts—Principal Research Scientist, Yahoo! Research Influential or Insignificant? Duncan rivets us with his empirical approach and application of network theory to sociology. So when he encourages brands to extend the conversation beyond the elite few and interact with networks on a vaster, exponential level, we can’t help but listen. iCitizen 2008: Duncan Watts

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iCitizen 2008: Avinash Kaushik http://www.slideshare.net/iCitizen2008/icitizen-2008-avinash-kaushik
iTalk: Avinash Kaushik—Analytics Evangelist, Google A Battle Cry for Qualitative Metrics Author, blogger and analytics evangelist Avinash shares his unique insider’s perspective on metrics that matter and metrics that are missing, or rather, what management misses when they train their gaze exclusively on a web site’s macroconversions. "Microconversions" measure all the other valuable on-site behavior unrelated to purchase, and Avinash thinks it’s time we got on with the revolution in qualitative metrics and analytics, if we’re to do justice to consumer engagement.]]>
iTalk: Avinash Kaushik—Analytics Evangelist, Google A Battle Cry for Qualitative Metrics Author, blogger and analytics evangelist Avinash shares his unique insider’s perspective on metrics that matter and metrics that are missing, or rather, what management misses when they train their gaze exclusively on a web site’s macroconversions. "Microconversions" measure all the other valuable on-site behavior unrelated to purchase, and Avinash thinks it’s time we got on with the revolution in qualitative metrics and analytics, if we’re to do justice to consumer engagement.]]> Wed, 28 May 2008 13:12:46 GMT http://www.slideshare.net/iCitizen2008/icitizen-2008-avinash-kaushik iCitizen2008@slideshare.net(iCitizen2008) iCitizen 2008: Avinash Kaushik iCitizen2008 iTalk: Avinash Kaushik—Analytics Evangelist, Google A Battle Cry for Qualitative Metrics Author, blogger and analytics evangelist Avinash shares his unique insider’s perspective on metrics that matter and metrics that are missing, or rather, what management misses when they train their gaze exclusively on a web site’s macroconversions. "Microconversions" measure all the other valuable on-site behavior unrelated to purchase, and Avinash thinks it’s time we got on with the revolution in qualitative metrics and analytics, if we’re to do justice to consumer engagement. <img src="http://cdn.slidesharecdn.com/avinashkaushikanalyticsissexyicitizenmay08-1211987103340942-9-thumbnail-2?1213295064" alt ="" style="border:1px solid #C3E6D8;float:right;" /> iTalk: Avinash Kaushik—Analytics Evangelist, Google A Battle Cry for Qualitative Metrics Author, blogger and analytics evangelist Avinash shares his unique insider’s perspective on metrics that matter and metrics that are missing, or rather, what management misses when they train their gaze exclusively on a web site’s macroconversions. "Microconversions" measure all the other valuable on-site behavior unrelated to purchase, and Avinash thinks it’s time we got on with the revolution in qualitative metrics and analytics, if we’re to do justice to consumer engagement. iCitizen 2008: Avinash Kaushik

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iCitizen 2008: Kelly Mooney http://www.slideshare.net/iCitizen2008/icitizen-2008-kelly-mooney-432945
iTalk: Kelly Mooney—President and CXO, Resource Interactive The Open Imperative What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences.]]>
iTalk: Kelly Mooney—President and CXO, Resource Interactive The Open Imperative What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences.]]> Wed, 28 May 2008 13:12:45 GMT http://www.slideshare.net/iCitizen2008/icitizen-2008-kelly-mooney-432945 iCitizen2008@slideshare.net(iCitizen2008) iCitizen 2008: Kelly Mooney iCitizen2008 iTalk: Kelly Mooney—President and CXO, Resource Interactive The Open Imperative What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences. <img src="http://cdn.slidesharecdn.com/20080520icitizenkelly-mooney-1211986854757923-9-thumbnail-2?1213295154" alt ="" style="border:1px solid #C3E6D8;float:right;" /> iTalk: Kelly Mooney—President and CXO, Resource Interactive The Open Imperative What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences. iCitizen 2008: Kelly Mooney

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iCitizen 2008: Steve Knox http://www.slideshare.net/iCitizen2008/icitizen-2008-steve-knox
iTalk: Steve Knox—CEO, Tremor Lynchpins of Communication Steve and the crack team at Tremor believe in the power of the influential and have built brands connecting with these elusive individuals using the tools of the social web. Just how much influence do they really offer anyway?]]>
iTalk: Steve Knox—CEO, Tremor Lynchpins of Communication Steve and the crack team at Tremor believe in the power of the influential and have built brands connecting with these elusive individuals using the tools of the social web. Just how much influence do they really offer anyway?]]> Wed, 28 May 2008 13:12:44 GMT http://www.slideshare.net/iCitizen2008/icitizen-2008-steve-knox iCitizen2008@slideshare.net(iCitizen2008) iCitizen 2008: Steve Knox iCitizen2008 iTalk: Steve Knox—CEO, Tremor Lynchpins of Communication Steve and the crack team at Tremor believe in the power of the influential and have built brands connecting with these elusive individuals using the tools of the social web. Just how much influence do they really offer anyway? <img src="http://cdn.slidesharecdn.com/20080520icitizensteve-knox-1211986362950928-9-thumbnail-2?1213295443" alt ="" style="border:1px solid #C3E6D8;float:right;" /> iTalk: Steve Knox—CEO, Tremor Lynchpins of Communication Steve and the crack team at Tremor believe in the power of the influential and have built brands connecting with these elusive individuals using the tools of the social web. Just how much influence do they really offer anyway? iCitizen 2008: Steve Knox

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iCitizen 2008: Doc Searls http://www.slideshare.net/iCitizen2008/icitizen-2008-doc-searls
Keynote: Doc Searls—Harvard Fellow at the Berkman Center, Coauthor, The Cluetrain Manifesto Next on the Open Horizon Web visionary Searls isn’t much interested in making the current ad-centric "attention economy" more engaging. He wants to replace it altogether with an "intention economy" that matches consumers’ intent to purchase a specific product with any and all relevant brands. Is this nirvana for marketers or does this economy render them obsolete? And will Searls’s Vendor Relationship Management get us there?]]>
Keynote: Doc Searls—Harvard Fellow at the Berkman Center, Coauthor, The Cluetrain Manifesto Next on the Open Horizon Web visionary Searls isn’t much interested in making the current ad-centric "attention economy" more engaging. He wants to replace it altogether with an "intention economy" that matches consumers’ intent to purchase a specific product with any and all relevant brands. Is this nirvana for marketers or does this economy render them obsolete? And will Searls’s Vendor Relationship Management get us there?]]> Tue, 27 May 2008 18:43:47 GMT http://www.slideshare.net/iCitizen2008/icitizen-2008-doc-searls iCitizen2008@slideshare.net(iCitizen2008) iCitizen 2008: Doc Searls iCitizen2008 Keynote: Doc Searls—Harvard Fellow at the Berkman Center, Coauthor, The Cluetrain Manifesto Next on the Open Horizon Web visionary Searls isn’t much interested in making the current ad-centric "attention economy" more engaging. He wants to replace it altogether with an "intention economy" that matches consumers’ intent to purchase a specific product with any and all relevant brands. Is this nirvana for marketers or does this economy render them obsolete? And will Searls’s Vendor Relationship Management get us there? <img src="http://cdn.slidesharecdn.com/20080521icitizendoc-searls-1211920988695171-9-thumbnail-2?1213292758" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Keynote: Doc Searls—Harvard Fellow at the Berkman Center, Coauthor, The Cluetrain Manifesto Next on the Open Horizon Web visionary Searls isn’t much interested in making the current ad-centric "attention economy" more engaging. He wants to replace it altogether with an "intention economy" that matches consumers’ intent to purchase a specific product with any and all relevant brands. Is this nirvana for marketers or does this economy render them obsolete? And will Searls’s Vendor Relationship Management get us there? iCitizen 2008: Doc Searls

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]]> http://cdn.slidesharecdn.com/profile-photo-iCitizen2008?1232665619 Thought leaders in a digital age. For more information, visit www.resource.com www.resource.com/wethink http://cdn.slidesharecdn.com/resource-interactiveshoporgpost-1221763201377392-8-thumbnail?1221758978 iCitizen2008/the-digital-shopping-experience-presentation The Digital Shopping E... http://cdn.slidesharecdn.com/fmaslideshare-1220031952459988-8-thumbnail?1220024978 iCitizen2008/building-a-robust-online-community-presentation Building a Robust Onli... http://cdn.slidesharecdn.com/rollins-august-texas-08-spkg-tourslideshare-1218734745131814-8-thumbnail?1218733037 iCitizen2008/nita-rollins-presents-the-open-imperative-to-texas-interactive-marketing-associations-presentation Nita Rollins presents ...