helgetenno's presentations. http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif helgetenno's presentations. http://www.slideshare.net/ Thu, 26 Nov 2009 22:10:04 GMT SlideShare feed for helgetenno's presentations. Seven Actionable Marketing Trends http://www.slideshare.net/helgetenno/seven-actionable-marketing-trends
“A very tangible and actionable list for digital marketing activities” - focusing on leveraging new consumer/media/digital trends.]]>
“A very tangible and actionable list for digital marketing activities” - focusing on leveraging new consumer/media/digital trends.]]> Thu, 26 Nov 2009 22:10:04 GMT http://www.slideshare.net/helgetenno/seven-actionable-marketing-trends helgetenno@slideshare.net(helgetenno) Seven Actionable Marketing Trends helgetenno “A very tangible and actionable list for digital marketing activities” - focusing on leveraging new consumer/media/digital trends. <img src="http://cdn.slidesharecdn.com/sevenactionablemarketingtrends-091126161015-phpapp02-thumbnail-2?1259294020" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> “A very tangible and actionable list for digital marketing activities” - focusing on leveraging new consumer/media/digital trends. Seven Actionable Marketing Trends
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]]> 3642 18 http://cdn.slidesharecdn.com/sevenactionablemarketingtrends-091126161015-phpapp02-thumbnail-2?1259294020 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Companies sell stuff, people buy stuff http://www.slideshare.net/helgetenno/companies-sell-stuff-people-buy-stuff
As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life.]]>
As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life.]]> Tue, 10 Nov 2009 18:54:47 GMT http://www.slideshare.net/helgetenno/companies-sell-stuff-people-buy-stuff helgetenno@slideshare.net(helgetenno) Companies sell stuff, people buy stuff helgetenno As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life. <img src="http://cdn.slidesharecdn.com/137companiessellstuffpeoplebuystuff-091110125515-phpapp01-thumbnail-2?1259223856" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life. Companies sell stuff, people buy stuff
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]]> 5264 12 http://cdn.slidesharecdn.com/137companiessellstuffpeoplebuystuff-091110125515-phpapp01-thumbnail-2?1259223856 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Mobile Abilities Map http://www.slideshare.net/helgetenno/mobile-abilities-map
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to do this we need to look beyond the SMS and the text voting and start exploring the real potential of the platform. This is an inspirational presentation trying to ignite new ideas.]]>
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to do this we need to look beyond the SMS and the text voting and start exploring the real potential of the platform. This is an inspirational presentation trying to ignite new ideas.]]> Sun, 25 Oct 2009 09:57:16 GMT http://www.slideshare.net/helgetenno/mobile-abilities-map helgetenno@slideshare.net(helgetenno) Mobile Abilities Map helgetenno Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to do this we need to look beyond the SMS and the text voting and start exploring the real potential of the platform. This is an inspirational presentation trying to ignite new ideas. <img src="http://cdn.slidesharecdn.com/mobileabilitiesmap-091025045724-phpapp01-thumbnail-2?1256540173" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to do this we need to look beyond the SMS and the text voting and start exploring the real potential of the platform. This is an inspirational presentation trying to ignite new ideas. Mobile Abilities Map
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]]> 6227 8 http://cdn.slidesharecdn.com/mobileabilitiesmap-091025045724-phpapp01-thumbnail-2?1256540173 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted When the marketing becomes the product http://www.slideshare.net/helgetenno/when-the-marketing-becomes-the-product
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing. ]]>
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing. ]]> Tue, 06 Oct 2009 20:39:35 GMT http://www.slideshare.net/helgetenno/when-the-marketing-becomes-the-product helgetenno@slideshare.net(helgetenno) When the marketing becomes the product helgetenno As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing. <img src="http://cdn.slidesharecdn.com/137whenmarketingbecomestheproduct-091006154544-phpapp01-thumbnail-2?1254891277" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful. This turns marketing into the experience surrounding the product - and in some instances becomes the experience people connect to and build relationships with. The marketing becomes the product, and the product becomes the marketing. When the marketing becomes the product
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]]> 5832 10 http://cdn.slidesharecdn.com/137whenmarketingbecomestheproduct-091006154544-phpapp01-thumbnail-2?1254891277 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Context, Value &amp; The New Marketing Economy http://www.slideshare.net/helgetenno/context-value-the-new-marketing-economy
The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it. ]]>
The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it. ]]> Thu, 17 Sep 2009 20:40:59 GMT http://www.slideshare.net/helgetenno/context-value-the-new-marketing-economy helgetenno@slideshare.net(helgetenno) Context, Value &amp; The New Marketing Economy helgetenno The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it. <img src="http://cdn.slidesharecdn.com/contextvalueandthenewmarketingeconomy-090917154107-phpapp02-thumbnail-2?1253263286" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it. Context, Value & The New Marketing Economy
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]]> 4558 10 http://cdn.slidesharecdn.com/contextvalueandthenewmarketingeconomy-090917154107-phpapp02-thumbnail-2?1253263286 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted This is not the time for Big Lazy Brands http://www.slideshare.net/helgetenno/this-is-not-the-time-for-big-lazy-brands
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?]]>
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age?]]> Mon, 07 Sep 2009 21:33:44 GMT http://www.slideshare.net/helgetenno/this-is-not-the-time-for-big-lazy-brands helgetenno@slideshare.net(helgetenno) This is not the time for Big Lazy Brands helgetenno What are the challenges for FMCG brands in today&rsquo;s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age? <img src="http://cdn.slidesharecdn.com/biglazybrands-090907163354-phpapp02-thumbnail-2?1252844802" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> What are the challenges for FMCG brands in today&rsquo;s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in this age? This is not the time for Big Lazy Brands
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]]> 5354 6 http://cdn.slidesharecdn.com/biglazybrands-090907163354-phpapp02-thumbnail-2?1252844802 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Post Digital Marketing 2009 http://www.slideshare.net/helgetenno/post-digital-marketing-2009
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. Summarizing all the major thoughts finding its way to my “ideas”-folder this last year.]]>
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. Summarizing all the major thoughts finding its way to my “ideas”-folder this last year.]]> Thu, 09 Jul 2009 11:20:57 GMT http://www.slideshare.net/helgetenno/post-digital-marketing-2009 helgetenno@slideshare.net(helgetenno) Post Digital Marketing 2009 helgetenno This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. Summarizing all the major thoughts finding its way to my “ideas”-folder this last year. <img src="http://cdn.slidesharecdn.com/137postdigitalmarketing2009-090709062105-phpapp01-thumbnail-2?1247340460" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous, Mobility and more. Summarizing all the major thoughts finding its way to my “ideas”-folder this last year. Post Digital Marketing 2009
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]]> 26576 40 http://cdn.slidesharecdn.com/137postdigitalmarketing2009-090709062105-phpapp01-thumbnail-2?1247340460 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted New Strategies Require New Measurements http://www.slideshare.net/helgetenno/new-strategies-require-new-measurments
Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them.]]>
Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them.]]> Wed, 01 Jul 2009 21:42:30 GMT http://www.slideshare.net/helgetenno/new-strategies-require-new-measurments helgetenno@slideshare.net(helgetenno) New Strategies Require New Measurements helgetenno Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them. <img src="http://cdn.slidesharecdn.com/137newstrategiesrequiresnewmeasurments-090701164241-phpapp02-thumbnail-2?1246542449" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them. New Strategies Require New Measurements
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]]> 6352 9 http://cdn.slidesharecdn.com/137newstrategiesrequiresnewmeasurments-090701164241-phpapp02-thumbnail-2?1246542449 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Changing The Currency http://www.slideshare.net/helgetenno/changing-the-currency
As the media, information and conversational world is changing, why are the business models of the media industry standing still?]]>
As the media, information and conversational world is changing, why are the business models of the media industry standing still?]]> Mon, 15 Jun 2009 21:34:07 GMT http://www.slideshare.net/helgetenno/changing-the-currency helgetenno@slideshare.net(helgetenno) Changing The Currency helgetenno As the media, information and conversational world is changing, why are the business models of the media industry standing still? <img src="http://cdn.slidesharecdn.com/137changingthecurrency-090615163416-phpapp01-thumbnail-2?1245351678" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> As the media, information and conversational world is changing, why are the business models of the media industry standing still? Changing The Currency
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]]> 3333 4 http://cdn.slidesharecdn.com/137changingthecurrency-090615163416-phpapp01-thumbnail-2?1245351678 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Context Marketing, arenas, utilities and the convergence of them http://www.slideshare.net/helgetenno/context-marketing-arenas-utilities-and-the-convergence-of-them
To sum it up in one sentence: "It’s about earning ownership of the experience where your products are used and brands are shaped".]]>
To sum it up in one sentence: "It’s about earning ownership of the experience where your products are used and brands are shaped".]]> Mon, 30 Mar 2009 20:30:33 GMT http://www.slideshare.net/helgetenno/context-marketing-arenas-utilities-and-the-convergence-of-them helgetenno@slideshare.net(helgetenno) Context Marketing, arenas, utilities and the convergence of them helgetenno To sum it up in one sentence: &quot;It’s about earning ownership of the experience where your products are used and brands are shaped&quot;. <img src="http://cdn.slidesharecdn.com/137context001-090330153034-phpapp01-thumbnail-2?1238505691" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> To sum it up in one sentence: &quot;It’s about earning ownership of the experience where your products are used and brands are shaped&quot;. Context Marketing, arenas, utilities and the convergence of them
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]]> 5875 6 http://cdn.slidesharecdn.com/137context001-090330153034-phpapp01-thumbnail-2?1238505691 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Only in Digital http://www.slideshare.net/helgetenno/only-in-digital
Digital marketing and advertising, and by that I mean EVERYTHING digital, should be your most expensive endeavor, and the reason is it’s abilities...]]>
Digital marketing and advertising, and by that I mean EVERYTHING digital, should be your most expensive endeavor, and the reason is it’s abilities...]]> Sat, 28 Mar 2009 21:50:08 GMT http://www.slideshare.net/helgetenno/only-in-digital helgetenno@slideshare.net(helgetenno) Only in Digital helgetenno Digital marketing and advertising, and by that I mean EVERYTHING digital, should be your most expensive endeavor, and the reason is it’s abilities... <img src="http://cdn.slidesharecdn.com/137onlyindigital-090328165012-phpapp01-thumbnail-2?1238339778" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Digital marketing and advertising, and by that I mean EVERYTHING digital, should be your most expensive endeavor, and the reason is it’s abilities... Only in Digital
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]]> 3774 4 http://cdn.slidesharecdn.com/137onlyindigital-090328165012-phpapp01-thumbnail-2?1238339778 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The New Brand Landscape 2 http://www.slideshare.net/helgetenno/the-new-brand-landscape-2
An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it’s effects and opportunities for marketers.]]>
An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it’s effects and opportunities for marketers.]]> Tue, 17 Mar 2009 20:42:57 GMT http://www.slideshare.net/helgetenno/the-new-brand-landscape-2 helgetenno@slideshare.net(helgetenno) The New Brand Landscape 2 helgetenno An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it&rsquo;s effects and opportunities for marketers. <img src="http://cdn.slidesharecdn.com/137newbrandlandscapenegb003-090317154301-phpapp01-thumbnail-2?1237349820" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it&rsquo;s effects and opportunities for marketers. The New Brand Landscape 2
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]]> 5922 11 http://cdn.slidesharecdn.com/137newbrandlandscapenegb003-090317154301-phpapp01-thumbnail-2?1237349820 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Mobile is to Internet what TV is to Radio http://www.slideshare.net/helgetenno/mobile-is-to-internet-what-tv-is-to-radio
The slideshow wants to inspire around concepts relating to mobile communcation and services. I wanted to try building a slideshow into an inspirational tool. Every slide IS AN IDEA linking to a blog post explaining it...]]>
The slideshow wants to inspire around concepts relating to mobile communcation and services. I wanted to try building a slideshow into an inspirational tool. Every slide IS AN IDEA linking to a blog post explaining it...]]> Tue, 10 Mar 2009 21:53:20 GMT http://www.slideshare.net/helgetenno/mobile-is-to-internet-what-tv-is-to-radio helgetenno@slideshare.net(helgetenno) Mobile is to Internet what TV is to Radio helgetenno The slideshow wants to inspire around concepts relating to mobile communcation and services. I wanted to try building a slideshow into an inspirational tool. Every slide IS AN IDEA linking to a blog post explaining it... <img src="http://cdn.slidesharecdn.com/137mobile001-090310165326-phpapp02-thumbnail-2?1236786803" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The slideshow wants to inspire around concepts relating to mobile communcation and services. I wanted to try building a slideshow into an inspirational tool. Every slide IS AN IDEA linking to a blog post explaining it... Mobile is to Internet what TV is to Radio
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]]> 2785 1 http://cdn.slidesharecdn.com/137mobile001-090310165326-phpapp02-thumbnail-2?1236786803 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted A Bigger Idea - Branded Context and Brand Situations http://www.slideshare.net/helgetenno/a-bigger-idea-branded-context-and-brand-situations
In the new brand landscape brands will build behind bigger ideas, from different mindsets and with different tools. This presentation presents two opportunities in this setting: The bigger idea, the brand context, how brands have the opportunity to move from messaging to content to context. And the Brand Situation, identifying and participating in your customers most important situation, where participants are highly aware of the brand, where they want to engage, and where there is an opportunity to become invaluable.]]>
In the new brand landscape brands will build behind bigger ideas, from different mindsets and with different tools. This presentation presents two opportunities in this setting: The bigger idea, the brand context, how brands have the opportunity to move from messaging to content to context. And the Brand Situation, identifying and participating in your customers most important situation, where participants are highly aware of the brand, where they want to engage, and where there is an opportunity to become invaluable.]]> Sat, 31 Jan 2009 07:08:20 GMT http://www.slideshare.net/helgetenno/a-bigger-idea-branded-context-and-brand-situations helgetenno@slideshare.net(helgetenno) A Bigger Idea - Branded Context and Brand Situations helgetenno In the new brand landscape brands will build behind bigger ideas, from different mindsets and with different tools. This presentation presents two opportunities in this setting: The bigger idea, the brand context, how brands have the opportunity to move from messaging to content to context. And the Brand Situation, identifying and participating in your customers most important situation, where participants are highly aware of the brand, where they want to engage, and where there is an opportunity to become invaluable. <img src="http://cdn.slidesharecdn.com/137abiggeridea001-1233385700935829-1-thumbnail-2?1233396625" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> In the new brand landscape brands will build behind bigger ideas, from different mindsets and with different tools. This presentation presents two opportunities in this setting: The bigger idea, the brand context, how brands have the opportunity to move from messaging to content to context. And the Brand Situation, identifying and participating in your customers most important situation, where participants are highly aware of the brand, where they want to engage, and where there is an opportunity to become invaluable. A Bigger Idea - Branded Context and Brand Situations
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]]> 4296 2 http://cdn.slidesharecdn.com/137abiggeridea001-1233385700935829-1-thumbnail-2?1233396625 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Three Major Changes In Digital Marketing http://www.slideshare.net/helgetenno/three-major-changes-in-digital-marketing-presentation
A short presentation looking into three changes in digital marketing and it’s effects in the marketing landscape.]]>
A short presentation looking into three changes in digital marketing and it’s effects in the marketing landscape.]]> Fri, 23 Jan 2009 23:12:37 GMT http://www.slideshare.net/helgetenno/three-major-changes-in-digital-marketing-presentation helgetenno@slideshare.net(helgetenno) Three Major Changes In Digital Marketing helgetenno A short presentation looking into three changes in digital marketing and it&rsquo;s effects in the marketing landscape. <img src="http://cdn.slidesharecdn.com/137threemajorchangesindigitalmarketing-1232752228391835-3-thumbnail-2?1232766921" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A short presentation looking into three changes in digital marketing and it&rsquo;s effects in the marketing landscape. Three Major Changes In Digital Marketing
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]]> 6188 1 http://cdn.slidesharecdn.com/137threemajorchangesindigitalmarketing-1232752228391835-3-thumbnail-2?1232766921 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Five Guidelines For Participation http://www.slideshare.net/helgetenno/five-guidelines-for-participation-presentation
Charles Leadbeaters five guidelines for community / participation. Copied gently from his talk at Picnic 08’.]]>
Charles Leadbeaters five guidelines for community / participation. Copied gently from his talk at Picnic 08’.]]> Fri, 26 Dec 2008 19:52:41 GMT http://www.slideshare.net/helgetenno/five-guidelines-for-participation-presentation helgetenno@slideshare.net(helgetenno) Five Guidelines For Participation helgetenno Charles Leadbeaters five guidelines for community / participation. Copied gently from his talk at Picnic 08&rsquo;. <img src="http://cdn.slidesharecdn.com/fiveguidelinesforparticipation-1230328277204558-1-thumbnail-2?1230321189" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Charles Leadbeaters five guidelines for community / participation. Copied gently from his talk at Picnic 08&rsquo;. Five Guidelines For Participation
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]]> 2006 1 http://cdn.slidesharecdn.com/fiveguidelinesforparticipation-1230328277204558-1-thumbnail-2?1230321189 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The New Brand Landscape http://www.slideshare.net/helgetenno/the-new-brand-landscape-presentation
New Opportunities in Digital. How and why we are at a crossroads. And what this means to marketing.]]>
New Opportunities in Digital. How and why we are at a crossroads. And what this means to marketing.]]> Tue, 11 Nov 2008 18:06:53 GMT http://www.slideshare.net/helgetenno/the-new-brand-landscape-presentation helgetenno@slideshare.net(helgetenno) The New Brand Landscape helgetenno New Opportunities in Digital. How and why we are at a crossroads. And what this means to marketing. <img src="http://cdn.slidesharecdn.com/137new-brand-landscapeslideshare-1226431380204021-8-thumbnail-2?1226568861" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> New Opportunities in Digital. How and why we are at a crossroads. And what this means to marketing. The New Brand Landscape
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]]> 5720 5 http://cdn.slidesharecdn.com/137new-brand-landscapeslideshare-1226431380204021-8-thumbnail-2?1226568861 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Next Generation Participation http://www.slideshare.net/helgetenno/next-generation-participation-presentation
We need to start looking at collaboration as something richer than getting participants to contribute their preset format content in a serial, one dimensional, string, within a rigid structure of publishing.]]>
We need to start looking at collaboration as something richer than getting participants to contribute their preset format content in a serial, one dimensional, string, within a rigid structure of publishing.]]> Sun, 12 Oct 2008 03:44:48 GMT http://www.slideshare.net/helgetenno/next-generation-participation-presentation helgetenno@slideshare.net(helgetenno) Next Generation Participation helgetenno We need to start looking at collaboration as something richer than getting participants to contribute their preset format content in a serial, one dimensional, string, within a rigid structure of publishing. <img src="http://cdn.slidesharecdn.com/nxtgenparticipationrs-1223789910831997-8-thumbnail-2?1223866557" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> We need to start looking at collaboration as something richer than getting participants to contribute their preset format content in a serial, one dimensional, string, within a rigid structure of publishing. Next Generation Participation
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]]> 10260 4 http://cdn.slidesharecdn.com/nxtgenparticipationrs-1223789910831997-8-thumbnail-2?1223866557 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted We need change http://www.slideshare.net/helgetenno/we-need-change-presentation
A loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research.]]>
A loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research.]]> Mon, 22 Sep 2008 17:29:50 GMT http://www.slideshare.net/helgetenno/we-need-change-presentation helgetenno@slideshare.net(helgetenno) We need change helgetenno A loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research. <img src="http://cdn.slidesharecdn.com/weneedchange-1222111181003371-9-thumbnail-2?1222142713" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research. We need change
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]]> 15108 16 http://cdn.slidesharecdn.com/weneedchange-1222111181003371-9-thumbnail-2?1222142713 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted New Digital, Seven suggestions to guide advertising in the right direction http://www.slideshare.net/helgetenno/new-digital-personal-arenas-and-connecting-with-participants-presentation
Seven suggestions to what’s changed and what’s important in digital / marketing / advertising.]]>
Seven suggestions to what’s changed and what’s important in digital / marketing / advertising.]]> Sat, 20 Sep 2008 21:05:24 GMT http://www.slideshare.net/helgetenno/new-digital-personal-arenas-and-connecting-with-participants-presentation helgetenno@slideshare.net(helgetenno) New Digital, Seven suggestions to guide advertising in the right direction helgetenno Seven suggestions to what&rsquo;s changed and what&rsquo;s important in digital / marketing / advertising. <img src="http://cdn.slidesharecdn.com/137newdigital2-1221951902345658-8-thumbnail-2?1222142743" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Seven suggestions to what&rsquo;s changed and what&rsquo;s important in digital / marketing / advertising. New Digital, Seven suggestions to guide advertising in the right direction
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]]> http://cdn.slidesharecdn.com/profile-photo-helgetenno?1252753757 Strategic Director / Digital Planner , Screenplay (digital ad agency, screenplay.no), Norway www.180360720.no http://cdn.slidesharecdn.com/sevenactionablemarketingtrends-091126161015-phpapp02-thumbnail?1259294020 helgetenno/seven-actionable-marketing-trends Seven Actionable Marke... http://cdn.slidesharecdn.com/137companiessellstuffpeoplebuystuff-091110125515-phpapp01-thumbnail?1259223856 helgetenno/companies-sell-stuff-people-buy-stuff Companies sell stuff, ... http://cdn.slidesharecdn.com/mobileabilitiesmap-091025045724-phpapp01-thumbnail?1256540173 helgetenno/mobile-abilities-map Mobile Abilities Map