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      <userDesc>The Wall Street Journal calls Gerd &#8216;one of the leading Media Futurists in the World&#8217;. He is the Co-Author of the influential book &#8216;The Future of Music&#8217; (2005, Berklee Press), as well as the Author of &#8216;Music2.0&#8217; (January 2008, free download at www.music20thebook.com), and &#8216;The End of Control&#8217; (to be published in late 2009).
 
Gerd&amp;rsquo;s background is in Music (he won the Quincy Jones Award in 1986 and is a graduate of Boston&amp;rsquo;s Berklee College of Music) as well as in Technology, Internet and Media. His work focuses on the Future of Media, Content, Technology, Business, Marketing &amp;amp; Advertising, Branding, Telecom, Communications and Culture. 

Gerd is considered a leading expert </userDesc>
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