Slideshows by User: gleonhard http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: gleonhard http://www.slideshare.net/ Sat, 12 Dec 2009 02:50:25 GMT SlideShare feed for Slideshows by User: gleonhard Music 2.0 - The Future of Music - Start in Brazil? Feira Musica 2009 Gerd Leonhard http://www.slideshare.net/gleonhard/music-20-the-future-of-music-start-in-brazil-feira-musica-2009-gerd-leonhard
My presentation on the Future of Music, from Feira Musica 2009, in Recife Brazil. See more at http://www.mediafuturist.com/2009/12/music-20-my-presentation-at-feira-musica-in-recife.html]]>
My presentation on the Future of Music, from Feira Musica 2009, in Recife Brazil. See more at http://www.mediafuturist.com/2009/12/music-20-my-presentation-at-feira-musica-in-recife.html]]> Sat, 12 Dec 2009 02:50:25 GMT http://www.slideshare.net/gleonhard/music-20-the-future-of-music-start-in-brazil-feira-musica-2009-gerd-leonhard gleonhard@slideshare.net(gleonhard) Music 2.0 - The Future of Music - Start in Brazil? Feira Musica 2009 Gerd Leonhard gleonhard My presentation on the Future of Music, from Feira Musica 2009, in Recife Brazil. See more at http://www.mediafuturist.com/2009/12/music-20-my-presentation-at-feira-musica-in-recife.html <img src="http://cdn.slidesharecdn.com/music2inbrazilgerdleonhardatfeiramusicarecife-091211205419-phpapp02-thumbnail-2?1261069538" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My presentation on the Future of Music, from Feira Musica 2009, in Recife Brazil. See more at http://www.mediafuturist.com/2009/12/music-20-my-presentation-at-feira-musica-in-recife.html Music 2.0 - The Future of Music - Start in Brazil? Feira Musica 2009 Gerd Leonhard
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]]> 592 1 http://cdn.slidesharecdn.com/music2inbrazilgerdleonhardatfeiramusicarecife-091211205419-phpapp02-thumbnail-2?1261069538 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Creative Industries in the Digital Economy (EU-Observer conference Brussels) http://www.slideshare.net/gleonhard/creative-industries-in-the-digital-economy-euobserver-conference-brussel
My presentation from the Online Content and Creative Rights Conference in Brusssels http://conferences.euobserver.com/creative09/index/ more details at http://www.mediafuturist.com/2009/12/the-future-of-content-in-the-digital-economy-euobserver.html]]>
My presentation from the Online Content and Creative Rights Conference in Brusssels http://conferences.euobserver.com/creative09/index/ more details at http://www.mediafuturist.com/2009/12/the-future-of-content-in-the-digital-economy-euobserver.html]]> Wed, 02 Dec 2009 08:23:26 GMT http://www.slideshare.net/gleonhard/creative-industries-in-the-digital-economy-euobserver-conference-brussel gleonhard@slideshare.net(gleonhard) Creative Industries in the Digital Economy (EU-Observer conference Brussels) gleonhard My presentation from the Online Content and Creative Rights Conference in Brusssels http://conferences.euobserver.com/creative09/index/ more details at http://www.mediafuturist.com/2009/12/the-future-of-content-in-the-digital-economy-euobserver.html <img src="http://cdn.slidesharecdn.com/creativeindustriesinthedigitaleconomygerdleonhardeuobservergerdleonhard-091202055424-phpapp01-thumbnail-2?1259787027" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My presentation from the Online Content and Creative Rights Conference in Brusssels http://conferences.euobserver.com/creative09/index/ more details at http://www.mediafuturist.com/2009/12/the-future-of-content-in-the-digital-economy-euobserver.html Creative Industries in the Digital Economy (EU-Observer conference Brussels)
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]]> 712 1 http://cdn.slidesharecdn.com/creativeindustriesinthedigitaleconomygerdleonhardeuobservergerdleonhard-091202055424-phpapp01-thumbnail-2?1259787027 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Media 2.0: Open, Mobile... and Paid? Gerd Leonhard at Mobile Monday / Kudos Awards in Munich http://www.slideshare.net/gleonhard/media-20-open-mobile-and-paid-gerd-leonhard-at-mobile-monday-kudos-awards-in-munich
My presentation at Mobile Monday Munich http://www.mobile-monday.de/events/national-summit-kudos-award]]>
My presentation at Mobile Monday Munich http://www.mobile-monday.de/events/national-summit-kudos-award]]> Mon, 30 Nov 2009 22:04:09 GMT http://www.slideshare.net/gleonhard/media-20-open-mobile-and-paid-gerd-leonhard-at-mobile-monday-kudos-awards-in-munich gleonhard@slideshare.net(gleonhard) Media 2.0: Open, Mobile... and Paid? Gerd Leonhard at Mobile Monday / Kudos Awards in Munich gleonhard My presentation at Mobile Monday Munich http://www.mobile-monday.de/events/national-summit-kudos-award <img src="http://cdn.slidesharecdn.com/media2-0-091130160417-phpapp01-thumbnail-2?1259618711" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My presentation at Mobile Monday Munich http://www.mobile-monday.de/events/national-summit-kudos-award Media 2.0: Open, Mobile... and Paid? Gerd Leonhard at Mobile Monday / Kudos Awards in Munich
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]]> 741 1 http://cdn.slidesharecdn.com/media2-0-091130160417-phpapp01-thumbnail-2?1259618711 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Future of Music and Digital Content: Mobile, Social and... PAID? http://www.slideshare.net/gleonhard/the-future-of-music-and-digital-content-mobile-social-and-paid
I had the great pleasure to speak at the Future As Music (FAM) conference in Madrid / Spain, today. This event was organized by AIE (the Artists and Performers Society of Spain) and I was delighted to present alongside one of my favorite colleagues, famed mobilist and mobile content guru Tomi Ahonen. My talk and presentation was on the juicy topic of "The Future of Music & Digital Content: Mobile, Connected, Social, Open... and Paid?" and included comments on: 1) why it makes no sense to disconnect fans from the Internet and expect them to then buy more ’legal’ music 2) why the music industry must adapt to the new behaviors of ’the people formerly known as consumers’ asap 3) why we have a ’digital toll-booth challenge’ (see my column on Spotify) and how we need to structure ’music sales’ going forward 4) why music is first an experience and a service, and only then a product (and how the industry can monetize this shift) 5) where the New Generatives will come from 6) why a collective digital music license makes sense - and much more. Here is the slideshow, below (you can download the PDF via slideshare, as well). Enjoy and spread the word!]]>
I had the great pleasure to speak at the Future As Music (FAM) conference in Madrid / Spain, today. This event was organized by AIE (the Artists and Performers Society of Spain) and I was delighted to present alongside one of my favorite colleagues, famed mobilist and mobile content guru Tomi Ahonen. My talk and presentation was on the juicy topic of "The Future of Music & Digital Content: Mobile, Connected, Social, Open... and Paid?" and included comments on: 1) why it makes no sense to disconnect fans from the Internet and expect them to then buy more ’legal’ music 2) why the music industry must adapt to the new behaviors of ’the people formerly known as consumers’ asap 3) why we have a ’digital toll-booth challenge’ (see my column on Spotify) and how we need to structure ’music sales’ going forward 4) why music is first an experience and a service, and only then a product (and how the industry can monetize this shift) 5) where the New Generatives will come from 6) why a collective digital music license makes sense - and much more. Here is the slideshow, below (you can download the PDF via slideshare, as well). Enjoy and spread the word!]]> Thu, 26 Nov 2009 14:43:36 GMT http://www.slideshare.net/gleonhard/the-future-of-music-and-digital-content-mobile-social-and-paid gleonhard@slideshare.net(gleonhard) The Future of Music and Digital Content: Mobile, Social and... PAID? gleonhard I had the great pleasure to speak at the Future As Music (FAM) conference in Madrid / Spain, today. This event was organized by AIE (the Artists and Performers Society of Spain) and I was delighted to present alongside one of my favorite colleagues, famed mobilist and mobile content guru Tomi Ahonen. My talk and presentation was on the juicy topic of &quot;The Future of Music &amp; Digital Content: Mobile, Connected, Social, Open... and Paid?&quot; and included comments on: 1) why it makes no sense to disconnect fans from the Internet and expect them to then buy more &rsquo;legal&rsquo; music 2) why the music industry must adapt to the new behaviors of &rsquo;the people formerly known as consumers&rsquo; asap 3) why we have a &rsquo;digital toll-booth challenge&rsquo; (see my column on Spotify) and how we need to structure &rsquo;music sales&rsquo; going forward 4) why music is first an experience and a service, and only then a product (and how the industry can monetize this shift) 5) where the New Generatives will come from 6) why a collective digital music license makes sense - and much more. Here is the slideshow, below (you can download the PDF via slideshare, as well). Enjoy and spread the word! <img src="http://cdn.slidesharecdn.com/futuremusicmediaopenandpaidatfam09gerdleonhardpublic-091126084351-phpapp01-thumbnail-2?1259250894" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> I had the great pleasure to speak at the Future As Music (FAM) conference in Madrid / Spain, today. This event was organized by AIE (the Artists and Performers Society of Spain) and I was delighted to present alongside one of my favorite colleagues, famed mobilist and mobile content guru Tomi Ahonen. My talk and presentation was on the juicy topic of &quot;The Future of Music &amp; Digital Content: Mobile, Connected, Social, Open... and Paid?&quot; and included comments on: 1) why it makes no sense to disconnect fans from the Internet and expect them to then buy more &rsquo;legal&rsquo; music 2) why the music industry must adapt to the new behaviors of &rsquo;the people formerly known as consumers&rsquo; asap 3) why we have a &rsquo;digital toll-booth challenge&rsquo; (see my column on Spotify) and how we need to structure &rsquo;music sales&rsquo; going forward 4) why music is first an experience and a service, and only then a product (and how the industry can monetize this shift) 5) where the New Generatives will come from 6) why a collective digital music license makes sense - and much more. Here is the slideshow, below (you can download the PDF via slideshare, as well). Enjoy and spread the word! The Future of Music and Digital Content: Mobile, Social and... PAID?
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]]> 855 1 http://cdn.slidesharecdn.com/futuremusicmediaopenandpaidatfam09gerdleonhardpublic-091126084351-phpapp01-thumbnail-2?1259250894 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Future of Content in 140 Characters (140Conf London) http://www.slideshare.net/gleonhard/the-future-of-content-in-140-characters-140conf-london
My presentation at Jeff Pulver’s 140 Character Conference in London http://london.140conf.com/ The idea was to use only use 140 characters, tweet-style, to explain the future of content commerce, e.g. 0s1satw (all the way): all content is becoming digital, the music industry is 404 (page not found), :&lt;assumptns i.e. the wrong assumptions are still adhered to by content companies trying to make it work online, etc... hope you enjoy this. More at http://www.mediafuturist.com]]>
My presentation at Jeff Pulver’s 140 Character Conference in London http://london.140conf.com/ The idea was to use only use 140 characters, tweet-style, to explain the future of content commerce, e.g. 0s1satw (all the way): all content is becoming digital, the music industry is 404 (page not found), :&lt;assumptns i.e. the wrong assumptions are still adhered to by content companies trying to make it work online, etc... hope you enjoy this. More at http://www.mediafuturist.com]]> Tue, 17 Nov 2009 22:26:10 GMT http://www.slideshare.net/gleonhard/the-future-of-content-in-140-characters-140conf-london gleonhard@slideshare.net(gleonhard) The Future of Content in 140 Characters (140Conf London) gleonhard My presentation at Jeff Pulver&rsquo;s 140 Character Conference in London http://london.140conf.com/ The idea was to use only use 140 characters, tweet-style, to explain the future of content commerce, e.g. 0s1satw (all the way): all content is becoming digital, the music industry is 404 (page not found), :&amp;lt;assumptns i.e. the wrong assumptions are still adhered to by content companies trying to make it work online, etc... hope you enjoy this. More at http://www.mediafuturist.com <img src="http://cdn.slidesharecdn.com/futureofcontentin140charactersgerdleonhard-091117162615-phpapp02-thumbnail-2?1258504618" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My presentation at Jeff Pulver&rsquo;s 140 Character Conference in London http://london.140conf.com/ The idea was to use only use 140 characters, tweet-style, to explain the future of content commerce, e.g. 0s1satw (all the way): all content is becoming digital, the music industry is 404 (page not found), :&amp;lt;assumptns i.e. the wrong assumptions are still adhered to by content companies trying to make it work online, etc... hope you enjoy this. More at http://www.mediafuturist.com The Future of Content in 140 Characters (140Conf London)
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]]> 622 1 http://cdn.slidesharecdn.com/futureofcontentin140charactersgerdleonhard-091117162615-phpapp02-thumbnail-2?1258504618 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Making money with music when the copy is &rsquo;free&rsquo; http://www.slideshare.net/gleonhard/making-money-with-music-when-the-copy-is-free
So these were some of the topics I talked about: 1) What is this new framework for the music industry - which facts and trends do we need to consider? 2) What are the key value shifts (pricing, and access versus copy), and what do they mean? 3) Why we need that ’new social contract’ and thereby legalize digital music (and the discussion of the proposed digital music license) 4) The new logic of bundled access, embodiment and experience, and the need for a new ’pool of money’ (to quote Jim Griffin) 5) The irreversible shift in the perception of ’copies’ of content 6) Future revenues based on Attention 7) Why the future is not in selling what is abundant but what is scarce 8) Why content creators and rights-holders do not compete with free ... and much more fun stuff;) Enjoy]]>
So these were some of the topics I talked about: 1) What is this new framework for the music industry - which facts and trends do we need to consider? 2) What are the key value shifts (pricing, and access versus copy), and what do they mean? 3) Why we need that ’new social contract’ and thereby legalize digital music (and the discussion of the proposed digital music license) 4) The new logic of bundled access, embodiment and experience, and the need for a new ’pool of money’ (to quote Jim Griffin) 5) The irreversible shift in the perception of ’copies’ of content 6) Future revenues based on Attention 7) Why the future is not in selling what is abundant but what is scarce 8) Why content creators and rights-holders do not compete with free ... and much more fun stuff;) Enjoy]]> Tue, 10 Nov 2009 11:32:25 GMT http://www.slideshare.net/gleonhard/making-money-with-music-when-the-copy-is-free gleonhard@slideshare.net(gleonhard) Making money with music when the copy is &rsquo;free&rsquo; gleonhard So these were some of the topics I talked about: 1) What is this new framework for the music industry - which facts and trends do we need to consider? 2) What are the key value shifts (pricing, and access versus copy), and what do they mean? 3) Why we need that &rsquo;new social contract&rsquo; and thereby legalize digital music (and the discussion of the proposed digital music license) 4) The new logic of bundled access, embodiment and experience, and the need for a new &rsquo;pool of money&rsquo; (to quote Jim Griffin) 5) The irreversible shift in the perception of &rsquo;copies&rsquo; of content 6) Future revenues based on Attention 7) Why the future is not in selling what is abundant but what is scarce 8) Why content creators and rights-holders do not compete with free ... and much more fun stuff;) Enjoy <img src="http://cdn.slidesharecdn.com/makingmoneywithmusicwhenthecopyisfree-091110053237-phpapp01-thumbnail-2?1257875735" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> So these were some of the topics I talked about: 1) What is this new framework for the music industry - which facts and trends do we need to consider? 2) What are the key value shifts (pricing, and access versus copy), and what do they mean? 3) Why we need that &rsquo;new social contract&rsquo; and thereby legalize digital music (and the discussion of the proposed digital music license) 4) The new logic of bundled access, embodiment and experience, and the need for a new &rsquo;pool of money&rsquo; (to quote Jim Griffin) 5) The irreversible shift in the perception of &rsquo;copies&rsquo; of content 6) Future revenues based on Attention 7) Why the future is not in selling what is abundant but what is scarce 8) Why content creators and rights-holders do not compete with free ... and much more fun stuff;) Enjoy Making money with music when the copy is 'free'
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]]> 1937 2 http://cdn.slidesharecdn.com/makingmoneywithmusicwhenthecopyisfree-091110053237-phpapp01-thumbnail-2?1257875735 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Future of Tele-Media and Digital Content (Telco2.0 Conference) http://www.slideshare.net/gleonhard/the-future-of-telemedia-and-digital-content-telco20-conference
My presentation at eComm Amsterdam in November 2009, see more details here: http://www.mediafuturist.com/2009/10/pre-ecomm-conference-interview-telemedia-futures.html Basically, the content industry starting with music is rightfully worried about distribution becoming free. This is a global phenomenon. The more broadband we have the better devices, the more the push towards sharing and trading stuff without payment is clearly there. On the other hand, the content industry has, to a very large degree, refused to license the content in so many new ways that are being asked for, starting with imeem and YouTube, and MySpace originally. The refusal to license has essentially created a vacuum to where everyone rightly then also says if we can’t actually do it legally, we have two choices which is to quit or to do it without permission. Then you have companies like imeem and MySpace and YouTube initially doing it without permission. ...]]>
My presentation at eComm Amsterdam in November 2009, see more details here: http://www.mediafuturist.com/2009/10/pre-ecomm-conference-interview-telemedia-futures.html Basically, the content industry starting with music is rightfully worried about distribution becoming free. This is a global phenomenon. The more broadband we have the better devices, the more the push towards sharing and trading stuff without payment is clearly there. On the other hand, the content industry has, to a very large degree, refused to license the content in so many new ways that are being asked for, starting with imeem and YouTube, and MySpace originally. The refusal to license has essentially created a vacuum to where everyone rightly then also says if we can’t actually do it legally, we have two choices which is to quit or to do it without permission. Then you have companies like imeem and MySpace and YouTube initially doing it without permission. ...]]> Thu, 05 Nov 2009 12:25:53 GMT http://www.slideshare.net/gleonhard/the-future-of-telemedia-and-digital-content-telco20-conference gleonhard@slideshare.net(gleonhard) The Future of Tele-Media and Digital Content (Telco2.0 Conference) gleonhard My presentation at eComm Amsterdam in November 2009, see more details here: http://www.mediafuturist.com/2009/10/pre-ecomm-conference-interview-telemedia-futures.html Basically, the content industry starting with music is rightfully worried about distribution becoming free. This is a global phenomenon. The more broadband we have the better devices, the more the push towards sharing and trading stuff without payment is clearly there. On the other hand, the content industry has, to a very large degree, refused to license the content in so many new ways that are being asked for, starting with imeem and YouTube, and MySpace originally. The refusal to license has essentially created a vacuum to where everyone rightly then also says if we can&rsquo;t actually do it legally, we have two choices which is to quit or to do it without permission. Then you have companies like imeem and MySpace and YouTube initially doing it without permission. ... <img src="http://cdn.slidesharecdn.com/telemediadigitalcontentfuturesgerdleonhardtelco2-091105062600-phpapp02-thumbnail-2?1257852972" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> My presentation at eComm Amsterdam in November 2009, see more details here: http://www.mediafuturist.com/2009/10/pre-ecomm-conference-interview-telemedia-futures.html Basically, the content industry starting with music is rightfully worried about distribution becoming free. This is a global phenomenon. The more broadband we have the better devices, the more the push towards sharing and trading stuff without payment is clearly there. On the other hand, the content industry has, to a very large degree, refused to license the content in so many new ways that are being asked for, starting with imeem and YouTube, and MySpace originally. The refusal to license has essentially created a vacuum to where everyone rightly then also says if we can&rsquo;t actually do it legally, we have two choices which is to quit or to do it without permission. Then you have companies like imeem and MySpace and YouTube initially doing it without permission. ... The Future of Tele-Media and Digital Content (Telco2.0 Conference)
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]]> 1764 1 http://cdn.slidesharecdn.com/telemediadigitalcontentfuturesgerdleonhardtelco2-091105062600-phpapp02-thumbnail-2?1257852972 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted TeleMedia Futures (eComm Amsterdam 2009) http://www.slideshare.net/gleonhard/telemedia-futures-ecomm-amsterdam-2009
Futurist Gerd Leonhard’s presentation at eComm 2009]]>
Futurist Gerd Leonhard’s presentation at eComm 2009]]> Thu, 29 Oct 2009 08:15:15 GMT http://www.slideshare.net/gleonhard/telemedia-futures-ecomm-amsterdam-2009 gleonhard@slideshare.net(gleonhard) TeleMedia Futures (eComm Amsterdam 2009) gleonhard Futurist Gerd Leonhard&rsquo;s presentation at eComm 2009 <img src="http://cdn.slidesharecdn.com/telemediafuturesgerdleonhardecomm2009amsterdampublic-091029031521-phpapp02-thumbnail-2?1256804171" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Futurist Gerd Leonhard&rsquo;s presentation at eComm 2009 TeleMedia Futures (eComm Amsterdam 2009)
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]]> 1471 1 http://cdn.slidesharecdn.com/telemediafuturesgerdleonhardecomm2009amsterdampublic-091029031521-phpapp02-thumbnail-2?1256804171 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague) http://www.slideshare.net/gleonhard/the-mobility-revolution-and-the-power-of-social-media-gerd-leonhard-at-acte09-in-prague
A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)]]>
A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)]]> Mon, 26 Oct 2009 10:57:31 GMT http://www.slideshare.net/gleonhard/the-mobility-revolution-and-the-power-of-social-media-gerd-leonhard-at-acte09-in-prague gleonhard@slideshare.net(gleonhard) The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague) gleonhard A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos) <img src="http://cdn.slidesharecdn.com/mobilityrevolutionandthepowerofsocialmediagerdleonhardacte09prague-091026055736-phpapp01-thumbnail-2?1256555078" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos) The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)
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]]> 1376 0 http://cdn.slidesharecdn.com/mobilityrevolutionandthepowerofsocialmediagerdleonhardacte09prague-091026055736-phpapp01-thumbnail-2?1256555078 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Attention, Money and the Future of the Internet (Gerd Leonhard at Internet Hungary) http://www.slideshare.net/gleonhard/attention-money-and-the-future-of-the-internet
The PDF from my presentation at Internet Hungary 2009 in Tihany see http://bit.ly/dAnvc. Topics: defining ’broadband culture’, why and how attention is the new currency, content 2.0 and the new pricing logic, the shift from mass media to niche media, why conversation beats monolog and why social media is CRM, the shift from push to pull, ’free gets you to the place where you can ask to get paid’, how sharing generates income, the future of content, education trends, the end of control, ]]>
The PDF from my presentation at Internet Hungary 2009 in Tihany see http://bit.ly/dAnvc. Topics: defining ’broadband culture’, why and how attention is the new currency, content 2.0 and the new pricing logic, the shift from mass media to niche media, why conversation beats monolog and why social media is CRM, the shift from push to pull, ’free gets you to the place where you can ask to get paid’, how sharing generates income, the future of content, education trends, the end of control, ]]> Tue, 13 Oct 2009 17:06:57 GMT http://www.slideshare.net/gleonhard/attention-money-and-the-future-of-the-internet gleonhard@slideshare.net(gleonhard) Attention, Money and the Future of the Internet (Gerd Leonhard at Internet Hungary) gleonhard The PDF from my presentation at Internet Hungary 2009 in Tihany see http://bit.ly/dAnvc. Topics: defining &rsquo;broadband culture&rsquo;, why and how attention is the new currency, content 2.0 and the new pricing logic, the shift from mass media to niche media, why conversation beats monolog and why social media is CRM, the shift from push to pull, &rsquo;free gets you to the place where you can ask to get paid&rsquo;, how sharing generates income, the future of content, education trends, the end of control, <img src="http://cdn.slidesharecdn.com/attentionmoneyandthefutureoftheinternetgerdleonhardinternethungary-091013120704-phpapp01-thumbnail-2?1255463606" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The PDF from my presentation at Internet Hungary 2009 in Tihany see http://bit.ly/dAnvc. Topics: defining &rsquo;broadband culture&rsquo;, why and how attention is the new currency, content 2.0 and the new pricing logic, the shift from mass media to niche media, why conversation beats monolog and why social media is CRM, the shift from push to pull, &rsquo;free gets you to the place where you can ask to get paid&rsquo;, how sharing generates income, the future of content, education trends, the end of control, Attention, Money and the Future of the Internet (Gerd Leonhard at Internet Hungary)
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]]> 1256 2 http://cdn.slidesharecdn.com/attentionmoneyandthefutureoftheinternetgerdleonhardinternethungary-091013120704-phpapp01-thumbnail-2?1255463606 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Future of Media &amp; ICT (Bilisim Zervis 2009) http://www.slideshare.net/gleonhard/the-future-of-media-ict-bilisim-zervis-2009
The PDF with my presentation at the Turkish Cebit, Bilisim Zervisi, on the Future of Media & ICT. Topics: Top trends: fixed to mobile. Top-down to social. Consumers to users. Physical to digital. eBooks Plus: the convergence of media, telecom, advertising, social networking, content & media. Why telecoms and mobile operators must get involved with content and advertising. Media is a now Service - and only then becomes product. Read more at www.mediafuturist.com A Turkish review of my speech is here: http://bit.ly/Nar4z (no idea what it says, though).]]>
The PDF with my presentation at the Turkish Cebit, Bilisim Zervisi, on the Future of Media & ICT. Topics: Top trends: fixed to mobile. Top-down to social. Consumers to users. Physical to digital. eBooks Plus: the convergence of media, telecom, advertising, social networking, content & media. Why telecoms and mobile operators must get involved with content and advertising. Media is a now Service - and only then becomes product. Read more at www.mediafuturist.com A Turkish review of my speech is here: http://bit.ly/Nar4z (no idea what it says, though).]]> Sat, 10 Oct 2009 09:00:36 GMT http://www.slideshare.net/gleonhard/the-future-of-media-ict-bilisim-zervis-2009 gleonhard@slideshare.net(gleonhard) The Future of Media &amp; ICT (Bilisim Zervis 2009) gleonhard The PDF with my presentation at the Turkish Cebit, Bilisim Zervisi, on the Future of Media &amp; ICT. Topics: Top trends: fixed to mobile. Top-down to social. Consumers to users. Physical to digital. eBooks Plus: the convergence of media, telecom, advertising, social networking, content &amp; media. Why telecoms and mobile operators must get involved with content and advertising. Media is a now Service - and only then becomes product. Read more at www.mediafuturist.com A Turkish review of my speech is here: http://bit.ly/Nar4z (no idea what it says, though). <img src="http://cdn.slidesharecdn.com/futureofmediabilisimistanbulgerdleonhardpublic-091010040039-phpapp02-thumbnail-2?1255165291" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The PDF with my presentation at the Turkish Cebit, Bilisim Zervisi, on the Future of Media &amp; ICT. Topics: Top trends: fixed to mobile. Top-down to social. Consumers to users. Physical to digital. eBooks Plus: the convergence of media, telecom, advertising, social networking, content &amp; media. Why telecoms and mobile operators must get involved with content and advertising. Media is a now Service - and only then becomes product. Read more at www.mediafuturist.com A Turkish review of my speech is here: http://bit.ly/Nar4z (no idea what it says, though). The Future of Media & ICT (Bilisim Zervis 2009)
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]]> 1080 1 http://cdn.slidesharecdn.com/futureofmediabilisimistanbulgerdleonhardpublic-091010040039-phpapp02-thumbnail-2?1255165291 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Digital Music License &amp; Music Like Water (Gerd Leonhard) http://www.slideshare.net/gleonhard/the-digital-music-license-music-like-water-gerd-leonhard
To come soon]]>
To come soon]]> Fri, 02 Oct 2009 10:35:28 GMT http://www.slideshare.net/gleonhard/the-digital-music-license-music-like-water-gerd-leonhard gleonhard@slideshare.net(gleonhard) The Digital Music License &amp; Music Like Water (Gerd Leonhard) gleonhard To come soon <img src="http://cdn.slidesharecdn.com/digitalmusiclicensegerdleonhardatorglondonoct22009public-091002053532-phpapp02-thumbnail-2?1254479780" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> To come soon The Digital Music License & Music Like Water (Gerd Leonhard)
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]]> 1670 1 http://cdn.slidesharecdn.com/digitalmusiclicensegerdleonhardatorglondonoct22009public-091002053532-phpapp02-thumbnail-2?1254479780 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Future of eCommerce and Online Retailing (MailOrder Congress 2009) http://www.slideshare.net/gleonhard/the-future-of-ecommerce-and-online-retailing-mailorder-congress-2009
The PDF with my presentation at MailOrder World 2009 in Wiesbaden, Germany see http://www.versandhandelskongress.de/english.php Yes, in English;) Topics: the future of ecommerce is social. conversations, engagement, trust. Social media > social business > social commerce. Understanding the mobile, real-time, connected user fka consumer. What does the future look like and how do we adapt?]]>
The PDF with my presentation at MailOrder World 2009 in Wiesbaden, Germany see http://www.versandhandelskongress.de/english.php Yes, in English;) Topics: the future of ecommerce is social. conversations, engagement, trust. Social media > social business > social commerce. Understanding the mobile, real-time, connected user fka consumer. What does the future look like and how do we adapt?]]> Thu, 01 Oct 2009 15:02:20 GMT http://www.slideshare.net/gleonhard/the-future-of-ecommerce-and-online-retailing-mailorder-congress-2009 gleonhard@slideshare.net(gleonhard) The Future of eCommerce and Online Retailing (MailOrder Congress 2009) gleonhard The PDF with my presentation at MailOrder World 2009 in Wiesbaden, Germany see http://www.versandhandelskongress.de/english.php Yes, in English;) Topics: the future of ecommerce is social. conversations, engagement, trust. Social media &gt; social business &gt; social commerce. Understanding the mobile, real-time, connected user fka consumer. What does the future look like and how do we adapt? <img src="http://cdn.slidesharecdn.com/futureofonlineretailingandecommercegerdleonhardfuturist-091001100225-phpapp01-thumbnail-2?1254409389" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The PDF with my presentation at MailOrder World 2009 in Wiesbaden, Germany see http://www.versandhandelskongress.de/english.php Yes, in English;) Topics: the future of ecommerce is social. conversations, engagement, trust. Social media &gt; social business &gt; social commerce. Understanding the mobile, real-time, connected user fka consumer. What does the future look like and how do we adapt? The Future of eCommerce and Online Retailing (MailOrder Congress 2009)
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]]> 2015 0 http://cdn.slidesharecdn.com/futureofonlineretailingandecommercegerdleonhardfuturist-091001100225-phpapp01-thumbnail-2?1254409389 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09) http://www.slideshare.net/gleonhard/market-changes-and-opportunities-in-telemedia-nsn-marketing-forum-09
PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT & Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com]]>
PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT & Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com]]> Tue, 29 Sep 2009 19:31:31 GMT http://www.slideshare.net/gleonhard/market-changes-and-opportunities-in-telemedia-nsn-marketing-forum-09 gleonhard@slideshare.net(gleonhard) Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09) gleonhard PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT &amp; Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com <img src="http://cdn.slidesharecdn.com/nsnmarketingforum2009marketchangesopportunities-090929143146-phpapp02-thumbnail-2?1254284460" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT &amp; Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)
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]]> 1473 0 http://cdn.slidesharecdn.com/nsnmarketingforum2009marketchangesopportunities-090929143146-phpapp02-thumbnail-2?1254284460 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Future of Social Media Gerd Leonhard @ PICNIC 2009 http://www.slideshare.net/gleonhard/the-future-of-social-media-gerd-leonhard-picnic-2009
The PDF of my speech at PICNIC 2009 in Amsterdam, see http://www.picnicnetwork.org/page/53112/en Key points: * Social Networks are the Next Broadcasters * The world’s OS is changing: from closed to open * What does a Social OS look like? * Copyright Gridlock * The global social brain * Socially augmented reality * The extreme reputation economy... and much more]]>
The PDF of my speech at PICNIC 2009 in Amsterdam, see http://www.picnicnetwork.org/page/53112/en Key points: * Social Networks are the Next Broadcasters * The world’s OS is changing: from closed to open * What does a Social OS look like? * Copyright Gridlock * The global social brain * Socially augmented reality * The extreme reputation economy... and much more]]> Thu, 24 Sep 2009 12:54:11 GMT http://www.slideshare.net/gleonhard/the-future-of-social-media-gerd-leonhard-picnic-2009 gleonhard@slideshare.net(gleonhard) The Future of Social Media Gerd Leonhard @ PICNIC 2009 gleonhard The PDF of my speech at PICNIC 2009 in Amsterdam, see http://www.picnicnetwork.org/page/53112/en Key points: * Social Networks are the Next Broadcasters * The world&rsquo;s OS is changing: from closed to open * What does a Social OS look like? * Copyright Gridlock * The global social brain * Socially augmented reality * The extreme reputation economy... and much more <img src="http://cdn.slidesharecdn.com/futureofsocialmediapicnic2009gerdleonhardfuturistpublic-090924075421-phpapp02-thumbnail-2?1253820285" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The PDF of my speech at PICNIC 2009 in Amsterdam, see http://www.picnicnetwork.org/page/53112/en Key points: * Social Networks are the Next Broadcasters * The world&rsquo;s OS is changing: from closed to open * What does a Social OS look like? * Copyright Gridlock * The global social brain * Socially augmented reality * The extreme reputation economy... and much more The Future of Social Media Gerd Leonhard @ PICNIC 2009
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]]> 8160 7 http://cdn.slidesharecdn.com/futureofsocialmediapicnic2009gerdleonhardfuturistpublic-090924075421-phpapp02-thumbnail-2?1253820285 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Music Like Water: Gerd Leonhard at A2N 2009 Berlin http://www.slideshare.net/gleonhard/music-like-water-gerd-leonhard-at-a2n-berli
All-together-now (A2N) was a great place to talk about the Future of the Music Industry. Finally, here’s a place to discuss real innovation in the music industry. A summary: * Legalize it: a public, collective, open License for the use of Music online * Collaborative efforts to develop new, web-native revenue streams * A new social contract for Content ]]>
All-together-now (A2N) was a great place to talk about the Future of the Music Industry. Finally, here’s a place to discuss real innovation in the music industry. A summary: * Legalize it: a public, collective, open License for the use of Music online * Collaborative efforts to develop new, web-native revenue streams * A new social contract for Content ]]> Fri, 18 Sep 2009 13:42:32 GMT http://www.slideshare.net/gleonhard/music-like-water-gerd-leonhard-at-a2n-berli gleonhard@slideshare.net(gleonhard) Music Like Water: Gerd Leonhard at A2N 2009 Berlin gleonhard All-together-now (A2N) was a great place to talk about the Future of the Music Industry. Finally, here&rsquo;s a place to discuss real innovation in the music industry. A summary: * Legalize it: a public, collective, open License for the use of Music online * Collaborative efforts to develop new, web-native revenue streams * A new social contract for Content <img src="http://cdn.slidesharecdn.com/musiclikewatera2ngerdleonhardpublic-090918084245-phpapp02-thumbnail-2?1253281568" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> All-together-now (A2N) was a great place to talk about the Future of the Music Industry. Finally, here&rsquo;s a place to discuss real innovation in the music industry. A summary: * Legalize it: a public, collective, open License for the use of Music online * Collaborative efforts to develop new, web-native revenue streams * A new social contract for Content Music Like Water: Gerd Leonhard at A2N 2009 Berlin
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]]> 2059 2 http://cdn.slidesharecdn.com/musiclikewatera2ngerdleonhardpublic-090918084245-phpapp02-thumbnail-2?1253281568 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted The Future of Branding in a Connected World http://www.slideshare.net/gleonhard/the-future-of-branding-in-a-connected-world
The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118 Topics: the trend towards Open. Social Media >> Social Business? No longer captive ’consumers’. Push objects vs Pull objects. From Control to Trust. Interruption costs Money - Engagement costs Control. Data is the new Oil. Following = the new Marketing Paradigm... and more at http://www.mediafuturist.com/branding/]]>
The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118 Topics: the trend towards Open. Social Media >> Social Business? No longer captive ’consumers’. Push objects vs Pull objects. From Control to Trust. Interruption costs Money - Engagement costs Control. Data is the new Oil. Following = the new Marketing Paradigm... and more at http://www.mediafuturist.com/branding/]]> Thu, 10 Sep 2009 11:07:18 GMT http://www.slideshare.net/gleonhard/the-future-of-branding-in-a-connected-world gleonhard@slideshare.net(gleonhard) The Future of Branding in a Connected World gleonhard The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118 Topics: the trend towards Open. Social Media &gt;&gt; Social Business? No longer captive &rsquo;consumers&rsquo;. Push objects vs Pull objects. From Control to Trust. Interruption costs Money - Engagement costs Control. Data is the new Oil. Following = the new Marketing Paradigm... and more at http://www.mediafuturist.com/branding/ <img src="http://cdn.slidesharecdn.com/changingfaceofmediaandbrandinggerdleonhardcanvas8londonpublic-090910060731-phpapp02-thumbnail-2?1252580905" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Pdf from my presentation at the Canvas8 event in London, Sept 9, see http://www.eventbrite.com/event/412941118 Topics: the trend towards Open. Social Media &gt;&gt; Social Business? No longer captive &rsquo;consumers&rsquo;. Push objects vs Pull objects. From Control to Trust. Interruption costs Money - Engagement costs Control. Data is the new Oil. Following = the new Marketing Paradigm... and more at http://www.mediafuturist.com/branding/ The Future of Branding in a Connected World
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]]> 1363 1 http://cdn.slidesharecdn.com/changingfaceofmediaandbrandinggerdleonhardcanvas8londonpublic-090910060731-phpapp02-thumbnail-2?1252580905 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Content 2.0: Free vs Paid: Futurist Gerd Leonhard @ Tokyo 2.0 http://www.slideshare.net/gleonhard/content-20-free-vs-paid-futurist-gerd-leonhard-tokyo-20
Mobile broadband Internet access and cheaper smart-phones and ubiquitous mobile devices are making sharing of digital content easier than ever before. Where is this going, once 2-3 Billion people are connected? Who will paid for what, why, when? What about the trend towards Free? Freemium? Feels like Free? Content 2.0 explained. More at www.mediafuturist.com Videos at www.gerdtube.net Follow me on Twitter: www.twitter.com/gleonhard]]>
Mobile broadband Internet access and cheaper smart-phones and ubiquitous mobile devices are making sharing of digital content easier than ever before. Where is this going, once 2-3 Billion people are connected? Who will paid for what, why, when? What about the trend towards Free? Freemium? Feels like Free? Content 2.0 explained. More at www.mediafuturist.com Videos at www.gerdtube.net Follow me on Twitter: www.twitter.com/gleonhard]]> Mon, 24 Aug 2009 02:18:04 GMT http://www.slideshare.net/gleonhard/content-20-free-vs-paid-futurist-gerd-leonhard-tokyo-20 gleonhard@slideshare.net(gleonhard) Content 2.0: Free vs Paid: Futurist Gerd Leonhard @ Tokyo 2.0 gleonhard Mobile broadband Internet access and cheaper smart-phones and ubiquitous mobile devices are making sharing of digital content easier than ever before. Where is this going, once 2-3 Billion people are connected? Who will paid for what, why, when? What about the trend towards Free? Freemium? Feels like Free? Content 2.0 explained. More at www.mediafuturist.com Videos at www.gerdtube.net Follow me on Twitter: www.twitter.com/gleonhard <img src="http://cdn.slidesharecdn.com/tokyo20freevspaidcontent20gerdleonhardpublic-090823211809-phpapp01-thumbnail-2?1251080346" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> Mobile broadband Internet access and cheaper smart-phones and ubiquitous mobile devices are making sharing of digital content easier than ever before. Where is this going, once 2-3 Billion people are connected? Who will paid for what, why, when? What about the trend towards Free? Freemium? Feels like Free? Content 2.0 explained. More at www.mediafuturist.com Videos at www.gerdtube.net Follow me on Twitter: www.twitter.com/gleonhard Content 2.0: Free vs Paid: Futurist Gerd Leonhard @ Tokyo 2.0
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]]> 1585 0 http://cdn.slidesharecdn.com/tokyo20freevspaidcontent20gerdleonhardpublic-090823211809-phpapp01-thumbnail-2?1251080346 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Music 2.0 - The Time is NOW (Gerd Leonhard at AMBC 2009 in Sydney http://www.slideshare.net/gleonhard/music-20-the-time-is-now-gerd-leonhard-at-ambc-2009-in-sydney
The Future of the Music and the Public Digital Music License]]>
The Future of the Music and the Public Digital Music License]]> Fri, 21 Aug 2009 09:57:12 GMT http://www.slideshare.net/gleonhard/music-20-the-time-is-now-gerd-leonhard-at-ambc-2009-in-sydney gleonhard@slideshare.net(gleonhard) Music 2.0 - The Time is NOW (Gerd Leonhard at AMBC 2009 in Sydney gleonhard The Future of the Music and the Public Digital Music License <img src="http://cdn.slidesharecdn.com/music2-0thetimeisnowgerdleonhardatambcsydney-090821045714-phpapp02-thumbnail-2?1250855587" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> The Future of the Music and the Public Digital Music License Music 2.0 - The Time is NOW (Gerd Leonhard at AMBC 2009 in Sydney
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]]> 1973 0 http://cdn.slidesharecdn.com/music2-0thetimeisnowgerdleonhardatambcsydney-090821045714-phpapp02-thumbnail-2?1250855587 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted Creating value with Content: the Future Of Marketing &amp; Advertising, by Gerd Leonhard Sydney 8-18-2009 http://www.slideshare.net/gleonhard/content-20-and-the-future-of-marketing-advertising-gerd-leonhard-sydney-8182009
These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH From the event description: "Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content & Media, Marketing and Advertising" Some high-lights: * We are only beginning to understand the huge shift from disconnectePicture 20d to connected ’consumers’ * Connected people act / consume / behave / communicate VERY differently * Mobile broadband-powered content sharing is going to reset the content industries * The disruption has only just begun * Captive consumers are rapidly vanishing * Advertising and marketing as we knew it is no longer going to work * Advertising IS CONTENT ]]>
These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH From the event description: "Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content & Media, Marketing and Advertising" Some high-lights: * We are only beginning to understand the huge shift from disconnectePicture 20d to connected ’consumers’ * Connected people act / consume / behave / communicate VERY differently * Mobile broadband-powered content sharing is going to reset the content industries * The disruption has only just begun * Captive consumers are rapidly vanishing * Advertising and marketing as we knew it is no longer going to work * Advertising IS CONTENT ]]> Tue, 18 Aug 2009 23:04:22 GMT http://www.slideshare.net/gleonhard/content-20-and-the-future-of-marketing-advertising-gerd-leonhard-sydney-8182009 gleonhard@slideshare.net(gleonhard) Creating value with Content: the Future Of Marketing &amp; Advertising, by Gerd Leonhard Sydney 8-18-2009 gleonhard These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH From the event description: &quot;Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content &amp; Media, Marketing and Advertising&quot; Some high-lights: * We are only beginning to understand the huge shift from disconnectePicture 20d to connected &rsquo;consumers&rsquo; * Connected people act / consume / behave / communicate VERY differently * Mobile broadband-powered content sharing is going to reset the content industries * The disruption has only just begun * Captive consumers are rapidly vanishing * Advertising and marketing as we knew it is no longer going to work * Advertising IS CONTENT <img src="http://cdn.slidesharecdn.com/music2-0drop-iopresentation-090818180429-phpapp01-thumbnail-2?1250639858" alt ="" style="border:1px solid #C3E6D8;float:right;" /><br> These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH From the event description: &quot;Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content &amp; Media, Marketing and Advertising&quot; Some high-lights: * We are only beginning to understand the huge shift from disconnectePicture 20d to connected &rsquo;consumers&rsquo; * Connected people act / consume / behave / communicate VERY differently * Mobile broadband-powered content sharing is going to reset the content industries * The disruption has only just begun * Captive consumers are rapidly vanishing * Advertising and marketing as we knew it is no longer going to work * Advertising IS CONTENT Creating value with Content: the Future Of Marketing & Advertising, by Gerd Leonhard Sydney 8-18-2009
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]]> 2520 0 http://cdn.slidesharecdn.com/music2-0drop-iopresentation-090818180429-phpapp01-thumbnail-2?1250639858 presentation http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted
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]]> http://cdn.slidesharecdn.com/profile-photo-gleonhard?1248895681 The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the Author of ‘Music2.0’ (January 2008, free download at www.music20thebook.com), and ‘The End of Control’ (to be published in late 2009). Gerd&rsquo;s background is in Music (he won the Quincy Jones Award in 1986 and is a graduate of Boston&rsquo;s Berklee College of Music) as well as in Technology, Internet and Media. His work focuses on the Future of Media, Content, Technology, Business, Marketing &amp; Advertising, Branding, Telecom, Communications and Culture. Gerd is considered a leading expert www.mediafuturist.com http://cdn.slidesharecdn.com/music2inbrazilgerdleonhardatfeiramusicarecife-091211205419-phpapp02-thumbnail?1261069538 gleonhard/music-20-the-future-of-music-start-in-brazil-feira-musica-2009-gerd-leonhard Music 2.0 - The Future... http://cdn.slidesharecdn.com/creativeindustriesinthedigitaleconomygerdleonhardeuobservergerdleonhard-091202055424-phpapp01-thumbnail?1259787027 gleonhard/creative-industries-in-the-digital-economy-euobserver-conference-brussel Creative Industries in... http://cdn.slidesharecdn.com/media2-0-091130160417-phpapp01-thumbnail?1259618711 gleonhard/media-20-open-mobile-and-paid-gerd-leonhard-at-mobile-monday-kudos-awards-in-munich Media 2.0: Open, Mobil...